THE RECOGNIZED MARKETPLACE FOR THE SPECIALTY-EQUIPMENT INDUSTRY SINCE MEDIA KIT

Transcription

1 THE RECOGNIZED MARKETPLACE FOR THE SPECIALTY-EQUIPMENT INDUSTRY SINCE MEDIA KIT

2 Yes? Plus: GET 365-DAY SEMA SHOW ACCESS Thank you for considering SEMA News magazine as a powerful investment in your business. SEMA News delivers world-class content to the specialtyequipment trade industry, including exclusive interviews, industry news, emerging product and vehicle trends, new and cross-over business opportunities, and coverage of the important events up to, during, and after the SEMA Show. Don t wait until the SEMA Show to get your message in front the industry s manufacturers, WDs, jobbers, retailers, repair technicians, installers, fleet buyers, vehicle builders or the media. Do it now. You ll find the most powerful and engaged SEMA Show exhibitors and attendees right here, reading SEMA News each and every month. I invite you to grow your business with the power of SEMA News. Peter MacGillivray, Publisher A Few Words With Wade Kawasaki SEMA Chairman September 207 VOL. 53/NO.9 SEMA Show: 23 First-Time Exhibitors Offer New Ideas and Products Web Security: 2 Ways to Thwart the Digital Imposter SEMA 207: 5 Things Every Exhibitor Must Know 2

3 EXTEND YOUR REACH 8,000+,40,000+ The monthly digital issue is posted on the homepage of SEMA.org which receives an average of 75,000+ unique visitors and more than,40,000 page views a month. More than 8,000 magazines are mailed to qualified trade professionals every month. 48,000+ PENNZOIL AND BRYCE MENZIES TAKING PERFORMANCE TO NEW HEIGHTS IN 206 DO YOU KNOW HOW SHELL IS PIONEERING PERFORMANCE? THE KING of the bumper world More than 00 years ago, the first automotive pioneers asked... Why not? and we were there. From the early motor oils and fuels that powered early transport and the birth of motorsports to our products engineered to protect engines in the most extreme environments, Shell has been pioneering performance through technology, innovation, partnerships and efficiency. Come see it for yourself at Shell Pioneering Performance (#60005) featuring more than 20 adrenaline inducing vehicles, performance technology 30,000 November issues are SOPUS SOPUS Products Products All All rights rights reserved. reserved. CS CS insights, next level promotions, giveaways and more. Shell Pioneering Performance is presented by Pennzoil and Quaker State motor oils, Shell ROTELLA heavy duty engine oils and Shell V-Power NiTRO+ Premium Gasoline. MeyerDistributing.com Meyer: VSI: EXCLUSIVE DISTRIBUTOR OF: 03_SD_Exhibitor_Listings.indd 85 M Performance Parts VISIT US AT THE 206 SEMA SHOW BOOTH # /26/6 5:4 AM 003.indd 3 placed by companies that found The Ultimate Driving Machine TEAM UP FOR SUCCESS. THE BMW AND MINI WHOLESALE PARTS PROGRAM MAKES YOUR SHOP MORE EFFICIENT AND PROFITABLE. Let BMW and MINI quality help ensure your shop s success. The Wholesale Parts Program gives you five compelling reasons to demand Original BMW or MINI Parts and Accessories: Service varies by BMW Center or MINI Dealership. Please ask for details. 206 BMW of North America, LLC. Not to be reproduced wholly or in part without written permission of BMW NA. The BMW and MINI names, model names and logos are registered trademarks. Other trademarks and trade names are the property of their respective owners. VISIT US AT THE 206 SEMA SHOW BOOTH #40247 value in the marketing power of DON T GO WITH THE FLOW. SET THE PACE. BMW M PERFORMANCE PARTS. The BMW M2 Coupe is ready to take flight with an array of accessories that further enhance its exceptional driving dynamics and performance. Optimize airflow with exclusive aerodynamic components, including Carbon Fiber Front Winglets and a Carbon Fiber Rear Spoiler. Emphasize the powerful exterior and complete the look with Carbon Fiber Mirror Caps. To learn more about the entire line of BMW M Performance Parts, visit your local BMW Center or shopbmwusa.com. 