GENIVI. April 27th Yves Bonnefont PSA Groupe EVP for connected services and mobility
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1 GENIVI April 27th Yves Bonnefont PSA Groupe EVP for connected services and mobility
2 WHAT IS AT STAKE? Urban population grows 1.5 million per week Deep learning develops very quickly. George Hotz claimed to be able to build a autonomous car with less than 1,000 lines of codes. Consumer spending via mobile x3 between 2014 and 2018 Radical change in car utilisation driven by urbanisation, digitalisation and autonomous driving 90% of digital data has been created in the past 2 years 2
3 OUR VISION 3
4 PSA STRATEGY APPLIANCE-DRIVEN APPROACH From product to customer From ownership to experience New CUSTOMER expectations and TECHNOLOGY revolution From car to mobility From one single activity a wide portfolio of activities EFFICIENCY and AGILITY to catch the right opportunities From local to global 4
5 OUR MISSION : TO GIVE FREEDOM AND DELIGHT TO OUR CLIENTS WORLDWIDE Our vision: To become the worldwide favorite mobility service provider What do we want to provide: The best mobility solution at the right time. Smart services throughout mobility New capabilities through Big Data Conférence GENIVI Connectivité 5
6 MOBILITY SERVICES IN AND OUTSIDE THE CAR : CREATE THE ECOSYSTEM 1 Connected Cars 2 Smartphone / car convergence Customer experience 6
7 REAL TIME CONNECTED SERVICES - PUSH 3D NAVIGATION & CONNECTED SERVICES > A virtual co-pilot for a simplified driving REAL-TIME HD TRAFFIC > Our drive times optimized in all circumstances 7
8 REAL TIME CONNECTED SERVICES PULL connected cars to reduce costs Connect Fleet management 8
9 REAL TIME CONNECTED SERVICES - PULL Improving design through analytics in Customer behaviour Instantaneaous useful information Fuel consumption studies Customers profiles m/s 2 9
10 MOBILITY SERVICES IN AND OUTSIDE THE CAR : CREATE THE ECOSYSTEM 1 Connected Cars 2 Smartphone / car convergence Customer experience 10
11 MYDS APP FEATURES APRIL 2016 MOBILITY Geolocalisation Last Miles Guidance Find My Car DealerShip Dealer locator Contact & Assist BRAND RELATIONSHIP News & Event brand Brand content Commercial offers CAR INFORMATION MONITORING Timeline Maintenance Maintenance details Online appointment MY CAR Driving data (kms, speed, time, cost) Connected services (Connect Pack,) Car s documentation (app scan) USER ACCOUNT User account (Login / BrandiD / Profile) Contract, services Hub for other Apps 11
12 PERFECT DEVICE / VEHICLE CONNECTION MIRROR SCREEN APPLE CARPLAY MIRROR LYNC > Connected to your smartphone : Take safely advantage of our applications 12
13 OUR MISSION : TO GIVE FREEDOM AND DELIGHT TO OUR CLIENTS WORLDWIDE Our vision: To become the worldwide favorite mobility service provider What do we want to provide: The best mobility solution at the right time. Smart services throughout mobility New capabilities through Big Data Conférence GENIVI Connectivité 13
14 SMART SERVICES : THE NEW BUSINESS MODEL XX th century XXI st century Car revolution Services revolution Mobility revolution 14
15 CUSTOMER FIRST MAINTENANCE PARKING FUEL MOBILITY USERS CONNECTED CARS SERVICES LEISURE AUGMENTED MOBILITY CONSUMPTION 15
16 OUR MISSION : TO GIVE FREEDOM AND DELIGHT TO OUR CLIENTS WORLDWIDE Our vision: To become the worldwide favorite mobility service provider What do we want to provide: The best mobility solution at the right time. Smart services throughout mobility New capabilities through Big Data Conférence GENIVI Connectivité 16
17 SMARTER CITIES EXAMPLE DS / CSBU Optimising gas station authorisations to manage neighbourhoods Gas station Departure / Arrival Understanding citizens habits to optimise road plans and manage traffic Business attractivity Crossroads Enhancing commercial implantation Danger zones Preventing accidents Parking time Adapting prices strategy Noise & pollution Handling legal obligations on larger geographic regions 17
18 SMARTER CITIES EXAMPLE Information from connected cars to cities Customer habits in Bordeaux region Noise pollution in Paris Infrastructure impacts on average speed in Lyon 18
19 AUTONOMOUS DRIVING : THE NEXT REVOLUTION 19
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