A Redesign of Philadelphia s Transportation Authority

Transcription

1 A Redesign of Philadelphia s Transportation Authority

2 2015 Adam Fisher-Cox The SEPTA name and all related services are intellectual property of the Southeastern Pennsylvania Transportation Authority and are used here only as a basis for the rebranding and wayfinding project.

3 Table of Contents 5 6 Statement of Purpose The Identity Map and Color Iconography Map Route Elements Logo & Usage Typography Signage Vehicles and Rolling Stock Print Applications Digital Applications Website App 28 Before & After

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5 Statement of Purpose With train, subway, elevated, trolley, highspeed, and bus routes serving the city and suburbs of Philadelphia, SEPTA, the Philadelphia area transportation authority, boasts one of the most comprehensive transit systems in the United States. Unfortunately, their brand, signage, and information design show some difficulty maintaining a system so wide-spread. Current signage, though relatively modern, differs across all three major Center City concourses, while signage and maps in the less-traveled stations further out from the city may not have been updated in decades. Digital efforts from SEPTA have been welcome but late in coming, and often suffer from poor interfaces and buggy implementation. This project aims to present SEPTA in the positive light that it deserves by completely rebranding the organization. A new logo, brand identity, comprehensive signage and wayfinding system, and digital information efforts all come together to paint the picture of a useful and modern transportation authority. Great care was taken to make this rebranding a comfortable switch for Philadelphia natives who are used to the current system as well as to improve ease of transportation for the many tourists who visit the historic city each year. The following pages lay out the guidelines for the ground-up reimagining of the SEPTA brand, as well as provide numerous real-world examples of the brand s usage. 5

6 Schuylkill River Amtrak to: Harrisburg Pittsburgh Chicago Media Thorndale Downingtown Whitford Exton Malvern Paoli Daylesford Berwyn Devon Strafford Wayne St. Davids Radnor Villanova Garrett Hill Rosemont Roberts Rd. Bryn Mawr Bryn Mawr Haverford Haverford Ardmore Wynnewood Ardmore Ave. Narberth Ardmore Jct. Merion Wynnewood Rd. Overbrook Beechwood-Brookline Irvington Rd. Drexel Hill Jct. Huey Ave. School Ln. Fairfield Ave. Walnut St. Avon Rd. Hilltop Rd. Beverly Blvd. Congress Ave. Lansdowne Ave. Drexel Park Aronimink Anderson Ave. Drexelbrook Drexeline Scenic Rd. Springfield Rd. Saxer Ave. Leamy Ave. Woodland Ave. Thomson Ave. Springfield Mall Paper Mill Rd. Pine Ridge Beatty Rd. Providence Rd. Manchester Ave. Edgmont St. Monroe St. Jackson St. Olive St. Veterans Sq. 101 Orange St. Stadium (Ithan Ave) Penfield Villanova Township Line Rd. Radnor Parkview Elwyn Matsonford County Line 69th Street Transportation Center Overbrook Amtrak to Baltimore, MD & Washington, D.C. 63rd & Girard Millbourne Garrettford Drexel Manor Marshall Rd. Creek Rd. Baltimore Ave. Primos Secane Morton Swarthmore Wallingford Moylan-Rose Valley Media Norristown Trans. Ctr. Hughes Park Gulph Mills 10 Regional Rail & Transit Map Bridgeport DeKalb St. Clifton-Aldan 15 63rd Penn St. Springfield Rd. 102 Sharon Hill Norristown Cynwyd 60th Elm St. Bala Wynnefield Ave. Providence Rd. Magnolia Ave. North St. Bartram Ave. Andrews Ave. MacDade Blvd. 56th Newark, DE Main St. Norristown Norristown Trans. Ctr. Conshohocken Spring Mill Miquon Ivy Ridge Manayunk Wissahickon East Falls Allegheny 52nd 61st & Baltimore 3 6th Mt. Moriah Clifton-Aldan Gladstone Landsdowne Fernwood-Yeadon Angora Yeadon Darby Trans. Ctr. Chestnut Hill West th Highland St. Martins Allen Lane Carpenter Upsal Tulpehocken Chelten Ave Queen Lane 36th 37th 0th St. Portal 9th St. Darby Curtis Park Sharon Hill Folcroft Glenolden Norwood Prospect Park Ridley Park Crum Lynne Eddystone Chester Trans. Ctr. Highland Ave. Marcus Hook Claymont Wilmington Churchman s Crossing 0th 36 3th 80th & Eastwick Doylestown 33rd Airport Delaware Valley College New Britain Chalfont Link Belt Colmar Fortuna Lansdale Pennbrook North Wales Gravers Wyndmoor Mt. Airy Sedgwick Stenton Washington Lane Germantown Wister 30th St. Station Amtrak NJT to Atlantic City 30th University City Eastwick Terminal A Terminal B Term. C & D Term. E & F Chestnut Hill East Wayne Junction Suburban Station 22nd Gwynedd Valley Penllyn Ambler Fort Washington Oreland Fern Rock Trans. Ctr. North Philadelphia 19th Olney Trans. Ctr. Glenside Logan Girard Fairmount Spring Garden Race-Vine 15th 15th/16th Warminster North Hills North Philadelphia Susquehanna- Dauphin Cecil B. Moore Girard Jefferson Station 13th 12th/13th Wyoming Hunting Park Erie Allegheny City Hall Hatboro Willow Grove Crestmont Roslyn Ardsley Jenkintown- Wyncote Elkins Park Melrose Park 11th Walnut/Locust Lombard-South Ellsworth-Federal Tasker-Morris Snyder Oregon Fern Rock Trans. Ctr. Fairmount Chinatown AT&T Station Sports & Entertainment Complex North Broad Temple U. 8th 8th 9th/10th Regional Rail Lines (End shows route destination) Broad Street Line & Broad-Ridge Spur 8th West Trenton, NJ Yardley Woodbourne Langhorne Neshaminy Falls Trevose Somerton Forest Hills Philmont Bethayres Meadowbrook Rydal Noble 5th PATCO Line Train to New Jersey (Not SEPTA Service) Norristown High Speed Line Fox Chase 2nd Front Delaware River Frankford Trans. Ctr. Arrott Trans. Ctr. Church Erie-Torresdale Tioga Allegheny Somerset Huntingdon York-Dauphin Berks Girard Spring Garden Frankford & Delaware Amtrak to NY, Boston, Montreal New Jersey Transit to New York and New Jersey Points Trenton, NJ Trenton Transit Center Levittown Bristol Croydon Eddington Cornwells Heights Torresdale Holmesburg Jct. Tacony Bridesburg Richmond & Westmoreland Camden City Hall Walter Rand Trans. Ctr. Ferry Ave, Camden Collingswood Westmont Haddonfield Woodcrest Ashland Lindenwold, NJ New Jersey Transit to Atlantic City Pedestrian Connection Additional fare required for connecting services 101 Trolley Lines Free Interchange No transfer needed between connecting services Routes 10, 11, 13, 15, 31, 36, 101, and 102 Market-Frankford Line Ryers Cheltenham Lawndale Olney Street-Running Trolleys Trolley only stops on request Alternate/Limited Service Route 10, 11, 13, 3, 36 Alternate Route Connects to Market-Frankford Line at 0th St. Station Sun. 10pm Mon. 5am for trolley tunnel maintenance and unforeseen shutdowns INFORMATION: TTD/TTY: River Line to Camden, NJ WEBSITE: The SEPTA Regional Rail and Transit Map has been redesigned for clarity and space efficiency, and serves as the basis for all branding and wayfinding signage across the SEPTA system. 6

