Are we there yet? Our path to a low-carbon transportation future. Suzanne Goldberg Sustainable Transportation Action Research Team

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1 Are we there yet? Our path to a low-carbon transportation future Suzanne Goldberg Sustainable Transportation Action Research Team 1 Photo credit: Alternative Fuels Data Center

2 A bit about me. 2

3 I moved to Vancouver 10 years ago for a career in energy system and policy modeling 3

4 but, modeling was not fun 4

5 so I shifted gears (pun intended) to alternative fuel transportation 5

6 Game time

7 The electric-car future is not far off. -New York Times,

8 The production of ethanol from wood waste and other nonfood vegetative matter a, "first of a kind" - US Energy Secretary Ernest Moniz,

9 By the end of decade, there will be hundreds of thousands of fuel cells on the road...and fuel cell vehicles will be in broad usage by " - GM VP Larry Burns,

10 The electric-car is cleaner, quieter, and more economical -New York Times,

11 Number of Articles in New York Times Following media attention for different alternative fuels ( ) ,000,000 PEVs on the road by Obama ,000 vehicles by George Bush Who killed the electric car? (EV1 & ZEV) Hybrid 7.5 billion gal. Blended by 2012 Battery Electric FCV available by Ford, Chrysler, GM Hydrogen Biofuel Methanol Natural Gas Battery Electric Plug-in Hybrid Source: Melton, Axsen & Sperling (2014)

12 #2 What influenced BC s electric vehicle owners decision to purchase their vehicle? Markets for EVs 13

13 In our survey about 20-30% of Canadians expressed interest in EVs Source: Axsen et al. (2015), Electrifying Vehicles & Axsen et al. (2017)

14 .yet EVs are only 1% of sales in Canada Source: Axsen et al. (2015), Electrifying Vehicles

15 Source: Axsen et al. (2015), Electrifying Vehicles Barriers to EV adoption Consumers interest in PEVs Are they familiar with EVs Do they have home charging Can they buy one and do they have choice? Constrained consumer PV Demand =

16 Source: Axsen et al. (2015), Electrifying Vehicles Policies can address barriers to adoption Constrained consumer PEV Demand Are they familiar with PEVs Do they have home charging Can they buy one and do they have choice? Consumer PEV Demand = 1% 30-50% By 2030

17 Most new vehicle buyers are confused with how to fuel the EVs How would you fuel this vehicle? Toyota Prius Hybrid Chevrolet Volt Tesla Model S I don't know Hydrogen Gasoline + electricity Electricity only Gasoline only I don't know Hydrogen Gasoline + electricity Electricity only Gasoline only I don't know Hydrogen Gasoline + electricity Electricity only Gasoline only Correct (9%) Correct (23%) Correct (43%) [W]hat s the deal here? You don t plug this in, the hybrid? - Clair I did not even know this existed! Is the Leaf electric or is it hybrid? Mr. Chen Nissan Leaf I don't know Hydrogen Gasoline + electricity Electricity only Gasoline only Correct (26%) Axsen et al. (2017) I don't know Hydrogen Correct (15%) 18

18 Acceptance of policy and fuels

19 B.C. s clean-fuel regulation is probably one of the best greenhouse gas emissions policies you have never heard of. 20

20 BC s Low Carbon Fuel Standard: Renewable & Low Carbon Fuel Requirements Regulation (RLCFRR) 5% renewable content in gasoline 4% renewable content in diesel Source: Wolinetz & Axsen, 2014

21 BC s Renewable and Low Carbon Fuel Requirements Regulation Can you name climate policies in BC? Is the RLCFRR a climate policy in BC? Do you think this policy will effectively reduce GHGs Do you support this policy? 22

22 BC s Renewable and Low Carbon Fuel Requirements Regulation Source: Wolinetz & Axsen,

23 The role of cities and fleets in a low carbon transition

24 EV SALES CITY AS MARKET ACCELERATOR Market without intervention MARKET ACCELERATION There are only two vehicle lifetimes between now and TIME LOOKING AHEAD 25

25 The role of cities & fleets in a low carbon transition Market acceleration & awareness Demo. viability GHG and energy savings Encourage tech & fuel supply Sources: City of Vancouver, FleetCarma, Vetter, Hydra

26 Drive change with us Let s shape Canada s transportation future Suzanne Goldberg (@TheSuzyLG) sgoldber@sfu.ca www.

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