Market of Automotive. Service Centers in Russia

Transcription

1 Market of Automotive Service Centers in Russia January 2018

2 Addressed to marketing experts, analysts, directors and managers involved in automotive business From corporate author "AUTOSTAT" Analytic Agency presents the new release of the marketing report "Market of Automotive Service Centers in Russia". This report includes data only about the market of passenger car service centers. The market assessment was carried out in two directions. The first one is the classification of market participants and their quantitative ratio in the regions, such as official dealers, independent service stations and specialized stations, in which a limited set of automotive services is provided (e.g., washing, tire service, body repair, etc). At the same time, private mechanics were grouped in a separate category, as the quantitative accounting of them is rather difficult due to the lack of any information in the open sources. The second direction is the annual volume of automotive services, including body repair, carwash and tire works. The method for calculating the market volume is based on detailed data on the car parc in Russia as of July 1st, 2017, as well as monitoring prices for car services in Moscow, St. Petersburg and the regions. In addition, the preferences of car owners by types of service points were taken into account, which were determined by the results of surveys, conducted in The market volume is divided into three main blocks. They are the services of official dealers, independent service stations and market potential. The market potential includes the repair and maintenance of cars in monetary terms, which are served personally by car owners or private mechanics. Each block is subdivided by the services for domestic brands and brands of foreign origin, as well as by age categories. These two directions allowed us to calculate such indicator as the average annual volume of official dealer services for one brand without taking into account the cost of spare parts and consumables. Also for each region, we were able to determine one more indicator - the saturation of service centers with warranty cars, i.e. the number of warranty cars per official dealer. The report is prepared by field research using telephone and online surveys. The main sources of information are our own databases and information obtained from open sources. The structure of information presentation and the calculation principle are developed by specialists of "AUTOSTAT" Analytic Agency. Nevertheless, they are all based on the fundamental principles of the market capacity calculating common in the world practice. The data presented in the report is structured and compiled in tables, illustrated by graphs and diagrams, if necessary. Best regards to all colleagues Sergey Tselikov Director of AUTOSTAT company Contacts: Tel. +7 (499) Fax +7 (8482) , lol@autostat. ru

3 CONTENTS Passenger car parc Age structure of the parc...3 Brand structure of the parc....4 Regional structure of the parc...5 Classification of market participants and market structure Classification of market participants Market structure Saturation of automotive service centers with warranty vehicles...10 Methods of calculation and basic parameters Critical parameters for calculation Calculation of market volume Market volume by regions RUSSIA...16 Moscow and Moscow region...17 St. Petersburg and Leningrad region... 18

4 Passenger car parc Age structure of the parc As of July 1st, 2017, the passenger car parc was XX.X million vehicles in the Russian Federation. Today the Russian car parc has a high average age. The share of cars older than XX years (produced before ) in our country accounts for almost a half of the total parc, which in quantitative terms corresponds to XX.X million units. The share of cars produced in is XX.X% of the parc (X.XX million units). About XX% of registered cars (X.XX million units) are passenger cars aged from X to X years, inclusively. Almost XX% of cars registered at the State Traffic Safety Inspectorate (X million vehicles) are new vehicles ( 2017)... LADA Other Russian Foreign cars Age structure of the passenger car parc in Russia (un.) All Production year All LADA Other Russian Foreign cars Source: processed data on vehicle parc. *First half of