7 Identity The new SEPTA identity centers on the map of the extensive transit network. With one in every station, this map is the easiest element of SEPTA s system for Philadelphia locals and tourists alike to become familiar with. The new identity extends color, shapes, and other visual language from the map to all other applications, from signage to vehicle liveries to web and mobile applications, making it easy to see at a glance which service is which. Color SEPTA Grey C80 M6 Y7 K18 Rail Green C80 M26 Y7 K18 MFL Blue C8 M61 Y6 K0 BSL Orange C2 M69 Y100 K0 Trolley Green C79 M1 Y100 K2 NHSL Purple C5 M100 Y0 K11 Bus Red C25 M100 Y100 K0 SEPTA Grey is the primary brand color for SEPTA itself, however in all applications that are specific to any one service, that service s color will completely take over, eliminating any ambiguity about which line a station serves, which service a schedule pertains to, etc. Anytime a service is mentioned in a standalone context, all text and iconography should be set in that service s color, or in white on a background of that service s color. See the signage section for examples of when and how to use color in wayfinding signage. 7

8 Regional Rail Market-Frankford Broad Street Line Trolley Lines Norristown High-Speed Line Buses Iconography In addition to color, iconography brings an extra bit of contextual information to travelers, especially those not familiar with the full SEPTA system. The icons associated with each method of travel help visitors and commuters distinguish between subway, heavy and light rail, trolley, and bus stations. Note the color consistency between the iconography, map elements, typography and the transit map. Icons should be used whenever possible in conjunction with the name of the service. The icon and the name should be set in the appropriate color, or in white on a background of the appropriate color. An icon should never take the place of the name of a route except in extremely spaceconstrained contexts where more information is readily available. See the signage section for the few circumstances when this is permitted. 8

