Our vendors have asked for something similar here in California and we have responded in kind.

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1 CHROME Insider Powersports Business Tuesday November 9, 2010 V-twin distributor adds new element to dealer show Powersports Business Tuesday November 9, 2010 National V-twin distributor Custom Chrome has announced the date and location of its 2011 Dealer Show as well as a new wrinkle to the event. The event will be held March at the Santa Clara Convention Center in California for dealers. Unlike last year, the final day will be open to the general public. We have seen first hand the tremendous value of having a public day at our Custom Chrome Europe Dealer Show, Steve Veltri, Custom Chrome s vice president of sales and marketing, said in a press release. For years, it has been the most attended and most popular Dealer Show in Europe from a vendor and dealer perspective. Our vendors have asked for something similar here in California and we have responded in kind. The event site, the Santa Clara Convention Center, has 302,000 square feet of space and will provide Custom Chrome with the facilities and technical requirements needed to continue growing the popular Dealer Show. In bringing back the Custom Chrome Dealer Show in 2010, we wanted to keep the return of the Dealer Show a bit more intimate, Custom Chrome CEO Holger Mohr said in a press release. The response and attendance was so overwhelmingly positive that we completely stuffed last year s location in terms of vending space, hotel rooms and overall facilities. [1]

2 Motorcycle USA Courtesy of RevComm Tuesday, November 09, 2010 Custom Chrome (CCI) announced its 2011 Custom Chrome Dealer Show will be headquartered at the Santa Clara Convention Center, March 19 and 20th. With a recent expansion now complete, the Convention Center boasts 302,000 square feet of space and will provide Custom Chrome with the facilities and technical requirements needed to continue growing the popular Dealer Show. The 2011 Custom Chrome Dealer Show will be held at the Santa Clara Convention Center on March Past vendor participants and the many new ones coming on board will find the best facilities available to hold educational seminars and discussions with the hundreds of dealers expected to attend. Along with ample space, the new location will provide Custom Custom the support to continue giving vendors and dealers the fantastic package of great food, great seminars, great after hours fun and the personal touch that Custom Chrome is known for. In bringing back the Custom Chrome Dealer Show in 2010, we wanted to keep the return of the Dealer Show a bit more intimate, says CCI President and CEO Holger Mohr. The response and attendance was so overwhelmingly positive that we completely stuffed last year's location in terms of vending space, hotel rooms and overall facilities. For next year, we had to look for a location that could handle not only vendor booths and meeting rooms but also provide even higher levels of service that our dealers, vendors and visitors demand. Also, in an exciting first move for vendors, dealers and Custom Chrome' the Santa Clara Convention Center s doors will be open to the general public on Sunday, March 20th! A real first in the United States for a distributor, having motorcycle owners and riders interacting with aftermarket vendors provides a way to engage their true end users in a more controlled environment than a big bike rally and provides more value. The finals of the Chrome International Bike Show Series will be held at the 2011 Custom Chrome Dealer Show. We have seen first hand the tremendous value of having a public day at our Custom Chrome Europe Dealer Show. For years, it has been the most attended and most popular Dealer Show in Europe from a vendor and dealer perspective," says VP of Sales and Marketing Steve Veltri. Our vendors have asked for something similar here in California and we have responded in kind. At the end of the day, motorcycle owners [2]

3 Continued buy the products we all sell and letting them see an early sneak peek at 2011 new products will get them excited and buying more, earlier in the season. New for the 2011 Dealer Show will also be the finals of the Chrome International Bike Show Series - North American Championship Bike Show. The Championship will be open to all custom bike builders and customizers from the United States, Canada and South America and will provide an exciting finale to weekend s activities. In addition, Custom Chrome also announces that the dates of the Custom Chrome Europe 2011 Dealer Show will be March 26th and 27th, with Sunday being open to the general public as in past years. The one on one s with tons of vendors, to learn more and get a thorough education about products, hands-on and in-depth, that s what I enjoy most about the Custom Chrome Dealer Show, says nine year CCI Dealer Sparky at Lifestyle Cycles in Orange County, CA. I get the opportunity to sit down with my Sales Rep and go over sales and future plans, that what makes my future business profitable. SAVE THE DATE! THE EVENT OF THE YEAR! CUSTOM CHROME DEALER SHOW 2011 March 19 & 20, 2011 O Santa Clara Convention Center All the top manufacturers will be on hand! More Than 75 Industry Leading Exhibitors , 0, 0 2 This is a special weekend where dealers have the opportunity to meet manufacturers, designers and bike builders from all over the world showcasing their newest innovations and technology in an ideal environment. 0 2! MORE INFORMATION COMING SOON! [3]

