FILE REGISTRATION of MARKETING & COMMUTER RELATIONS DEPARTMENT. «µàaiàä. Kgï É ï Æ ÀÖgï, lªàgïuà¼à ÀÄß UÀªÀÄzÀ ï ÁÝtUÀ¼À è C¼ÀªÀr ÀÄªÀ UÉÎ.

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1 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. PÀæªÀ Ä ÀA E ÁSÉ ±ÁSÉ PÀqÀvÀ ÀASÉ å MKT 225 «µàaiàä Kgï É ï Æ ÀÖgï, lªàgïuà¼à ÀÄß UÀªÀÄzÀ ï ÁÝtUÀ¼À è C¼ÀªÀr ÀÄªÀ UÉÎ. ÁægÀA PÀ ÁAPÀ MKT th UITP World Congress at Vienna MKT 227 zàægàäuà¼àä ªÀÄvÀÄÛ PÉÊUÉÆAqÀ PÀæªÀÄzÀ PÀqÀvÀ MKT 228 Organization of BRT Conference at Bangalore by UITP India Office MKT 229 News Material for ASRTU News Bulletin MKT 230 ÁqÀºÀ â ªÉÄÊ ÀÆgÀÄ zà ÀgÁ GvÀìªÀ MKT 231 MKT 232 Pre recorded message in premium services on the audio system Travelers Choice- Sarige Sourabha In-bus magazine MKT 233 Golden Peacock Award MKT 234 Increasing Accessibility to Ticket Booking Reservation of Hotels along with AWATAR MKT 235 Tickets. (Volume-II) ªÀVÃðPÀgÀt ÉPÀë ï 4(1)( )(6) µàgá MKT 236 Rajiv Gandhi National Quality Award MKT 237 National Awards- For Successful

2 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. Commercialization of Indigenous Technology. MKT 238 Wayside Stoppage Places MKT 239 Package Tours MKT 240 Proposal for in Building Mobile Coverage Solutions MKT 241 Proposed Patent and Trademark Applications MKT 242 MKT 243 MKT 244 MKT 245 CAPAM International Innovation Awards programme-2010 ITF/UITP AWAR for Outstanding Innovation in public Transport Proposal for e-ticket for Tamil Nadu, Karnataka & Maharashtra through EBL network by Easy Bill Ltd. Commuter Satisfaction Survey of Airavath (Volvo) Services MKT 246 esign and Printing of Best Practice Brochure MKT 247 Transport irectory MKT 248 Road Show to Market KSRTC Advertising Spaces MKT 249 MOU with KSTC MKT 250 MOU with Jungle Lodges and Resorts Ltd, MKT 251 Apollo - C V Awards

3 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. 28 MKT 251 (A) 252 (A) PÉA ÉÃUËqÀ ï ÁÝtzÀ è ÀæAiÀiÁtÂPÀgÉÆA UÉ ÀAªÁzsÀ ÀqÉ ÀÄªÀ PÀÄjvÀÄ. (RITES Limited) th UITP World congress and Mobility PÉA ÉÃUËqÀ ï ÁÝtzÀ «ZÁgÀuÁ PÉÃAzÀæPÉÌ UÀÄwÛUÉ zságàzà 30 MKT ªÉÄÃ É ¹ âa UÀ¼À ÀÄß AiÉÆÃf ÀÄªÀ UÉÎ., 31 MKT 253 AVP Approved rates for Bus Panels MKT 254 Proposal for e-ticketing and Mobile booking through Suvidha outlet MKT 255 UITP Marketing & Product Commission MKT 256 MKT 257 Providing Information about KSRTCs latest evelopments Awards etc to CiSTUP Commuter Feed Back MKT The Monthan Award, South Asia. MKT 259 m-billion th South Asia Award Best Practices Catalogue-III- Initiatives in MKT Urban Sector Promotional Offer for Mobile Booking by 39 MKT JiGrahak (ngpay) 40 MKT 262 Skoch Awards

