Plug In America s Electric DriveWay

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1 Party Planning s Electric DriveWay

2 Why an Electric DriveWay Party? Things have really changed during the past few years. In 2005, auto manufacturers were crushing electric cars rather than let consumers buy them. But now manufacturers are starting to offer several different types of plug-in vehicles. Better yet, there are incentives for buyers, programs to install charging stations, and ordinances are changing to accommodate charging in a variety of situations. Some of the new cars are already in consumers hands; in fact Nissan and Chevrolet have already shipped more plug-in vehicles than were ever in the 90 s California program. Both are extremely popular; the Volt (sold through the traditional dealer model) has had some very large markups, and the Leaf (sold by reservation with the auto maker) has reservations extending out about a year. Tesla s 2012 Model S is nearly a year from shipping, yet already has a several-month wait beyond that. Now you have a plug-in vehicle. Thank you for joining the revolution! This is fantastic. The only thing that can stop this train is if demand for the cars doesn t keep up with the auto manufacturers quickly accelerating deployment. While you have already done your part and have a better driving experience and lower operating costs, we can t significantly improve the state of the US economy, national security, and global pollution and carbon emissions unless many, many, many more people buy plug-in vehicles. But most people have never driven a plug-in car. In fact, while the numbers are going in the right direction, most people still don t even know somebody that has a plug-in vehicle. Not only have they not driven one, they have not ridden in one or even seen one. They have many questions about this new technology, especially given the people that are working hard to keep plug-ins from being adopted by repeatedly raising myths about plug-in vehicles, even though they have long been addressed. They are often confused by the differences between NEVs and highway-speed plug-in vehicles. For everybody s sake, we have to educate. All of America not just the ones already concerned enough to come to for information--needs to understand the benefits of plug-in vehicles, and have their concerns addressed by somebody they trust. What better way than to reach out than with a local party, where people can see the cars and get their questions answered?

3 Party Location Tips The ideal party location will have: Plenty of parking for your guests. Go ahead and plan big; you never know when word of the event will snowball among friends, neighbors and coworkers. Plenty of room for the plug-in vehicles that will be in attendance. Not only do they need a place to park, but try not to put them close to foliage or a wall people will want to walk around the vehicle, and view/photograph it from a slight distance. A nearby covered location (garage? awning?) in case of inclement weather. A place to set up a table (under cover?) with printed information. If you are going to serve food and/or drinks, placing them next to the information table is a good idea. An installed and usable EVSE. Although it s just a cable that plugs in, many people really want to see it in action. Solar panels on the roof. While clean power can easily be remote, nothing drives home the points of energy independence and clean air like seeing the generation method right next to the car. A good location for test rides/drives. Ideally a road without much traffic or children. A place to come to a full stop and the ability to legally accelerate for a while (like a freeway onramp) is great. A right-turn-only circuit reduces waiting for traffic or signals. An easily accessible restroom.

4 Sample Invitation Electric DriveWay Party! Plug-in electric vehicles are good for our economy, energy security, and environment. They are inexpensive to operate and a joy to drive. Best of all, they are finally available to buy. Unfortunately, most people have not only not driven one--they don t even know anybody that owns one. This is your chance to see some (we will have a Chevy Volt and a Nissan Leaf, at least we are still looking for more), take a ride, see how to charge up, and ask questions of owners. And see some of your friends and neighbors as well. If you want to prepare in case there is a pop quiz, you can take a look at What: An Electric DriveWay party! Where: 1212 Electric Ave, Voltsville When: Sat Apr 16, 11am until 4pm Who: Anybody who is interested in cars, technology, energy independence, the US economy, or the environment. Bring a friend! RSVP: to party@me.com or

5 Sample Thank-you Message Thank you for attending our Electric DriveWay Party! We hope you got all of your questions answered, and that you now understand how plug-in electric vehicles can help The US economy US energy security Air quality Carbon Emissions while being fun to drive and inexpensive to operate. If you still have questions, please let me know, or check out Thank you, Sparky

