40 BILLION 9 OUT OF 10 6 OUT OF10 90 DAYS 5 %

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1 July 2015 ADI UPDATE The GM Accessories Newsletter from CAAD WHY GM ACCESSORIES? Benefit From This Booming Market $ 40 BILLION 9 OUT OF 10 6 OUT OF10 The estimated amount consumers spend annually on accessories 1 The number of consumers who purchased accessories for their vehicles 1 The number of consumers who spend at least $1,500 on accessories 1 Did you know that most customers who are offered accessories during their vehicle purchase choose to buy them? Yet, the majority of customers are never given the option. You may have more customers who are ready and willing to purchase accessories than you realize. Make sure you re presenting them with the opportunity both during and after the sales process. 90 DAYS 5 % The time frame after vehicle purchase in which the majority of consumers purchase accessories The number of consumers who buy accessories from the dealership, even though it s their preferred accessories retailer 1 1 Source: Reynolds and Reynolds 8/11/14 white paper, Where Are the New Frontiers for Dealership Profits? by Ron Lamb, President, Reynolds and Reynolds. Capital Area Accessory Distributors 222 Gregson Drive Cary, NC Website: Phone: (888) Fax: (919) ADI Update 07/15 To subscribe/unsubscribe from this e-newsletter, please send an to brian.bus@gmcaad.com. Page 1

2 Make it Personal and Save! RZ9 LPO Chrome Grille CHECK THE BOX! GMC Accessories is pleased to announce a $100 Dealer Open Account credit for each 2015 Sierra 1500 ordered and produced with LPO RZ9 Chrome Grille. Credits will be issued for all Sierras ordered with RZ9 Grille and placed beginning with the June 25, 2015 Dealer Order Submission Process and will continue through 2015 model year buildout or while supplies last. Credits will be issued to Dealers open accounts under the title Sierra RZ9 Chrome Grille Credit following vehicle production and once VINs have been assigned. Pickup buyers add more accessories to their trucks than any other buyers. They want to personalize their trucks! Help them and make an extra $100 in the process by adding RZ9 to your Sierra 1500 orders TODAY! ADI Update 07/15 Page 2

3 ADI Update 07/15 Page 3

4 Product News new silverado & sierra bedliners Based on Customer feedback, Chevrolet & GMC are transitioning to newly designed Bedliners. Some of the new features and design improvements are listed below, as well as the new part numbers. Features of the NEW Silverado & Sierra Bedliners: The NEW Chevrolet bedliner features a Chevrolet logo. The NEW GMC bedliner features a GMC logo. The NEW bedliner features a RAILED HEADWALL. The railed headwall goes over the front headwall on the truck bed to hold the bedliner in place. The bedliner will no longer need to be screwed into the headwall of the truck box like the current part numbers. All bedliners will include Upper Tie down holes and plugs (previous parts had with or without upper holes) Chevrolet and GMC bedliners feature fully ribbed construction on the floor and sidewalls for extra strength, while creating airflow between the bedliner and the truck bed for increased moisture evaporation. NEW RAILED HEADWALL PART #S Accessory - PUBX Bedliner /15/16 K2XX LINER PKG - PUBX 5'8" (CHEVY) LINER PKG - PUBX 6'6" (CHEVY) LINER PKG - PUBX 8' (CHEVY) LINER PKG - PUBX 5'8" (GMC) LINER PKG - PUBX 6'6" (GMC) LINER PKG - PUBX 8' (GMC) * All bedliners include upper tie down holes and plugs Important Information for New Camper Mirrors Jumper harness is required for certain 2014 LD models and early built 2015 HD models Driver and passenger door harnesses are required for camper mirror installation (these are service parts - not ordered by ADI) Additional cost of door harnesses (and labor required for installation of harnesses) should be included when conveying price customers Refer to installation instructions for more information ADI Update 07/15 Page 4