4 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT MKT 263 Board Note MKT 264 Brand Building, Brand Promotion, esign & Implementation of Marketing Strategies MKT 265 Annual PRCI Chanakya Award MKT 266 e-india Awards MKT 267 Proposal of Blooming UTV MKT 268 Mobile Ticketing iscount-thereof MKT 269 Prime Minister s Award Scheme MKT 270 Gift Vouchers/Hampers MKT 271 Earth Care Award MKT 272 Subscription of Global Mass Transit MKT 273 6th India Innovation Summit MKT 274 Conducting Market Survey to Encourage MKT 275 Loyalty Programme for KSRTC MKT 276 Inspection of KSRTC Franchises Counters MKT 277 Accessing Bus and Timing etails through

5 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. MKT 278 SMS Paper Submission on Innovative Projects Implemented by KSRTC to MOU s MKT 279 Civil Services News Bulletin-GOI-Reg MKT 280 MKT 281 Branding of Interior of Multi Axle Volvo & Mercedes Benz Buses. Branding of Exterior of Multi Axle Volvo & Mercedes Benz Buses MKT 282 India Pride Award MKT 283 KSRTC Social Image makeover & Online Presence MKT 284 Other-Advertisement from Manu Siddannavar MKT 285 St, Andrews Award-2011 MKT 286 UÀªÀÄzÀ LgÁªÀvÀ (Volvo) ªÀÄvÀÄÛ ²ÃvÀ ï ªÁºÀ ÀUÀ¼À è qépéì ï ºÉgÁ ïø À ÀwæPÉUÀ¼À ÀÄß GavÀªÁV «vàj ÀÄªÀ UÉÎ MKT 287 National Award for e-governance MKT 288 MKT ÉÃ Á À ÀzÀä±ÉæÃtÂAiÀÄ Àæ±À¹ÛUÉ ºÉ ÀgÀÄUÀ¼À ÀÄß ² ságà ÀÄì ªÀiÁqÀÄªÀ UÉÎ National Energy Conservation Award MKT 290 Global HR Excellence Award

6 69 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. MKT 291 CII Membership Reg MKT 292 MKT 293 Airlines and KSRTC connectivity Across South India Route wise Service wise and Franchise performance MKT 294 UITP PT 2 Awards »jAiÀÄ ZÁ PÀgÀÄ ºÁUÀÆ ªÉÇÃ ÉÆéÃ ZÁ PÀjUÉ CªÀgÀ ÉÃªÁ MKT 295»jvÀ ÀªÀ Àß UÀÄgÀÄw ÀÄªÀ À ÄªÁV zà ÀÆPÀÛ ÀªÀÄªÀ ÀÛç zà ÀÄªÀ UÉÎ ÆågÉÆÃ sï EArAiÀÄ ï ÁÖAqÀlð ÀA ÉÜAiÀÄÄ ºÉÆgÀ MKT 296 vàa gàäªà IS ÀÄß gádå ÀPÁðgÀzÀ è C¼ÀªÀr ÀÄªÀ UÉÎ. MKT 297 MKT 298 MKT 299 MKT 300 MKT 301 Social Audit of Public Service elivery in Karnataka gádåzà è C¼ÀªÀr¹PÉÆArgÀÄªÀ GvÀÛªÀÄ qà½và ÀzÀÝwUÀ¼À ªÀiÁ»wUÀ¼À ÀÄß PÉÃAzÀæ ÀPÁðgÀPÉÌ MzÀV ÀÄªÀ UÉÎ. Survey to Estimate the need for Holistic Travel Solutions to Commuters KSRTC Airavat(Volvo) Routes & estination (Routes Map)-Reg ÀæAiÀiÁtÂPÀjAzÀ E-ªÉÄÃ ï ªÀÄÄSÁAvÀgÀ A gàäªà zàægàä / À ºÉUÀ¼À PÀÄjvÀÄ