206 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks. SEMA News. SLEEK, FAST, RESILIENT. Low-Profile Design Free Floating Hook & Loop System Fast Installation Easy Trigger Latch Automatic Tension Control Lifetime Warranty TRUXEDO.COM _057.indd 57 9/23/6 2:4 PM E L I T E HEADLIGHT G U A R D S SNEAK PEEK When it comes to protecting your headlights, choose the best - the ELITE. Constructed of cast aluminum and finished in black textured powder coat, the Rugged Ridge Elite Series Headlight Guard will separate your rig from the crowd. Engineered to work with factory JK headlights as well as most manufacturers aftermarket lights, Rugged Ridge s geometric design is like no other. The Rugged Ridge Elite headlight guards are the perfect addition to your JK s grill and install in minutes. R I D G E TAILLIGHT R U G G E D COME SEE OUR NEWEST TRI-FOLD SEMA BOOTH 303 FUEL DOOR G U A R D S Are you looking for the perfect complement for the rear of your 07-6 JK? Look no further than the Rugged Ridge Elite Series Tail Light Guard. A stunning blend of Black Satin-textured Cast Aluminum and Brushed finishing details delivers unrivaled looks and equally impressive protection. Simple bolt-on installation with the included socket-head hardware and cast logo gives a smooth, finished appearance that looks great while the ingenious 2-piece design protects your tail lights like no other. The Rugged Ridge Elite Series Fuel Door for 07-6 Wrangler combines rugged styling, refined details and smooth mechanical operation into a fuel door that truly makes a lasting impression. Not just a cover for the factory JK fuel filler housing, the Rugged Ridge Elite Fuel Door cover replaces it with a sturdy cast aluminum housing fitted with a smooth-operating internal hinge and a positive retention latch that you press to open/ close. A fuel-resistant satin black textured finish and easy, no-drill installation will surely make you one of the ELITE. 027.indd 27 9/23/6 0:44 AM R O C K BMWWholesaleConnect.com MINIWholesaleConnect.com J E E P S Insist on the top-quality fit, performance and looks of Original BMW or MINI Parts. Call your local BMW Center or MINI Dealer now for more information on the BMW and MINI Wholesale Parts Program. M A K E Quality: Exacting fit and finish every time, guaranteed. 2 Support: Your local BMW Center or MINI Dealer is your partner in success. 3 Delivery: Multiple deliveries and delivery options. 4 Convenience: 24/7 Online Parts Ordering System. 5 Rewards: BMW Ultimate Rewards or MINI Motoring Rewards, redeemable for purchases or gift cards. Last year, more than,000 ads were 9/23/6 0:52 AM COME VISIT US AT SEMA - BOOTH 303 Original BMW Accessories attendees in addition to the 8,000 that are mailed. 9/23/6 :07 AM W E distributed to SEMA Show Meyer Distributing is a complete automotive and RV/towing wholesale distributor. With 6 locations nationwide and over 2,000,000 sq. ft. of warehouse space, Meyer Distributing has a huge inventory of parts to service your needs. Meyer Distributing has 0 locations that provide next day delivery, and a fleet of 350+ trucks that serve 48 states direct. Meyer Distributing is driven to perform we provide the products you need when you need them. Follow all the action and updates at #ShellatSEMA and check out for a full schedule of events and celebrity appearances as well as a special vehicle unveil as SEMA draws closer! 