The Importance of Innovative and Disruptive Technology Businesses. Robert Evans CEO, Cenex
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1 Advanced Engineering (5 th November 2015) The Importance of Innovative and Disruptive Technology Businesses Robert Evans CEO, Cenex
2 Introduction to Cenex Not for Profit Consultancy and Research Organisation 10 years accelerating the shift to a low carbon economy Passionate (but objective) about low carbon transport innovation Track record of successful projects for electric vehicles, hydrogen and biomethane Work across networks through collaboration and partnership working Clients include; Government\Government Agencies Technology Developers\Investors Fleets and Cities Support to clients via; Project development, techno-market due diligence, public affairs, projects management, research support, data analysis and reporting, the UK s largest low carbon vehicle event (
3 Potential of Disruptive Technologies Technologies have the potential to disrupt the status quo, alter the way people live and work, and lead to new products and services. New technologies will bring new customers or force businesses to defend their existing bases or invent new technologies. Slide 3 of 13
4 Examples of Disruptive Technologies Technology that is rapidly advancing and experiencing breakthroughs The potential impact is broad Significant economic value could be affected Economic impact is potentially disruptive (2013) Slide 4 of 13
5 Importance of Disruptive Technology Businesses Innovators within Businesses; Ask questions and challenge the status quo Engage with others to innovate collaborate, partner, develop new supply chains Oversee risk-taking to realise rewards associated with leveraging technologies to establish new markets Lead on creating value Technology = People + Ideas + Objects Challenge mainstream players to play catch up through their own innovation Slide 5 of 13
6 Disruptive Technology Drivers for Automotive Engineering Low Carbon Reducing Collisions CAV Tackling Congestion Productivity via Connectivity Increased Societal Mobility CAV = Connected and Autonomous Vehicles Sources: ERTRAC,
7 Low Carbon Vehicle Innovation linked to Technology Forcing Regulation Passenger Car Technology Roadmap Passenger Car Sources: KPMG, Automotive Council Slide 7 of 13
8 Low Carbon Vehicle Technology Innovations - Light-weighting - Electrified powertrain - On-board energy storage - Decarbonised (renewable) fuels - electricity - biofuels - hydrogen + flywheels + Power electronics + thermal-to-electrical energy recovery + fuel cells +. Sources: McKinsey Slide 8 of 13
9 Autonomous Vehicles - Key Target Areas for Adoption Conventional Vehicles New Mobility Concepts Driverless Logistics + military + industrial workhorses Slide 9 of 13
10 ADAS Market Players, Technologies and Routes to Market Automotive Tier 1s - Aisin Seiki Co - Autoliv AB - Bosch Group - Continental AG - Delphi Automotive - Denso Corporation - Harman International - Hella - Magna International Inc - Panasonic Corporation - Takata Corporation - TRW Automotive - Valeo SA Sector Specialist Suppliers - Altera Corp. - Autotalks - Cisco Systems - Cohda Wireless - Covisint - Freescale Semiconductor - Gentex Corporation - Google Inc. - Intel - Microsoft - Mobileye - Nvidia - QNX Software Systems Ltd - Renesys Electronics - Texas Instruments Advanced Driver Assistance Systems (ADAS) Functionality - Adaptive Cruise Control (ACC) - Adaptive Front Lights (AFL) - Blind Spot Monitoring (BSM) - Driver Monitoring Systems (DMS) - Forward Collision Warning (FCW) - Heads-Up Display (HUD) - Intelligent Speed Adaptation (ISA) - Lane Departure Warning (LDW) - Night Vision System (NVS) - Parking Assistance (PA) - Pedestrian Detection System (PDS) - Road Sign Recognition (RSR) - Surround View Cameras (SVC) - V2V and V2X Systems - Autonomous Operation utilising ADAS Sensors (LIDAR, Infrared, Ultrasound, LRR-MRR, Camera) Route to Market via OEMs - BMW - Chrysler\Fiat - Daimler - Ford - General Motors - Honda - Hyundai-Kia - Nissan - PSA Peugeot Citroen - Renault - Suzuki - Toyota - VW Group - Volvo Alternative Routes to Market - Electronics\Auto Tier 1 - Software companies - SME B2C >> B2B B2B >> B2C Sources: Automotive Advanced Driver Assistance Systems (ADAS) Market Visiongain, April 2014 Precursor to the Autonomous Self-Driving, 2015 Autonomous Vehicles Self-Driving Vehicles, Advanced Driver Assistance Systems, and Autonomous Driving Features: Global Market Analysis and Forecasts Navigant Research 2014 Slide 10 of 13
11 Competitiveness Opportunity Technology forcing regulation and societal grand trends making the global motor industry hungry for new technology Barriers to adoption of disruptive technologies are down..or at least lowered Motor industry willing to investment based on Competitive advantage via; Technical Performance Cost down Durability Capabilities of organisation (management team) and associated supply chain Opportunity for UK Plc to establish world leading capabilities in key technology areas through research and exploitation - associated opportunities for Tier 1, 2 and Tier 3 supply chains Slide 11 of 13
12 Realising Supply Chain Opportunities Boundary Spanning Today s supply chain requirements Tomorrows supply chain requirements Inputs from customers, suppliers, other industry, academia Stand Number: L79 Stand Number : K75 Technology Roadmaps Stand Number: L Others
13 Thank you for listening CEO, Cenex
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