Quality Win with Chevy Accessories Peace of Mind. Quality Win with GMC Accessories Peace of Mind

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1 Quality Win with Chevy Accessories Peace of Mind March 2012 AFFORDABILITY Win with BUICK Accessories CONVENIENCE Camaro, Corvette, Cruze, Sonic, and Volt all have a variety of options for adding style with graphics packages and custom wraps! Add some Spice to your Selection this Spring! Sonic and Cruze shown with graphics from an independent supplier and not covered by the GM New Vehicle Limited Warranty. Visit for more details. For details on the warranty provided by Original Wraps, please call AFFORDABILITY Win with CADILLAC Accessories CONVENIENCE Fax E 61 st Street Tulsa, OK Quality Win with GMC Accessories Peace of Mind To subscribe/unsubscribe from this e-newsletter, please send an to jballard@penskeautomotive.com. ADI Update 03/12 Page 1

2 Optimize Accessory Sales For AdditionAl CAsh rewards! Build up a bonus for your dealership and management team by participating in the Accessory Plus It Up BONUS program created exclusively for dealership Accessory Managers, Sales Managers, Parts Managers and/or Service Managers. This program offers your dealership a bonus for every dollar of eligible Chevrolet Accessories purchased from your ADI during the Plus It Up BONUS program period. Increased Accessory sales will boost the dealership s gross profit opportunity. Each enrolled Manager will receive an equal share of the reward dollars earned. Key ProgrAm details Enrollment Dates: March 1 March 16, 2012 Program Period March 1 April 2, 2012 Enrollment is absolutely free and dealers can enroll up to three eligible Managers before March 16, Enroll today by logging on to and selecting: Incentive programs Accessories Accessory Plus It Up BONUS Manager enrollment If you were enrolled in the 2011 Accessory Plus It Up BONUS, and are still active in a qualifying job role, you need not enroll again enrollment will be automatic in the March 2012 program. New dealership participants may enroll up to three eligible Managers. Non-enrolled dealerships will have until March 16, 2012, to enroll in the program. rules For all qualifying Accessory sales: Only Chevrolet Accessories purchased from your local ADI qualify All Chevrolet Accessory part numbers are included in this program with the exception of CK798 and CK375 wheels, Chevrolet Equinox Cargo Shade and 6-inch oval assist steps Tires and Chevrolet Accessories ordered as LPOs (at time of vehicle order), GM Accessories included in Business Choice Option A and all non-gm accessories do not qualify Your dealership will earn an 8% bonus for every dollar of eligible Chevrolet Accessories purchased during the program. PLEASE NOTE: To qualify for a bonus, the Dealer must have a $100 minimum total in bonus earnings at the end of the program period. To track eligible bonus dollars, enrolled Managers can visit the program website at: Beginning March 6, 2012, bonus amounts are updated daily during the program period. Final bonus dollars will be posted on April 3, 2012, or shortly thereafter. Cash awards will be deposited into a GM earnpower rewards account several weeks after posting the final results.

3 Optimize AccessOry sales FOr AdditiOnAl cash rewards! Build up a bonus for your dealership and management team by participating in the Accessory Plus It Up BONUS program created exclusively for dealership Accessory Managers, Sales Managers, Parts Managers and/or Service Managers. This program offers your dealership a bonus for every dollar of eligible Cadillac Accessories purchased during the Plus It Up BONUS program period. Plus, increased Accessory sales will also boost the dealership s gross profit opportunity. Each enrolled Manager will receive an equal share of the reward dollars earned. Key Program Details Enrollment Dates: March 1 March 16, 2012 Program Period: March 1 April 2, 2012 Enrollment is absolutely free and dealers can enroll up to three eligible Managers before March 16, Enroll today by logging on to and selecting: Incentive programs Accessories Accessory Plus It Up BONUS Manager enrollment If you were enrolled in the 2011 Accessory Plus It Up BONUS, and are still active in a qualifying job role, you need not enroll again enrollment will be automatic in the March 2012 program. New dealership participants may enroll up to three eligible Managers. Nonenrolled dealerships will have until March 16, 2012, to enroll in the program. rules For all qualifying Accessory sales: Only Cadillac Accessories purchased from your local ADI qualify All Cadillac Accessory part numbers are included in this program Tires and Cadillac Accessories ordered as LPOs (at time of vehicle order), GM Accessories included in Business Choice Option A and all non-cadillac accessories do not qualify Your dealership will earn an 8% bonus for every dollar of eligible Cadillac Accessories purchased during the program. PLEASE NOTE: To qualify for a bonus, the Dealer must have a $100 minimum total in bonus earnings at the end of the program period. To track eligible bonus dollars, enrolled Managers can visit the program website at: Beginning March 6, 2012, bonus amounts are updated daily during the program period. Final bonus dollars will be posted on April 3, 2012, or shortly thereafter. Cash awards will be deposited into a GM earnpower rewards account several weeks after posting the final results.

