AUTOMOTIVE REPORT. ChattanoogaHasCars. 11/2/2016 Hamilton County Vehicle Registrations. A Monthly Snapshot Of Local Vehicle Sales and Trends

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1 AUTOMOTIVE REPORT 11/2/20 Hamilton County Vehicle Registrations A Monthly Snapshot Of Local Vehicle Sales and Trends

2 H A M I L T O N C O U N T Y V E H I C L E R E G I S T R A T I O N S ABOUT THIS REPORT The Automotive Report is prepared by.com, a service of the Brewer Media Group, and is compiled monthly from raw data released from the Hamilton County Clerk s Office This report is based solely upon vehicles reported Registered By Dealers in Hamilton County, Tennessee and does not reflect vehicles sold and registered in another State or County. The report is provided for informational purposes only and Brewer Media Group offers no warranty, expressed or implied, as to the accuracy of data contained herein. Reporting Period: November 2015 through October 20 Hamilton County, Tennessee Hamilton County represents 52.0% of the total population of the nine-county Chattanooga Metropolitan Area. While this report does not reflect Total Sales Volume, it does provide a snapshot of relative strength within the heaviest concentration of local consumers. About Brewer Media Group Brewer Media Group is Chattanooga s only locally owned mass communications company and offers the unique ability to fully integrate Radio, Print, Television, and Internet campaigns in a single platform. About.com.com has become the Tennessee Valley s most powerful automotive shopping marketplace with consistent branding across 6 radio and WDEF TV every week in prime drive periods. Local dealer inventory is refreshed daily with automated feeds from various data providers. October 20 Top Dealers MTN VIEW NISSAN MTN VIEW FORD MARSHAL MIZE FORD 158 CARMAX 173 ECONOMY HONDA Page 1

3 ANNUAL METAL COUNT November 2015 through October 20 New Vehicle Leading Brands Rank Brand Vehicle Count Market % % Change* #1 FORD 2, % -0.5% #2 HONDA 1, % +0.1% #3 NISSAN 1, % +0.2% #4 CHEVROLET 1, % -0.1% #5 TOYOTA 1, % +0.2% #6 KIA % -- #7 JEEP % -- #8 SUBARU % +0.2% #9 DODGE % -0.1% #10 HYUNDAI % -- #11 VOLKSWAGEN % -0.1% #12 GMC % -0.1% #13 LEXUS % +0.2% #14 BMW % -0.1% #15 MERCEDES % +0.1% # AUDI % -- #17 ACURA % -- #18 BUICK % -- #19 INFINITI % -- Other % -- TOTALS 13, % *Difference in Market % from previous Annual Reporting Period (Oct 15 through Sep ). On Average,.com Hosts More Than 5,000 Unique Shoppers Each Month Page 2

4 Used Vehicle Leading Brands Rank Brand Vehicle Count Market % % Change* #1 FORD 3, % -0.1% #2 CHEVROLET 3, % -- #3 NISSAN 2, % -- #4 TOYOTA 2, % -- #5 HONDA 1, % +0.1% #6 DODGE 1, % +0.1% #7 KIA % -- #8 JEEP % -- #9 HYUNDAI % +0.1% #10 CHRYSLER % -0.1% #11 BMW % -- #12 GMC % -- #13 LEXUS % +0.1% #14 VOLKSWAGEN % -0.1% #15 MERCEDES % -- # BUICK % -- #17 MAZDA % -- #18 CADILLAC % +0.1% #19 INFINITI % -- Other 2, % -- TOTALS 24, % *Difference in Market % from previous Annual Reporting Period (Oct 15 through Sep ). **Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers April 8, Page 3

5 Metro Ranker CHATTANOOGA (Metro Survey Area) SU Stations Rankings Based on: Top 7 $75k+ Annual Household Income Adults Household Income = 75K+ M-Su 6a-12m Station Average Share* 1 *WALV-WPLZ WUSY-FM 8.8 3t WPLZ-FM 7.5 3t WSKZ-FM 7.5 5t WGOW-FM 6.3 5t WLND-FM 6.3 7t WALV-FM 3.8 7t WDEF-FM 3.8 Adults Household Income = 75K+ M-F 9a-5p Station Average Share* 1 *WALV-WPLZ WUSY-FM WPLZ-FM 9.4 4t WLND-FM 6.6 4t WSKZ-FM WGOW-FM WALV-FM WDEF-FM 2.8 The combination of BIG 95.3 and ESPN Delivers Outstanding Performance with Adults with Annual Household Incomes of $75k+ This report was created using the following information: CHATTANOOGA; SU; Metro; Multiple Dayparts Used; P 45-64; Socioeconomic Criteria Used; Station Combos Used: *WALV-WPLZ = WPLZ-FM, WALV-FM; See Detailed Sourcing Page for Complete Details. Copyright 20 The Nielsen Company. All rights reserved. Page 1 of 2 Ranker

