Plug-in NC Spring Summit 2018

Transcription

1 Plug-in NC Spring Summit 2018

2 Plug-in NC is a statewide collaborative program that promotes electric vehicles through education, outreach, consulting and resource development. Since 2011, the members, ambassadors and network of supporters of Plug-in NC have worked with state and local stakeholders to ensure a seamless integration of this technology and have helped North Carolina become recognized as a leader in electric transportation.

3 Meet Your Plug-in NC / Advanced Energy Team Lisa Poger Jonathan Coulter Arlene Brown Lindsay Brecheisen Kristi Brodd Jonathan Susser

4 Jason Wager Centralina Clean Fuels Coalition Mike Waters ChargePoint Andrea Eilers Triangle Clean Cities Coalition Richard Sapienza NC Clean Energy Technology Center Stan Cross Brightfield Transportation Solutions Marcy Bauer EVgo Bill Eaker Land of Sky Clean Vehicles Coalition Jay Rouse NC Association of Electric Cooperatives Joe Baum Blue Ridge EV Club David Schatz ChargePoint

5 Plug-in NC Members and Ambassadors

6 Plug-in NC Members Plug-in NC membership is FREE and open to businesses, schools, communities and organizations located in North Carolina that have installed Level 2 or DC Fast Charge charging stations, purchased plug-in electric fleet vehicles or are working through education and outreach to promote driving electric. Currently 67 Members

7 Plug-in NC Ambassadors Plug-in NC ambassadors are electric vehicles number one fans and are passionate about the technology. Ambassadors help Plug-in NC by promoting driving electric across the state. They volunteer at events, help with presentations, write articles and more. Currently 49 Ambassadors

8 Plug-in NC Social Media

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10 Plug-in NC Affinity Working Groups

11 Plug-in NC Mission Promote electric vehicle adoption through education and outreach, consulting and resource development.

12 Affinity Working Groups

13 Working Group Members Lisa Poger Advanced Energy Lisa Poger Advanced Energy Marcy Bauer Evgo John Bonitz NC Clean Energy Technology Center David Schatz - ChargePont Stan Cross Brighfields Technology Solutions Mary Sell Triangle J Council of Governments John Gotsch Plug-in NC Ambassador Chris Browder Plug-in NC Ambassador Jill Vanness Randolph EMC Rick Sapienza NC Clean Energy Tech Center Megan Patberg FREEDM Systems Center Heather Brutz NC Clean Energy Tech Center Jonathan Coulter Advanced Energy Heather Brutz NC Clean Energy Technology Center John Bonitz NC Clean Energy Technology Center Carina Soriano Centralina Clean Fuels Coalition Whitney Schmidt ChargePoint Michael Trent Randolph EMC Jason Wager Centralina Clean Fuels Coalition Lyndsay Gavin Triangle J Council of Governments Brennan Bouma Orange County Tobin Freid Durham County Kristi Brodd Advanced Energy Whitney Schmidt ChargePoint Katie Lebrato NC GreenPower Derek Parker Leith Nissan

14 Affinity Working Group Objectives Prioritize audiences based on educational gaps/impact Log actions/activities to date for each audience Locate or develop needed educational content Determine best-fit communications plan Track progress

15 State Decision Makers

16 State Decision Makers Target Audiences 2018 Key Messages / Materials Department of Administration/ Department of Public Instruction Reduce operating cost and improve air quality with fleet electrification Estimated emissions reductions through fleet electrification Total cost of ownership for electric vehicle fleets Vehicle availability (light-duty, medium and heavy duty) Sample state purchase contract terms UNC Schools System Economic Development Partnership of NC Benefit economically, meet sustainability goals with fleet electrification Estimated emissions reductions through fleet electrification Total cost of ownership for electric vehicle fleets Vehicle availability (light-duty, medium and heavy duty) Sample state purchase contract terms Transportation electrification adds NC value for business and tourism NC as a leader in EV adoption Value of EV infrastructure to companies looking to locate in NC Forecast of EV and infrastructure growth Workforce development opportunities

17 State Decision Makers Communications (DRAFT) 2018 Communications Plan Department of Administration/ Department of Public Instruction Work with DOA on EVs state purchase contract language o School buses o Light-duty vehicles Work with DPI on school bus procurement process and barriers UNC Schools System Work with General Administration for UNC system to promote infrastructure projects o Allow campuses to engage in VW initiatives Economic Development Partnership of NC Educate EDP on NC benefits to economic development o Draft marketing language on EV benefits

