Coulomb The business of Charging

Transcription

1 Coulomb The business of Charging

2 Coulomb s Business Coulomb s mission is to ensure people don t hesitate to buy electric vehicles because of fueling concerns We realize our mission by providing a toolkit of everything a company needs to offer charging services to drivers Our comprehensive toolkit consists of cloud-based software services and charging station hardware products 2

3 EVs Require a New Fueling Model Gas Station / Depot Model vs. Ubiquitous, Park and Charge Model Distributed model requires network approach Stop to fill up Park to work, shop, play, sleep Private Lots & Garages Fuel in minutes Stay with car Can wait for available station Fueling can take hours Leave car Must find vacant station Workplace Driver services and Station owner services Retailers Wait until last minute Plan ahead Municipalities Hospitality Drive major road to find station Use mobile app to find station Re-fuel when empty Driver anonymous Top off often Driver identified Multi-Dwelling Units Stations owned by fuel company Stations owned by corporations, cities, counties, parking garages Depot-based model Distributed model 3

4 Charging Service Models Business Cost Plan Value Prop Workplace Subsidized $550/year to retain an employee Workplace Paid Employee pays $2 a day City Cost recovery Resident pays $1 a charge Apartment building Vending Machine 6 year payback, then $1000 a year income Pure service provider Subscription business $60/month, 6 year payback Hotel Amenity $550/year to attract guests Retail Amenity $1 subsidy to bring in a customer 4

5 ChargePoint Open Network Solution Services for Station Owners Services for Drivers ChargePoint Service Plans Cloud-based solutions for managing EV charging Driver applications & services Web, mobile, in-car apps from Coulomb & ecosystem providers Any ChargePoint-Ready Stations From Coulomb or other manufacturer 5

6 Driver Services Web & mobile apps keep drivers informed: Receive notification when charging is complete Get alerted if charging is ever interrupted View charging stats as car charges Find unoccupied stations wherever they go o Trip mapping o See station availability, price, port type Reserve stations from smart phone or website Get summary of usage across all stations ChargePoint Network: Vehicle Fully Charged on DESIGN CENTER / MAIN ENTRANCE. Call for help. Fuel Savings Gallons of Gasoline Greenhouse Gas Savings (kg) Energy (kwh) Energy (kwh) Find Available Stations 6

7 Over 870 Companies Providing EV Charging via ChargePoint Network EV Service Providers & Utilities Retailers & Hospitality Municipal Parking Workplace Parking Services Fleet

8 ChargePoint Network: Open Charging Network Leader Nearly 50% of EV drivers carry a ChargePoint card 6,000 non-residential charging spots up and running Over 870 companies providing charging through ChargePoint Network EV drivers plugging in for over 2,000 charging sessions every day 35 patent applications, 9 granted patents 400 MWhs of electric fuel dispensed monthly by ChargePoint stations Over 32,000 ChargePoint smart phone app downloads Operating in 14 countries The 50 Best Inventions of

9 Market Forces are Driving EV Adoption Projected EV Installed Base (millions) Nissan Leaf In Market Chevy Volt In Market Consumers Support for clean energy Better driving experience 10:1 Long-term cost advantage Auto manufacturers Tesla Model S Mid 2012 Toyota Rav4 EV 2012 Toyota RAV 4 Mid Ford Transit Connect Electric In Market Fisker Karma In Market BMW ActiveE In Market Ford Focus In Market Must average 35 MPG across the fleet by 2020 Delivering 40+ new EV models in next few years Governments Providing purchase incentives $2 billion in grants issued Energy independence Cost Declines Supply chain improvements narrowing the initial cost gap Audi A1 E-tron 2012 Ford C-MAX Energi 2012 Honda Fit EV 2012 $40,000 $30,000 $20,000 $10, Wall Street Research ABI Research Battery Technology Roadmap Battery costs expected to collapse There are few breakthroughs 300 as promising for increasing fuel efficiency and reducing 222 our dependence on oil 200 as electric vehicles. 400 President Obama Battery weight expected to plummet Toyota Prius plug-in hybrid 2012 Battery cost declining significantly VW Golf Bluee-motion 2014 $0 Source: Wall Street Research

10 Economics for EVs Rapidly Improving Battery Costs are Expected to Plummet Oil and Gasoline Prices Continue to Trend Upward $1,200 Battery Cost ($ Per kw) $1,000 $800 $600 $400 $200 $ Payback (Years) at Various Battery Costs vs. Gas Prices (1) If battery costs fall to $300 per kwh and gasoline prices continue to trend towards $3.75 / gal, payback period for EVs will drop to below 2 years by 2016 Notes: Source: Wall Street Research, Factset, U.S. Energy Information Administration (1) Assumes electricity cost of $0.112,/kWh, average driving distance of 12k miles / year and 30mpg in ICE fuel efficiency. Does not take into account maintenance advantages of EVs. 10

11 Challenges Single Family Residential Not enough smart charging going in Utilities requiring a second panel to get good EV rates No NEMS with EV rates Tiered rates scare people 11

12 Challenges Multi-Unit Dwellings Most marketing efforts are aimed at the tenant when it is the landlord that needs to buy-in Financial incentive for landlord Complexity in metering Utility/AHJ approval complexity 30 day load survey Regulatory consistency 12

13 Challenges - Workplace Awareness of sustainability and facilities departments Landlord/Business/Driver not aligned Inadequate electrical panels Loss of LEED points 13

14 Challenges Retail and Hospitality Awareness Regulatory consistency Lack of standards CHAdeMO, SAE, J1772, Tesla 14

15 Challenges Parking and Municipalities Regulatory consistency Allocation of scarce parking spaces Lack of standards CHAdeMO, SAE, J1772, Tesla 15

16 Conclusion There are challenges but we re muddling by Common threads o Regulatory consistency o Awareness o Standards problems J1772, Tesla1, Tesla2, CHAdeMO, SAE Combo o Allocation of public parking spaces o Property owner incentives o Utility rates complex and not quite right 16