Swapalease.com Auto Lease Trends Report 4 TH Quarter A snapshot of the auto lease industry
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1 Swapalease.com Auto Lease Trends Report 4 TH Quarter 2018 A snapshot of the auto lease industry 1
2 About The Report Swapalease.com studies lease market trends and consumer insights each quarter. In order to gain these insights the company studies a variety of lease market data, and takes the pulse of consumer appetites for leasing by presenting surveys to more than 2,500 drivers across the U.S. The purpose of the report is to provide a deeper understanding to the industry on where U.S. auto lease activity is in the present market, and where it may be forecast to go in coming quarters. Headquartered in Cincinnati, Ohio, Swapalease.com is the world s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com s safe online system to contact the prospective seller and close the deal. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit 2
3 Q4 Searches by Brand Domestic European Asian Swapalease.com has seen a large number of consumers searching for deals on the secondary market as incentives at the dealership begin to dissipate. 10% 2% 3% 4% 4% -9% -4% -10% -8% -13% -6% -1% -2% -8% -6% -5% -3% -3% -16% *Compared to Q
4 Q4 Searches by Brand Domestic European Asian 111% In a year-over-year comparison of the fourth quarter, the vast majority of brands all saw increases in search activity. 29% 32% 51% 50% 24% 28% 25% 49% 35% 47% 17% 71% 39% 33% 52% 57% 62% -6% *Compared to Q4 previous year 4
5 15% 16% 12% 12% 3% 3% 2% 2% 0% 0% 0% 0% 2% 2% 1% 1% 0% 0% 1% 1% 4% 4% 3% 3% 1% 1% 1% 1% 2% 2% 1% 1% 1% 1% 0% 0% 0% 0% % of Total Traffic Q3 18 Q4 18 During Q4, most brands saw similar search traffic share on the site from the previous quarter. BMW s share of search traffic grew slightly, as it remains the top searched brand on the Swapalease.com marketplace. Several brands at 0% share have less than 1% visibility overall on the marketplace. 5
6 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Q4 Avg. Payment by Brand Americans paid an average of $ per month on their leases during the 4 th quarter. Up from $ in the 3 rd quarter. a A CHEVY CHRYSLERCA D ILLAC RAM MB A UDI HONDA TOYOTA INFINITI S UBARU 6
7 Lease Term Trends 7
8 Q4 Lease Snapshot M-O-M Months Remaining Miles Remaining Incentives , ,650 $ $ Q Q Q Q Q Q Q4 Lease Trends The rising months remaining and miles remaining show that people are looking to escape their leases earlier, but also driving more. 8
9 Q4 Lease Snapshot (by gender) Months Remaining Miles Remaining Incentives ,843 27,805 $ $ Men Women Men Women Men Women Q4 Lease Trends Women continue to look to escape their leases earlier in the lease contract than men. However, men continue to offer higher incentives on their vehicles. 9
10 Q4 Lease Profiles WHAT THEY RE LEASING 56% 60% 57% 66% 59% 44% 40% 43% 34% 42% Hybrid Small Car Mid-Size Luxury Utility Men Women Acura Audi Ford Toyota BMW Toyota Lexus MB Ford BMW Women Men 10
11 Q4 Lease Profiles WHAT THEY RE PAYING 6% 7% 17% 18% 19% 20% 21% 20% 16% 13% 10% 8% 5% 8% 6% 7% Under $200 $200-$299 $300-$399 $400-$499 $500-$599 $600-$799 $800-$999 $ Q Q4 Average Payment Q4 vs. Q3 11
12 Brand Trends 12
13 Q4 Lease Profiles Number of Leases Per Household 40.3% 37.7% 44.8% 27.2% 16.1% 21.4% 4.4% 5.6% 1.5% 0.4% 0.0% 0.6% 0 Lease 1 Lease 2 Leases 3 Leases 4 Leases 5 or more 2018 Q Q4 Number of Leases Per Household 13
14 Q4 Lease Profiles What Type of Lease Are You Driving? 26.6% 4.7% 6.3% 13.1% 14.4% 12.6% 11.7% 7.4% 6.1% 18.6% 3.5% 6.1% 3.5% 4.0% Small Car Midsize Car Fullsize Car Spors Car SUV Crossover Truck 2018 Q Q4 Type of Lease in the Driveway 14
15 Q4 Lease Profiles Domestic Import Yes Not Sure No 68% 32% 32% 19% 49% Type of Vehicle You d Want to Lease Stay with the Same Brand? 15
16 12.0% 10.5% 40.4% 35.4% 17.2% 15.2% 27.7% 25.7% 32.4% 32.0% 19.1% 19.3% Reasons For Change Q3 18 Q
17 Q Q4 Overall Confidence in the Economy Confidence in Economy Looking Ahead Confidence Level in Leasing A Vehicle Today Confidence in Leasing Versus a Year Ago Economy & Lease Confidence Indexes Q3 18 Q
18 18
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