Fiat launches next generation 2013 Linea T- Jet

Transcription

1 Fiat launches next generatin 2013 Linea T- Jet 3 variants f 2013 Linea T-Jet launched: Active, Dynamic and Emtin Redefining the luxury & perfrmance benchmark in the C plus segment with the first in-segment turb charged petrl engine that delivers 30% mre trque Plans t launch the car in a phased manner beginning with eight cities acrss India and then extending it t ther markets Pwer t make the mve by the Linea T-Jet with best in class features and perfrmance Mumbai, 10 th June, 2013: Fiat Grup Autmbiles India Private Limited s (FGAIPL) C+ segment ffering Linea T-Jet wn many admirers when it was first launched in Octber Tday with the launch f the next generatin 2013 Linea T-Jet, FIAT Grup Autmbiles India Pvt Ltd is ready t redefine the perfrmance and luxury benchmarks in the C+ segment with an array f best in class features the Italian beauty is reminiscent f higher segment cars. With the T-Jet engine fr petrl, the new Linea will be a pwerhuse delivering 30% mre trque in rder t make yur traffic laden start-stp drive in the city mre pleasurable The 2013 Fiat Linea T-Jet with best in class features and class leading equipments is sure t delight its wners. The car sets new benchmarks in the areas f perfrmance, safety, cmfrt, ride, and handling and in-car inftainment. Safety: All 4 disc brakes, Dual airbags, ABS with EBD, Fire Preventin System Ride and handling: Bigger 15 and 16 inch ally wheels with wider 205/55 R16 tyres and lngest wheel base f 2603mm and enhanced grund clearance f mm.

2 Luxurius interirs: Premium imprted leather uphlstery and sft tuch, dual tne dashbard with chrme accents. Cabin cmfrt is ensured with Aut air cnditining, with rear knee & ft level AC vents. Inftainment: Prprietary Blue and Me technlgy, steering munted audi, blue and me cntrls and unique car features and many mre. The gd news extends t the pricing with the car being available in three variant (Active, Dynamic and Emtin) at a special intrductry perid price in rder t make it affrdable acrss the segment Highlights T Jet engine with class leading 207 Nm trque & 114 PS pwer Best in class features, perfrmance, and safety features & Luxury redefined Imprved fuel efficiency Intrductry prices add t festive seasn cheer The launch is supprted by the custmer centric service initiative Pwer t Make the Mve in assciatin with the mvie Superman: man f Steel Grwing Service Netwrk 55 independent and exclusive dealerships peratinal acrss India Ex-shwrm Delhi: T Jet Active Rs. 7,60,000 T Jet Dynamic Rs. 8,40,000 Best in class Standard Warranty f 100,000 kms and 3 years Genuine Spare Parts at Cmpetitive Prices available acrss all dealerships 24 x 7 Radside Assistance T Jet Emtin Rs. 8,80,000 Ex-shwrm Mumbai: T Jet Active Rs. 7,87,272 T Jet Dynamic Rs. 8,73, 150 T Jet Emtin Rs. 9,11,501

3 Fiat India will initially fcus n key markets like Delhi, Bangalre, Chennai, Hyderabad, Klkata, Ahmedabad, Pune and Mumbai. With its fcus n these imprtant markets and ther tp metrs, Fiat expects t drive in the 2013 Linea T-Jet with a vrm in the tp 8 cities and extend it t ther cities Speaking n the launch f the all new Linea 2013 T-Jet, Mr. Nagesh Basavanhalli, President and Managing Directr-FIAT Chrysler Operatins India said, We are ptimistic abut ur prspect fr grwth in the Indian car market, which is rapidly becming ne f the majr markets in the wrld. With the launch f 2013 Linea T-Jet, an expanding dealer netwrk and upcming marketing initiatives, we will be in a strng psitin t capitalize n this grwth. With the differences in the prices f petrl and diesel neutralizing, we are witnessing a rise in the cnsumptin f petrl cars nce again. The 2013 Linea T-Jet which is available in three variants Active, Dynamic and Emtin, ffers a perfect blend f sphisticated style, guaranteed perfrmance, class leading cmfrt, utstanding ride and handling with unbeatable tughness. The 2013 Linea T-Jet is sure t capitalize in the C plus segment, which is ne f the fastest grwing segments in the Indian car market. The beautiful and perfrmance riented 2013 Linea T-Jet is available in five clurs - Oceanic Blue, Tuscan Wine, Minimal Grey, New Pearl White and Hip Hp Black. The car will be available at exclusive Fiat shwrms in 8 metr cities. The Linea has wn many hearts with its tangible attributes and its creative campaign which had everyne humming the Pwer t make the mve tune. The assciatin with the Mvie Man f Steel defines the characteristics f the Turb Jet engine which is strng, high pwer and perfrms best in the mst arduus cnditin as well. The 2013 Linea T-Jet will cntinue t capture the market with the launch f a new chapter f this ppular campaign. FGAIPL had initiated their latest integrated marketing campaign Make the Mve with the bjective f engaging the cnsumers thrugh multiple tuch pints. The brand had engaged with the target audience and incumbent and prspective custmers by cmmunicating the