7 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. MKT 302 Automatic Refund System MKT 303 Empanelment of Advertising Agencies MKT 304 Bus World India 201(Exhibition at Mumbai) ÀPÁðgÀzÀ qà½vàzà è À GvÀÛªÀÄ ÀæAiÀÄvÀßUÀ½UÉ ságàvà MKT 305 ÀPÁðgÀªÀÅ MzÀV ÀÄªÀ yðpà ÀºÁAiÀÄ MKT 306 INFOCOMM EVENT ªÀiÁPÉðnAUï ªÀÄvÀÄÛ ÀæAiÀiÁtÂPÀgÀ ÀA ÀPÀð E ÁSÉUÉ ¹ âa MKT 307 ªÀÄAdÆgÁw ÀjµÀÌgÀuÉ ªÀiÁqÀÄªÀ UÉÎ A MKT 308 In Bus Entertainment MKT 309 KSRTC Radio Jingles MKT 310 Success Story of KSRTC on (Leadership of M) MKT 311 Infrastructure Excellence Award MKT 312 Communication Strategy to KSRTC MKT 313 igital Signage for KSRTC with GPS Implementation of the 46 recommendation 92 MKT (promoting e-governance) 93 MKT 315 ²æÃªÀÄw n.j ï. vá,ªàåªà ÁÜ ÀPÀgÀÄ(ªÀiÁ& Àæ ÀA)gÀªÀgÀ ªÉÆ ÉÊ ï

8 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. ï ªÉÆvÀÛªÀ ÀÄß ºÉZÀÄÑªÀj ªÀÄAdÆgÀÄ ªÀiÁqÀÄªÀ UÉÎ MKT 316 ªÉÇÃ ÉÆéÃ ZÁ PÀjUÉ zà ÀªÀÄªÀ ÀÛç «Áå À UÉÆ½ ÀÄªÀ UÉÎ MKT 317 FIEO Telecom Technology Awards MKT 318 MKT 319 KSRTC Volvo Bus Branding Karnataka Tourism Theme ªÀÄAUÀ¼ÀÆgÀÄ «sáuàzà gádºàa À ÁjUÉUÀ¼À Ãqï ÁåPï ªÀÄvÀÄÛ PÁAiÀiÁðZÀgÀuÉAiÀÄ ªÀgÀ AiÀÄ MKT 320 Proposal for SEO for MKT 321 IRCTC- KSRTC Joint Marketing Plan MKT 322 gádåzà è C¼ÀªÀr¹ PÉÆArgÀÄªÀ GvÀÛªÀÄ qà½và MKT 323 MKT 323A Coffee Table Book-50 years Anniversary of KSRTC Coffee Table Book-50 years Anniversary of KSRTC MKT 324 Awatar Ticket Jackets MKT 325 Workshop on Systematic Innovation for Business Leaders MKT 326 Feed Back on KSRTC e-ticketing facility MKT 327 M-Ticket on Mobile MKT 328 Internal Radio/TV on a Bus or awaiting Room

9 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. MKT 329 UÀªÀÄzÀ LgÁªÀvÀ(ªÉÇÃ ÉÆéÃ) ªÁºÀ ÀUÀ¼À è ÀÄzsÁ ªÀÄvÀÄÛ ªÀÄAiÀÄÆgÀ ªÀiÁåUÀeÉÊ ïuà¼à ÀÄß GavÀªÁV «vàj ÀÄªÀ UÉÎ MKT 330 Asia s Best Employer Brand Awards MKT 331 Package Tour to Tirumala MKT 332 igital Media for KSRTC.in MKT 333 MKT 334 Promoting KSRTC Website with Google Ad words. Panoramic view of KSRTC Buses and Bus Stations MKT 335 Customer Loyality program for KSRTC MKT 336 fazá ï ÉæöÊ ï -Jindal Prize MKT 337 Map Based Locators MKT 338 Bhagawan Mahaveer Foundation Fifteenth Mahaveer Awards MKT 339 Six Sigma Champion Course Contact MKT 340 Mobiles for Good Prize MKT 341 Golden Peacock HR Excellence Award MKT 342 GSM Based Vehicle Tracking System

10 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. MKT 343 MKT 344 Consultancy of Photography and esign for Coffee Table Book. Consultancy to evelop KSRTC- Case Study Harvard Business School MKT 345 Custom Label Water Bottle MKT 346 CII Seventh India Innovation Summit MKT 347 Volvo Sustainable Mobility Award MKT 348 KSRTC Identification of Branding Agency MKT 349 Toll Free number for KSRTC Call center MKT 350 Safety Innovation Award MKT 351 ªÀÄÄAUÀqÀ npéãmï PÁ ÄÝj ÀÄªÀ SÁ ÀV KeÉAlgÀÄ ( ÁæAZÉÊ¹)UÀ¼À À sé PÀgÉAiÀÄÄªÀ UÉÎ MKT 352 PÀ.gÁ.gÀ. Á. UÀªÀÄ PÉÃAzÀæ PÀ ÀßqÀ QæAiÀiÁ À«Äw À séaiàä UÉÎ A MKT 353 MKT 354 Review Pendency of Absenteeism cases of avanagere ivision. elegation of Power is proposed for Marketing & Commuter Relations ept