4 Optimize AccessOry sales FOr AdditiOnAl cash rewards! Build up a bonus for your dealership and management team by participating in the Accessory Plus It Up BONUS program created exclusively for dealership Accessory Managers, Sales Managers, Parts Managers and/or Service Managers. This program offers your dealership a bonus for every dollar of eligible Buick Accessories purchased during the Plus It Up BONUS program period. Plus, increased Accessory sales will also boost the dealership s gross profit opportunity. Each enrolled Manager will receive an equal share of the reward dollars earned. KEy PrOgrAM DETAIlS Enrollment Dates: March 1 March 16, 2012 Program Period: March 1 April 2, 2012 Enrollment is absolutely free and dealers can enroll up to three eligible Managers before March 16, Enroll today by logging on to and selecting: Incentive programs Accessories Accessory Plus It Up BONUS Manager enrollment If you were enrolled in the 2011 Accessory Plus It Up BONUS, and are still active in a qualifying job role, you need not enroll again enrollment will be automatic in the March 2012 program. New dealership participants may enroll up to three eligible Managers. Non-enrolled dealerships will have until March 16, 2012, to enroll in the program. rules For all qualifying Accessory sales: Only Buick Accessories purchased from your local ADI qualify All Buick Accessory part numbers are included in this program Tires and Buick Accessories ordered as lpos (at time of vehicle order), gm Accessories included in Business Choice Option A and all non-buick accessories do not qualify your dealership will earn an 8% bonus for every dollar of eligible Buick Accessories purchased during the program. PlEASE NOTE: To qualify for a bonus, the Dealer must have a $100 minimum total in bonus earnings at the end of the program period. To track eligible bonus dollars, enrolled Managers can visit the program website at: Beginning March 6, 2012, bonus amounts are updated daily during the program period. Final bonus dollars will be posted on April 3, 2012, or shortly thereafter. Cash awards will be deposited into a gm earnpower rewards account several weeks after posting the final results.

5 Optimize AccessOry sales FOr AdditiOnAl cash rewards! Build up a bonus for your dealership and management team by participating in the Accessory Plus It Up BONUS program created exclusively for dealership Accessory Managers, Sales Managers, Parts Managers and/or Service Managers. This program offers your dealership a bonus for every dollar of eligible GMC Accessories purchased during the Plus It Up BONUS program period. Plus, increased Accessory sales will also boost the dealership s gross profit opportunity. Each enrolled Manager will receive an equal share of the reward dollars earned. Key Program Details enrollment dates: March 1 March 16, 2012 program period: March 1 April 2, 2012 Enrollment is absolutely free and dealers can enroll up to three eligible Managers before March 16, Enroll today by logging on to and selecting: Incentive programs Accessories Accessory Plus It Up BONUS Manager enrollment If you were enrolled in the 2011 Accessory Plus It Up BONUS, and are still active in a qualifying job role, you need not enroll again enrollment will be automatic in the March 2012 program. New dealership participants may enroll up to three eligible Managers. Non-enrolled dealerships will have until March 16, 2012, to enroll in the program. rules For all qualifying Accessory sales: Only GMC Accessories purchased from your local ADI qualify All GMC Accessory part numbers are included in this program with the exception of CK798 and CK375 wheels, GMC Terrain Cargo Shade and 6-inch oval assist steps Tires and GMC Accessories ordered as LPOs (at time of vehicle order), GM Accessories included in Business Choice Option A and all non-gm accessories do not qualify Your dealership will earn an 8% bonus for every dollar of eligible GMC Accessories purchased during the program. PLEASE NOTE: To qualify for a bonus, the Dealer must have a $100 minimum total in bonus earnings at the end of the program period. To track eligible bonus dollars, enrolled Managers can visit the program website at: www. gmprograminfo.com. Beginning March 6, 2012, bonus amounts are updated daily during the program period. Final bonus dollars will be posted on April 3, 2012, or shortly thereafter. Cash awards will be deposited into a GM earnpower rewards account several weeks after posting the final results.

