The Global Car Rental Market To 2018

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1 The Global Car Rental Market To 2018 Report Code: TT0203MR Publication Date: December John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0) Fax: +44 (0) Global Car Rental Market to 2018 Page 1

2 SUMMARY 1 SUMMARY According to the Travel &Tourism intelligence center (TTIC) analysis based on 40 countries around the world, the US was the leader in the car rental market in terms of both market value and fleet size. recorded US$XX.XX billion market value in 2013, which is more than six times that of its competitor, Japan, which recorded US$ XX.XX billion market value in The Eurozone crisis had a negative impact on the Travel and Tourism sector in European countries. However, car rental KPIs showed resilience in many countries (with the exception of Italy and Spain) with overall growth recorded in KPIs during the historic period. The hosting of international events such as Olympic Games in London in 2012 and Winter Olympic Games in Russia in 2014 have partially supported the growth. Challenging economic conditions and fierce competition have resulted in a large number of deals recorded in the global car rental market during the historic period as a means for operators to improve profitability and remain competitive. Some of the biggest deals in the car rental market were recorded in the US such as the acquisition of Dollar Thrifty Automotive Group by Hertz. Several leading car rental operators from North American and Europeans market are trying to expand their business in Asia Pacific, Africa, and South and Central America by entering into joint ventures and partnerships to develop new hotels and benefit from the growing demand for car rental in these emerging markets. 2 SYNOPSIS The report provides detailed market analysis, information and insights, including: Historic and forecast revenue of the global car rental market, covering 40 countries Detailed analysis, region-wise (Americas, Asia-Pacific, Europe, Middle East & Africa),of car rental companies' key performance indicators such as market value by business travelers, market value by leisure travelers, market value at airports, market value at non-airports, fleet size, number of rental occasions, number of rental days, average rental length, utilization rate, and average revenue per day for the historic and forecast periods Brief analysis of the global car rental market and the present scenario Detailed analysis of the market trends in key car rental markets 3 REASONS TO BUY Make strategic business decisions using historic and forecast market data related to the global car rental market Understand the key market trends and growth opportunities in the global car rental market Gain strategic insights on the leading global car rental companies Global Car Rental Market to 2018 Page 2

3 GLOBAL CAR RENTAL KPIS THE AMERICAS 4 GLOBAL CAR RENTAL KPIS THE AMERICAS was the largest car rental market in the American region (and globally) with a total market value of US$XX.XX billion in 2013, which is more than 10 times of the closest competitor in with a market value of US$ XX.XX billion. was the smallest market with total value worth US$ XX.XX million., which is an underdeveloped car rental market, recorded the highest growth in the total car rental market value at a CAGR of XX.XX % during the historic period Figure 1: The Americas Top Three Markets by Value(US$ Million), ,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 3

4 GLOBAL CAR RENTAL KPIS THE AMERICAS 4.1 The Americas market value by customer type business ( ) recorded the largest business car rental market value in the Americas, at US$ XX.XX billion, in2013. However, it recorded the slowest growth in market value at a CAGR of XX.XX % during the historic period is expected to record the highest growth in business-related car rental market value over the forecast period at a CAGR of XX.XX % Table 1: The Americas Market Value by Customer Type Business (US$ Million), Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 4

5 GLOBAL CAR RENTAL KPIS THE AMERICAS Figure 2: The Americas Market Value by Customer Type Business (US$ Million), ,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Figure 3: The Americas Market Value by Customer Type Business (US$ Million), ,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 5

6 GLOBAL CAR RENTAL KPIS THE AMERICAS 4.2 The Americas market value by customer type leisure ( ) The majority of car rental in the US is for leisure purposes, which accounted for XX.XX % of the total car rental market value in It also recorded the largest leisure car rental market value in the Americas, at US$ XX.XX billion in 2013 recorded the highest growth in market value during the historic period at a CAGR of XX.XX % while recorded a decline in leisure purpose car rental market value at a CAGR of XX.X % is expected to record the highest growth over the forecast period at a CAGR of XX.XX % Table 2: The Americas Market Value by Customer Type Leisure (US$ Million), Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 6

7 GLOBAL CAR RENTAL KPIS THE AMERICAS Figure 4: The Americas Market Value by Customer Type Leisure (US$ Million), ,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Figure 5: The Americas Market Value by Customer Type Leisure (US$ Million), ,000 10,000 15,000 20,000 25,000 30,000 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 7