9 Regional Rail Trolley Routes Market-Frankford Line Norristown High-Speed Line Broad Street Line Buses Map Elements Map elements accompany every standalone mention of a transit route, instantly tying the route back to the map and making it even easier to cross-reference between signage and other collateral. The Destination end of the map element (the larger shapes on the right side in the examples above) must always be closest to the name of the route. In most cases, the map element should be horizontal, either before the name of the route, running left, or after, running right. If a vertical orientation is absolutely necessary (below, right) the map element should always run downward with a label or icon below. Map elements in use on directional signage Regional Rail Lines Market-Frankford Line Vertical map elements in a constrained space 9

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11 The Logo The new logo indicates connectedness and ties in with the map-centric identity. It s more friendly, less monolithic, and much more flexible than the logo it replaces. In general application and any application that doesn t exclusively pertain to one service, the logo may be used only in or reversed out of SEPTA Grey. On applications that pertain to a single service, the logo should be set in that service s color or in white on a background of that service s color. For example, on signage for a station that serves only the Broad Street Line, the logo may be set in BSL Orange. However, for a station that serves both the Broad Street Line and Regional Rail, the logo must be set in SEPTA Grey with specific signage for each service in their respective colors. 11

12 Using the Logo Spring Garden Station Broad Street Line DO: Use the logo in a service s color on applications specific to one service. MENU REAL-TIME Above, the Spring Garden Station serves only the Broad Street Line, coded in BSL Orange. Regional Rail Lines Service Informatio Regional Rail Lines At right, the Regional Rail page of the SEPTA website is branded in Rail Green. Status and Schedules Airport Line Between Center City and Philadelphia International Airport Chestnut Hill West Line Between Center City and Chestnut Hill West Chestnut Hill East Line Between Center City and Chestnut Hill East Cynwyd Line Between Center City and Cynwyd, PA Market-Frankford L Broad Street Line Trolley Lines Norristown High Sp Buses DO: Use the logo in SEPTA Grey in non-service related contexts or multi-service applications. At right, the SEPTA Regional Rail & Rail Transit service map is branded in SEPTA Grey as it displays multiple routes. Amtrak to: Harrisburg Pittsburgh Chicago Thorndale Downingtown Whitford Exton Malvern Paoli Daylesford Berwyn Devon Strafford Wayne St. Davids Radnor Radnor County Line Hughes Park Gulph Mills Matsonford Regional Rail & Transit Map Norristown Trans. Ctr. Bridgeport DeKalb St. Norristown Elm St. Main St. Norristown Norristown Trans. Ctr. Conshohocken Spring Mill Miquon Ivy Ridge Manayunk Chestnut Hill West Highland St. Martins Allen Lane Carpenter Doylestown Delaware Valley College New Britain Chalfont Link Belt Colmar Fortuna Lansdale Pennbrook North Wales Gravers Wyndmoor Mt. Airy Sedgwick Stenton Washington Lane Chestnut Hill East Gwynedd Valley Penllyn Ambler Fort Washington Oreland Fern Rock Trans. Ctr. Olney Trans. Ctr. Glenside Warminster North Hills Hatboro Willow Grov Crestmon Roslyn Ardsley Jenkintown Wyncote Elkins Park Melrose P Fern Rock Trans. Ctr. 12

13 Misusing the Logo DO NOT: Use the logo in a specific service s color on general SEPTA applications or applications pertaining to multiple services. At left, the Jefferson Station sign should NOT be coded in MFL Blue, as it serves Regional Rail in addition to the Market Frankford Line. Below, the TransitPass should NOT be coded in Rail Green because it provides access to Regional Rail, Subway, Trolley, and Bus services. Jefferson Station Regional Rail Lines Market-Frankford Line WEEKLY PASS MAY 11-16, 2015 TransitPass 13

14 Typography SEPTA s identity relies heavily on clear and readable type. The typeface used across all collateral is Interstate with two exceptions: Helvetica Neue is also used in digital contexts, for body copy and small type. Avenir Next Condensed is to be used for map labels. Use Interstate Bold Condensed on all signage for primary and secondary information. Use Interstate Bold set in all caps for tertiary information such as platform direction or customer service information. Interstate has a large type family, but different weights should be used sparingly and consistently. Use Interstate Regular or Interstate Light for body copy. Use the heavier weight (Regular) at smaller sizes. Interstate Bold Condensed INTERSTATE BOLD (ALL CAPS) Interstate Light Interstate Regular 1

15 Signage Consistent and clear signage stems from strict and consistent use of the identity elements outlined in the previous pages. The signage system consists of modules that are combined for different applications. These modules will appear repeatedly where relevant, modified for space considerations, but following the same clear visual language so as to be completely recognizable in any context. At left mockups show the various space constraints across the transit network and how recognizable signage can be created in different contexts by using familiar modules. The following pages outline different types of signage, their modules, and their dimensions. 15