11 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. 134 MKT 355 KSRTC Case Study Research proposal MKT 356 HUCO Award for Best practices MKT 357 MKT 358 MKT 359 Consultancy for Project preparation & Submission of Coffee Table Book. Advertising Agent for Installation of LC TVs in all Buses. Enhancing Customer Experience Training for Conductor and river MKT 360 Communication of Brand Values for KSRTC MKT 361 Global CSR Awards MKT 362 WEB Ratna Awards MKT 363 PÀ.gÁ.gÀ. Á. UÀªÀÄ coffee book ÀÄß ªÀÄÄ æ¹zà ªÉZÀÑzÀ UÉÎ MKT 364 International Transport forums Achivement Award MKT 365 CMAI National telecom Awards ªÀiÁPÉðnAUï ªÀÄvÀÄÛ ÀæAiÀiÁtÂPÀgÀ ÀA ÀPÀð E ÁSÉAiÀÄ ªÀiÁPÉðnAUï ±ÁSÉUÉ ¹ âa AiÀÄ ÀÄß AiÉÆÃf ÀÄªÀ UÉÎ A

12 145 MKT 366 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT MKT 367 Wi-Fi network inside the Bases of KSRTC MKT 368 MKT 369 ÉAUÀ¼ÀÆgÀÄ «ªÀiÁ À ÁÝtzÀ è eá»ãgávàä ÀæzÀ²ð ÀÄªÀ Àæ ÁÛªÀ ÉAiÀÄ UÉÎ UÀªÀÄzÀ ªÉÇÃ ÉÆéÃ ªÁºÀ ÀUÀ¼À ªÉÃUÀzÀ «ÄwAiÀÄ ÀÄß ºÉaÑ ÀÄªÀ PÀ.gÁ.gÀ. Á. UÀªÀÄzÀ UÉÎ MKT 370 Consultancy for Market Research and Analysis MKT 371 MKT 372 Consultancy for Branding and Repositioning of Karnataka Sarige Services. Consultancy for Branding of Volvo Multi Axle buses having a special feature of pantry, chemical toilet, GPS and in bus entertainment MKT 373 MKT 374 MKT 375 Airtel Money Payment for online booking through mobile Nivaata proposal for KSRTC (GPRS) GPRS- SMS/IVR based Vehicle tracking and alert System. Corporate Training Solution (Performance Management Training Program for epot Manager).

13 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. MKT 376 KSRTC Counter at IT Campus MKT 377 Catering Service in Airavat Bliss Buses MKT 378 MKT 379 MKT 380 MKT 381 Advertising proposal for KSRTC to promote special services and e-booking services. ÁÖçlf UÀÆæ sï À séaiàä ÀqÀªÀ½AiÀÄ CA±ÀUÀ½UÉ PÀæªÀÄ PÉÊUÉÆ¼ÀÄîªÀ UÉÎ Consultancy for Evolving strategies to overcome private competition in Rural Market. KSRTC e-tickets and season passes through Suvidhaa MKT 382 ITS project at Mysore MKT 383 Patent for AWATAR and Automated river Recruitment Track System MKT 384 Advertising on Blinds behind the river seats MKT 385 PÀ.gÁ.gÀ. Á. UÀªÀÄzÀ PÀrªÉÄ záaiàä gàäwûgàäªà ªÀÄÄAUÀqÀ PÁ ÄØj ÀÄªÀ PËAlgïUÀ¼À Àj²Ã É UÉÎ MKT 386 Proposal for free baggage Tag in KSRTC Buses MKT 387 Proposal for Live chat support on KSRTC Website