8 GLOBAL CAR RENTAL KPIS THE AMERICAS 4.3 The Americas market value by location airport ( ) Car rentals made at airports accounted for the largest share of XX.XX % of total car rental market value in the US in was the leading market in the Americas in terms of car rental revenue generated from airport rentals, at US$ XX.XX billion in 2013 recorded the highest growth in market value during the historic period at a CAGR of XX.XX %, while recorded a decline in airport car rental market value at a CAGR of XX.XX % Table 3: The Americas Market Value by Location Airport (US$ Million), Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 8

9 GLOBAL CAR RENTAL KPIS THE AMERICAS Figure 6: The Americas Market Value by Location Airport (US$ Million), ,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Figure 7: The Americas Market Value by Location Airport (US$ Million), ,000 10,000 15,000 20,000 25,000 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 9

10 GLOBAL CAR RENTAL KPIS THE AMERICAS 4.4 The Americas market value by location non-airport ( ) was the largest market in the Americas in terms of car rental revenue generated from nonairport rentals, at US$ XX.XX billion in Car rentals made at non-airports accounted for XX.XX % share in total car rental market value in the US in 2013 recorded the highest growth in market value during the historic period at a CAGR of XX.XX %, followed by at a CAGR of XX.XX % Table 4: The Americas Market Value by Location Non-Airport(US$ Million), Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 10

11 GLOBAL CAR RENTAL KPIS THE AMERICAS Figure 8: The Americas Market Value by Location Non-Airport (US$ Million), ,000 4,000 6,000 8,000 10,000 12,000 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Figure 9: The Americas Market Value by Location Non-Airport (US$ Million), ,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Source: TTIC analysis, Trade Press, ian Car Rental Association, Company Information, National Statistics, United States Census Bureau Global Car Rental Market to 2018 Page 11

12 GLOBAL CAR RENTAL KPIS THE AMERICAS 4.5 The Americas average revenue per day ( ) was the market leader in terms of average revenue per day at US$ XX.XX is expected to emerge as the market leader by 2018 with average revenue per day of US$ XX.XX Table 5: The Americas Average Revenue per Day (US$), Source: TTIC analysis, Company Information Global Car Rental Market to 2018 Page 12

13 GLOBAL CAR RENTAL KPIS THE AMERICAS Figure 10: The Americas Average Revenue per Day (US$), Source: TTIC analysis, Company Information Figure 11: The Americas Average Revenue per Day (US$), Source: TTIC analysis, Company Information Global Car Rental Market to 2018 Page 13

14 METHODOLOGY 5 METHODOLOGY TTIC s dedicated research and analysis teams consist of experienced professionals with industry backgrounds in marketing, market research, consulting, and advanced statistical expertise. TTIC adheres to the Codes of Practice of the Market Research Society ( and the Society of Competitive Intelligence Professionals ( All TTIC databases are continuously updated and revised. All Travel and Tourism reports are created by following a comprehensive, four-stage methodology. This includes market study, research, analysis, and quality control. 1) Market Study 2) Research A. Standardization Definitions are specified using recognized industry classifications. The same definition is used for every country. Annual average currency exchange rates are used for the latest completed year. These are then applied across both historical and forecast data to remove exchange rate fluctuations. B. Internal Audit Review of in-house databases to gather existing data: o Historic market databases and reports o Company database C. Trend monitoring Review of the latest Travel and Tourism companies, and industry trends A. Sources Collection of the latest market-specific data from a wide variety of industry sources: o Government statistics o Industry associations o Company filings o International organizations o Travel and tourism agencies B. Expert opinion Collation of opinions taken from leading Travel and Tourism industry experts Analysis of third-party opinion and forecasts: o Broker reports o Media o Official government sources C. Data consolidation and verification Consolidation of data and opinions to create historical datasets Creation of models to benchmark data across categories and geographies Global Car Rental Market to 2018 Page 14