16 City Hall SOUTHBOUND TRAINS TO AT&T STATION Fern Rock Trans. Ctr. TRAINS TO CENTER CITY, PHILA. Platform Signage 3 6 Station ti Name DIRECTION-BOUND ND TRAINS TO TERMINUS Flexible width depending on size of full sign and amount of connecting services Platform signage informs rail transit riders of the passing station, as well as informing waiting riders which direction and termini the platform serves, and which other transit services connect at this station. Platform signs consist of three main modules, left to right: the map element, the service icon/ station name, and the connecting services. A rail system map should be mounted within viewing distance of platform signage. On the right side of the sign, note the vertical orientation of the connecting services map elements. They are presented with no name due to space constraints. More detailed signage must be within viewing distance. 16

17 Suburban Station Regional Rail Lines Station Entrance Signage Market-Frankford Line Broad Street Line 10, 11, 13, 3, 36 Station signage may take many forms depending on the available space and architecture of the station itself, but should follow general guidelines to remain recognizable across the SEPTA transit system. Other stations, shelters, and subway entrances on the system may have less standardized signage areas and opportunities, but they must follow a similar layout including all the modules if the available space is vertical in nature. Regional Rail stations all feature the lollipop station entrance sign (left) on a tall pole visible from main streets. The lollipop sign features a large SEPTA logo as a marker to riders approaching the station by car, bus, or on foot. Below that, the station name and associated services are listed. Note that the logo is placed on SEPTA Grey as there are multiple services connecting at this station. If the available signage space is horizontal in nature, such as at subway entrances, on bus shelters, or at many Center City Regional Rail concourse entrances, they should follow the example below, with the SEPTA logo, station name, and those service(s) that the entrance leads to. Note that the logo below is knocked out of BSL Orange as this is exclusively a Broad Street Line Station. Spring Garden Station Broad Street Line 17

18 Track-Level Route Maps Track 2 - Suburban Station Track 2 TRAINS TO WARMINSTER, WEST TRENTON, AND CHESTNUT HILL EAST Temple University Jefferson Station M NJ Transit Buses (non-septa service) Greyhound Buses (non-septa service) Wayne Junction Fern Rock Trans. Ctr. Melrose Park Wister Elkins Park Germantown Jenkintown-Wyncote Washington Lane Stenton Sedgwick Mt. Airy Wyndmoor Gravers Glenside Ardsley Roslyn Crestmont Noble Rydal Meadowbrook Bethayres Philmont Forest Hills Somerton Willow Grove Hatboro Trevose Neshaminy Falls J L L 9 13 J K Langhorne Chestnut Hill East Woodbourne Yardley Warminster West Trenton Track-level route maps appear on the platform and detail only the routes that serve that platform. They provide greater information about connecting services along the journey. On Regional Rail transportation hubs, only the portion of the line served by the platform should be detailed. Here, we see only the northbound halves of the routes served on 18

19 Broad Street Line Track 2 BETWEEN FERN ROCK T.C., 8TH & MARKET ST., AND AT&T STATION TRAIN LIGHT COLORS Local trains serve all stations between Fern Rock and AT&T Station. Express Trains serve all bold stations. Fern Rock Transportation Center Olney Trans. Ctr. Logan Wyoming Hunting Park Erie Ridge Spur Trains connect to 8th & Market Sts. Monday through Saturday. Special Trains serve all bold stations and AT&T Station for Sporting and Entertainment Special Events. Allegheny North Phila. Cecil B. Moore Susquehanna-Dauphin Girard B R O A D R I D G E S P U R Fairmount Spring Garden Race-Vine Fairmount Chinatown 7 61 PATCO City Hall Walnut-Locust Lombard-South 8th St. Ellsworth-Federal Tasker-Morris Snyder Oregon AT&T Station L Greyhound J R H XH AMTRAK NJTransit Buses NJTransit Bus 316 Greyhound 7 68 G PATCO Track 2 of Suburban Station, since southbound routes board at another platform. At suburban Regional Rail stations and subway stations, the signs may show the complete route between Center City and the terminus (Rail), or both termini (Subway). Here, the Broad Street Line Route Map shows all stations and connections on the full line and can appear at all stations. 19

20 16 00 Fern Rock Trans. Ctr. Cheltenham - Ogontz Plymouth Meeting Mall STOP ID INFORMATION: TTD/TTY: WEBSITE: Stop Markers Stop markers signal to riders the location of a pick-up and drop-off location for buses and street-running trolleys. The signs inform riders of the stop from a distance, and contain information about the routes and destinations for riders waiting at the stop. Stop markers consist of three modules: the combined map element/icon module, printed large to attract rider attention; the repeatable route/destination modules, and the informational module at the bottom. Stop markers are 15 across and variable heights depending on the amount of routes served by the stop. When designing new signage, follow all measurements prescribed in the diagram Destination tio n Two-Line Destination Two-Line Destination Destination INFORMATION: Two-Line Destination TTD/TTY: Two-Line Destination STOP ID WEBSITE: 20