060_06.indd 6,000+ C3 CARGO 034_035.indd 34 9/23/6 0:6 AM EXHIBITOR LISTINGS C O V E R S Keeping you on the-go with ease, the patent pending rear Configurable Cargo Covers (C3) offer complete protection for the rear cargo area of your Jeep. By protecting the carpet and plastic trim from damage, scratches, pet claws, dirt, and other debris, it ll stay looking pristine through all your daily tasks. A custom made and functional accessory for Wranglers, this unique design also allows for a pet friendly space, ideal for your pet to rest during long off-road trips. Featuring water resistant material, the split fold feature allows for rear seat lowering, and provides coverage with your rear seat up, partially or fully lowered-- flexible and functional! A flip out cover flap keeps dirt from falling into the rear tailgate door gap. The built-in front curtain wall helps to keep items and pets from entering the front seat area. A unique side retention system insures the cover stays securely in place as you load or un-load. Easy to install and remove so you get protection when and where you need it. PERSONALIZE. CUSTOMIZE. ACCESSORIZE. BALLISTIC S E A T C O V E R S Are you looking for a strong and durable seat cover, at an affordable price? The Rugged Ridge Ballistic seat covers are what you are looking for. Similar to our Ballistic-Pro version but instead of 200-denier material, the Ballistic seat covers uses a durable 840-denier material and a unique ballistic weave creates a strong cover. FOR MOR E P R ODUCTS VIS IT UGGE DR IDGE.COM DESIGNED, ENGINEERED, TESTED AND BACKED Jeep is a registered trademark of FCA US LLC, Omix-ADA is not affiliated with FCA US LLC OUR PRODUCTS ARE ALSO AVAILABLE THROUGH LEADING WHOLESALE DISTRIBUTORS Visit chevrolet.com/accessories or your local Chevy Dealer to learn more. VISIT US AT THE SEMA SHOW BOOTH #340 EXTANG.COM Most Chevrolet Parts and Accessories sold and installed on a Chevrolet vehicle by a Chevrolet Dealer or a Chevrolet-approved Accessory Distributor/Installer (ADI) before delivery to the customer are covered under the applicable portion (Bumper-to-Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty. If Chevrolet Accessories are installed after vehicle Current as of of August 26, 206. All submissions subject to editorial review. While every effort is made to ensure the accuracy of delivery, or are replaced under the New Vehicle Limited Warranty, they will be covered, parts and labor, for the longer the following: a) 2 months/2,000 miles (whichever comes data within this publication, the publisher cannot be held responsible for errors or omissions. first), or b) the balance of the applicable portion of the New Vehicle Limited Warranty. Does not apply to Associated Accessories. See your dealer for details indd 3 9/23/6 0:0 AM 004_005.indd 5 9/23/6 0:48 AM November 206 SEMA News 03_SD_Exhibitor_Listings.indd 92 9/26/6 5:5 AM 3

4 MARKETS SERVED READER PROFILE WAREHOUSE DISTRIBUTORS, JOBBERS AND RETAILERS AUTOMOTIVE REPAIR, SERVICE AND INSTALLATION BUSINESS TYPE 3 % 27 % EXECUTIVE BUYING POWER 48 % WEST 9 % MIDWEST U.S. REGION 23 % SOUTH 0 % NORTHEAST SPECIALTY-EQUIPMENT MANUFACTURERS OTHER: VEHICLE DEALERS, FLEET BUYERS AND MEDIA CUSTOM BUILDERS, FABRICATORS AND CONVERTERS 7 % 6 % 9 % 76 % EXECUTIVES 87 % MAKE BUYING DECISIONS TOP TEN STATES (RANKED). CALIFORNIA 6. NEVADA 2. TEXAS 7. ILLINOIS 3. FLORIDA 8. WASHINGTON 4. ARIZONA 9. OHIO 5. MICHIGAN 0. COLORADO 4

5 CTEK Booth #25035 CTEK s 00A Off Road Power System is designed to ensure that a vehicle s batteries are kept in optimum condition when venturing off-road and off-grid, especially for extended periods. The bundle includes a 20-amp CTEK D250S dual charger and an 80-amp Off Road SmartPass charger. A digital display provides the current state of charge with the number of hours of power available at current usage rate. Information: or DanAm Air Booth #0608 DanAm Air is made of lightweight, Warn Industries aircraft-grade powdercoated aluminum that provides clean, dry air up Booth #30059 Warn Industries releases the Ascent rear to 232 psi. The composite Nylon 66 bumper for fullsize pickups. Ascent rear fittings have dual seals, which rest bumpers can accommodate oversize tires. on unscraped pipe. Press-to-connect The angled design sits high to maintain fittings feature a full bore design maximum ground clearance and approach intended to deliver turbulence-free angles and features built-in corner steps air. The company also stocks an array for