5 Regional structure of the parc Moscow is a traditional leader by the number of registered passenger vehicles, as the most populous region in Russia. Despite the fact that for the year the share of the capital parc has decreased by X.X percentage points, nevertheless, it includes X.XX million cars, among which only XX.X% are domestic ones (XXX thousand units). Accordingly, the remaining X.XX million units are foreign cars. Then Moscow region follows in the ranking, whose parc is X.XX million units; and the ratio of foreign and domestic cars is approximately XX/XX. Krasnodar Territory is leading among the non-capital regions (X.XX million units), where foreign cars dominate, the share of which account for XX.X% (XXX.X thousand units)... Regional structure of the parc Moscow Moscow region Krasnodar krai St. Petersburg Rostov region Sverdlovsk region. Rep. Tatarstan Rep. Bashkortostan Chelyabinsk region Samara region Nizhny Novgorod region. Krasnoyarsk krai Primorsky krai Novosibirsk region Other Regional structure of passenger car parc in Russia Region All Foreign cars Moscow Moscow region Krasnodar krai St. Petersburg Rostov region Sverdlovsk region Republic of Tatarstan Republic of Bashkortostan Chelyabinsk region Samara region Nizhny Novgorod region Krasnoyarsk krai Primorskiy krai Novosibirsk region Stavropol krai Voronezh region Saratov region Irkutsk region Volgograd region Kemerovo region Altay krai Orenburg region Perm krai Omsk region Khanty-Mansi Auton. Area-Yugra Dagestan Republic Leningrad region Belgorod region Tula region Tyumen region Udmurt Republic Tver region Vladimir region Ryazan region Penza region Lipetsk region Vologda region Kaluga region Kaliningrad region Ulyanovsk region Kirov region Yaroslavl region Tambov region Kursk region Тomsk region Habarovskiy krai Smolensk region Bryansk region Arkhangelsk region Astrakhan region Chuvashskaya Republic Kurgan region Zabaykalskiy krai Komi Republic Murmansk region Orlov region Ivanovo region Pskov region Karelia Republic Saha Republic (Yakutiya) Other Source: processed data on vehicle parc as of Share of foreign vehicles in the region, % Domestic (un.) Share of domestic cars in the region, % 5

6 Classification of market participants and market structure Classification of market participants The data on the automotive service market participants was collected during 2017 from public sources, including thematic Internet resources of both national and regional significance ( etc.). At the same time, the database collected for the previous report was taken into account... OFFICIAL DEALERS These are the service centers of authorized dealers of car brands involved in the sale and maintenance of cars, as well as the sale of spare parts. They make up about X% of all service points in Russia. As a rule, service centers of authorized dealers have a larger number of posts than independent service stations. Their main difference is that authorized dealers receive full information on the car being serviced from the manufacturer, including repair technologies, as well as original spare parts. At the same time, the manufacturer regulates the branded design of the service center, the size of the service areas, the set of provided services, depending on the capacity of the enterprise, the management structure (including the guarantee department)... INDEPENDENT SERVICE STATIONS They occupy XX% of the total number of points of service station in Russia. They are not bound by agreements with manufacturers, which enables them to determine independently the range of provided services and price policy. The production capacity of such service station starts from X to X posts and reaches large centers that compete with official dealers in terms of the spectrum of provided services, a set of diagnostic and locksmith equipment, as well as personnel qualifications. As a rule, they serve cars of different brands, but there are also those that specialize only in one brand. Not all independent service stations can offer the customer a full range of services. In this case, they have contracts or agreements with automotive service stations that can solve the client's problem. In the situation of the continuing decrease of official dealers on the territory of Russia, networks and associations of independent auto services continue to develop successfully... HIGHLY SPECIALIZED STATIONS They are the most numerous (share XX%) group in the market offering certain types of automotive services. Such centers are distinguished by a small working area, X X types of services provided. Inside this group, you can identify car wash and tire shops, which do not require high-skilled personnel. For body repair, diagnostics of automotive systems, repair of power units and chassis, it is required the appropriate equipment... PRIVATE MECHANICS They represent a separate category. They provide their services in garage cooperatives on their own or rented boxes. The collection of information on this group is very difficult due to lack of advertising, as well as registration of their activities... 6

7 Market structure In the researched XX regions of Russia, the structure of the automotive service market of passenger cars is as follows: X% official dealers, XX% independent service stations and XX% highly specialized points. Due to local peculiarities (geographical position, age and brand structure of the parc, climatic conditions, category and condition of the road surface), the indicated ratios are different in each region. So, in Moscow and the Moscow region the number of official dealers is XXX, or X.X%; independent services X,XXX points (XX.X%), highly specialized points X,XXX (XX.X%). The smallest share of official dealers (X X%) is in the regions of the Siberian and Far Eastern Federal Districts. This is due to the peculiarities of the geographical location and transport infrastructure, which cause certain difficulties in the logistics of supplying directly new cars, as well as spare parts for providing warranty service... Market structure in Russia (un.) Official dealers _ Independent stations Highly specialized stations Note: statistics includes only 69 regions Number of highly specialized stations (un.) Service* number of points Tire fitting Carwash Body repairs Car tuning Car alarm Chassis repair Tinting of automotive glass Car audio Installation/repair of automotive glass Electrics repair Repair of petrol engines Repair/maintenance of vehicle climate systems Oil change Computer diagnostics of cars Repair of diesel engines Gas equipment for motor vehicles Collapse-convergence A/T repairs Repair of electronic control systems M/T repairs Repair of exhaust systems Anticorrosion treatment Repair of carburetors/injectors Installation/repair of automotive optics * Combination with other services is possible Regional structure of the market Region Authorized dealers Independent stations Highly specialized stations All auto service points, Number, un. Share, % Number, un. Share, % Number, un. Share, % un. Moscow + Moscow region St. Petersburg + Leningrad region Novosibirsk region Sverdlovsk region Krasnodar krai Tyumen region Chelyabinsk region Republic of Tatarstan Krasnoyarsk krai Samara region Nizhny Novgorod region Republic of Bashkortostan Kemerovo region Perm krai Irkutsk region Omsk region Altay krai Primorskiy krai Rostov region Stavropol krai Saratov region Voronezh region Volgograd region 8