5 Product News ALL-NEW PREMIUM GMC FLOOR LINERS FOR CANYON Display Your Point-of-Sale Support Banner and Print Piece Now! ADI Update 07/15 Page 5

6 Product News City Express to be added to the Business Choice program Timing is targeted for Mid July. Addition of $400 Accessory Cash Allowance for the City Express. A list of both current and future available accessories are outlined below. COMING SOON! $400 Accessory Cash Allowance for City Express! CHEVROLET CITY EXPRESS - Accessories Part Description Part Number MSRP Ladder Rack $ Scheduled to release in July/Aug Rear Bumper Protector $79.00 Scheduled to release in July/Aug Premium All Weather Floor Mats $87.50 Smoke Black Hood Deflector $95.00 Smoke Black In Channel SDW Def $65.00 Cargo Organizer - Includes Chevrolet Bowtie Logo, $91.00 Black First Aid Kit $17.50 Capital Area Accessory Distributors 222 Gregson Drive Cary, NC Website: Phone: (888) Fax: (919) ADI Update 07/15 Page 6

7 a big deal for small businesses! Is your customer s vehicle used in the daily operation of his or her business? If so, they may be eligible to receive up to $1,000* in FREE ACCESSORIES to get their new vehicle work-ready! 2015 BUSINESS CHOICE PROGRAM ELIGIBLE VEHICLES $400 Accessories Cash Allowance $1,000 Accessories Cash Allowance 1500 Silverado/Sierra Colorado/Canyon 2500 Silverado/Sierra 3500 SIlverado/Sierra To be eligible, Business owners must (1) use the vehicle in the day-to-day operation of their business, and not solely for transportation purposes; and (2) must also provide one of the following eligible business documents identifying them as the owner of the business: GM Fleet Account Number (FAN) DBA (Doing Business As) Sales Tax License State Business License or State/Federal Business Tax ID Certificate State Occupational License for Trade (For example: plumbers, electricians, contractors, etc.) Municipalities (in lieu of bid assistance, vehicle must be in the name of the municipality) Municipal Business License Prior-year Schedule C (Form 1040) or Schedule F (Form 1040-farmers only) Crop or Livestock Insurance Federal Land Use Restriction and/or Land Grant Subsidiary Documentation Commercial General Liability Insurance Policy/Public Liability Insurance Policy and/or Workmen s Compensation Insurance Policy State or Federal Authorized Business Website (must have.gov website address) Pocket List of Railroad Officials Guide (only eligible when Railroad Operators Incentive is not used) 2011 Business Tax Forms Timber Registration Number Agriculture ID Farmer s General Liability Insurance Articles of incorporation TAX Form 1120-S TAX Form 1065 Sales Consultants & Sales Managers receive GM earnpower Points for each qualifying Chevrolet & GMC Accessories claim submitted within the 2015 Business Choice Program! *Not valid with all offers. See dealer for details. Take delivery by 9/30/15. The 2015 Business Choice Program is valid from October 1, 2014, through September 30, This program may not be compatible with other offers or incentive programs. Consult with your Chevrolet or GMC Dealer for program compatibility and other restrictions. For complete program requirements, including information regarding offers, vehicles, equipment, options, warranties and ordering information, consult your Chevrolet or GMC Dealer or visit

8 Product News CADILLAC ATS SEDAN BLACK SPORT APPEARANCE PACKAGE Auto Accessories Part Of The New Car Purchase For More Than Half Of Millennial Buyers June 19, :39 PM by aftermarketnews Staff Millennials now represent the greatest opportunity for the accessory industry, according to the newly published 2015 Accessories Immersion Report from Foresight Research. First, millennials are returning to new car purchasing in droves, so there are more of them, said Chris Stommel, president of Foresight. Second, they install accessories at a 42 percent higher rate, and spend 61 percent more on accessories than the average new auto purchaser. Read more here: ADI Update 07/15 Page 8

