Workshop Policy 1 SELLING THE (NEW) REALITY

Transcription

1 3 rd E-MOBILITY STAKEHOLDER FORUM Wrkshp Plicy 1 SELLING THE (NEW) REALITY Philip Stein Sessin Mderatr February 25 Th 2015

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6 E-Mbility Selling the (new) Reality If it is a new reality Why d we still need t sell it? Wh are the custdians is there wnership f this new reality?

7 Plicy makers Clean Vehicles Directive 2009/33/EC prmtin f clean and energy efficient rad transprt vehicles EU mandatry CO2 standards fr new passenger vehicles and light vans (Regulatins (EC) N.443/2009 and N. 510/2011) 2011 Transprt Whitepaper Radmap t a Single Eurpean Transprt Area: nly clean, nn plluting vehicles in EU cities by 2050 (2030 fr lgistics vehicles) Alternative fuels directive 2014/94/EU City Ultra Lw Emissin Znes

8 Vehicle Manufacturers Public / Private Fleets (Public) Transprt Lgistic Cmpanies Citizens Cnsumers End-users

9 Incentives N/Lw Registratin r Rad tax Free parking Free charging Use f bus lanes N cngestin charge N tlls (rads, bridges, tunnels, ferries...)

10 Cmpelling, nt cmpelling arguments The WHO has identified air pllutin as the wrld`s single largest envirnmental health risk accunting fr 7,000,000 deaths in 2012 Rad transprt alne cntributes 1/5 th f the EU`s ttal emissins f carbn dixide (main GHG), +/-40% f NOx and is the mst imprtant surce f nitrgen dixide and benzene emissins in ur cities. Exhaust pipe discharge f primary particles accunt fr up t 30% f fine particulate matter in urban areas Full lifecycle purchase and running cst calculatin Fun t drive

11 S hw are we selling r hw can we ideally sell this NEW REALITY? phstein@skynet.be

12 3 rd E-MOBILITY STAKEHOLDER FORUM Selling the new reality what is the rle f public sectr? Celine Cluzel Principal Cnsultant Element Energy February 25 Th 2015

13 Intrductin and agenda Element Energy: Cnsultancy dedicated t lw carbn sectr: transprt building energy netwrks Carbn Capture & Strage hydrgen Services at all pints alng the lw carbn value chain Clients acrss central & lcal gvernments and private Tpics I wuld like t discuss Cnsumer awareness where are we at and rle f public sectr Selling t private vs. fleet buyers Infrastructure fr EVs rle f public and private sectr

14 Mar-14 N = 2,100 ; Mar-13 N=2,051; Jul-12 N= 2,040. DECC: Department f Energy and Climate Change Cnsumer awareness Where are we at - DECC public attitudes tracker Which f these statements best describes yur attitude twards buying an electric car r van? % respndents I already wn an electric car r van I am thinking abut.quite sn buying an electric car r van but I haven't thught abut when I have thught abut buying an electric car r van, but have decided nt t at this stage I haven t really thught abut buying an electric car r van I have never heard f electric cars r vans Jul-12 Mar-13 Mar-14 I dn t drive/ dn t need a car 3

15 Cnsumer awareness Rle f public & private sectr: case f the G Ultra Lw campaign an innvative public-private initiative Nrmal nt nvel Cllabrative One stp shp

16 Selling t private vs. fleet Private buyer: run cst matters, CO 2 des nt matter per se The case f air quality Barriers specific t fleet peratrs / fleet vehicles Technical knwledge gap/specialised shwrms, practical infrastructure cnsideratins, supply f vehicles ther than cars very limited Example rle a lcal gvernment can take: setting a Zer Emissin Netwrk with dem centre in Perth

17 Recharging infrastructure Evidence f what is needed t supprt purchase and use f Evs Certainty f access / vernight charging Supprt fr nn-lcal jurneys Rle f public sectr transitin frm fully funded t private sectr led The case f husehlds withut ff street parking Innvative apprach: Birmingham City Blueprint fr lw carbn refuelling infrastructure (launched Feb 24 th 2015)