6 LEADING DEALERS (New and Used Combined) Rank Dealer Name Vehicle Count Market % % Change* #1 ECONOMY HONDA 2,3 6.2% -- #2 CARMAX 1, % -- #3 MARSHAL MIZE FORD 1, % -- #4 INTEGRITY 1, % -0.2% #5 MTN VIEW NISSAN 1, % -- #6 MTN VIEW FORD 1, % -- #7 CAPITAL TOYOTA 1, % +0.1% #8 MTN 153 1, % -- #9 NISSAN OF CHATTANOOGA % -- #10 MTN VIEW CHEVROLET % -- #11 CROWN AUTOMOTIVE % -0.1% #12 LONG OF CHATTANOOGA % -- #13 KIA OF CHATTANOOGA % -- #14 KELLY AUTO GROUP % +0.1% #15 BMW OF CHATTANOOGA % +0.1% # VILLAGE VW % -- #17 HONDA OF CLEVELAND % -- #18 EASY AUTO % -- #19 DRIVETIME % -0.1% Other 17, % -- TOTALS 37, % *Difference in Market % from previous annual reporting period (Oct 15 through Sep ). Featured Listings Appear First In Search Results Every Vehicle Listed From Your Inventory Includes Both A Hyperlink To Your Website and Direct Contact Information All Inventory Is Updated Daily From Various Data Providers So Listings Are Always Fresh And Ready To Sell! Supported With The Equivalent Of More Than A Quarter Million Dollars Of Local Media Annually Page 4

7 SPOT NEWS SUMMER 20 NIELSEN Chattanooga Metro Persons 12+ Mon-Sun, 6am-12mid Hamilton County Persons 12+ Mon-Sun, 6am-12mid Station AQH Share Station AQH Share WUSY 12.2 WJTT-WMPZ 9.7 WSKZ 8.8 WJTT 7.7 WDEF 6.6 WDOD 5.8 WJTT-WMPZ.0 WJTT 12.0 WUSY 8.3 WSKZ 7.4 WDEF 5.5 WDOD 4.6 KEY DEMOS Metro Ranking WJTT-WMPZ, Mon-Sun, 6am-12mid Demo Adults Men Women Rank AQH Share Rank AQH Share Rank AQH Share # # # # #3 9.2 # #3 9.5 #2 9.6 #2 9.9 KEY DEMOS Hamilton Ranking WJTT-WMPZ, Mon-Sun, 6am-12mid Demo Adults Men Women Rank AQH Share Rank AQH Share Rank AQH Share # #1.1 # #1.3 # # # # #1 15.5

8 New Vehicle Leading Dealers Rank Dealer Name Vehicle Count Market % % Change #1 ECONOMY HONDA 1, % +0.1% #2 MTN VIEW NISSAN % +0.1% #3 MARSHAL MIZE FORD % -0.1% #4 INTEGRITY % -0.2% #5 MTN VIEW FORD % -0.1% #6 CROWN AUTOMOTIVE % -- #7 CAPITAL TOYOTA % +0.3% #8 MTN VIEW CHEVROLET % +0.1% #9 NISSAN OF CHATTANOOGA % -- #10 KIA OF CHATTANOOGA % -- #11 LONG OF CHATTANOOGA % +0.1% #12 KELLY AUTO GROUP % +0.1% #13 HONDA OF CLEVELAND % -- #14 VILLAGE VW % -- #15 TOYOTA OF CLEVELAND % -- # EDD KIRBY % -0.1% #17 BMW OF CHATTANOOGA % +0.1% #18 MTN VIEW CDJ % +0.1% #19 LEXUS OF CHATTANOOGA % -- Other 3, % -0.3% TOTALS 13, % *Difference in Market % from previous annual reporting period (Oct 15 through Sep ). Local Ownership provides the ability to respond to customer needs rapidly and the flexibility to think outside the box. We strive every day to assure a Superior level of customer service with the area s largest collection of media properties and creative professionals under one roof. Page 5

9 Reach an Audience You Can't Get Anywhere Else in Hamilton County Radio Stations That Attract Loyal Listeners. Chattanooga's Urban Combo Delivers More Exclusive Audience Than Our Next 4 Competitors Combined Based on Weekly Cume Adults 18-54, Monday-Sunday 6a-midnight Whether it is filling in gaps of a broad marketing plan or making the most of a limited budget, stations with exclusive audiences provide you an opportunity to maximize your investment. This report was created using the following information: CHATTANOOGA; SU; Custom Geo = HAMILTON BALANCE,TN; HAMILTON HDBA,TN; M-Su 6a-12m; P 18-54; Station Combos Used: *WJTT-WMPZ=WJTT-FM,WMPZ-FM; See Detailed Sourcing Page for Complete Details. Copyright 20 The Nielsen Company. All rights reserved. Page 1 of 2 Exclusive Audience

10 Used Vehicle Leading Dealers Rank Dealer Name Vehicle Market % % Change Count #1 CARMAX 1, % +0.1% #2 MTN 153 1, % -- #3 ECONOMY HONDA % -- #4 INTEGRITY % -0.1% #5 MARSHAL MIZE FORD % -- #6 CAPITAL TOYOTA % -- #7 EASY AUTO % -- #8 MTN VIEW NISSAN % -- #9 DRIVETIME % -0.1% #10 MTN VIEW FORD % -- #11 BUY HERE PAY HERE % +0.1% #12 CHATTANOOGA MOTORS % -- #13 NISSAN OF CHATTANOOGA % -- #14 MTN VIEW CHEVROLET % +0.1% #15 BMW OF CHATTANOOGA % -- # WRIGHT MOTOR COMPANY % -- #17 LARRY HILL FORD % -- #18 LONG OF CHATTANOOGA % -- #19 VILLAGE VW % -- Other 12, % -- TOTALS 24, % Getting your entire vehicle inventory listed on is simple and free (basic listings) for dealers within a 50-mile radius of downtown Chattanooga. Dealers using a third-party data provider to send automated feeds to other search engines can simply instruct their provider to include in their daily update. Featured Listing Packages start at just $300 per month, depending on the amount of inventory, appear first in search results, are highlighted and rotate through the Featured Listings display on our home page. For more information contact Mike Baskin, Director of Sales at (423) or via MikeBaskin@BrewerMediaGroup.com Page 6

11 Hamilton County Ranker CHATTANOOGA (User Defined Survey Area) SU Stations Rankings Based on: Top 9 User Selected Men Sa 10a-12n Station Average Share* 1 WSKZ-FM WJTT-FM WALV-FM WMPZ-FM WKXJ-FM 3.2 6t WOGT-FM 2.1 6t WUSY-FM 2.1 8t WPLZ-FM 1.1 8t WDOD-FM 1.1 Saturdays 10am-Noon This report was created using the following information: CHATTANOOGA; SU; Custom Geo = HAMILTON BALANCE,TN; HAMILTON HDBA,TN; Sa 10a-12n; M 35-64; See Detailed Sourcing Page for Complete Details. Copyright 20 The Nielsen Company. All rights reserved. Page 1 of 2 Ranker

12 Vehicles Registered in Hamilton County Monthly Tracking Top Brands 250 Monthly Tracking: Top 5 New Brands FORD HONDA NISSAN CHEVROLET TOYOTA 50 0 Monthly Tracking Totals Monthly Tracking 4,000 3,500 3,000 2,500 2,000 1,500 1, Nov-15 Dec-15 Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- New Pre-Owned Total Page 7

13 Dealer Brand Share (New) Brand Dealer Count Brand % % Change FORD Marshal Mize Ford % +0.5% Mtn View Ford % -- Larry Hill Ford 5 7.3% +0.2% Other % -0.7% HONDA Economy Honda 1, % +0.4% Honda of Cleveland % -0.3% Pye Honda % -- Other % -- NISSAN Mtn View Nissan % -0.3% Nissan of Chattanooga % -- Other % +0.3% TOYOTA Capital Toyota % +1.8% Toyota of Cleveland % -0.4% North Georgia Toyota % -- Other 191.8% -1.4% CHEVROLET Mtn View Chevrolet % +0.9% Integrity % -1.5% Don Ledford % -0.3% Other % +1.1% KIA Kia of Chattanooga % +0.6% Kia of Cleveland % -0.4% Other % -0.2% VOLKSWAGEN Village Volkswagen % +1.2% Jim Ellis Volkswagen 4 1.4% -0.7% VW Credit 4 1.4% -- Kuhn VW of Marietta 2 0.7% -0.3% Other % -0.2% DODGE Crown Automotive % +2.1% Mtn View CDJ % -0.8% Other % -1.3% HYUNDAI Long of Chattanooga % -- Other % -- SUBARU Kelly Auto Group % -0.2% Subaru of Kennesaw % -0.2% Other % +0.4% JEEP Crown Automotive % -1.2% Mtn View CDJ % +0.5% Edd Kirby % +0.7% Other % -- LEXUS Lexus of Chattanooga % -- Nalley Automotive 5.9% -0.9% Hennessey % +0.8% Other % -- Page 8

14 Brand Dealer Count Brand % % Change BMW BMW of Chattanooga % +1.5% Other % -1.5% GMC Integrity % -1.3% Don Ledford % -0.2% Other % +1.5% MERCEDES Long of Chattanooga % -0.3% RBM of Atlanta 5 2.7% +0.4% Other % -0.2% CADILLAC Integrity % -- Don Ledford 4 3.9% -- Other % -- BUICK Integrity % +0.5% Don Ledford % +1.0% Gentry Chevrolet 5 4.3% +0.1% Other 8 6.8% -1.6% MAZDA Edd Kirby % -2.8% Hennessey 7 6.3% +1.2% Other 18.2% +1.6% INFINITI Infiniti of Chattanooga % +0.3% Nalley Automotive 3 2.6% -0.5% Other 4 3.5% +0.2% Page 9

15 OCTOBER 20 DEALER RANKINGS Dealer Nov- 15 Dec- 15 Jan- ECONOMY HONDA New Used CARMAX New Used MARSHAL MIZE FORD New Used MTN VIEW FORD New Used MTN VIEW NISSAN New Used CAPITAL TOYOTA New Used INTEGRITY New Used NISSAN OF CHATTANOOGA EAST New Used MTN VIEW CHEVROLET New Used MTN Used CROWN AUTOMOTIVE New Used KIA OF CHATTANOOGA New Used KELLY AUTO GROUP New Used LONG OF CHATTANOOGA New Used BMW OF CHATTANOOGA New Used BUY HERE PAY HERE Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- 15 Oct- Page 10

16 Dealer Nov- 15 Dec- 15 Jan- EASY AUTO HONDA OF CLEVELAND New Used LARRY HILL FORD New Used VILLAGE VW New Used CHATTANOOGA MOTORS TOYOTA OF CLEVELAND New Used MTN VIEW CDJR New Used DRIVETIME EDD KIRBY New Used UNIVERSITY MOTORS LEXUS OF CHATTANOOGA New Used CAMPING WORLD New Used WRIGHT MOTOR COMPANY REDS AUTO SALES TWEETY AUTOMART INC AUTO BY RENT INFINITI OF CHATTANOOGA New Used JAGUAR OF CHATTANOOGA New Used PRESTIGE CARS AIRPORT AUTO BROKERS CARMART NORTH GEORGIA TOYOTA New Used WHOLESALE IMPORT Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- 15 Oct- Page 11

17 Dealer Nov- 15 Dec- 15 Jan- NALLEY AUTOMOTIVE New Used PHOENIX AUTO SALES KIA OF CLEVELAND New Used DEALERS AUTO AUCTION IMPORT AUTO AND TRUCK L & K AUTO SALES PANIAGUA AUTO SALES AUTOMAX COLONIAL NISSAN New ACURA OF CHATTANOOGA New Used SUPER TOYS Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- 15 Oct- If you ve missed a report, find them online at Top 10 Dealers YOY Comparison Oct-15 Oct- Page 12

18 Urban Adult Contemporary Urban Contemporary Classic Hits Soft Adult Contemporary Sports 1305 Carter Street Chattanooga Tennessee Page 13