Closed joint stock company «АКОМ» leader in the production and distribution of the automotive batteries in Russia, operates since 2001
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4 History of the company, clients, market share BATTERY PRODUCTION Closed joint stock company «АКОМ» leader in the production and distribution of the automotive batteries in Russia, operates since Years on the market Production capacity 1 mln. batteries per year. Assembly plant. Joint venture with Tudor (Exide) Full-cycle license production of SLI batteries Bosh & Varta. Joint venture with VARTA (JCI). Technological leadership on Russian market TYPES OF PRODUCTS Automotive batteries for LMV (АКОМ, REACTOR, BRAVO) Automotive batteries for LCV (АКОМ) From 2012 Market leader in SLI batteries production, each 4 th battery on the domestic market is produced at AKOM plant; from 2017 Major local supplier of EFB to OEM on the domestic market CLIENTS AND MARKET SHARE OEM market in RF: 36% market share decrease to 32% in 2016 Aftermarket in RF: 18% domestic market share, 37 dealers in 32 regions in 2016 Up to 50% of Russian export - 20 partners in 13 countries in CIS
5 АКОМ has been aggressively competing with import brands on the SLI battery market since 2011
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8 Market opportunities for Growth BATTERY PRODUCTION External factors Fast growing demand for automotive EFB and AGM SLI Batteries: New product lines of EFB and AGM batteries, developed by AKOM meet the requirements of European, USA, Japanese and Chinese standards. Market share of EFB, AGM batteries is expected to rise from 10% to 40% within the period Domestic market of SLI EFB, AGM batteries has been steadily increasing from 0,6 mln. bat (in 2015) and is expected to grow up to 4,2 mln. bat per year by 2020 Redistribution of the battery market in favor of Russian manufacturers. On the Russian market there is no domestic analogues of EFB, AGM High export potential of EFB, AGM, GEL product due to the presence of the demand at the foreign consumer markets. Internal factors Experience in the world standards development and mass production of the battery at AKOM. The largest sales distribution network in RF. Annual production capacity is 3,4 million batteries;
9 Automotive batteries production figures BATTERY PRODUCTION АКОМ is leading with the total 1,851 mln. batteries in 2015 Producer city / 2014, % 2016 forecast 2016 / 2015, % CJSC «АКОМ» Zhigulevsk ,1% ,8% PLC «ISTOK» and PLC KZA" Курск ,5% ,5% OJCS «Tyumen accumulator plant» Branch PLC«Tubor» Tyumen ,8% ,5% Nizhny Novgorod region ,3% ,1% CJCS «AkTeh-Baikal» Irkutsk region ,4% ,8% CJSC MPKF «Alcor» Tyumen ,8% ,4% PLC TANGSTOUN Ryazan region ,6% ,0% OJCS «Elektroistochnik» Saratov ,1% ,3% Others ,6% ,4% Total ,2% ,7% Rosstat data
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16 Product Range BATTERY PRODUCTION AKOM is operating with 3 major SLI battery brands on the aftermarket: Shapes L2, L3 & L5 Nominal capacity Ah, forward and reverse polarity 3 years warranty period REACTOR Extra power for the most modern vehicles and better electrical performance. AKOM is proven quality battery. BRAVO Excellent choice with the best Price/Quality ratio.
17 Innovative products BATTERY PRODUCTION EFB class (Enhanced Flooded Battery), AGM (Absorbent Glass Mat) and GEL (Gel Electrolyte) are not manufactured in Russia so far. CJSC "AKOM" is looking forward to diversify its product range with new EFB, AGM SLI batteries that will enable to gain extra market share on the domestic market. Enhances flooded battery (EFB) AGM Battery On the market GEL battery
18 AKOM Growth Strategy BATTERY PRODUCTION Strategy milestones: increase annual production capacity up to 5 mln. batteries; Deployment of R&D center within the Company; Strengthen competiveness of AKOM brands through diversifying its product range; Collaboration with major financial funds and equities to gain extra finance opportunities for intensive development. Main objectives: increase battery output at Zhigulevsk plant up to 3,4 mln. batteries per year by 2018 Complete project with government Industry Development Fund for R&D and production of EFB, AGM SLI batteries; retain 40% OEM market share; increase aftermarket share up to 26% by 2018;
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