easy access to the truck s bed. The of threaded connectors and adapters. bumpers feature dual ports to mount All fittings are built to arrive pretorqued for immediate assembly auxiliary lights (sold separately) and are compatible with bumper sensors. Finished and pressurization. All components in a durable, black, textured powdercoated are reusable. Information: finish. Information: or or October 206 SEMA News Dana Holding Corp. Booth #36097 The Dana 44 front axle is designed for a variety of applications, including off-road vehicles, forklifts, pickups, pushback tugs, rock-crawler buggies and small mining shovels. The axles do not include brackets or brakes, allowing for customization to meet the customer s specific application. Information: or V2LS.com Booth #5437 The LS2 from V2LS.com is a boutique engine for elite street rods, customs or musclecars. These small-batch V2s retain the inherent benefits of the LS V8 platform but with four more cylinders. With a street-friendly camshaft, the 59ci stage-two package produces 77 hp on pump gas with a monstrous torque curve, according to the company. Available as a long-block or turnkey to the user s specifications, the LS2 is just 8.8 in. longer than a standard LSx V8. Information: or BD Diesel Performance Booth #207 Designed around the large-frame Borg Warner S467.6SX turbocharger, BD s Scorpion kit includes a custom 4-in. coldair intake with an 8-in.-OD, high-flow, velocity-stacked washable filter, a complete high-flow aluminized 4-in. downpipe and meth/nos/boost-pressure sensor bosses. Information: or he SEMA Data Co-op has become data central for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository. A solid foundational ACES and PIES compliant data set with images that is suitable to support most selling efforts in brick and mortar and on the web. BRONZE The Silver level builds upon the Bronze level data set with the addition of weights, dimensions, more complete descriptions, bullet points and additional images. SILVER PERFORMANCE RATED PERFORMANCE RATED PERFORMANCE RATED GOLD The pinnacle of data, the Platinum level builds upon the previous three levels with the addition of even more of the all-important digital assets, descriptions, videos, kit and interchange information and more, designed to meet even the most rigorous receiver PLATINUM requirements. PERFORMANCE RATED Ablaze Grilles Inc. Coming Soon Adenna Norco, CA Manufacturer of aftermarket grilles. ACCEL BRONZE Cleveland, OH Manufacturer and designer of a variety of racing, performance and appearance products for the automotive, motorcycle and RV markets sold under ACCEL, Hays, Lakewood, Mallory and Mr. Gasket brands. Access Cover Jamestown, ND Manufacturer of the Access original roll-up cover and six other soft tonneaus, including the Literider and limited-edition increased-capacity covers, and VANISH and Lorado low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, Trailseal sealing gasket, LED lights and more. Tested. Trusted. Guaranteed. 36 October 206 SEMA News sn_06_sdc_directory_final.indd 36 The Gold level further improves the Silver data set with the addition of descriptive product attributes and digital assets, including installation instructions and warranty information. Ontario, CA Protect your hands. Adenna supplies more than 20 different styles of nitrile and latex disposable gloves to protect your hands against acetone, paint thinner, gasoline, oil and chemicals. Our products are available through distributors worldwide, and we service from three warehouses across the country. Advanced Clutch BRONZE Lancaster, CA Manufacturer of high-performance clutches and flywheels, including the Xtreme clutch and XACT flywheels for street-performance and racing applications in the compact, European, domestic and truck markets. PLATINUM Advantage Truck Accessories AEM Induction Riverside, CA PLATINUM musclecars, trucks and SUVs. Aeromotive Fuel System BRONZE Elkhart, IN Manufacturers of the Torzatop, Hard Hat and Sure- Fit Tonneaus, Advantage Truck Accessories is dedicated to the best quality in soft, folding and snap tonneau covers. PLATINUM Manufacturer of high-performance air-intake systems featuring Dryflow hybrid air filters for sport compacts, PLATINUM Lenexa, KS Manufacturer and designer of EFI and carbureted fuel pumps, filters, regulators, accessories and complete fuel-delivery systems for racing, street and marine applications. 