21 Flexible width Non-Transit Point of Interestt Transit Route X Transit Route X Exit to Market Street Routes 21, 108, 113, 116 Directional Signage Directional signage is hung or mounted above walkways in stations, pointing riders to exits and connections to transit services. Because available area can be variable, height and width of the sign are not prescribed, but proportions must be maintained between modules. Directional signage always contains two modules: an arrow module indicating the direction of the associated exit or service, and the icon/name module of the exit or service. All items indicating a transit service must also include a third module, the map element. 21

22 Livery for the Silverliner V Regional Rail cars features large map elements and prominent use of Rail Green. Vehicles and Rolling Stock SEPTA vehicles are the endpoint of a passenger s search. The new liveries for all SEPTA vehicles correspond to the rest of the branding, making it easy for a rider to match the vehicle they wish to board to the signage or map that directed them. All liveries follow the same format, with a prominent stripe of the route color along the top, and a strip between the windows and the wheels showing a large map element at either end with SEPTA branding and route iconography near the vehicle entrance points. 22

23 SEPTA City Bus Market-Frankford Line subway cars Broad Street Line subway cars 23

24 Weekday Northbound Trains to Center City Glenside Combined FARE ZONE AM STATION NAME C University City 5:27 6:12 6:27 6: 7:00 7:13 7:33 8:09 8:27 8:57 9:06 9:27 C 30th St. Station :59 5:25 5:25 5:30 6:02 6:15 6:30 6:33 6:7 7:03 7:16 7:33 7:36 7:57 8:12 8:30 8:5 9:00 9:09 9:30 9:5 C Suburban Station 5:0 5:30 5:30 5:35 6:07 6:20 6:35 6:38 6:52 7:08 7:21 7:38 7:1 8:02 8:17 8:35 8:50 9:05 9:1 9:35 9:50 C Jefferson Station 5:09 5:35 5:35 5:0 6:12 6:25 6:0 6:3 6:57 7:13 7:26 7:3 7:6 8:07 8:22 8:0 8:55 9:10 9:19 9:0 9:55 C Temple University 5:13 5:39 5:39 5: 6:16 6:29 6: 6:7 7:01 7:18 7:30 7:7 7:51 8:11 8:26 8: 8:59 9:1 9:23 9: 9:59 1 North Broad 5:1 6:18 6:9 7:53 9:01 10:01 1 Wayne Junction 5:20 5: 5:6 5:50 6:2 6:37 6:51 6:5 7:06 7:25 7:37 7:53 7:59 8:18 8:50 9:07 9:21 9:30 9:50 10:07 1 Fern Rock T.C. 5:2 5:7 5:50 5:53 6:28 6:1 6:55 6:59 7:10 7:30 7:1 7:56 8:02 8:21 8:37 8:53 9:11 9:25 9:3 9:53 10:11 2 Melrose Park 5:27 5:55 6:31 6:58 7:33 7:58 8:05 8:2 8:55 9:28 9:55 2 Elkins Park 5:29 5:50 5:57 6:5 7:13 7:36 7:5 8:00 8:0 8:57 9:30 9:57 3 Jenkintown 5:31 5:53 5:56 6:00 6:35 6:8 7:01 7:05 7:15 7:0 7:7 8:03 8:10 8:28 8: 9:00 9:17 9:33 9:0 9:59 10:17 3 Glenside 5:33 5:59 6:03 6:38 7:0 7:08 7:3 8:05 8:13 8:31 9:03 9:20 9:3 10:03 10:20 Train Continues to WAR WTR LAN DOY WTR WAR LAN WTR DOY WTR WAR WAR LAN DOY WTR WAR LNK WTR DOY WTR REGIONAL RAIL SCHEDULE Between Center City Philadelphia and Glenside University City 30th St. Station Suburban Station Jefferson Station Temple University North Broad Wayne Junction Fern Rock Trans. Ctr. Melrose Park Elkins Park Jenkintown/Wyncote Glenside INFORMATION: TTD/TTY: FARE ZONE AM STATION NAME C University City 11:57 12:27 12:57 1:27 1:57 2:27 2:57 3:27 3:57 