15 METHODOLOGY 3) Analysis A. Market forecasts Feeding forecast data in to market models: o Macroeconomic indicators o Industry-specific drivers Analysis of Travel and Tourism industry database to identify trends: o Latest Travel and Tourism trends o Key drivers of the Travel and Tourism industry B. Report writing Analysis of market data Discussion of company and industry trends and issues Review of financial deals, and Travel and Tourism trends 4) Quality Control A. Templates Detailed process manuals Standardized report templates and accompanying style guides Complex forecasting tools to ensure that forecast methodologies are applied consistently Quality-control checklists B. Quality control process Peer review Senior-level QC Random spot checks on data integrity Benchmark checks across databases Market data cross-checked for consistency with accumulated data from: o Company filings o Government sources Global Car Rental Market to 2018 Page 15

16 RELATED REPORTS RELATED REPORTS The Global Budget Hotels Market to 2018 The Global Luxury Hotels Market to 2018 The Global Low-Cost Airline Market to 2018 The Global Full-Service Airline Market to 2018 Travel and Tourism in the US to 2018 Travel and Tourism in France to 2018 Travel and Tourism in Spain to 2018 Travel and Tourism in Italy to 2018 Travel and Tourism in to 2018 Travel and Tourism in Kenya to 2018 Travel and Tourism in Qatar to 2018 Travel and Tourism in Singapore to 2018 Travel and Tourism in Ecuador to 2018 Travel and Tourism in India to 2018 Travel and Tourism in Malaysia to 2018 Global Car Rental Market to 2018 Page 16

17 TABLE OF CONTENTS TABLE OF CONTENTS 1 Global Car Rental Market Key Trends and Issues Global Car RentalMarket Deals Global Car Rental KPIs the Americas The Americas market value by customer type business ( ) The Americas market value by customer type leisure ( ) The Americas market value by location airport ( ) The Americas market value by location non-airport ( ) The Americas fleet size ( ) The Americas number of rental occasions ( ) The Americas number of rental days ( ) The Americas average rental length ( ) The Americas utilization rate ( ) The Americas average revenue per day ( ) Global Car Rental KPIs Asia-Pacific Asia-Pacific market value by customer type business ( ) Asia-Pacific market value by customer type leisure ( ) Asia-Pacific market value by location airport ( ) Asia-Pacific market value by location non-airport ( ) Asia-Pacific fleet size ( ) Asia-Pacific number of rental occasions ( ) Asia-Pacific number of rental days ( ) Asia-Pacific average rental length ( ) Asia-Pacific utilization rate ( ) Asia-Pacific average revenue per day ( ) Global Car Rental KPIs Europe Europe market value by customer type business ( ) Europe market value by customer type leisure ( ) Europe market value by location airport ( ) Europe market value by location non-airport ( ) Europe fleet size ( ) Europe number of rental occasions ( ) Europe number of rental days ( ) Europe average rental length ( ) Europe utilization rate ( ) Europe average revenue per day ( ) Global Car Rental KPIs the Middle East and Africa The Middle East and Africa market value by customer type business ( ) The Middle East and Africa market value by customer type leisure ( ) The Middle East and Africa market value by location airport ( ) The Middle East and Africa market value by location non-airport ( ) The Middle East and Africa fleet size ( ) The Middle East and Africa number of rental occasions ( ) The Middle East and Africa number of rental days ( ) The Middle East and Africa average rental length ( ) The Middle East and Africa utilization rate ( ) The Middle East and Africa average revenue per day ( ) Global Car Rental Market to 2018 Page 17

18 TABLE OF CONTENTS 7 Global Car Rental Profiles Company Profile: Enterprise Holdings, Inc Enterprise Holdings, Inc. company overview Enterprise Holdings, Inc. business description Enterprise Holdings, Inc. main services Enterprise Holdings, Inc. history Enterprise Holdings, Inc. SWOT analysis Enterprise Holdings, Inc. strengths Enterprise Holdings, Inc. weaknesses Enterprise Holdings, Inc. opportunities Enterprise Holdings, Inc. threats Enterprise Holdings, Inc. key employees Company Profile: Hertz Global Holdings, Inc Hertz Global Holdings, Inc. company overview Hertz Global Holdings, Inc. business description Hertz Global Holdings, Inc. main services Hertz Global Holdings, Inc. history Hertz Global Holdings, Inc. SWOT analysis Hertz Global Holdings, Inc. strengths Hertz Global Holdings, Inc. weaknesses Hertz Global Holdings, Inc. opportunities Hertz Global Holdings, Inc. threats Hertz Global Holdings, Inc. key employees Company Profile: Avis Budget Group, Inc Avis Budget Group, Inc. company overview Avis Budget Group, Inc. business description Avis Budget Group, Inc. main services Avis Budget Group, Inc. history Avis Budget Group, Inc. SWOT analysis Avis Budget Group, Inc. strengths Avis Budget Group, Inc. weaknesses Avis Budget Group, Inc. opportunities Avis Budget Group, Inc. threats Avis Budget Group, Inc. key employees Company Profile: kt Kumho Rent-A-car kt Kumho Rent-A-car company overview kt Kumho Rent-A-car main services kt Kumho Rent-A-car key employees Company Profile: TOYOTA Rent-A-Car TOYOTA Rent-A-Car company overview TOYOTA Rent-A-Car main services Company Profile: Europcar International S.A.S.U Europcar International S.A.S.U company overview Europcar International S.A.S.U main services Europcar International S.A.S.U key employees Company Profile: Sixt SE Sixt SE company overview Sixt SE business description Sixt SE main services Sixt SE history Sixt SE SWOT analysis Sixt SE strengths Sixt SE weaknesses Global Car Rental Market to 2018 Page 18

