Electric Two Wheelers in Swiss cities. LEV conference

Transcription

1 1 Electric Two Wheelers in Swiss cities LEV conference Taipei, March 9, 2006 Urs Schwegler, NewRide Fischingen (Switzerland)

2 2 Table of content Introduction The Swiss Case The Objective of NewRide The Organisation of NewRide The NewRide vehicle offer Lessons Learned Outlook

3 3 Table of content Introduction The Swiss Case The Objective of NewRide The Organisation of NewRide The NewRide vehicle offer Lessons Learned Outlook

4 Background 4 Existing vehicle offer vs. lack of demand Awareness Public vs. Private benefits Reliability Local dealers Purchase costs

5 Sustainable means of transport 5 Ecological: Air pollution Greenhouse gases Noise Space (driving, parking) Economical: Domestic industry Parking fee policy Social: Physical exercise on demand Extension of cycling area (space, age)

6 The user s benefits 6 Fast Agile Easy to park Healthy Cheap Fun to drive!

7 7 Justification for political support. When replacing car trips, electric two wheelers can reduce environmental impacts > Political support with a focus on replacing car trips. Industry smaller than car industry > need for support in marketing (during market introduction and beyond). Electric two wheelers symbolic for energy saving in transport. Electric two wheelers as an attraction at exhibitons (Ride & Drive)! Intervention in market > well balanced mix of measures!

8 Measures for political support 8 Legislation Technology research Support of demonstration projects Infrastructure (public charging stations, bicycle lanes) Independent, reliable information Exhibitions with Ride & Drive Electric two wheelers in public fleets Financial incentives (subsidies, taxes)

9 9 Need for international collaboration Analysis of country specific market conditions Analysis of the market demand and the corresponding differencies Definition of common requirements on vehicle technology Harmonizing standards and regulations Learning from other country s experience

10 10 Table of content Introduction The Swiss Case The Objective of NewRide The Organisation of NewRide The NewRide vehicle offer Lessons Learned Outlook

11 11 Demography & Policy Population: 7 Mio inhabitants Biggest City: Zurich inhabitants (agglo 1 Mio) Democratic, federalistic structure with 26 provinces with high autonomy Political island in Europe (outside EU) 4 languages The Alps

12 12 Geography Topography: Mountains and hills Climate: Cold winters

13 Economics 13 High price level > expensive bicycles Distribution networks for conventional bicycles Domestic manufacturers: Flyer, Swizzbee, Vital-Bike Legislation: no speed limit for motor assistance for e-bikes 20 years history of electric vehicles (Tour de Sol)

14 Transport system 14 Good road system for interurban transport Restricted access for cars to inner cities Good offer in public transport system (trains, busses) Well developped bicycle road infrastructure Bicycle culture = European average

15 15 Table of content Introduction The Swiss Case The Objective of NewRide The Organisation of NewRide The NewRide vehicle offer Lessons Learned Outlook

16 NewRide as service provider 16 Other departments: Environment, Health etc. Funding Reduction in energy consumption and CO2-emissions Manufacturers/Importers Dealers Cities Support in Marketing

17 NewRide and the purchase process 17 Voucher for Test rental Awareness Test drive Test rental Purchase

18 18 Table of content Introduction The Swiss Case The Objective of NewRide The Organisation of NewRide The NewRide vehicle offer Lessons Learned Outlook

19 19 The Association NewRide Committee Manufact./ Importers/ Dealers Cities/ Exhibitions Companies Media Internet

20 Local networks 20 Cities (incl. utilities) Manufacturers / Importers Dealers NewRide

21 21 NewRide-Cities Information centre Communication Exhibitions / Ride and Drive Governmental vehicle fleet Public charging stations Subsidies (voluntary) Contribution of NewRide: Financial support Information tools. Roadshow Contact to suppliers Coordination with other communities Basic communication Evaluation