9 Product News New chevrolet Accessories Brochures for Trucks, Camaro and Corvette Three new Chevrolet Accessories brochures are now available just in time for use and distribution at motorsport events! The truck brochure features various accessories for Silverado 1500 and 2500HD models, as well as Colorado. The Camaro brochure features select accessories for the fifth-generation Camaro. The Corvette brochure offers a sampling of accessories for Stingray as well as select accessories for C6 Corvette. The PDFs of all three brochures are on AIC at Sales/ Marketing > Marketing > DealerMarketing Material. showcase accessories at your next event! We are now equipped to support EVERY BRAND at your next outdoor event! Contact your TSM today to set it up! Capital Area Accessory Distributors 222 Gregson Drive Cary, NC Website: Phone: (888) Fax: (919) ADI Update 07/15 Page 9

10 SPORTZ TRUCK TENT BY NAPIER OUTDOORS OFF THE GROUND AND UNDER THE STARS SPORTZ TRUCK TENT Get off the ground and under the stars with a SPORTZ Truck Tent by Napier Outdoors. Simple to set up, a Napier SPORTZ Truck Tent takes your pickup bed far beyond hauling, with two-person trail camping functionality and convenience: Compact and lightweight keep the tent behind a seat for an unexpected adventure No need to unpack keep gear in the vehicle and sleep in the tent Patented sewn-in floor for protection against the elements and for water resistance a Napier s Truck Tent Exclusive Color-coded pole and sleeve system allows for fast, easy setup Large interior space, with more than 5.6' of head room Full rain fly, two side vents and two large windows with a middle divider for optional ventilation Rear access panel allows access to the truck cab for additional storage 4' x 4' shade awning secures to the tailgate Expandable carrying bag for easy storage 3-year / 36,000 mile warranty YEAR USAGE PART DESCRIPTION GM PART # MSRP* Silverado/Sierra SPORTZ Truck Tent: Full-Size Long Bed - 8' $ Silverado/Sierra Silverado/Sierra 2015 Colorado/Canyon 2015 Colorado/Canyon SPORTZ Truck Tent: Full-Size Regular Bed - 6.5' SPORTZ Truck Tent: Full-Size Short Bed - 5.5' SPORTZ Truck Tent: Compact Size Long Bed - 6' SPORTZ Truck Tent: Compact Size Short Bed - 5' $ $ $ $ SOURCED BY For installation instructions, please visit AIC and select Napier under the IBP section. Equipment shown is from an independent supplier and is not covered by the GM New Vehicle Limited Warranty. GM is not responsible for the safety or quality of third-party supplier alterations. * Manufacturer's Suggested Retail Price. Taxes and installation extra. For more information on accessories, go to Chevrolet.com/accessories or GMC.com/accessories.