6 2012 Business Choice Program MAKE IT YOUR BUSINESS NEW! Sales Consultant tiered spiff payout for Option A and Option B based upon total Accessory MSRP (labor not included). OPTION A GM Accessory Upfit Packages for Silverado & Sierra Round Step Package 3" Round Black Powder Coated Assist Steps* Under Rail Bedliner Bed Rail Protectors Available for Light Duty and Heavy Duty Non-Diesel Trucks Toolbox Package Stationary Toolbox Under Rail Bedliner Bed Rail Protectors Available on Light Duty and Heavy Duty (Diesel and Non-Diesel) Trucks Package MSRP YOU PAY $849 +$122 Labor cost $974 +$97 Labor cost Oval Step Package 6" Oval Black Powder Coated Assist Steps* Under Temporarily Rail Bedliner unavailable due to limited supply $1,059 of 6" Step Bed Rail Protectors +$122 Labor cost Available on Light Duty and Heavy Duty (Diesel and Non-Diesel) Trucks Tonneau Cover Package Tri-Fold Soft Tonneau Cover Bed Rail Protectors 3" Round Black Powder Coated Assist Steps* Available for Light Duty and Heavy Duty Non-Diesel Trucks $1,095 +$113 Labor cost NO CUSTOMER COPAYS! *For an additional cost, customers can upgrade to Chrome Assist Steps in the Round Step Package, Oval Step Package, and Tonneau Cover Package. $0 $0 $0 $0 OPTION B $500 Upfit Cash for GM Accessories This option gives customers $500 in upfit cash to purchase qualifying GM Accessories for their eligible vehicle. A minimum of $500 in eligible upfit equipment (excluding the cost of labor) must be installed to be eligible for the $500 upfit cash. For a complete list of eligible accessories, see your dealer or visit The 2012 Business Choice Program runs from October 1, 2011 through September 30, Business Choice HelpDesk:

7 2012 Business Choice Program MAKE IT YOUR BUSINESS OPTION B Eligible GM Accessories for $500 Upfit Cash Bed Extender NEW! Bed Mat - Black Rubber Mat Bed Net - Black Bed Rail Protectors Bed Rug Bedliner - Under Rail Tailgate Liner - Black Tailgate Protector Tie Down Hooks - Bed Mounted Tonneau Cover - Hard Folding, Hard Shell, Soft, Soft Tri-Fold Tool Box - Stationary, GMC or Bowtie Logo Tow Hooks - Black, Chrome Hitch Mounted Stowage Compartment NEW! Roof Rack Cross Rail Package - Black or Chrome NEW! Roof Rack Side Rails NEW! Assist Steps - 3 Inch Round, Chrome or Black (6" Step is temporarily unavailable) Chrome Door Handles Door Sill Plates - Brushed Stainless Door Step Shields - Brushed Stainless Fog Lamps - Clear or Body Colored Lens Fuel Door - Chrome Grille - Chrome or Body Colored Ground Effects Protective Film Molded Hood Protector - Smoke or Chrome Outside Rear View Mirror Cover - Chrome or Body Extendable Mirror- Outside Heated Power - Adjustable Side Window Weather Deflectors Splash Guards - Front Molded - Black or Body Colored Splash Guards - Rear Molded - Black Splash Guards- Rear Flat Tail Lamp Guards - Black, Chrome Wheel House liners Floor Mats - Front or Rear Molded Carpet Floor Mats - Front or Rear Premium All Weather Front Floor Console Coin and CD-DVD Holder Front Floor Console Organizer Heated Seat Kit Seat Covers - Second Row Smokers Package Under seat Storage Box - Rear Fire Extinguisher First Aid Kit - White GM Logo, Black Rear View Mirror Camera Reflective Triangle Roadside Assistance Package Tailgate Lock Package - Black or Chrome Vehicle Security Shock Sensor Package Tailgate Theft Deterrent System Hitch Ball Assembly Hitch Ball Mount Assembly Hitch Pin - Locking Hitch Trailering Package Transmission Cooler- Auxiliary Trailer Wiring Adapter 22" Chrome Wheel - CK919 NEW! The following accessories are eligible for $500 Upfit Cash for Colorado and Canyon models ONLY: Bed Extender - Brushed Aluminum Bed Rail Protectors Bedliner Sport Tent Tailgate Liner Tailgate Protector - Black Personal Audio Link (PAL) Bodyside Molding Package Fender Flares Molded Assist Step Splash Guards - Molded or Contoured Tubular Assist Step - Round - Brushed Anodized Aluminum, Chrome Stainless Steel, or Gray Powder Coated Stainless Steel Smoker s Package - Ashtray Muffin Underseat Storage Box -Crew Cab Models Only Hitch Receiver Cover The 2012 Business Choice Program runs from October 1, 2011 through September 30, Business Choice HelpDesk:

8 2012 Business Choice Program MAKE IT YOUR BUSINESS Sales Person Spiff 2012 Program for Option A and Option B Sales Consultants and Sales Managers will earn GM earnpower points * for each qualifying claim submitted under GM Accessories Business Choice Options A or B. OPTION A Total Sales Sales GM Accessory Consultant Manager MSRP Spiff Spiff $1,500 - $1,749 $25 $10 $1,750 - $1,999 $50 $25 $2,000 and up $75 $50 OPTION B Total Sales Sales GM Accessory Consultant Manager MSRP Spiff Spiff $750 - $999 $25 $10 $1,000 - $1,499 $50 $25 $1,500 - $1,999 $75 $50 $2,000 and up $150 $75 * Points can be transferred to a Universal Visa card or transfer funds to a personal bank account via ACH. Fees may apply. SPIFF RULES For the 2012 Program all Salespeople and Commercial Sales manager must register on the Business Choice website the first time they submit a claim using their GMIN. Participant IDs from the program are no longer valid for claiming promotional funds. Eligible GM Business Choice claims must be submitted on or before October 1, 2012, to qualify and include the Sales Consultant GMIN in order to receive an incentive payout. Inquiries regarding spiff payment can be made through the Business Choice Help Desk. All incentive payments will now be processed through earnpower. Payout amounts will be based on the total MSRP of accessories purchased under Options A or B (labor not included). OPTION A SPIFF EXAMPLE OPTION B SPIFF EXAMPLE Business Choice HelpDesk:

9 Quality Win with Chevy Accessories Peace of Mind AFFORDABILITY Win with BUICK Accessories CONVENIENCE 16 / 17 Alloy Wheels 2012 Chevy Sonic Customize your Sonic with these 16 inch painted aluminum wheels, available in White or Black, validated to GM specifications. Use only GM-approved wheel and tire combinations. See for important tire and wheel information. Grille Upper 2012 Camaro Go for the ultimate in customization with this sporty Upper Grille Insert now available in Ashen Gray Surround (GLJ) (P/N ). Designed for perfect fit and easy installation, it replaces the existing grille on your Camaro. Vehicle Cover 2012 Camaro Protect your pride and joy with a fitted, indoor or outdoor Vehicle Cover. Our covers are customcontoured to fit your Camaro s curves like a glove. Now available Outdoor Cover in Red or Gray with ZL1 Logo. Outdoor - Gray with ZL1 Logo Outdoor - Red with ZL1 Logo Mirror Package 2012 Sonic Go for the ultimate in personalization for your Sonic with these unique Mirror Caps. Grille 2012 Sonic Add color and contrast to the front end of your Sonic with this painted Grille Surround. Other coordinating parts available include the mirror caps and spoiler. Lift Gate Applique 2012 Sonic Accessorize the exterior of your Sonic with this Chrome Lift Gate Applique (P/N ). For use on Hatchback only. Storage Compartment Mat 2012 Sonic Provide superior protection from scratches and stains in the open storage areas surrounding the center stack and inside the glove box with these custom rubber Storage Bin Liners (P/N ), set of 5 included. AFFORDABILITY Win with CADILLAC Accessories CONVENIENCE Images are for representation only and may not reflect actual product Fax E 61 st Street Tulsa, OK Quality Win with GMC Accessories Peace of Mind ADI Update 03/12 Page 9