19 TABLE OF CONTENTS Sixt SE opportunities Sixt SE threats Sixt SE key employees Company Profile: Localiza Rent-A-Car SA Localiza Rent-A-Car SA company overview Localiza Rent-A-Car SA business description Localiza Rent-A-Car SA main services Localiza Rent-A-Car SA history Localiza Rent-A-Car SA SWOT analysis Localiza Rent-A-Car SA strengths Localiza Rent-A-Car SA weaknesses Localiza Rent-A-Car SA opportunities Localiza Rent-A-Car SA threats Localiza Rent-A-Car SA key employees Company Profile: China Auto Rental Ltd China Auto Rental Ltd company overview China Auto Rental Ltd main services China Auto Rental Ltd key employees Company Profile: Carzonrent India Pvt., Ltd Carzonrent India Pvt., Ltd company overview Carzonrent India Pvt., Ltd main services Carzonrent India Pvt., Ltd key employees Appendix What is this Report About? Definitions Methodology Contact Travel & Tourism Intelligence Center About Travel & Tourism Intelligence Center Travel & Tourism Intelligence Center Services Disclaimer Global Car Rental Market to 2018 Page 19

20 LIST OF TABLES LIST OF TABLES Table 1: The Americas Market Value by Customer Type Business (US$ Million), Table 2: The Americas Market Value by Customer Type Leisure (US$ Million), Table 3: The Americas Market Value by Location Airport (US$ Million), Table 4: The Americas Market Value by Location Non-Airport (US$ Million), Table 5: The Americas Fleet Size (Thousand), Table 6: The Americas Number of Rental Occasions (Thousand), Table 7: The Americas Number of Rental Days (Million), Table 8: The Americas Average Rental Length (Days), Table 9: The Americas Utilization Rate (%), Table 10: The Americas Average Revenue per Day (US$), Table 11: Asia-Pacific Market Value by Customer Type Business (US$ Million), Table 12: Asia-Pacific Market Value by Customer Type Leisure (US$ Million), Table 13: Asia-Pacific Market Value by Location Airport (US$ Million), Table 14: Asia-Pacific Market Value by Location Non-Airport (US$ Million), Table 15: Asia-Pacific Fleet Size (Thousand), Table 16: Asia-Pacific Number of Rental Occasions (Thousand), Table 17: Asia-Pacific Number of Rental Days (Million), Table 18: Asia-Pacific Average Rental Length (Days), Table 19: Asia-Pacific Utilization Rate (%), Table 20: Asia-Pacific Average Revenue per Day (US$), Table 21: Europe Market Value by Customer Type Business (US$ Million), Table 22: Europe Market Value by Customer Type Leisure (US$ Million), Table 23: Europe Market Value by Location Airport (US$ Million), Table 24: Europe Market Value by Location Non-Airport (US$ Million), Table 25: Europe Fleet Size (Thousand), Table 26: Europe Number of Rental Occasions (Thousand), Table 27: Europe Number of Rental Days (Million), Table 28: Europe Average Rental Length (Days), Table 29: Europe Utilization Rate (%), Table 30: Europe Average Revenue per Day (US$), Table 31: The Middle East and Africa Market Value by Customer Type Business (US$ Million), Table 32: The Middle East and Africa Market Value by Customer Type Leisure (US$ Million), Table 33: The Middle East and Africa Market Value by Location Airport (US$ Million), Table 34: The Middle East and Africa Market Value by Location Non-Airport (US$ Million), Table 35: The Middle East and Africa Fleet Size (Actual), Table 36: The Middle East and Africa Number of Rental Occasions (Thousand), Table 37: The Middle East and Africa Number of Rental Days (Million), Table 38: The Middle East and Africa Average Rental Length (Days), Table 39: The Middle East and Africa Utilization Rate (%), Table 40: The Middle East and Africa Average Revenue per Day (US$), Table 41: Enterprise Holdings, Inc., Key Facts Table 42: Enterprise Holdings, Inc., Main Services and Brands Table 44: Enterprise Holdings, Inc., Key Employees Table 45: Hertz Global Holdings, Inc., Key Facts Table 46: Hertz Global Holdings, Inc., Main Services and Brands Table 48: Hertz Global Holdings, Inc., Key Employees Table 49: Avis Budget Group, Inc., Key Facts Table 50: Avis Budget Group, Inc., Main Services and Brands Table 52: Avis Budget Group, Inc., Key Employees Table 53: kt Kumho Rent-A-car, Key Facts Table 54: kt Kumho Rent-A-car, Main Services Table 55: kt Kumho Rent-A-car, Key Employees Table 56: TOYOTA Rent-A-Car, Key Facts Table 57: TOYOTA Rent-A-Car, Main Services Table 58: Europcar International S.A.S.U, Key Facts Table 59: Europcar International S.A.S.U, Main Services Table 60: Europcar International S.A.S.U, Key Employees Table 61: Sixt SE, Key Facts Table 62: Sixt SE, Main Services and Brands Table 63: Sixt SE, History Table 64: Sixt SE, Key Employees Table 65: Localiza Rent-A-Car SA, Key Facts Table 66: Localiza Rent-A-Car SA, Main Services Table 67: Localiza Rent-A-Car SA, History Table 68: Localiza Rent-A-Car SA, Key Employees Table 69: China Auto Rental Ltd, Key Facts Global Car Rental Market to 2018 Page 20

21 LIST OF TABLES Table 70: China Auto Rental Ltd, Main Services Table 71: China Auto Rental Ltd, Key Employees Table 72: Carzonrent India Pvt., Ltd, Key Facts Table 73: Carzonrent India Pvt., Ltd, Main Services Table 74: Carzonrent India Pvt., Ltd, Key Employees Table 75: TTIC Global Car Rental Market Definitions Global Car Rental Market to 2018 Page 21