18 Key messages Cnsumer awareness and acceptance f EVs as a viable alternative is lw it is nt fr the public sectr alne t advertise EVs but a crdinated public-private campaign is a cncrete and useful ptin The greenness f EVs is nt the key selling pint f EVs, running cst is.. hwever raising prfile f Air Quality issues resnate mre than CO 2 issues with cnsumers Prvisin f recharging infrastructure must mve away frm publically funded t private sectr-led public sectr can steer investment thrugh blueprint wrk that lay ut strategy & pprtunities

19 Thank yu

20 3 rd E-MOBILITY STAKEHOLDER FORUM Zer Emissin Urban Bus System Francisc Gnzález Bus Technical Directr - TMB

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25 ZeEUS Objectives Test Electric Urban Bus system slutins, in different perative and climate cnditins Fr Overnight Charging vehicles, establish the Dept infrastructure with adequate pwer, and build the relatinship Operatr - Energy supplier Fr Opprtunity Charging (n rad), establish the relatinship between Operatr, the City (Mbility, Urbanism) and the Energy supplier Guidelines and Tls fr Pre-cmmercial supprt

26 Buses & Technlgies Plug-in Hybrids Battery Electric BEV-Opprtunity Ch. VOLVO IRIZAR SKODA ALEXANDER DENNIS VDL SOLARIS

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29 Thank yu Francisc Gnzález

30 3 rd E-MOBILITY STAKEHOLDER FORUM Increasing EV user acceptance Prf Margaret O Mahny, Dr Patrick Mrrissey and Peter Weldn. Trinity Cllege Dublin

31 EV user behaviur analysis Green emtin bjectives Observe charging and vehicle user behaviur by analysing data lgged by charging infrastructure and by vehicles Cnsider Green emtin fleet as a whle t determine cmmn trends Examine individual dem regins separately t understand lcal influences and behaviur Identify causes f particular behaviurs in relatin t charging and vehicle use Select key actin variables t change behaviur

32 Charging infrastructure and vehicle summary Dem Regin Charging Pints Berlin 293 Stuttgart /Karlsruhe 90 Denmark 700 Barcelna / Malaga 220 Ataun / Madrid 12 Strasburg 108 Ireland 253 Italy 563 Malm 10 Ttal 2249 Husehld, ffice parking, public access, ther Dem Regin Vehicles Stuttgart /Karlsruhe 11 Brnhlm 10 Cpenhagen 4 Denmark 227 Barcelna / Malaga 43 Ataun / Madrid 90 Strasburg 71 Ireland 15 Italy 182 Malm 7 Ttal use cases: private, business, captive fleet, rental. Health warning n data

33 Summary f main findings charging infrastructure Lw levels f night time charging bserved High demand fr charging in evening perids (17:00 21:30) Charge cnsumptin per event lw relative t battery capacity (2 9 kwh) Cncentratin f shrt charge duratins (<240 mins) Significant demand fr ffice and husehld charging Lnger charge duratins at ffice lcatins

34 Summary f main findings EV charging behaviur Significant levels f charging event starts early in the mrning (~8am) particularly fr business vehicles Peak in charging activity in the early evening bserved fr private vehicle users Large variatins in charging patterns by captive fleet vehicles Significant preference fr lw cnsumptin charge events with duratins in the min range Average time since last charge event less than 24 hurs Average state f charge (SOC) befre charge event > 50% Distance cvered since last charge event lwer than the range f the battery Captive fleet vehicles travelled less since last charge event

35 Summary f main findings EV travel behaviur High level f trip activity thrughut the wrking day A large prprtin f trips were in the shrt distance range, 73% <10km, 92% <20km. Maximum trip distances ranged frm km. Captive fleet vehicles tended t make shrter jurneys with business use and rental vehicles making lnger trips Average daily distances were well within the battery range and smewhat lwer than that reprted fr ICEVs in natinal surveys. Number f trips per vehicle per day in the range 2-6 trips. High prprtin f trips begin with a large SOC in the vehicle battery and end with >65% n average SOC remaining in battery High prprtin f trips cnsume lw amunt f energy cmpared with the capacity f vehicle s battery Measured average speeds range between 22 and 46 km/hr cmparable with ICEV values in urban cnditins