8/23/6 2:37 PM EDITORIAL CALENDAR JANUARY Best of the 207 SEMA Show SEMA Show Portfolio SEMA Data Co-op Directory of Data Innovators FEBRUARY SEMA Person of the Year Wheel & Accessories: Global Tire Expo New Products and Trends MARCH Racing & Performance: Newest Enthusiast Research APRIL Trucks, SUVs & Off-Road: New Vehicle Technology Emerging Market Survey: UTV Buyers and Owners SEMA Data Co-op Directory of Data Innovators SPECIAL ISSUES & ADVERTISING OPPORTUNITES NEW PRODUCT AND CATALOG SHOWCASE: Generate buzz for your products and services in the Product and Catalog Showcase in the June and November issues of SEMA News. SPACE CLOSING DATE: 0/27/7 AD MATERIALS DUE: /8/7 ISSUE DATE: 2/25/7 MAY 208 SEMA Membership Roster Retailer Spotlight SPACE CLOSING DATE: 2/24/8 AD MATERIALS DUE: 3/7/8 ISSUE DATE: 4/24/8 SPACE CLOSING DATE: /23/7 AD MATERIALS DUE: 2//7 ISSUE DATE: /24/8 JUNE Hot Rod Alley: New Products and Trends Hot-Rod Market Update Mobile Electronics & Technology: Special Catalog and New Product Showcase SPACE CLOSING DATE: 3/28/8 AD MATERIALS DUE: 4/6/8 ISSUE DATE: 5/24/8 SPACE CLOSING DATE: 2/26/7 AD MATERIALS DUE: /6/8 ISSUE DATE: 2/22/8 JULY Collision Repair & Refinish Restyling & Car Care: Powersports & Utility Vehicles: Retailer Spotlight SEMA Data Co-op Directory of Data Innovators SPACE CLOSING DATE: 4/26/8 AD MATERIALS DUE: 5/8/8 ISSUE DATE: 6/22/8 SPACE CLOSING DATE: /26/8 AD MATERIALS DUE: 2/8/8 ISSUE DATE: 3/23/8 AUGUST Restoration Marketplace: Tools & Equipment: Legislative and Regulatory Issue SEMA Hall of Fame SPACE CLOSING DATE: 5/24/8 AD MATERIALS DUE: 6/5/8 ISSUE DATE: 7/24/8 n NEW PRODUCTS SEMA DATA CO-OP DIRECTORY OF DATA INNOVATORS: Listing of SDC members who are data compliant with the industry standards. NEW PRODUCTS AND TRENDS: New products presented in a gallery focusing on a different market niche in each issue. To join the SEMA Data Co-op, contact Jim Graven at jimg@semadatacoop.org DIRECTORY OF DATA INNOVATORS DIRECTORY OF DATA INNOVATORS T SEPTEMBER 208 SEMA Show First-Time Exhibitors SEMA Show Preparation SPACE CLOSING DATE: 6/22/8 AD MATERIALS DUE: 7/6/8 ISSUE DATE: 8/24/8 OCTOBER 208 SEMA Pre-Show Issue 208 SEMA Show New Products Preview SEMA Data Co-op Directory of Data Innovators SPACE CLOSING DATE: 7/26/8 AD MATERIALS DUE: 8/7/8 ISSUE DATE: 9/24/8 NOVEMBER 208 SEMA Show Directory 208 SEMA Show Guide Special Catalog and New Product Showcase Show Vehicle Preview 208 SEMA Show Educational Program SPACE CLOSING DATE: 8/2/8 AD MATERIALS DUE: 9/6/8 ISSUE DATE: 0/24/8 DECEMBER Business Technology Trends for 209 Retailer Spotlight SPACE CLOSING DATE: 9/25/8 AD MATERIALS DUE: 0/5/8 ISSUE DATE: /23/8 208 SEMA SHOW DIRECTORY: BONUS DISTRIBUTION: In addition to the 8,000 mailing, 30,000 are printed and delivered to the SEMA Show. Polybag, belly wraps, cover wraps and inserts Contact the SEMA Industry Sales Team at sales@sema.org or for rates and additional information. 5