22 22 Manufacturers / Importers Bilateral commitments: Distribution network Test vehicles for Ride & Drive Financial contribution to fairs with Ride & Drive Joint advertising

23 23 Dealers Label NewRide-Dealer : Sticker to put on window Quality standard NewRide dealer list on Internet NewRide dealer catalogue Advertising in newspapers Training Support in marketing activities

24 24 Dealers (2)

25 25 Funding NewRide Swissenergy Cities Manufacturers/ Importers Dealers 40 % 40 % 10 % 10 %

26 26 Table of content Introduction The Swiss Case The Objective of NewRide The Organisation of NewRide The NewRide vehicle offer Lessons Learned Outlook

27 E-Bikes: Vehicle offer before Estelle: 4 models with 3 drive-trains Flyer: C- und F-series (various models) Swizzbee: motor assistance with no speed limits ego vehicles: moped with v max = 20 km/h

28 E-Bikes: News 2006 (existing makes) 28 Estelle Elegance: full suspension, 3 drive-trains Flyer T-series: as C-series, 28 -wheels, stronger motor, bigger battery; purchase price from US$ ego vehicles: higher components Swizzbee: as 2005

29 New: BionX (conversion kit) 29 Can be put on any bicyle. NiMH-battery, to be fixed on the holes of the screws for the bottles) Motor in rear axle Regenerative braking Canadian manufacturer, available in several EU countries weight: 7.6 kg (excl. base bicycle) Price: Fr (excl. base bicycle)

30 New: Sparta Ion 30 Battery im frame, Motor in rear axle > looks like a conventional bicycle Battery can t be removed for recharging NiMH-Batterie Dutch product with big market success Distribution Switzerland directly from Netherlands (dealer agent for Switzerland) Display with several functions (individually adjustable motor assistance, history of the battery etc.) US$

31 E-Scooters 31 Same offer as 2005: EVT 4000e EVT 168 Classic egovehicle M37 Coming soon: Wattworld Wasc 500 (May 2006) e-max.

32 Vehicle offer E-Bikes 32 country battery type max speed (km/h) number of gears Purchase price (1 000 US$.) BionX Ca NiMH 25 any 1.5 Estelle DE NiCd / NiMH 25/ ego M20 USA Lead Acid Flyer F-Series CH NiCd / NiMH ca Flyer C-/T-Series CH Li-Ion 25/ Sparta NL NiMH Swizzbee CH Li-Pol no limits Vital-Bike CH NiMH Wattworld CN NiMH Not Merida, Giant

33 33 Vehicle offer E-Scooters battery type range (km) max speed (km/h) purchase price (1 000 US$) EVT 4000e Pb EVT 4000e Pb ego M37 Pb

34 34 Table of content Introduction The Swiss Case The Objective of NewRide The Organisation of NewRide The NewRide vehicle offer Lessons Learned Outlook

35 35 Results + public awareness + committment by manufacturers and importers + 80 dealers + 30 Cities setting up local networks - E-Scooters - Companies - Suppliers in a competition - Sales

36 36 Lessons learned (1) Loosing customers between Ride & Drive and dealer Voucher for a free 2 days test renting

37 37 Lessons learned (2) Difficult marketing of electric scooters (Quality of products) (Prices) Public awareness Motorcycle dealers Customers in motorcycle shop

38 Crucial sales figures 38 Sales "Flyer" dealers in insufficient 60 number of dealers minimum profitable! to 4 5 to 9 10 to to to to to to 69 sales

39 39 Table of content Introduction The Swiss Case The Objective of NewRide The Organisation of NewRide The NewRide vehicle offer Lessons Learned Outlook

40 40 Outlook on national level Global manufacturers (Giant, Merida, Yamaha etc.) Distribution concepts Better integration in urban mobility concepts Avoid authorities to retire from support

41 41 Outlook on international level Swiss market too small for a significant impact on global development Cooperation respecting national differencies: Standards and regulations, technology requirements, political support etc. Support for manufacturers in market introduction in foreign countries