4 FOR ALL V-TWIN MOTORCYCLE DEALERS Tuesday, November 9, 2010 Custom Chrome (CCI) today announces that the 2011 Custom Chrome Dealer Show will be headquartered at the Santa Clara Convention Center, March 19 and 20th. With a recent expansion now complete, the Convention Center boasts 302,000 sq. feet of space and will provide Custom Chrome with the facilities and technical requirements needed to continue growing the popular Dealer Show. Past vendor participants and the many new ones coming on board, will find the best facilities available to hold educational seminars and discussions with the hundreds of dealers expected to attend. Along with ample space, the new location will provide Custom Custom the support to continue giving vendors and dealers the fantastic package of great food, great seminars, great after hours fun and the personal touch that Custom Chrome is known for. In bringing back the Custom Chrome Dealer Show in 2010, we wanted to keep the return of the Dealer Show a bit more intimate. says CCI President and CEO Holger Mohr. The response and attendance was so overwhelmingly positive that we completely stuffed last years location in terms of vending space, hotel rooms and overall facilities. For next year, we had to look for a location that could handle not only vendor booths and meeting rooms but also provide Also, in an exciting first move for vendors, dealers and Custom Chrome; the Santa Clara Convention Center s doors will be open to the general public on Sunday, March 20th! A real first in the United States for a distributor, having motorcycle owners and riders interacting with aftermarket vendors provides a way to engage their true end users in a more controlled environment than a big bike rally and provides more value. [4]

5 Continued We have seen first hand the tremendous value of having a public day at our Custom Chrome Europe Dealer Show. For years, it has been the most attended and most popular Dealer Show in Europe from a vendor and dealer perspective, says VP of Sales and Marketing Steve Veltri. Our vendors have asked for something similar here in California and we have responded in kind. At the end of the day, motorcycle owners buy the products we all sell and letting them see an early sneak peek at 2011 new products will get them excited and buying more, earlier in the season. New for the 2011 Dealer Show will also be the finals of the Chrome International Bike Show Series - North American Championship Bike Show. The Championship will be open to all custom bike builders and customizers from the United States, Canada and South America and will provide an exciting finale to weekend s activities. In addition, Custom Chrome also announces that the dates of the Custom Chrome Europe 2011 Dealer Show will be March 26th and 27th, with Sunday being open to the general public as in past years. The one on one s with tons of vendors, to learn more and get a thorough education about products, hands on and in-depth, that s what I enjoy most about the Custom Chrome Dealer Show, says nine year CCI Dealer Sparky at Lifestyle Cycles in Orange County, CA. I get the opportunity to sit down with my Sales Rep and go over sales and future plans, that what makes my future business profitable. For more information, please contact your appropriate Custom Chrome representative. Posted by V-Twin News at 8:48 AM [5]

6 Custom Chrome 2011 Dealer Show Update. New Location And One Day Open To Retail Clients. Published by Cyril Huze November 9th, 2010 in Builders, Customs, Editorial and Events. Custom Chrome (CCI) today announces that the 2011 Custom Chrome Dealer Show will be March 19th and 20th at a new location at the Santa Clara Convention Center. This Convention Center boasts 302,000 sq. feet of space and will provide Custom Chrome with the facilities and technical requirements needed to continue growing the popular Dealer Show. Past vendor participants and the many new ones coming on board, will find the best facilities available to hold educational seminars and discussions with the hundreds of dealers expected to attend. Along with ample space, the new location will provide Custom Custom the support to continue giving vendors and dealers the fantastic package of great food, great seminars, great after hours fun and the personal touch that Custom Chrome is known for. [6]

7 Continued Last year, the response and attendance was so overwhelmingly positive that we completely stuffed our location in terms of vending space, hotel rooms and overall facilities. For next year, we had to look for a location that could handle not only vendor booths and meeting rooms but also provide even higher levels of service that our dealers, vendors and visitors demand says CCI President and CEO Holger Mohr. Also, in an exciting first move for vendors, dealers and Custom Chrome; the Santa Clara Convention Center s doors will be open to the general public on Sunday, March 20th. A real first in the United States for a distributor, having motorcycle owners and riders interacting with aftermarket vendors provides a way to engage their true end users in a more controlled environment than a big bike rally and provides more value. We have seen first hand the tremendous value of having a public day at our Custom Chrome Europe Dealer Show. For years, it has been the most attended and most popular Dealer Show in Europe from a vendor and dealer perspective, says VP of Sales and Marketing Steve Veltri. Our vendors have asked for something similar here in California and we have responded in kind. At the end of the day, motorcycle owners buy the products we all sell and letting them see an early sneak peek at 2011 new products will get them excited and buying more, earlier in the season. New for the 2011 Dealer Show will also be the finals of the Chrome International Bike Show Series North American Championship Bike Show. The Championship will be open to all custom bike builders and customizers from the United States, Canada and South America and will provide an exciting finale to weekend s activities. For more information, please contact your appropriate Custom Chrome representative. Kerker 2-Into-1 Super Megs Exhaust System Published by Cyril Huze November 16th, 2010 in Customs, Editorial and Exhaust. Since a couple of years 2 into 1 exhaust systems are very popular again. This Dyno proven performance and very clean looking model from Kerker. It is provided with a bracket bolting directly to the transmission side cover, which may help in some cases prevent exhaust flexing and cracking of the head pipe/muffler assembly. Included with each system is a three piece heat shield that has a unique design that provides full coverage for the front and rear head pipes and collector. Offered in either triple chrome-plated or black ceramic coated mild steel finish. For more information on this exhaust and others, see your local CCI dealer [7]