36 Captive fleet and business use vehicles Plicy Recmmendatins 1. Intrduce guidance t emplyees/vehicles users n the capability f the vehicles in terms f battery range t reduce unnecessary high frequency charging 2. Prvide n-bard equipment/smart phne apps t make emplyees/users aware in real-time abut the driving demands they are placing n the vehicle and flagging whether r nt the vehicle needs t be charged after a particular trip 3. Explre the pssibility f night time charging, thrugh smart energy management, t reduce peaks in charging in the mrnings, mid-afternns and evenings, particularly in the case f the latter as this peak cincides with maximum lad n the grid 4. Intrduce smart energy management s that the vehicles can be charged ver the weekends if they are nly in use during weekdays 5. Encurage existing captive fleet users t 'tell their stry' abut their EV experience, and t particularly highlight the great match between urban based captive and business fleet demands and current EV capability 6. Target ther lcal gvernment and municipality fleets encuraging them t mve all/sme f their fleet t EVs using the findings frm the user behaviur measurement n GeM t cnvince them.

37 Private use and rental vehicles Vehicle Use Type Dmain Vehicles used fr private use Rental vehicle use management Plicy Recmmendatins 1. Intrduce pricing incentives and/r smart charging t encurage night time charging t reduce peak lading n the grid in the early evenings 2. Prduce and distribute infrmatin leaflets cvering the capability f the vehicles in terms f battery range relative t their typical daily demands t discurage unnecessary high frequency charging and prmte mre cnfidence in the vehicles. 3. Prvide infrmatin n real time range and charging facilities thrugh the use f GPS sat-navigatin devices and/r smartphne/tablet apps t encurage these users t bth engage in efficient charging practises and als t undertake lnger trips. 4. Recmmend that lcal authrities use lcal EV user infrmatin grups t serve as effective methds in cmmunicating and encuraging mre effective use f EVs amngst private users. 1. Prvide infrmatin n real-time range and charging facilities thrugh the use f GPS sat-navigatin devices and/r smartphne/tablet apps t encurage these users t engage in efficient charging practises. 2. Prduce and distribute infrmatin leaflets cvering the capability f the vehicles in terms f battery range.

38 Charging infrastructure dmain Charging Infrastructure Dmain Husehld Lcated Charging Infrastructure Office Lcated Charging Infrastructure Street Lcated Charging Infrastructure Plicy Recmmendatins 1. Intrduce time differential pricing incentives and/r smart charging t encurage night time charging t reduce evening peak lading. 2. Time differential pricing incentives wuld nt be necessary at weekends because there is little evidence f significant charge peaking 3. Prduce and distribute infrmatin leaflets cvering the capability f the vehicles in terms f battery range relative t typical daily trip activity. 1. Time allcatin management by emplyers fr users n charging facilities will be necessary as the number f EVs increases. 2. Evidence frm the dataset indicates that many users wh are charging at wrk have already sufficient charge in the battery t return hme. Emplyers may wish t educate the EV users n the capability f the vehicles and batteries. 3. Emplyer and ffice based charging infrastructure will need t be scaled up t cpe with additinal demand as EV penetratin increases in vehicle fleets. This is als supprted by the finding that charging at these lcatins was highly variable in duratin. 4. Emplyers are in a unique psitin t encurage mre EV use by ffering free charging facilities and free parking t emplyees wh use EVs. There wuld be benefit in targeting large emplyers t include EV related plicies as part f their strategic 'green' management and transprt plans 1. Prvide free r reduced parking charges fr users t encurage mre use f street charging facilities 2. Offer public street lcated charging infrastructure t apartment blck dwellers at night time when ther demands n street charging facilities are lw when shps/businesses are clsed.

39 Thank yu