11 New Products NEW Side Window Deflectors and Hood Deflectors from lund! PART # ACCESSORY VEHICLE MRSP INSTALL BUICK In-Channel Side Window Deflector Smoke Black Buick Regal $ hr Hood Deflector Smoke Black Buick Regal $ hr In-Channel Side Window Deflector Smoke Black Buick Verano $ hr Hood Deflector Smoke Black Buick Verano $ hr Hood Deflector Chrome Buick Verano $ hr Aeroskin Hood Deflector Smoke Buick Enclave $ hr Aeroskin Hood Deflector Chrome Buick Enclave $ hr Aeroskin Hood Deflector Smoke Buick Encore $ hr Aeroskin Hood Deflector Chrome Buick Encore $ hr In-Channel Side Window Deflector Smoke Buick Encore $ hr GMC Aeroskin Hood Deflector Smoke 2015 Sierra HD $ hr Aeroskin Hood Deflector Chrome 2015 Sierra HD $ hr Bug II Hood Deflector Smoke 2015 Sierra HD $ hr Bug II Hood Deflector Chrome 2015 Sierra HD $ hr Aeroskin Hood Protector Smoke Black Yukon/Yukon XL $ hr Aeroskin Hood Protector Chrome Yukon/Yukon XL $ hr Hood Protector Smoke Black Yukon/Yukon XL $ hr Hood Protector Chrome Yukon/Yukon XL $ hr In-Channel Side Window Deflector Smoke Black Yukon XL $ hr In-Channel Side Window Deflector Smoke Black Yukon $ hr CHEVROLET Aeroskin Hood Protector Smoke Black 2015 Chevrolet Silverado HD $ hr Aeroskin Hood Protector Chrome 2015 Chevrolet Silverado HD $ hr Tape-On Side Window Deflectors Chrome 2015 Chevrolet Silverado LD/HD Double Cab $ hr Tape-On Side Window Deflectors Chrome 2015 Chevrolet Silverado LD/HD Crew Cab $ hr Aeroskin Hood Protector Smoke Black Chevrolet Silverado 1500 $ hr Aeroskin Hood Protector Chrome Chevrolet Silverado 1500 $ hr Aeroskin Hood Protector Smoke Black Tahoe/Surburban $ hr Aeroskin Hood Protector Chrome Tahoe/Surburban $ hr Aeroskin Hood Deflector Smoke Black Chevrolet Traverse $ hr Aeroskin Hood Deflector Chrome Chevrolet Traverse $ hr Aeroskin Hood Protector Smoke Black 2015 Chevrolet Trax $ hr Aeroskin Hood Protector Chrome 2015 Chevrolet Trax $ hr In-Channel Side Window Deflector Smoke Black 2015 Chevrolet Trax $ hr In-Channel Side Window Deflector Smoke Black Impala $ hr Aeroskin Hood Deflector Smoke Black Impala $ hr Aeroskin Hood Deflector Chrome Impala $ hr In-Channel Side Window Deflector Smoke Black Malibu $ hr Contact your ADI for availability. Images are for representation purpose only. Actual product may differ. ADI Update 07/15 Page 11

12 New Products BLACKOUT EDITION DECAL Enhance the appearance of the Silverado with this Blackout Edition Decal Package featuring Bodyside and Hood Graphics by 3M TM Original Wraps. Color: Carbon Fiber. An optional 4x4 logo for the rear of the truck is also available. Blackout Edition Bodyside and Hood Graphics - Carbon Fiber Part # Dealer Cost $ Labor Hours 1.5 MSRP $ X4 Decal Package Part # Dealer Cost $38.50 Labor Hours 0.2 MSRP $55.00 complement the blackout edition hood and bodyside graphic package with this 4x4 side decal package! Contact your ADI for availability. Images are for representation purpose only. Actual product may differ. Capital Area Accessory Distributors 222 Gregson Drive Cary, NC Website: Phone: (888) Fax: (919) ADI Update 07/15 Page 12

13 THE TOP twenty Presenting our Top 20 Customers for the month. 1. ABERNETHY CHEVROLET 2. MARINE CHEVROLET CADILLAC 3. FLOW CHEVROLET BUICK GMC 4. HENDRICK CHEVROLET 5. RICK HENDRICK CHEVROLET BUICK GMC 6. CREWS CHEVROLET 7. HENDRICK CHEV,BUICK,SOUTHPOINT 8. PRIORITY CHEVROLET 9. JEFF GORDON CHEVROLET 10. HENDRICK BUICK GMC 11. TERRY LABONTE CHEVROLET 12. RICK HENDRICK CHEVROLET CHARLESTON 13. LOVE CHEVROLET COMPANY 14. CITY CHEVROLET 15. KEVIN WHITAKER CHEVROLET 16. HENDRICK CHEVROLET CADILLAC 17. MOORE BUICK GMC TRUCK,INC 18. JOHN HIESTER CHEVROLET LLC 19. BEN MYNATT CHEVROLET 20. MODERN CHEVROLET, LLC Capital Area Accessory Distributors 222 Gregson Drive Cary, NC Website: Phone: (888) Fax: (919) ADI Update 07/15 Page 13

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