Fuso 2015 : A Five-Pillar Strategy for Mitsubishi Fuso s Future. October 14, 2011, Kawasaki

Transcription

1 : A Five-Pillar Strategy for Mitsubishi Fuso s Future October 14, 2011, Kawasaki 1

2 Next Step: A holistic improvement initiative with five pillars Leader in Green Innovation Customer #1 Japan Profitable Global Player Efficiency Leader Employer #1 in Our Industry /Markets 2

3 Goal #1: Leader in Green Innovation Target: 7.5% in CO 2 Emissions by Green Products Green Factory and Infrastructure Green Supply Chain Expand hybrid product performance and presence (new LDT hybrid 2012, HD hybrid concept). Develop a fuel efficient truck on global vision and actively introduce into international markets. Reduce energy usage, emissions and waste at plants. Plants with minimum impact on surrounding environment. Green IT initiatives. Reduce CO 2 footprint and energy consumption in overall supply chain, e.g. package optimizations, complete vehicle transportation optimization, supplier education. Super Great HD Hybrid 3

4 Goal #2: Customer #1 Japan Target: Significant increase Japan customer satisfaction. Product Satisfaction Trust-Based Sales Dependable Service Product benefits including safety, environmental performance, quality and maintainability. Value chain products to support customers total business. Increased number of customer contacts for more customer orientation. Sales training programs to enhance skills. Increase service speed, quality to reduce customer downtime. Roll-out of centralized dealer management system and centralized processes for better customer service. 4

5 Goal #3: Profitable Global Player Target: Double international sales volume to over 200,000 units annually. Full Potential Sales Full Potential After Sales Further Global Setup New market entries in white spot markets. New segment entries, e.g., HD Indonesia, MD South Africa. Fleet expansion. Expand new Diamond Parts brand roll-out. New training centers and training initiatives. Optimize business model. Increased local sourcing and assembly, including Tramagal. Developing market setups, e.g., DICV Chennai. Kawasaki as center of global production network. International Image 5

6 Goal #4: Efficiency Leader Target: Net Cost Reduction of 2%. IT Landscape Cross-Functional Processes Material and Production Efficiency Introduce Daimler standard programs for administration and production management to lower IT costs. Standardized and simplified cross-functional processes. Significant reduction order-to-delivery time by including downstream activities, e.g. bodybuilding, into processes. Continuous improvement production and material costs. Enhance Daimler standard "Truck Operating System, for systematic innovation & best-practice sharing. 6

7 Target: Further increase in Employee Satisfaction and Employer Attractiveness. Goal #5: Employer #1 in Our Industry and Our Markets Employee Satisfaction Qualified Staff and Organizations Employer Attraction & CSR Flexible working hours to support child and family care. Merit-based development and advancement system. Equal career opportunities and diverse workforce. Employee skill development through enhanced training using Daimler s global network. Leverage global career possibilities through Daimler. Increase Fuso s appeal to potential employees as socially responsible company. Continue to act with All for you spirit. 7

8 Super Great ECO Hybrid 8

9 Super Great HEV for long-haul application is developed based on technology of Canter Eco Hybrid Technology to realize superior fuel efficiency in long-haul application is also derivable from parallel hybrid of Canter Eco Hybrid Based on experience of Canter Eco Hybrid, hybrid components; battery, e-motor, inverter for heavy duty has been defined Diesel Engine Engine Control Unit E-motor 12 Speed Automated Transmission Hybrid Control Unit Clutch Inverter Battery 9

10 The CO2 reduction effect as long-haul heavy duty truck HEV is 5 or more times of a light duty truck in a long mileage Optimized system spec and hybrid control strategy bring high potential of recuperating energy even on highway Actual measurement result on Tomei highway shows more than 10 % fuel consumption reduction compared to the conventional diesel truck Light Duty Truck HEV Based on city delivery application for Fuso Canter without ISS Quantity of annual CO2 reduction 2t GVW: 5 t *mileage: 30,000km Heavy Duty Truck HEV Based on long haul application (highway only) for HDT (25t) without ISS Quantity of annual CO2 reduction 11t GVW: 25 t *mileage: 150,000km 10

11 Global Hybrid Center is developing future common Hybrid System with modularization across all brands of and Buses Not only for heavy duty trucks, but also even large-sized Buses under development Mercedes Benz truck, freight liner, this hybrid system targets to apply as standard, and it aims at covering even a GVW40t class. In the technology corresponding to environment, mutual development within the group aims to realize series production of global hybrid trucks efficiently. Hybrid system Daimler trucks and buses Heavy-duty (GVW >18t) The SuperGreat HEV is an enabler technology platform combined with other new technologies to maximize transportation efficiency Heavy Duty Truck HEV Supergreat Actros Cascadia Coaches 11

12 End Results: Growth, Customer Satisfaction, Contribution to Society, Strong Pillar of Leader in Green Innovation Customer #1 Japan Profitable Global Player Efficiency Leader Employer #1 in Our Industry /Markets 12