22 LIST OF FIGURES LIST OF FIGURES Figure 1: Top 10 Car Rental Markets by Value (US$ Million) with Utilization Rates (%), Figure 2: The Americas Top Three Markets by Value (US$ Million), Figure 3: The Americas Market Value by Customer Type Business (US$ Million), Figure 4: The Americas Market Value by Customer Type Business (US$ Million), Figure 5: The Americas Market Value by Customer Type Leisure (US$ Million), Figure 6: The Americas Market Value by Customer Type Leisure (US$ Million), Figure 7: The Americas Market Value by Location Airport (US$ Million), Figure 8: The Americas Market Value by Location Airport (US$ Million), Figure 9: The Americas Market Value by Location Non-Airport (US$ Million), Figure 10: The Americas Market Value by Location Non-Airport (US$ Million), Figure 11: The Americas Fleet Size (Thousand), Figure 12: The Americas Fleet Size (Thousand), Figure 13: The Americas Number of Rental Occasions (Thousand), Figure 14: The Americas Number of Rental Occasions (Thousand), Figure 15: The Americas Number of Rental Days (Million), Figure 16: The Americas Number of Rental Days (Million), Figure 17: The Americas Average Rental Length (Days), Figure 18: The Americas Average Rental Length (Days), Figure 19: The Americas Utilization Rate (%), Figure 20: The Americas Utilization Rate (%), Figure 21: The Americas Average Revenue per Day (US$), Figure 22: The Americas Average Revenue per Day (US$), Figure 23: Asia-Pacific Top Five Markets by Value (US$ Million), Figure 24: Asia-Pacific Market Value by Customer Type Business (US$ Million), Figure 25: Asia-Pacific Market Value by Customer Type Business (US$ Million), Figure 26: Asia-Pacific Market Value by Customer Type Leisure (US$ Million), Figure 27: Asia-Pacific Market Value by Customer Type Leisure (US$ Million), Figure 28: Asia-Pacific Market Value by Location Airport (US$ Million), Figure 29: Asia-Pacific Market Value by Location Airport (US$ Million), Figure 30: Asia-Pacific Market Value by Location Non-Airport (US$ Million), Figure 31: Asia-Pacific Market Value by Location Non-Airport (US$ Million), Figure 32: Asia-Pacific Fleet Size (Thousand), Figure 33: Asia-Pacific Fleet Size (Thousand), Figure 34: Asia-Pacific Number of Rental Occasions (Thousand), Figure 35: Asia-Pacific Number of Rental Occasions (Thousand), Figure 36: Asia-Pacific Number of Rental Days (Million), Figure 37: Asia-Pacific Number of Rental Days (Million), Figure 38: Asia-Pacific Average Rental Length (Days), Figure 39: Asia-Pacific Average Rental Length (Days), Figure 40: Asia-Pacific Utilization Rate (%), Figure 41: Asia-Pacific Utilization Rate (%), Figure 42: Asia-Pacific Total Revenue of Car Rental (US$ Million), Figure 43: Asia-Pacific Total Revenue of Car Rental (US$ Million), Figure 44: Europe Top Five Markets by Value (US$ Million), Figure 45: Europe Market Value