8 BIKERNET Custom Chrome Dealer Show Moves to Larger Location Tuesday, November 9, 03:11 PM posted by Canyon Carver 2011 Show to Take Place at the Santa Clara Convention Center With a recent expansion now complete, the Convention Center boasts 302,000 sq. feet of space and will provide Custom Chrome with the facilities and technical requirements needed to continue growing the popular Dealer Show. Past vendor participants and the many new ones coming on board, will find the best facilities available to hold educational seminars and discussions with the hundreds of dealers expected to attend. Along with ample space, the new location will provide Custom Custom the support to continue giving vendors and dealers the fantastic package of great food, great seminars, great after hours fun and the personal touch that Custom Chrome is known for. [8]

9 Continued In bringing back the Custom Chrome Dealer Show in 2010, we wanted to keep the return of the Dealer Show a bit more intimate. says CCI President and CEO Holger Mohr. The response and attendance was so overwhelmingly positive that we completely stuffed last years location in terms of vending space, hotel rooms and overall facilities. For next year, we had to look for a location that could handle not only vendor booths and meeting rooms but also provide even higher levels of service that our dealers, vendors and visitors demand. Also, in an exciting first move for vendors, dealers and Custom Chrome; the Santa Clara Convention Center s doors will be open to the general public on Sunday, March 20th! A real first in the United States for a distributor, having motorcycle owners and riders interacting with aftermarket vendors provides a way to engage their true end users in a more controlled environment than a big bike rally and provides more value. We have seen first hand the tremendous value of having a public day at our Custom Chrome Europe Dealer Show. For years, it has been the most attended and most popular Dealer Show in Europe from a vendor and dealer perspective, says VP of Sales and Marketing Steve Veltri. Our vendors have asked for something similar here in California and we have responded in kind. At the end of the day, motorcycle owners buy the products we all sell and letting them see an early sneak peek at 2011 new products will get them excited and buying more, earlier in the season. [9]

10 Continued New for the 2011 Dealer Show will also be the finals of the Chrome International Bike Show Series North American Championship Bike Show. The Championship will be open to all custom bike builders and customizers from the United States, Canada and South America and will provide an exciting finale to weekend s activities. In addition, Custom Chrome also announces that the dates of the Custom Chrome Europe 2011 Dealer Show will be March 26th and 27th, with Sunday being open to the general public as in past years. The one on one s with tons of vendors, to learn more and get a thorough education about products, hands on and in-depth, that s what I enjoy most about the Custom Chrome Dealer Show, says nine year CCI Dealer Sparky at Lifestyle Cycles in Orange County, CA. I get the opportunity to sit down with my Sales Rep and go over sales and future plans, that what makes my future business profitable. For more information, please contact your appropriate Custom Chrome representative. New Motor Factory Brake Fluids from Custom Chrome Tuesday, November 16, 02:11 PM posted by bandit Specially formulated for high-performance and heavy duty applications. Meets or exceeds FMVSS-116, and SAE Spec J-1703 specifications for excellent brake performance. High boiling point (dry) of 446 degrees F suitable for high performance. Can be used for hydraulic clutches as well. 8 oz bottles. Sold in cases of six. DOT 5 Brake Fluid American made to exacting D.O.T. 5 specifications, Motor Factory Motorcycle Brake Fluid is designed for use with all drum or disc brakes, stock Harley-Davidson and high performance aftermarket systems. It is a full synthetic blend which is completely compatible with all types of brake fluids, petroleum or synthetic. Motor Factory D.O.T. 5 Brake Fluid will not damage painted or powder coated surfaces, polished aluminum or chrome-plating. 8 [10]

11 AMD November 2010 [11]

12 Easyriders & V-Twin December 2010 [12]

13 IronWorks December 2010 [13]

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