Russian Truck Market Strategy Study

Transcription

1 Brand/Sales/Market and Product position Study Russian Truck Market Strategy Study Indian/Chinese/European/American and Russian Brand Study

2 Interview location in Russia Qualitative Research- Personal meeting - Interview time around 1-2 hrs - Interviews were conducted in three cities: - Local language of Interview- Russian Moscow St. Petersburg Novosibirsk

3 Survey scope & Methodology Interview method European Fleet owners Indian Brand Chinese Brand New Heavy Truck >18T Russian Brand Used Truck European Traction Long Haulage American Mix fleet portfolio covered in survey Indian American/European Brands Asian Brands Russian Brands Vehicle Portfolio New truck; Less than 2 years old Used; Less than 5 years Long haulage vehicles: tractor; t; axle combination: 4x2, 6x2, 6x4 Traction : rigid; t; axle combination: 6x4, 8x4, 8X8

4 Russian Heavy Truck Market Overview Market Share Trend Market forecast GVW: 14 to 40T Russian European Chinese Others Russian Brand Foreign Brand Source: ACG databank Source: ACG databank Foreign brands are continuously increasing their market share especially European OEMs Domestic players need to upgrade their technology to compete in the market

5 Top Brands Top European Brand Russian Brand Chinese Brand Market Share* MAN Scania DAF Market presence 8-14t & 14-40t Kamaz is the market leader in 14-40t segment Kamaz is weak in long haulage segment * Among European OEM Source: ACG databank

6 Segment Analysis Market Segment 2012 Market segment 2020 Market forecast Premium Budget Low cost Premium Modern Mid Low Budget Russian European Chinese Others Source: ACG databank After buying stake in Kamaz, Daimler has created Mid modern segment with products upgraded with Daimler technology MAN had introduced its Mid range CLA in Russia and CIS could not penetrate market

7 Contact Atul Singh Chandel Director - Automotive Research & Brand Management Autobei Consulting Group Mobile Number: info@autobei.com Website: About : Autobei Consulting Group - ACG is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in areas such Sales Analysis, Business Planning, Market assessment and Project Feasibility on Global Automotive Industry. We are capable of providing exclusively Global markets, State wise, segment data like Tipper, Tractor and Haulage, Passenger vehicles. Two wheeler, Commercial vehicle and Brand wise business reviews. With a strong network for primary data procurement, we can get any tailor made research reports ready within a short interval of time. ACG also serve as a web-platform where one can find all the required information regarding Passenger vehicles, Commercial vehicle, two wheelers etc across the globe. We provide a Global Platform for Truck and Bus Manufacturers, Dealers, Vendors and Fleet Owners to come together and gather required information within seconds without jumping websites. Declaration: This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the exercise of professional judgment. Neither ACG nor any other member of the organization can accept any responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication.