Business models & solutions with private & micro-mobility. Andreas Nelskamp Founder & CEO
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1 Business models & solutions with private & shared PELVs in urban micro-mobility Andreas Nelskamp Founder & CEO Juli, 2017
2 What is micro-mobility? B I C Y C L E S R I D E A B L E S S P E C I A L S 2
3 Urban mobility growth creates challenges 3
4 Challenges & chances in urban mobility 4
5 Bicycles shall achieve a modal split of 25% in Europe 5
6 Fundings, legal initiatives and companies push the short-distance mobility market in Europe UK: 1.2 bill. masterplan to double cycling activity Germany: national + regional fundings on infrastructure, parking & digitalization Boom of PELVs (personal electric light veh.) Schaeffler launches Bio-Hybrid bicycle E-micro scooters legalized on public roads from 2018 within EU Public transportation companies & cities start to integrate digital bike data Connected bike startups improve usage (e.g. Cobi.bike 11 mill. funding) 6
7 as well as in China where growth in bicycle sharing already creates some challenges. > 3 mill. shared bicycles > 20 mill. registered users Huge fundings, e.g. bikeshare operator mobike with $ 300 mill. Key interest is to build up mobility platforms Wild parking and limited parking capacity for shared & private bicycles requires regulations & efficient management
8 Art? No! Bikesharing failure without technology 1st Nov viamaxi, Germany - 8 -
9 3 major shifts in micro-mobility: RYDIES connects & supports them all Connected mass mobility mode Daily mobility for all target groups Various (e-)vehicle types Connected & digitalized FUTURE Private ownership 3 2 TODAY 1 Shared Rented Leased Mobility Budget Analogue, bicycle focused commuters Hardcore commuters & leisure Analogue information Single mode bicycle focused 9
10 RYDIES sets standards and brings offer & demand on one platform User Commuter business traveller holiday maker shopping - leisure B2C /B2B marketeers Deutsche Bahn Flixbus Public transportation companies moovel HERE etc. RYDIES micro-mobility platform Parking charging renting sharing service routing - etc. Operators Bike stations charging partners mobility providers Big Data RYDIES tools * API SDK - SaaS MaaS Licence - Franchise * API = Application Programming Interface; SDK = Software Development Kit; SaaS = Software as a Service; MaaS = Mobility as a Service 10
11 Phase 1: First bikestation database and online-platform 11
12 Distribution & communication in relevant mobility and travel apps. Kurzstrecken-Mobilität / Short-distance mobility powered by RYDIES Search by: TYPE Bicycle Classic E-Bike Pedelec Rideable E-Kickbord Hover bord One-wheeler Special Bio-Hybrid Cargo bike Bike trailer LOCATION Address Landmark USAGE Rental per hour/day Parking / Charging Leasing Purchase 12
13 Phase 2: RYDIES digitalizes & connects. The Bike Station 4.0 (pilot end 2017) Old School Manual, paper based ticketing Instransparent Fragmentated island solutions Not connected In-efficient operational processes 2.0 Digital Future RYDIES provides a professional SaaS solution for bike hub operators & manufacturers Connectivity Online booking & registration Efficient & scalable operations 13
14 Phase 3: White-label premium and PELV sharing, rental, parking & service offers 14
15 Building a software, service and data driven micro-mobility platform Target groups Bikestations Mobility Providers Housing, B2B, OEMs Retailers Key services Parking Charging Renting Licence MaaS Franchise car2bike Micromobility platform Strategic focus Info Sales SaaS MaaS Licence Franchise 2017 Germany A, CH NL + Nordics EU NA + Asia
16 Business model Revenue sources and layers MARKET PLACE OPERATOR MODEL SPONSORED / SALES Commissions B2B IT Licence fees B2C Value added services Data integration B 2 B Franchise fees Sponsoring & Advertisement 16
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