by Customer Type Business (US$ Million), Figure 46: Europe Market Value by Customer Type Business (US$ Million), Figure 47: Europe Market Value by Customer Type Leisure (US$ Million), Figure 48: Europe Market Value by Customer Type Leisure (US$ Million), Figure 49: Europe Market Value by Location Airport (US$ Million), Figure 50: Europe Market Value by Location Airport (US$ Million), Figure 51: Europe Market Value by Location Non-Airport (US$ Million), Figure 52: Europe Market Value by Location Non-Airport (US$ Million), Figure 53: Europe Fleet Size (Thousand), Figure 54: Europe Fleet Size (Thousand), Figure 55: Europe Number of Rental Occasions (Thousand), Figure 56: Europe Number of Rental Occasions (Thousand), Figure 57: Europe Number of Rental Days (Million), Figure 58: Europe Number of Rental Days (Million), Figure 59: Europe Average Rental Length (Days), Figure 60: Europe Average Rental Length (Days), Figure 61: Europe Utilization Rate (%), Figure 62: Europe Utilization Rate (%), Figure 63: Europe Average Revenue per Day (US$), Figure 64: Europe Average Revenue per Day (US$), Figure 65: The Middle East and Africa Top Three Markets by Value (US$ Million), Global Car Rental Market to 2018 Page 22

23 LIST OF FIGURES Figure 66: The Middle East and Africa Market Value by Customer Type Business (US$ Million), Figure 67: The Middle East and Africa Market Value by Customer Type Business (US$ Million), Figure 68: The Middle East and Africa Market Value by Customer Type Leisure (US$ Million), Figure 69: The Middle East and Africa Market Value by Customer Type Leisure (US$ Million), Figure 70: The Middle East and Africa Market Value by Location Airport (US$ Million), Figure 71: The Middle East and Africa Market Value by Location Airport (US$ Million), Figure 72: The Middle East and Africa Market Value by Location Non-Airport (US$ Million), Figure 73: The Middle East and Africa Market Value by Location Non-Airport (US$ Million), Figure 74: The Middle East and Africa Fleet Size (Actual), Figure 75: The Middle East and Africa Fleet Size (Actual), Figure 76: The Middle East and Africa Number of Rental Occasions (Thousand), Figure 77: The Middle East and Africa Number of Rental Occasions (Thousand), Figure 78: The Middle East and Africa Number of Rental Days (Million), Figure 79: The Middle East and Africa Number of Rental Days (Million), Figure 80: The Middle East and Africa Average Rental Length (Days), Figure 81: The Middle East and Africa Average Rental Length (Days), Figure 82: The Middle East and Africa Utilization Rate (%), Figure 83: The Middle East and Africa Utilization Rate (%), Figure 84: The Middle East and Africa Average Revenue per Day (US$), Figure 85: The Middle East and Africa Average Revenue per Day (US$), Global Car Rental Market to 2018 Page 23

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