14 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. MKT 388 KSRTC Service from airport (BIAL) MKT 389 Proposal for Hotel Booking on KSRTC Website MKT 390 USB pen rives/multimedia player system MKT 391 Proposal for online Booking Agency MKT 392 Website related Issues MKT 393 Entertainment in Rural sector Buses MKT 394 KSRTC Airavat Bliss Customer Feedback MKT 395 Public Awareness Campaign for the safety of women a CSR Initiative MKT 396 «±ÀéUÁæºÀPÀgÀ ºÀPÀÄÌUÀ¼À ÁZÀgÀuÉAiÀÄ ÀÄß ZÀj ÀÄªÀ UÉÎ MKT 397 MKT 398 PÀ.gÁ.gÀ. Á. UÀªÀÄzÀ ÀÄìUÀ¼À è CwºÉZÀÄÑ ªÀÄÄAUÀqÀ npéãmï PÁ ÄÝj¹ ÀæAiÀiÁtÂ ÀÄªÀªÀgÀ ªÀiÁ»w UÉÎ. Providing Feeder taxi service Service Connectivity to KSRTC Premium Bus MKT 399 Marketing Agent for non-conventional Media

15 FILE REGISTRATION of MARKETING & COMMUTER RELATIONS EPARTMENT. MKT 400 Car Hiring Banner on KSRTC website MKT 401 Travel related and other services MKT 402 MKT 403 MKT 404 MKT 405 PÀ.gÁ.gÀ. Á. UÀªÀÄzÀ PÉÃAzÀæ PÀbÉÃjAiÀÄ è ÀAzÀ±ÀðPÀgÀÄ PÀÄ½vÀÄ PÉÆ¼ÀÄîîªÀ ÀÞ¼ÀzÀ è n.«c¼àªàr ÀÄªÀ UÉÎ. Motorized Rotating Glow Sign Box for the purpose of Fly Bus Branding at BIAL Market Research Study on ecline in Revenue from premium services. Leadership program for officers in state public Sector Organizations MKT 406 Tie up with Marketing Trip MKT 407 MKT 408 Installation of Flight Schedule isplay unit in Fly bus Proposal for Bangalore-Tirupathi- Bangalore Package service (Banner space in KSRTC website) MKT 409 Travel planning solution MKT 410 Survey Monkey Professional plan for KSRTC

16 FILE REGISTRATION Of MARKETING & COMMUTER RELATIONS EPARTMENT. MARKETING SECTION: [From: ] 190 MKT 411 Budget Estimates for the year / A FILE REGISTRATION Of MARKETING & COMMUTER RELATIONSEPARTMENT. MARKETING SECTION [From: to ] 191 MKT 412 Wi-Fi Hotspot Solution for KSRTC MKT 413 Proposal for KSRTC to enhance Travel Experience and explore deeper commuter connect 193 MKT 414 Mobile based application from e-governance A 194 MKT 415 Oshibori-wet towel to KSRTC premium and Flybus passengers MKT 416 Branding of VTMS & PIS Project A 196 MKT 417 Customer Experience enhancement MKT 418 Introducing of a Common Mobility Card MKT 419 Misuse of KSRTC Brand Name A 199 MKT 420 Tablets in premium buses MKT 421 isplay of KSRTC Website URL ( on the buses of BMTC and at BMTC bus stations/ttmcs MKT 422 Website Content Updation MKT 423 Movies on Wheels MKT 424 Action Plan A 204 MKT 425 MobiKwik MKT 426 Oshibori rinking water pet bottles to KSRTC premium & Flybus Passengers 206 MKT 427 Installation of wingloo In-bus Wireless Entertainment System MKT 429 Value Added In-Bus Entertainment System to KSRTC MKT 430 KSRTC Call Centre (M/s. Total Mobility Tech Services A Pvt. Ltd., Mumbai) 209 MKT 431 Inflight Entertainment Services MKT 432 Misuse of KSRTC Brand by Private Vehicles A 211 MKT 433 MyFi Communications Pvt. Ltd., In-bus smartphone entertainment systems 212 MKT 434 Installation of Press Play Entertainment Wi-Fi in KSRTC buses 213 MKT 435 Facebook Activities

Plan Wallata

Plan Wallata 4. Commercial Articulation and Tourism Promotion: GENERAL AND SPECIFIC ACTION PLAN Goal Indicator GPA: 4.1. Development of a tourism-based culture in the host population SG2: To consolidate local commercial