C 30th St. Station 11:0 12:00P 12:15 12:30 12:5 1:00 1:15 1:30 1:9 2:00 2:12 2:30 2:2 2:52 3:00 3:13 3:22 3:30 3:5 3:50 :00 C Suburban Station 11:5 12:05 12:20 12:35 12:50 1:05 1:20 1:35 1:5 2:05 2:17 2:35 2:7 2:57 3:05 3:18 3:27 3:35 3:50 3:55 :05 C Jefferson Station 11:50 12:10 12:25 12:0 12:55 1:10 1:25 1:0 1:59 2:10 2:22 2:0 2:52 3:02 3:10 3:23 3:32 3:0 3:55 :00 :10 C Temple University 11:5 12:1 12:29 12: 12:59 1:1 1:29 1: 2:03 2:1 2:26 2: 2:56 3:06 3:1 3:27 3:36 3: 3:59 :0 :1 1 North Broad 11:56 1:01 2:05 2:58 :01 1 Wayne Junction 12:02P 12:21 12:36 12:50 1:07 1:21 1:36 1:50 2:11 2:21 2:33 2:50 3:0 3:21 3:3 3:3 3:51 :07 :11 :21 1 Fern Rock T.C. 12:06 12:25 12:0 12:53 1:11 1:25 1:0 1:53 2:15 2:25 2:37 2:53 3:08 3:16 3:25 3:38 3:6 3:55 :11 :15 :25 2 Melrose Park 12:28 12:55 1:28 1:55 2:28 2:55 3:27 3:57 :28 2 Elkins Park 12:30 12:57 1:30 1:57 2:30 2:57 3:30 :00 :30 3 Jenkintown 12:12 12:33 12:6 12:59 1:17 1:33 1:6 1:59 2:21 2:33 2:3 2:59 3:1 3:22 3:33 3: 3:53 :02 :17 :21 :33 3 Glenside 12:15 12:9 1:03 1:20 1:9 2:03 2:2 2:6 3:03 3:17 3:36 3:7 :06 :20 :36 FARE ZONE Train Continues to WAR LNK WTR DOY WAR LNK WTR DOY WAR LNK WTR DOY WAR LNK DOY WTR WAR LNK WTR WAR EVENING FARES APPLY STATION NAME C University City 5:16 5:1 5:57 6:08 6:20 6:57 7:09 7:57 8:38 8:57 9:38 9:57 C 30th St. Station 5:20 5:28 5: 5:6 6:00 6:11 6:17 6:23 6:5 7:00 7:12 7:15 7:5 7:56 8:00 8:1 8:5 9:00 9:1 9:5 10:00 C Suburban Station 5:25 5:33 5:9 5:51 6:05 6:16 6:22 6:28 6:50 7:05 7:17 7:20 7:50 8:01 8:05 8:6 8:50 9:05 9:6 9:50 10:05 C Jefferson Station 5:30 5:38 5:5 5:56 6:10 6:21 6:27 6:33 6:55 7:10 7:22 7:25 7:55 8:06 8:10 8:51 8:55 9:10 9:51 9:55 10:10 C Temple University 5:3 5:2 5:58 6:00 6:1 6:26 6:31 6:37 6:59 7:1 7:26 7:29 7:59 8:10 8:1 8:55 8:59 9:1 9:55 9:59 10:1 1 North Broad 6:02 7:31 10:01 1 Wayne Junction 6:08 6:21 6:37 7:06 7:21 7:36 8:05 8:20 9:05 9:20 10:06 10:20 1 Fern Rock T.C. 5:5 6:07 6:12 6:25 6:1 6:6 7:10 7:2 7:35 7:0 8:09 8:19 8:23 9:0 9:09 9:23 10:0 10:10 10:23 2 Melrose Park 5:9 6:15 6:28 6:5 7:13 7:27 7:3 8:25 9:12 9:25 10:25 2 Elkins Park 5:51 6:11 6:31 6:50 7:29 7:6 8:27 9:08 9:27 10:08 10:27 3 Jenkintown 5:5 5:58 6:15 6:19 6:3 6:1 6:9 6:5 7:17 7:32 7:2 7:9 8:15 8:26 8:29 9:12 9:16 9:29 10:11 10:16 10:29 3 Glenside 6:02 6:22 6:37 6:5 6:52 7:20 7:35 7:52 8:18 8:33 9:19 9:33 10:19 10:33 Train Continues to WTR WAR WTR LAN WAR LAN WTR DOY WAR WTR LAN DOY WTR WAR WTR DOY WAR WTR DOY WAR 2

25 MONTHLY PASS MAY WEEKLY PASS MAY 11-16, 2015 TransitPass CityPass Print Applications Though digital wayfinding is the future, printed materials are still integral to many passengers journeys. Schedules (left) keep a familiar layout with updated clearer typography and iconography, and a new design that makes them more identifiable for passengers and recognizable at a glance. Passes (below) display the bright colors and bold iconography of all the services they grant access to. With distinct looks and orientations differentiating weekly, monthly, Rail and transit passes, the new TransitPass and CityPass are nicer-looking and more functional and efficient when it comes to validation by SEPTA staff. 25