8 Saturation of automotive service centers with warranty vehicles Based on the number of official dealers and the age composition of the parc, we calculated the saturation of automotive service with warranty vehicles. It shows how many warranty cars (up to X years old) account for one official dealer in the region. This value is about X,XXX cars on average in Russia. In Moscow and the Moscow Region, this figure is X,XXX units. The highest number of warranty vehicles per official dealer is in the Republic of Dagestan (X,XXX). This is provided with the small number of official dealers in the region (only X)... Saturation of automotive service centers with warranty vehicles Region Dagestan Republic Kostroma region Mordovia Republic Moscow + Moscow region Chuvashskaya Republic Republic of Tatarstan Tambov region St. Petersburg + Leningrad region Ulyanovsk region Lipetsk region Rostov region Krasnodar krai Udmurt Republic Tula region Republic of Bashkortostan Perm krai Nizhny Novgorod region Kirov region Stavropol krai Komi Republic Smolensk region Kurgan region Vladimir region Astrakhan region Kaluga region Penza region Belgorod region Samara region Voronezh region Karelia Republic Tver region Volgograd region Kursk region Sverdlovsk region Mariy El Republic Orenburg region Pskov region Saratov region Tyumen region Saha Republic (Yakutiya) Bryansk region Ryazan region Ivanovo region Zabaykalskiy krai Arkhangelsk region Novosibirsk region Yaroslavl region Orlov region Novgorod region Vologda region Kemerovo region Chelyabinsk region Primorskiy krai Kaliningrad region Тomsk region Omsk region Irkutsk region Buryatia Republic Krasnoyarsk krai Murmansk region Altay krai Sahalin region Amurskiy region Habarovskiy krai Hakasia Republic * Parc, un. Warranty vehicle parc, un. Share of warranty vehicles, % Authorized dealers, un. Saturation of automotive service centers with warranty vehicles, un. * Variety of regions 10

9 RUSSIA Main parameters Territory (th. km 2 ) Population (th. people)... Number of passenger cars per 1,000 residents (un.)... Structure of aftermarket services (un.) Official dealers Independent stations Highly specialized The age structure of the car fleet (un.) Production year Domestic foreign cars Number of highly specialized stations (un.) Service number of points All Capacity of service market...million rub. Average annual volume of services per 1 authorized dealer Domestic... million rub. Foreign cars... million rub. Saturation of automotive service centers with warranty vehicles**... Tire fitting Carwash Body repairs Car tuning Car alarm Chassis repair Tinting of automotive glass Car audio Installation/repair of automotive glass Electrics repair Repair of petrol engines Repair/maintenance of vehicle climate systems Oil change Computer diagnostics of cars Repair of diesel engines Gas equipment for motor vehicles Wheel alignment A/T repairs Repair of electronic control systems M/T repairs Repair of exhaust systems Anticorrosion treatment Repair of carburetors/injectors Installation/repair of automotive optics Note: combination with other services is possible Annual volume of service market (th. rub.) Segment/Production year Carwash Tire fitting Body repairs Domestic Foreign cars All Volume and share of market participants by scheduled maintenance and repairs Segment/Production year Authorized dealer Stations Market potential volume, th. rub. % th. rub. % th. rub. % th. rub. Domestic Foreign cars All * First half of 2017 ** Number of vehicles per service point 16