Swapalease.com Auto Lease Trends Report 3rd Quarter A snapshot of the auto lease industry
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1 Swapalease.com Auto Lease Trends Report 3rd Quarter 2017 A snapshot of the auto lease industry 1
2 About The Report Swapalease.com studies lease market trends and consumer insights each quarter. In order to gain these insights the company studies a variety of lease market data, and takes the pulse of consumer appetites for leasing by presenting surveys to more than 2,500 drivers across the U.S. The purpose of the report is to provide a deeper understanding to the industry on where U.S. auto lease activity is in the present market, and where it may be forecast to go in coming quarters. Headquartered in Cincinnati, Ohio, Swapalease.com is the world s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com s safe online system to contact the prospective seller and close the deal. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit 2
3 Auto Lease Activity in Q The third quarter of 2017 saw a continuation of stable, healthy leasing levels, with dealers around the country utilizing incentives as a way to continue their push toward leasing for consumers. As the report shows, year-over-year search traffic for leases on Swapalease.com is up significantly for many brands, and search traffic compared to last quarter was also up for select brands such as Ram, GMC, Mercedes-Benz, and Toyota. It is expected that leasing will have a strong fourth quarter to close out the year, especially as dealers remain focused on incentives to push leasing during end-of-year sales. Also driving this is a bevy of lease returns, with many of these people looking to get into another lease for their next vehicle. 3
4 Q3 Searches by Brand Domestic European Asian Many brands saw significant searches up across the entire Swapalease.com marketplace. Much of this Q3 activity was most likely driven by vehicle replacements needed after the hurricanes in Texas and Florida. 1% 4% 7% 1% 6% 7% 33% 4% 7% 12% 3% 2% 12% 3% 17% 14% 9% 1% 15% *Compared to Q
5 Q3 Searches by Brand Domestic European Asian Compared to a year ago, brands such as GMC, Ram, Mercedes- Benz, Toyota and Subaru all saw healthy gains in search activity. 4% 2% 21% 25% 2% 13% 6% 1% 16% 3% 20% -2% -5% -20% -3% -11% -10% -5% -22% *Compared to Q3 previous year 5
6 12% 12% 7% 8% 5% 2% 2% 2% 2% 1% 0% 0% 0% 1% 1% 1% 1% 0% 0% 1% 3% 3% 3% 3% 1% 1% 1% 1% 1% 1% 3% 0% 1% 1% 0% 0% 0% 0% % of Total Traffic Q2 17 Q3 17 During Q3, most brands saw similar search traffic share on the site from the previous quarter. Mercedes-Benz s total search traffic grew, showing the strength the brand has on the Swapalease.com marketplace. Volkswagen and Acura each fell sharply. 6
7 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Swapalease Q3 Lease Report Q3 Avg. Payment by Brand Americans paid an average of $ per month on their leases during the 3rd quarter. a A CHEVY CHRYSLERCA D ILLAC RAM MB A UDI HONDA TOYOTA INFINITI S UBARU 7
8 Lease Term Trends 8
9 Q3 Lease Snapshot Y-O-Y Months Remaining Miles Remaining 22,816 23,511 Incentives $ $ Q Q Q Q Q Q Q3 Lease Trends Months remaining and miles remaining numbers continue to rise from year-over-year levels, an indicator that people are looking to escape their leases earlier in their contract. 9
10 Q3 Lease Snapshot (by gender) Months Remaining Miles Remaining Incentives $ ,786 26,441 $ Men Women Men Women Men Women Q3 Lease Trends Women continue to look to escape their leases earlier in the lease contract than men. However, men continue to offer higher incentives on their vehicles. 10
11 Q3 Lease Profiles WHAT THEY RE LEASING 67% 56% 57% 55% 56% 44% 43% 45% 44% 33% Hybrid Small Car Mid-Size Luxury Utility Men Women Acura Ford BMW Toyota MB BMW Women Men 11
12 Q3 Lease Profiles WHAT THEY RE PAYING 2% 2% 10% 10% 18% 19% 18% 19% 15% 14% 15% 16% 7% 7% 12% 12% Under $200 $200-$299 $300-$399 $400-$499 $500-$599 $600-$799 $800-$999 $ Q Q3 Average Payment Q3 vs. Q2 The average monthly payment on a lease in Q3 was $
13 Brand Trends 13
14 Q3 Lease Profiles Number of Leases Per Household 39.4% 40.7% 37.7% 35.7% 18.3% 19.0% 3.7% 2.9% 0.7% 1.2% 0.2% 0.4% 0 Lease 1 Lease 2 Leases 3 Leases 4 Leases 5 or more 2017 Q Q3 Number of Leases Per Household 14
15 Q3 Lease Profiles What Type of Lease Are You Driving? 6.2% 5.9% 15.5% 14.9% 12.6% 7.5% 5.8% 5.3% 22.0% 16.6% 5.1% 2.7% 2.0% 4.4% Small Car Midsize Car Fullsize Car Spors Car SUV Crossover Truck 2017 Q Q3 Type of Lease in the Driveway Smaller cars, mid-size cars, and sports cars all saw slight decreases and SUVs and crossovers decreased more than slightly from Q2 to Q3; fullsize cars and trucks saw growth. 15
16 Q3 Lease Profiles Domestic Import Yes Not Sure No 32% 45% 32% 68% 23% Type of Vehicle You d Want to Lease The split between foreign (two thirds) and domestic (one third) remains mostly unchanged. Stay with the Same Brand? Less drivers in the 3rd quarter said they wanted to stay with the same brand compared with the 2nd quarter. 16
17 42.2% 38.7% 35.3% 34.0% 12.1% 7.5% 15.3% 14.8% 27.2% 27.3% 21.4% 17.7% Reasons For Change Q2 17 Q3 17 Income change was the only reason that saw an increase from quarter to quarter, aside from the very slight increase in brand change, indicating a mostly healthy economy currently. 17
18 Overall Confidence in the Economy Confidence in Economy Looking Ahead Confidence Level in Leasing A Vehicle Today Confidence in Leasing Versus a Year Ago Economy & Lease Confidence Indexes Those polled feel generally less confident about the overall economy, though their desire to shop for a vehicle lease has increased considering economic conditions today, going forward, or compared with a year ago. Q2 17 Q
19 19
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