10 Quality Win with Chevy Accessories Peace of Mind AFFORDABILITY Win with BUICK Accessories CONVENIENCE Sport Grille 2012 CTS Sport Sedan, CTS Coupe Body-colored horizontal elements and chrome mesh add a distinctive look to your CTS Coupe or CTS Sport Sedan (P/N ). Splash Guards - Front Molded 2012 Escalade ESV, Escalade Designed to accent the exterior of your vehicle, these Molded Splash Guards in Magna Steel (GHA) (P/N ) fit directly behind the front wheels to help protect your Escalade from tire splash and mud. 19 inch Wheels Tire Pressure Monitor 2012 Captiva Sport Sensors located behind the tire valve stems monitor and provide information on tire pressure. (P/N ) 6 Oval Assist Steps 2012 Chevrolet Silverado; 2012 GMC Sierra Stylish Tubular Assist Steps with textured step pads make it easier to get in and out of your Silverado. New part #s released for 6 Oval Assist Step, Black and Chrome, fitting Crew, Extended and Regular Cab Models with 6.6L Duramax Engine CTS Sport Wagon, CTS Sport Sedan Personalize your new CTS Sport Sedan or CTS Sport Wagon with these beautifully designed 19 Polished Wheels. These wheels offer a distinctive look, which will enhance the elegance of your new Cadillac. Use only GM-approved tire and wheel combinations. For important tire and wheel information, go to gmaccessorieszone.com or see your dealer for details. DM439 Polished Wheel Part # Images are for representation only and may not reflect actual product. AFFORDABILITY Win with CADILLAC Accessories CONVENIENCE Fax E 61 st Street Tulsa, OK Quality Win with GMC Accessories Peace of Mind ADI Update 03/12 Page 10

11 Quality Win with Chevy Accessories Peace of Mind AFFORDABILITY Win with BUICK Accessories CONVENIENCE New Product Table The following new products are ready for sale. For pricing information and availability, please call or visit EXTERIOR Assist Steps - 6 inch Oval, For Use on Crew Cab Models with 6.6L Duramax Engine 2012 Chevy Silverado, 2012 GMC Sierra (LGH, LML), Black Assist Steps - 6 inch Oval, For Use on Crew Cab Models with 6.6L Duramax Engine 2012 Chevy Silverado, 2012 GMC Sierra (LGH, LML), Chrome Assist Steps - 6 inch Oval, For Use on Extended Cab Models with 6.6L Duramax 2012 Chevy Silverado, 2012 GMC Sierra Engine (LGH, LML), Black Assist Steps - 6 inch Oval, For Use on Extended Cab Models with 6.6L Duramax 2012 Chevy Silverado, 2012 GMC Sierra Engine (LGH, LML), Chrome Assist Steps - 6 inch Oval, For Use on Regular Cab Models with 6.6L Duramax Engine 2012 Chevy Silverado, 2012 GMC Sierra (LGH, LML), Black Assist Steps - 6 inch Oval, For Use on Regular Cab Models with 6.6L Duramax Engine 2012 Chevy Silverado, 2012 GMC Sierra (LGH, LML), Chrome Grille - Upper - Ashen Gray Surround (GLJ) 2012 Chevy Camaro Grille - Inferno Orange Metallic (GCR) 2012 Chevy Sonic Grille - Black (GBA) 2012 Chevy Sonic Grille - Summit White (GAZ) 2012 Chevy Sonic Grille - Silver Ice Metallic (GAN) 2012 Chevy Sonic Grille - Sport Grille 2012 Cadillac CTS Sport Sedan, CTS Coupe Ground Effects - Ashen Gray (GLJ) - For Use on SS Model Vehicles 2012 Chevy Camaro Lift Gate Applique - Lift Gate Applique, for use on Hatchback only 2012 Chevy Sonic Mirror Package - Inferno Orange Metallic (GCR) 2012 Chevy Sonic Mirror Package - Summit White (GAZ) 2012 Sonic Mirror Package - Black (GBA) 2012 Sonic Mirror Package - Silver Ice Metallic (GAN) 2012 Sonic Splash Guards, Front Molded - Magna Steel (GHA) 2012 Cadillac Escalade, Escalade ESV Vehicle Cover, Outdoor - Red with ZL1 Logo 2012 Camaro Vehicle Cover, Outdoor - Gray with ZL1 Logo 2012 Camaro Vehicle Cover, Outdoor - Red with ZL1 Logo 2012 Camaro Vehicle Cover, Outdoor - Gray with ZL1 Logo 2012 Camaro INTERIOR Storage Compartment Mat - Storage Bin Liners - Set of 5, Upper Center, Front Floor 2012 Sonic Console, Upper, Outer Left and Outer Right Compartments WHEELS 19 inch Wheels - DM439 Polished Cadillac CTS Sport Wagon, CTS Sport Sedan 16 inch Wheel* - JA972 Alloy - White 2012 Chevy Sonic inch Wheel* - JA973 Alloy - Black 2012 Chevy Sonic inch Wheels* - JA972, Service Component - 16 Inch x 6 Inch 2012 Sonic inch Wheels* - JA972 Alloy - Merchandising Pack (16pc) 2012 Sonic inch Wheels* - JA973 Service Component - 16 Inch x 6 Inch 2012 Sonic inch Wheels* - JA973 - Merchandising Pack (16pc) 2012 Sonic inch Wheels* - JA974 Alloy - White 2012 Chevy Sonic inch Wheels* - JA975 Alloy - Black 2012 Chevy Sonic inch Wheels* - JA974 Service Component - 17 Inch x 6 Inch 2012 Sonic inch Wheels* - JA974 - Merchandising Pack (16pc) 2012 Sonic inch Wheels* - JA975 Service Component - 17 Inch x 6 Inch 2012 Sonic inch Wheels* - JA975 - Merchandising Pack (16pc) 2012 Sonic *Note on Sonic Wheels: Existing components must be re-used (Center Caps, Valve Stems, Lug Nuts, Tires and Wheel Lock Kit) when installing Sonic wheels. TPM Valve Stem - Includes Valve, Screw and Cap - Multipack (100 pc) 2012 Sonic Wheel Lock Kit - Chrome, M12 x 1.5 x For Use on Wheels with Exposed Lugs 2012 Sonic and without a Need To Retain A Wheel Cap or Cover - (Includes 4 Locks, 1 Key) Tire Pressure Monitor Nut Package - Bright Aluminum, Use Together With TPM 2012 Chevy Traverse Multipack (16 pc) Tire Pressure Monitor (Snap-In) - Black Rubber - Multipack (16 pc) 2012 Captiva Sport AFFORDABILITY Win with CADILLAC Accessories CONVENIENCE Fax E 61 st Street Tulsa, OK Quality Win with GMC Accessories Peace of Mind ADI Update 03/12 Page 11