18 State Decision Makers Drivers/Metrics (DRAFT) Metrics Department of Administration/ Department of Public Instruction EV contracts established Fleet vehicle replacements UNC Schools System Reduced barriers for campus EV adoption Campus vehicles replaced Economic Development Partnership of NC EV contracts established Fleet vehicle replacements

19 Parallel Efforts AE and Contributors NCSEA Plug-in NC Members NC PEV Readiness Roadmap Update Guide for PEV readiness (recommendations on implementation activities to address barriers) CATEGORIES Vehicles Infrastructure Policy, Codes and Standards Education and Outreach Incentives and Economic Development Electric Utilities NCSEA EV Working Group Legislative and policy changes to support EV adoption and infrastructure TOPICS Building Codes Role of Electric Utilities State EV Goals Education Plug-in NC Affinity Groups Targeted outreach efforts to address critical education gaps GROUPS State Decision Makers Local Decision Makers General Consumers Influencer Product Placement Working together to identify gaps and increase impact.

20 State Decision Makers Activities to Date Audience Education Topic Actions to Date NC General Assembly Office of the Governor EV policy recommendations, VW environmental mitigation funds use, role of utility EV adoption maps, adoption forecasts, workforce development Nov. 8, 2017, meeting April 3, 2018, meeting Info requests DEQ EPC/EE Subcommittee DEQ Division of Air Quality Department of Insurance - Building Code Council EV policy recommendations, beneficial electrification Recommendations for VW mitigation funds ADA requirements, EV-ready building codes Webinar EPC Meeting EE Committee NCSEA working group member Public RFI / Draft Plan Re-engaged on EV infrastructure ADA guidance NCDOT Highway signage NCSEA working group member

21 State Decision Makers Existing Resources

22 Local Decision Makers

23 Local Decision Makers Target Audiences Key Messages / Materials City/Town Planners Affinity Group 2 Features & benefits of future EV adoption Revenue, cost, sequencing Publicly available infrastructure Templates & collateral Permit Officials Affinity Group 2 Above, plus streamlined permitting Potential impacts: processes, revenue, safety Examples from other towns / cities Local Employees/ Officials Affinity Group 2 Above, plus home and business details Revenue, cost, sequencing Potential impacts: processes, revenue, safety Examples from other towns / cities

24 Local Decision Makers Existing Resources 80+

25 Local Decision Makers Activities to Date

26 Local Decision Makers Communications Plan Promote electric vehicle adoption through education and outreach, consulting and resource development. Education & Outreach Vehicles Policy, Codes & Standards Economic Development Education & Outreach Utilities Infrastructure Implementation

27 General Public

28 General Public Education Target Audiences Key Messages / Materials New Car Buyers An electric vehicle could be a great option for you now Decision-making guide for near-term buyers Charging station fact sheet Map of public charging stations Public Event Attendees An electric vehicle could be in your future Frequently asked questions about EVs Benefits of driving electric Charging station fact sheet Map of public charging stations K-12 Students There is a promising future for electric vehicles Frequently asked questions about EVs Benefits of driving electric EV-related jobs forecast / careers overview

29 General Public Education Existing Resources

30 General Public Education Activities to Date Date Event Types 1/29/2018 Electric Vehicles and Charging Infrastructure Basics Webinar 2/14/ Nissan LEAF Lunch and Learn Workshop 3/1/2018 UNC Clean Tech Summit Conference 4/11/2018 NC State University Earth Fair Public Event 4/13-14/2018 EV Challenge Final Event Public Event 4/19/2018 South River EMC Annual Meeting Public Event 4/22/2018 Durham Earth Day Festival Public Event 4/27/2018 Piedmont EMC Annual Meeting Public Event 5/21/2018 Raleigh Engineers Club Presentation

31 General Public Education Communications Plan New Car Buyers Car buyers decision making tool on car buyer websites Used car information stats and stories Personal stories on social media Public Event Attendees Targeted education booths at local events o NextCar pledge Ambassador engagement and vehicle showcases Peer-to-peer network education K-12 Students Partnering with existing teacher education programs o DAQ vehicle idle education Sample school curriculum

32 General Public Education Tracking New Car Buyers Resource analytics Public Event Attendees New contact submissions New member applications K-12 Students Website analytics

33 Tracking on Plug-in NC Social Media

34 Influencers

35 North Carolina EV Road Trip Select a local influencer to take an all-electric road trip across North Carolina during National Drive Electric Week in September Create an itinerary that includes tourist destinations and hotels that have charging stations Include the media to share road trip updates on the news Share updates through social media and online articles

36 Thank you!