6 Test Ride Tips It is your decision what you want to let your guests do with your new plug-in vehicle look at it, sit in it, ride in it, or drive it. If you have a limit, you might want to put a note on the car saying what it is available for. The more you let them do, the more likely they are to be sold on the idea. However, if there are a large number of people, you don t know them well, and you don t think they are serious buyers, you may want to reduce your risk. Check your insurance policy beforehand. Most likely, you can t accept money for rides or drives that often counts as commercial use. However, you probably can let others drive the car as long as it s temporary and you don t accept money--but check first, as a few policies will not cover even that. You should plan a test-drive route ahead of time. Something that is not too long so you can get back to other guests, but varied enough to get a good feel for the car. A good route should have: Little traffic, and no children playing nearby Plenty of room to legally accelerate A few twisties A place for a complete stop/start Mostly right turns, to avoid waiting for traffic or signals While on a test drive, here are some things you might point out: Quietness Lack of vibration No shifting while accelerating Immediate throttle response no need to wait for downshifting, rpms, or a turbo Power regeneration, rather than wasting energy in braking

7 Finding Local Attendees The benefits of plug-in vehicles energy security, the economy, cleaner air and carbon emissions apply to everybody. The potential base is broad; you never know who will be interested. Feel free to approach family, friends, neighbors and coworkers. Contact the local chapter of the Electric Auto Association (see They are a local user group of people that have bought, converted, or are interested in electric vehicles. Until plug-in vehicles are common, there will be active online communities centered around the vehicle types. For example, you can find Tesla Roadster owners at Nissan Leaf owners at and Chevrolet Volt owners at You can also search Facebook for local owner groups. For example, there is a Seattle Nissan Leaf Owners group. Do you want even more attendees? Let us know at info@pluginamerica.org, and we can send an alert to supporters in your area. If available in your area, we could also send a board member with an electric car. While the auto manufacturers typically do not respond to such requests, often a local dealer will. Try nearby dealerships that have vehicles: Tesla, Fisker, Wheego, Chevrolet, Nissan, Smart, etc. They can bring a car and even help invite interested customers if you like. You may also want to consider inviting the press. They can reach many people that did not attend. However, the articles tend to be short on information, and sometimes part of it is wrong. It is best to ask them to include some contact information if there are questions yours, or the local EV Association chapter, or.

8 Reaching Out to Skeptics There are many advantages to plug-in cars: Improved US energy security from using domestic power US economic and trade deficit benefits from buying cheaper power, and locally A quieter, smoother, more responsive driving experience Significantly lower maintenance and fuel costs (currently offset by higher pricing) Significantly less air pollution, which causes 20k premature deaths each year Significantly lower carbon emissions Disadvantages are largely misconceptions (see our Myths document the cars are slow, ugly, unsafe, not cleaner, the grid will crash, etc). Many people are undecided about electric cars due to lack of familiarity and the oft-repeated misconceptions. These people have questions, which you can answer with your car and this kit. But you may run in to some people who will be sure that electric cars are bad. Rather than ask a question, they will declare a myth (usually the first one is that they are not really green ) as fact. If you correct them, they will move on to another myth. While there can be other causes, the most frequent cause of this behavior is that they think electric cars are part of a mistaken environmental agenda. Some think scientists are lying about climate change; others think politicians are exaggerating it as an excuse to control others behavior. In either case, they think that there are only environmental reasons to support plug-in cars. Their opinions of scientists and politicians don t need to be debated, because the other benefits of plug-in vehicles are still compelling. Some tips to deal with this type of skeptic: De-emphasize the carbon emissions argument. It s the only plug-in advantage that makes some people angry. Emphasize the other advantages instead. Most people that care about carbon already know how plug-ins can help. They may still complain about government subsidies. But the government subsidizes all types of fuel gas, hydrogen, ethanol, biodiesel, etc. They even subsidized gas stations back when they were just getting started. Plug-in subsidies are much smaller; about what the U.S. spends on foreign oil each day. Unlike oil subsidies, they have sunset dates. Plus, all Americans benefit from the above list when a consumer buys a plug-in vehicle--not just the consumer! Note that a heated argument may result in digging in and going farther off topic. Even calm, factual explanations are unlikely to get your guest to change their opinion, so it may be best to simply change the subject. And offer them a ride!

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