12 Quality Win with Chevy Accessories Peace of Mind AFFORDABILITY Win with BUICK Accessories CONVENIENCE Updated 2012 ARCs with new pricing are now complete! Updated 2012 ARCs have been printed and include the new pricing effective February The current ARC was enhanced with many new features, including new covers shown above. Product Updates: Buick Verano accessories Newly released Chevrolet Sonic accessories, including 4 new Wheels 3 Cadillac SRX Wheels Buick LaCrosse and Regal Wheel Electronic versions of the ARC have been uploaded to AIC. ARCs will be available to re-order (at no cost) via the DWD store by March 12th. To order, please use the following codes: CHE-ARC BUI-ARC CAD-ARC GMC-ARC-02 GM Accessories Solution Overview and Q & A This overview webinar will cover the functions of the GM Accessories Solution, including Cool Ideas, Catalog Navigation, Fulfillment Desklog, Basic Administration, and Q&A. Register for a session now by clicking a link below: Thu, Mar 15, :00 AM - 12:30 PM CDT Thu, Mar 22, :00 AM - 12:30 PM CDT Thu, Mar 29, :00 AM - 12:30 PM CDT Thu, Apr 5, :00 AM - 12:30 PM CDT Thu, Apr 12, :00 AM - 12:30 PM CDT Once registered you will receive an confirming your registration with information you need to join the Webinar. System Requirements: PC-based attendees Required: Windows 7, Vista, XP or 2003 Server Macintosh -based attendees Required: Mac OS X 10.5 or newer AFFORDABILITY Win with CADILLAC Accessories CONVENIENCE Fax E 61 st Street Tulsa, OK Quality Win with GMC Accessories Peace of Mind ADI Update 03/12 Page 12