26 MENU REAL-TIME MAPS SCHEDULES Plan Your Trip Service Information Regional Rail Lines May 12, 2015, 9:37 AM 9:8 AM 9:37 AM Allegheny Station - Board train toward Center City Pass 1 Station 9:2 AM Temple University - Last stop before destination 9:8 AM Jefferson Station - Arrive at destination Market-Frankford Line Broad Street Line Trolley Lines Norristown High Speed Line Buses CCT Connect Duration: 0:11; runs Mon - Fri, except May 25, 2015 Adult total fare: $.75 Show fare details All fares for Regional Rail trains are Advanced Sale prices. For On Board Fares see Further Information Plan Your Trip May 12, 2015, 9:2 AM 10:10 AM From Allegheny Station To Jefferson Station Walk from Allegheny Station to Allegheny Av. & 21st St. Depart by Arrive by 9:2 AM Allegheny Av. & 21st St. - Board Bus 60 toward Richmond-Westmoreland Tue. May 12, :20am 9:7 AM Allegheny Av. & Broad St - Depart bus PLAN TRIP Cross Street from Allegheny Av. & Broad St. to Broad St & Allegheny Av. 9:55 AM Broad St & Allegheny Av - Board Bus toward Broad-Pattison 26

27 8:08 AM 100% Plan My Trip Start: Allegheny Station End: Jefferson Station 9:37 AM 9:8 AM 9:37 AM Allegheny Station Board train toward Center City Website & App PASS 1 STATION 9:2 AM Temple University Last stop before destination 9:8 AM Jefferson Station Arrive at destination Duration: 0:11; runs Mon - Fri, except May 25, 2015 Adult total fare: $.75 Show fare details 9:2 AM 10:10 AM Though the new identity and wayfinding system is designed to make all navigation easier regardless of owning a smartphone or computer, special attention has been paid to making the digital experience of SEPTA all the more helpful and intuitive. With the majority of passengers now searching for information on-the-go via their phones, the redesigned website and mobile app use the power of location-based technology and nearubiquitous internet connection to deliver clear, relevant, and helpful navigation assistance applicable to the user s exact location and destination. Near Me Real-Time Plan Trip Services 27

28 Before & After AM AM AM AM AM PM 10:27 10:57 11:27 11: :30 11:00 11:11 11:30 12:00 12: :35 11:05 11:16 11:35 12:05 12: :0 11:10 11:21 11:0 12:10 12: : 11:1 11:25 11: 12:1 12: :27 12: :51 11:21 11:33 11:51 12:21 12: :55 11:25 11:36 11:55 12:25 12:36 10:58 11:27 11:58 12:27 11:00 11:29 12:00 12: :03 11:32 11:2 12:03 12:32 12:2 5 11:35 11:5 12:35 12:5 Y WTR WAR DOY WTR WAR DOY AM AM AM PM PM PM PM PM PM PM PM PM 7 :57 5:27 5:57 6:27 0 5:00 5:11 5:30 6:00 6:11 6:30 5 5:05 5:16 5:35 6:05 6:16 6:35 0 5:10 5:21 5:0 6:10 6:21 6:0 5:1 5:25 5: 6:1 6:25 6: 5:27 6:27 1 5:21 5:33 5:51 6:21 6:33 6:51 5 5:25 5:36 5:55 6:25 6:36 6:55 8 5:27 5:58 6:27 6:58 0 5:29 6:00 6:29 7:00 3 5:32 5:2 6:03 6:32 6:2 7:03 5:35 5:5 6:35 6:5 R WAR DOY WTR WAR DOY WTR PM PM PM PM PM PM PM PM PM AM 7 11:27 11:57 12: :11 11:30 12:00 12: :16 11:35 12:05 12: :21 11:0 12:10 12:0 11:25 11: 12:1 12: 11: :33 11:51 12:21 12: :36 11:55 12:25 12: :57 12:28 12: :59 12:30 12: :2 12:02 12:33 1:02 11:5 12:05 1:05 R DOY WTR PM AM AM AM Logo, Before Redesigned Logo STATION LOCATIONS CONNECTING SERVICES* GLENSIDE W. Glenside Ave 22, 77 JENKINTOWN-WYNCOTE Greenwood Ave ELKINS PARK Spring Ave 28 MELROSE PARK Valley Rd FERN ROCK TRANS. CENTER 900 Nedro Ave, 28, 57, 70, BSL WAYNE JUNCTION Windrim Ave 23, 53, 75 NORTH BROAD 2693 N. Broad St (near Lehigh Ave), 16, 5, BSL TEMPLE UNIVERSITY W. Berks St JEFFERSON STATION MFL, BRS, 17, 23, 33, 38,, 7, Market St between 10th & 12th Sts 7m, 8, 61, 62, 78 SUBURBAN STATION BSL, MFL, 2,, 10, 11, 13, 16, 17, 16th St & JFK Blvd 27, 31, 32, 33, 3, 36, 38,, 8, 62, 78, 12,125 30th STREET STATION 30th & Market Sts MFL, 9, 10, 11, 13, 30, 31, 3, 36,, 62, 78, 12, 125, LUCY, Amtrak, NJT Atlantic City Rail Line UNIVERSITY CITY , LUCY 319 Convention Blvd * All Connecting Services are SEPTA Bus, Trolley or High Speed Rail unless otherwise noted MFL = Market-Frankford Line BSL = Broad Street Line BRS = Broad-Ridge Spur TRAVEL TIPS Schedule Times: Indicate when trains depart the station Fare payment options: cash, tickets, passes. Please check the SEPTA Fare Guide or the website for complete fare information QuietRide Car: Available on all weekday trains (Monday - Friday :00 a.m. - 7:00 p.m.) with 3 or more cars open for passenger service. The first car will be designated as your QuietRide Car Regional Rail Major Holidays: New Years Day, Memorial Day, July th, Labor Day, Thanksgiving Day, Christmas Day (Special Schedule) Disclaimer: SEPTA does not assume responsibility for inconvenience, experience or damage resulting from errors in timetables, delayed trains, failure to make connections or for shortage of equipment. The schedules shown here are subject to change without notice Severe Weather Schedule: During extreme weather conditions, Trains may operate on a special schedule. Please check the SEPTA website for updated service information DESTINATION CODES AIR BMR CHE CHW CLM CYN DOY ELM Airport Bryn Mawr Chestnut Hill East Chestnut Hill West Claymont Cynwyd Doylestown Elm Street ELW FOX GLN LAN LNK MAL MED MHK Elwyn Fox Chase Glenside Lansdale Link Belt Malvern Media Marcus Hook NOR NWK PAO THO TTC WAR WIL WTR Norristown TC Newark DE Paoli Thorndale Trenton TC Warminster Wilmington West Trenton STATION AMENITIES SEPTA Parking available Accessible Station Ticket Office (hours vary, please check the SEPTA website for details) Ticket Offices at 30th St, Suburban & Jefferson Stations open 7 days a week SEPTA /15 REGIONAL RAIL GLENSIDE COMBINED To/From Center City Philadelphia Effective April 5, 2015 Glenside Jenkintown-Wyncote Elkins Park Melrose Park Fern Rock Transportation Center Wayne Junction North Broad Temple University Jefferson Station Suburban Station 30th Street Station University City Customer Service: TDD/TTY: INFORMATION: TTD/TTY: Glenside Combined REGIONAL RAIL SCHEDULE Between Center City Philadelphia and Glenside University City 30th St. Station Suburban Station Jefferson Station Temple University North Broad Wayne Junction Fern Rock Trans. Ctr. Melrose Park Elkins Park Jenkintown/Wyncote Glenside Schedule, Before Redesigned Schedule 28