4 jurney f brand FIAT in India and highlighting the latest develpments namely rapidly expanding independent dealership netwrk, 24*7 rad side assistance and a new service warranty package Abut Fiat Grup Autmbiles India Private Limited (FGAIPL) FGAIPL is a fully wned subsidiary f Fiat Grup Autmbiles SpA, Italy. The cmpany was incrprated in Mumbai, India, in March 2012 and will distribute FIAT and Jeep vehicles in the cuntry thrugh an independent dealer netwrk. The cmpany is currently selling the FIAT Linea and Punt mdels, which are manufactured by the Tata-Fiat jint venture. The cmpany in India will have arund 100 emplyees and plans t have 120 dealers by the end f Abut FIAT Grup Fiat is an internatinal aut grup that designs, prduces and sells vehicles fr the mass market under the Fiat, Lancia, Alfa Rme, Fiat Prfessinal and Abarth brands, as well as luxury and perfrmance cars under the Ferrari and Maserati brands. The Grup has increased its glbal reach thrugh the integratin with Chrysler Grup and recently expanded its prduct prtfli with Jeep and Chrysler brand mdels that are prduced in Nrth America and nw als distributed in Eurpe thrugh the new Lancia-Chrysler and Jeep sales netwrks. Fiat als perates in the cmpnents sectr, thrugh Magneti Marelli and Teksid, and in the prductin systems sectr, thrugh Cmau. Fiat Grup Autmbiles designs, prduces and sells autmbiles under the Fiat, Alfa Rme, Lancia and Abarth brands, and light cmmercial vehicles under the Fiat Prfessinal brand. In Eurpe, it als distributes Jeep brand vehicles. Frm January 2012, the activities f Fiat Pwertrain which researches, develps and prduces engines (pwer utput frm 65 t 235 hp) and transmissins fr passenger cars and light cmmercial vehicles (trque up t 400 Nm) were transferred t Fiat Grup Autmbiles.

5 Abut Chrysler Grup LLC Chrysler Grup LLC, frmed in 2009 t establish a glbal strategic alliance with Fiat S.p.A., prduces Chrysler, Jeep, Ddge, Ram, Mpar, SRT and Fiat vehicles and prducts. With the resurces, technlgy and wrldwide distributin netwrk required t cmpete n a glbal scale, the alliance builds n Chrysler Grup s culture f innvatin, first established by Walter P. Chrysler in 1925, and Fiat s cmplementary technlgy that dates back t its funding in Headquartered in Auburn Hills, Mich, Chrysler Grup s prduct lineup features sme f the wrld's mst recgnizable vehicles, including the Chrysler 300 and Twn & Cuntry, Jeep Wrangler, all-new Ddge Dart, Ram 1500, Jeep Grand Cherkee SRT8 and Fiat 500. Fiat cntributes wrld-class technlgy, platfrms and pwertrains fr small and medium-size cars, allwing Chrysler Grup t ffer an expanded prduct line including envirnmentally friendly vehicles. Fr mre infrmatin please cntact: Marius D Lima Head-Crprate Cmmunicatins Marius.dlima@fiat.cm Sheetal Jbanputra Perfect Relatins Pvt Ltd sjbanputra@perfectrelatins.cm