6 RATE CARD Covers x 3x 6x 9x 2x Cover 4 $7,390 $6,503 $5,98 $5,385 $4,900 Cover 3 $6,980 $6,42 $5,590 $5,087 $4,630 Cover 2 $7,90 $6,327 $5,758 $5,240 $4,770 Four-Color (ROP) x 3x 6x 9x 2x Full Page $5,885 $5,79 $4,73 $4,289 $3, $4,030 $3,546 $3,227 $2,937 $2,675 2 $3,595 $3,64 $2,879 $2,620 $2,385 3 $2,900 $2,552 $2,322 $2,3 $,925 4 $2,45 $,888 $,78 $,563 $,425 Classifieds (Four-Color) Marketplace 6x 2x 2 Page $25 $0 6 Page $20 $90 No agency commission. Open to agencies, display companies, printers, etc. Service Center 6x 2x 2 Page $90 $80 6 Page $80 $60 No agency commission. Open to agencies, display companies, printers, etc. Rep Roster 6x 2x 2 Page $75 $65 6 Page $50 $30 No agency commission. PRODUCT AND CATALOG SHOWCASE *B/W same price as Color for all advertising size rates. June and November $250 per issue Generate buzz for your products and services in the Product and Catalog Showcase in the June and November issues of SEMA News. Simply provide a four-color image of your new product or your catalog cover, along with about 75 words of text, and we ll build a /6-page ad for only $250 per each insertion. Digital Advertising Digital advertising is available. Contact your industry sales team (sales@sema.org or ) regarding digital advertising opportunities and special current advertiser discount packages. 208 Digital Rate Card Visit to download a PDF. ADVERTISING DISCOUNTS AND PREMIUMS Agency Commission: 5% of gross billing is allowed to recognized agencies for space, color and position, provided that the account is paid within 30 days of invoicing. Commission is not allowed on SEMA News Special Advertising Opportunities. Also, commission is not paid on other charges, such as insert handling, special bind-in, trimming of inserts, reprints or other mechanical charges and non-display advertising. SEMA-Member Discount: All current SEMA members receive a 0% discount off ROP published rates (except special ad sections). Inserts: Call our production department for complete details on space and bindery costs. Publisher requires samples of all inserts for approval before publication. All current SEMA members receive a 0% discount off published rates. High-Impact Advertising: SEMA News offers a variety of high-impact cover and packaging options to its advertisers. Advertisers may purchase custom gatefold or barn-door covers, belly bands or polybags. For specific pricing and details, contact the SEMA Sales Team at sales@sema.org or Special Position Premiums: Special position requests are noncancelable except with 0 days notice prior to advertising materials due date. Guaranteed positions (other than covers) will be charged an additional 0% premium. Contact publisher for rates and availability; all positions are subject to advertising/editorial approval. Non-Standard Advertisement Sizes: SEMA News can accommodate some ad sizes not contained in this rate card; however, an additional 5% over published rates for similarly sized advertisements applies. Due to varying package size, nonstandard-size ads must be approved by publisher. GENERAL ADVERTISING POLICIES Commission and Cash Discounts: Agency Commission: 5% to recognized agencies. Overdue Accounts: Failure to pay on time could result in termination of credit arrangements; a late fee of 5% per month is charged to past-due accounts. Rate Protection: New rates are immediately applied to business not previously covered by a bona fide contract. Mechanical Requirements: SEMA News is printed in process colors only (no mechanical colors). Therefore, SEMA News cannot accept any advertisements containing PMS colors. Materials sent in PMS colors will be separated into CMYK. Any additional cost involved to complete preparation of the ad (typesetting, stripping-in type, photos or logos, film, duplication, etc.) will be billed to the advertiser. Payment Terms: Invoices are dated as of the issue date and are due and payable upon receipt in U.S. funds drawn on a U.S. bank. Publisher looks to advertising agency placing the insertion order for payment; however, publisher retains the right to hold the advertising agency and the advertiser jointly liable for monies due and payable to the publisher, and the agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions printed or otherwise on contracts, order blanks or instructions when such conditions conflict with its policies. Credit Procedures: All first-time advertisers in SEMA News are required to pay in advance for their first advertisement. First-time advertisers will also be required to fill out a credit application form provided by SEMA. 6

