MaaS and the Mobility Market Evolution A mobility provider s perspective

Transcription

1 MaaS and the Mobility Market Evolution A mobility provider s perspective 28 November 2017 / Martina Müggler Technical specifications Size of picture: full-page W 33,87 cm x H 19,05 cm equals W 2000 pixel x H 1125 px Resolution 150 dpi Insert pictures: "Post Menu > Picture" Further visuals from

2 Technische Angaben Bildgrösse: Vollflächig More thanbilder 100 einfügen: years of B 33,87 cm x H 19,05 cm entsprechen «Post-Menü > Bild» B 2000 experience Pixel x H 1125 in public Weitere Bilder unter Pixel Auflösung 150 dpi transport.

3 8 times around the world per day! Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden!

4 bus stops in Switzerland

5 100 Mio revenue in France

6 Traditional mobility providers are facing serious challenges but also big opportunities! Demand growth New technologies Cost pressure New competitors Customer needs Regulation

7 Cost pressure Car Public Transport General price level PostBus Switzerland Ltd v01.00 public MaaS and the Mobility Market Evolution Martina Müggler Source: Federal Statistical Office Page 7

8 Traditional mobility providers are facing serious challenges but also big opportunities! Demand growth New technologies Cost pressure New competitors Customer needs Regulation

9 «From traditional public transport operator to mobility service provider.» Mission statement PostBus (2014) Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden!

10 PostBus recipe for MaaS involves a wide range of ingredients. 1 Develop and transform public transport services Free WIFI Integrated IT SmartShuttl e 2 Create new mobility services Bike-sharing Ride-sharing Ride-hailing soon Mobility platform Post Price Ticket Blockchain 3 Digitize ticketing and clearing processes

11 The backbone of every MaaS ecosystem is an integrated, attractive, and easyto-use public transport. Integrated network and high quality services Public Transport as a Service Common standards - Complexity - Costs - Governance - Time-to-Market - Customer traps PostBus Switzerland Ltd v01.00 public MaaS and the Mobility Market Evolution Martina Müggler Page 11

12 Integrated network and high quality services PostBus Switzerland Ltd v01.00 public MaaS and the Mobility Market Evolution Martina Müggler Page 12

13 The backbone of every MaaS ecosystem is an integrated, attractive, and easyto-use public transport. Integrated network and high quality services Public Transport as a Service Common standards - Complexity - Costs - Governance - Time-to-Market - Customer traps PostBus Switzerland Ltd v01.00 public MaaS and the Mobility Market Evolution Martina Müggler Page 13

14 A large choice of individual and shared mobility services for the first and last mile are the veins of a healthy MaaS ecosystem. PostBus Switzerland Ltd v01.00 public MaaS and the Mobility Market Evolution Martina Müggler Page 14

15 At the heart of every MaaS ecosystem is a multimodal journey planner that fully integrates every available mobility service. To be launched in (October 2016 November 2017) PostBus Switzerland Ltd v01.00 public MaaS and the Mobility Market Evolution Martina Müggler Page 15

16 Conclusion: Every journey starts with a first step. 1. In Switzerland, MaaS is a natural evolution of the mobility system based on the experiences and practices in public transport. 2. MaaS relies on physical and digital assets. 3. Good governance and customer focus are key. 4. It takes a lot of time and money. PostBus Switzerland Ltd v01.00 public MaaS and the Mobility Market Evolution Martina Müggler Page 16

17 Thank you! Technical specifications Size of picture: full-page W 33,87 cm x H 19,05 cm equals W 2000 pixel x H 1125 px Resolution 150 dpi Insert pictures: "Post Menu > Picture" Further visuals from 28 November 2017 Martina Müggler