29 Redesigned Website MENU REAL-TIME Plan Your Trip MAPS SCHEDULES Service Information From Allegheny Station To Jefferson Station Regional Rail Lines Market-Frankford Line Depart by Website, Before Broad Street Line Arrive by Tue. May 12, :20am Trolley Lines Norristown High Speed Line Buses PLAN TR IP Trolley Route 36 Warminster Update: Shuttle buses will operate from 9th and Woodland Wire work ongoing. Expect delays of up to 15 minutes on trains originating from Warminster. News & Events Get the Septa App 5/5 69th St. West Terminal Improvement Project Begins /23 New Features Added to Real Time Regional Rail Status /19 Wknd. Shuttle Bus Substitution on Manayunk/Norristown Line /1 Improvements planned for 2016 for Jenkintown and Glenside Stations Getting Around Customer Service CCT Connect About New Payment Solutions connect key The future of fare payment Real-time transit info on-the-go LEARN MORE Careers Media LEARN MORE f Business t e y Between Center City Philadelphia and Chestnut Hill East 29

30 Redesigned App 8:08 AM Near Me 100% Glenside Station (0.3 mi) Express to Center City DEPARTS IN 2 min NEXT TRAIN 7 min Local to Lansdale DEPARTS IN 5 min NEXT TRAIN 18 min Local to Doylestown DEPARTS IN 18 min NEXT TRAIN 95 min Easton Rd. & Mt. Carmel Ave. (0. mi) 22 to Willow Grove DEPARTS IN 12 min NEXT BUS 2 min App, Before Near Me Real-Time Plan Trip Services 30

31 Fern Rock Transportation Center Bus Stop Marker, Before Train Station Sign, Before Suburban Station Pass, Before WEEKLY PASS MAY 11-16, Fern Rock Trans. Ctr. Cheltenham - Ogontz Plymouth Meeting Mall Regional Rail Lines Market-Frankford Line CityPass INFORMATION: TTD/TTY: STOP ID 2972 WEBSITE: Broad Street Line 10, 11, 13, 3, 36 Redesigned Pass Redesigned Bus Stop Marker Redesigned Train Station Sign 31

32 This redesign of SEPTA was undertaken as an undergraduate thesis project and design exhibition by Adam Fisher-Cox in the Spring of Contact: Website: