Industry Overview. Powersports Market Update
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1 2017 Q1
2 Industry Overview Powersports Market Update Sport side-by-sides continue to lead led the powersports industry, with that segment s pricing once again averaging higher than any of the previous three years. Utility side-by-sides were on par with recent years, with very stable pricing over time. Sportbikes showed some strength in the September-October period, eclipsing the same period of 2017 by 2%, but trailing 2016 by 1%. Cruisers continue to struggle, performing similarly to 2017 but off the recent peak in 2015 by 9%. Economic factors continue to support discretionary spending. Segments that are performing well should continue to do so, and segments that have room for improvement could see increased demand as more customers potentially enter the market.
3 Powersport Values Average Retail Value by Category Cruisers Sportbikes $6,600 $6,400 $6,200 $6,000 $5,800 $5,600 $5,400 $5,200 Jan-Feb Mar-Apr May-Jun Jul-Aug Sep-Oct Nov-Dec Values in 2015 $5,873 $5,748 $6,033 $6,074 $5,957 $5,909 Values in 2016 $5,872 $5,864 $6,046 $6,272 $6,159 $6,063 Values in 2017 $6,071 $5,982 $6,376 $6,375 $5,961 $5,647 Values in 2018 $5,860 $5,731 $6,113 $6,133 $6,100 Values in 2015 Values in 2016 Values in 2017 Values in 2018
4 Powersport Values Average Retail Value by Category Utility Side By Sides Sport Side By Sides
5 Powersport Values vs. Traffic Average Retail Value and Traffic Views by Category Cruisers Sportbikes
6 Powersport Values vs. Traffic Average Retail Value and Traffic Views by Category Utility Side By Sides Sport Side By Sides
7 Powersport Categories Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2018 Q1-Q3
8 Motorcycle Brands NADAguides.com Top Researched Brands in 2018 Q1-Q3 Cruiser Brands Touring Brands
9 Motorcycle Brands NADAguides.com Top Researched Brands in 2018 Q1-Q3 Sportbike Brands Off-Highway Brands
10 Off-Road Vehicle Brands NADAguides.com Top Researched Brands in 2018 Q1-Q3 All-terrain Vehicle Brands Side By Side Brands
11 Model Years NADAguides.com Top Researched Model Years by Category Sportbikes Utility Side By Sides
12 Web Traffic by State NADAguides.com Traffic by State in 2018 Q1-Q3 Motorcycles
13 Web Traffic by State NADAguides.com Traffic by State in 2018 Q1-Q3 Side By Sides
14 Fuel Price Data Regular Grade Gasoline Prices vs. Consumer Traffic by Category Motorcycles Side By Sides
15 Economic Data Unemployment & Labor Participation Rate (Seasonally Adjusted)
16 NADAguides Disclaimer NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report ( Market Insights ). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides. About NADAguides.com NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by NADAguides, a division of J.D. Power. J.D. Power / NADAguides 3200 Park Center Drive, 13th Floor Costa Mesa, CA (800) Fax (714)
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