7 ADVERTISING SPECIFICATIONS A B C D E 2-Page Spread Full-Page 2 3-Page Vertical 2-Page Horizontal 2-Page Vertical G F H J I K 3-Page Square 3-Page Vertical 4-Page Vertical 6-Page Horizontal 6-Page Vertical 2-Page Square ACCEPTABLE DIGITAL MATERIALS: CYMK, 300 dpi, PDF/X-a, TIF, EPS, PSD or JPG. All measurements in inches, width by height. Keep all text in the live area. Fonts must be outlined or embedded and all images must be linked. All colors must be CMYK (except black text); no PMS/Pantone colors. Ink density not to exceed 300%. PREMIUM FULL-PAGE POSITIONS Inside Front Cover or call for Center Spread special rates Inside Back Cover sales@sema.org Back Cover A B C D SIZE LIVE AREA TRIM SIZE BLEED SIZE SIZE LIVE AREA SIZE LIVE AREA 2-Page Spread 5.375" x 0.25" 6" x 0.875" 6.25" x.25" Full Page 7.625" x 0.25" 8" x 0.875" 8.25" x.25" 2 3-Page Vertical 4.75" x 0" 2-Page Horizontal 7.25" x 4.875" E F G H 2-Page Vertical 4.75" x 7" 3-Page Square 4.75" x 4.875" 3-Page Vertical 2.25" x 0" 4-Page Vertical 3.5" x 4.875" I J K 6-Page Horizontal 4.75" x 2.25" 6-Page Vertical 2.25" x 4.875" 2-Page Square 2.25" x 2.25" ADVERTISING DEPARTMENT SEMA News 575 S. Valley Vista Dr. Diamond Bar, CA 9765 USA sales@sema.org fax UPLOAD AD MATERIAL(S): SEMA.org/ftp (00 MB maximum file size) 7

8 SALES & CONTACT INFORMATION CONTACTS Peter MacGillivray Publisher/Vice President of Events & Business Development John Stewart Vice President/Editorial Director Peter MacGillivray John Stewart Scott Hartwick Alan Josse ADVERTISING SALES Sales Reps by Industry Category HOT ROD ALLEY MOBILE ELECTRONICS & TECHNOLOGY POWERSPORTS & UTILITY VEHICLES RESTORATION MARKETPLACE TOOLS & EQUIPMENT Scott Hartwick TRUCKS, SUVS & OFF-ROAD Alan Josse BUSINESS SERVICES GLOBAL TIRE EXPO WHEELS & ACCESSORIES Brian Paik OEM Warren Kosikov Becca Butler COLLISION REPAIR & REFINISH RESTYLING & CAR CARE ACCESSORIES Monica Terlouw RACING & PERFORMANCE Andrea Brake Alan Josse Eric Jurado Judy Kean Francisque Savinien Reham Gharib Brian Paik Andrea Brake Reham Gharib Warren Kosikov Eric Jurado Becca Butler Judy Kean Monica Terlouw Francisque Savinien GENERAL ADVERTISING POLICIES Publisher s Protective Clause: By the issuance of this rate card, publisher offers, subject to the terms and conditions herein, to accept insertion orders for the advertising to be published in SEMA News. By their tendering such insertion order, the advertiser or agency shall indemnify and hold publisher, its employees, agency and subcontractors free and harmless from any expenses, damages and costs (including reasonable attorney fees) resulting in any way from publisher s compliance with such insertion order (including, but not by way of limitation, from claims of libel, violation of privacy, copyright infringement or otherwise). Publisher shall have full right to settle any such claim and to control any litigation or arbitration in which it may be a party all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors. Agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with agency. Publisher reserves the right to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication or circulation of any issue or of the tendered advertising, and shall not be liable for any failure to print, publish or circulate all or any portion of an issue or the tendered advertising because of labor disputes involving the publisher, printer or others, transportation delays or embargoes, errors or omissions of employees or subcontractors or circumstances beyond its control. Publisher s sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to, or, at its option, to publish the tendered advertising in its next available issue. The publisher reserves the right to reject or omit any advertising for any reason. No advertising will be accepted that simulates SEMA News editorial material. 8