Market Forces Driving the Design of More Accessible ICT

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1 Market Forces Driving the Design of More Accessible ICT by Steve Jacobs IDEAL Group, Inc. 1/45

2 Common Industry Business Objectives Increase: Sales Productivity Competitive advantage Market share Net profit 2/45

3 Big Emerging Markets (BEMs) Definition Argentina Brazil Chile China Colombia Czech Republic Egypt Hong Kong Hungary India Indonesia Israel South Korea Malaysia Mexico Peru Philippines Poland Russia Singapore South Africa Thailand Turkey Venezuela 3/45

4 Assistive Technology (AT) Definition "Any item, piece of equipment, or product system, whether acquired commercially off the shelf, modified, or customized, that is used to increase, maintain, or improve functional capabilities of individuals with disabilities. Link 4/45

5 Universal Design (UD) Definition A philosophy for designing and delivering products and services that are usable by people with the widest possible range of functional capabilities. From an industry standpoint it is impossible to design ITC products and services that are accessibly by everyone under all circumstances. 5/45

6 Electronic and Information Technology Definition Includes information technology and any equipment or interconnected system or subsystem of equipment, that is used in the creation, conversion, or duplication of data or information. The term electronic and information technology includes, but is not limited to, telecommunications products (such as telephones), information kiosks and transaction machines, World Wide Web sites, multimedia, and office equipment such as copiers and fax machines. Link 6/45

7 More Accessibly Designed ICT Definition Industry term meaning to enhance the accessibility of ICT to extents that are: Profitable Technically possible Economically feasible Market/customer-driven Self-sustaining in the marketplace 7/45

8 Global Market Forces Driving the Design of More Accessible ICT Setting the stage 8/45

9 Percent of Total Canadian Exports United States: 86.4% BEMs: 4.2% Link Japan: 2.1% United Kingdom: 1.5% China: 1.2% Germany: 0.7% Mexico: 0.6% France: 0.6% Korea, South: 0.5% Belgium: 0.4% Italy: 0.4% Netherlands: 0.4% Australia: 0.4% Taiwan: 0.3% 9/45

10 Value of Canadian Exports Canadian $billions United States: $303.1 Top 24 Emerging Markets: $14.9 Japan: $7.4 United Kingdom: $5.2 China: $4.1 Germany: $2.6 Mexico: $2.0 France: $2.0 Korea, South: $1.7 Belgium: $1.6 Italy: $1.5 Netherlands: $1.4 Australia: $1.3 Taiwan: $1.1 10/45

11 Canada s Business Advantages KPMG 2004 study of competitive alternatives deemed that Canada's cost of doing business were, overall, the lowest. Advanced software development and Telecom equipment manufacturing Link Electronic systems development and testing and Web and multimedia content development Link 11/45

12 Canadian Exports to Emerging Markets Jan-Nov, 2003 in Canadian $millions China: $4,111 Mexico: $1,985 S. Korea: $1,728 Hong Kong: $1,029 Brazil: $815 India: $658 Thailand: $409 Malaysia: $406 Singapore: $398 Indonesia: $384 Philippines: $336 Chile: $295 Russia: $283 South Africa: $280 12/45

13 Consumer Trends Driving the design of more accessible ICT Mobility Desire for personalization Higher expectations More technologically equipped 13/45

14 Evolving Marketing Philosophies Driving the design of more accessible ICT 70's Product line extension Mid 70 s Market segmentation 80's: Niche marketing Early 90's: Value added reselling Mid 90 s: One-to-one marketing More detail 1. Trends in the Marketplace 14/45

15 One-to-One Marketing Markets of billions evolving into a billion of markets of one Focus on individuals, not mass markets Share of customer replacing market share 15/45

16 Technology Trends Driving the design of more accessible ICT Decreasing: Size of devices Increasing: Processing power wireless connectivity Web services (e-commerce and e-gov) 16/45

17 The Impact of Wireless Communications on Designing More Accessible ICT 17/45

18 Bandwidth Comparison More data Canada: 100% United States: 100% Europe: 106% Asia:.02% Latin America:.04% 18/45

19 Transcoding HTML into XHTML Basic Faster, less expensive, easier if a site is designed for access Transcoder Link 19/45

20 Wireless Device Innovations Fastap Unitap FlashReader Chinese Input 20/45

21 Percent Mobile to Fixed Telephones More detail India: 31% Canada:59% United States: 76% Brazil: 90% China: 96% Top 10: 101% World: 107% South Korea: 139% Indonesia: 151% Hong Kong: 167% Singapore: 172% Mexico: 174% Malaysia: 198% Thailand: 248% 21/45

22 Voice Portals to the Web can provide access to people who cannot read. Trend toward providing telephone access to the web Text-to-speech Voice portals Link 22/45

23 Other market forces driving the design of more accessible ICT 23/45

24 Population Density People per Sq. Km. Canada: 4 Brazil: 22 United States: 32 Mexico: 55 Malaysia: 71 Top 10 Average: 118 Thailand: 126 Indonesia: 129 China: 138 India: 353 South Korea: 492 Singapore: 6,751 Hong Kong: 7,096 24/45

25 Characteristics of Aging Can't see, hear think or see as well as they used to 52% have some type of disability. 33% have a severe disability. 25/45

26 People 65+ Years of Age (millions) Singapore: 0.3 Hong Kong: 0.8 Malaysia: 1.0 South Korea: 3.8 Canada: 4.2 Thailand: 4.5 Mexico: 4.8 Brazil: 10.4 Indonesia: 11.5 United States: 36.0 India: 50.4 China: 95.2 Top 10 Total: /45

27 People with Colorblindness (millions) More detail Singapore:.2 Hong Kong:.3 Malaysia:.9 Canada: 1.2 South Korea: 1.8 Thailand: 2.4 Mexico: 3.8 Brazil: 6.7 Indonesia: 8.7 United States: 10.6 India: 40.0 China: 48.8 Top 10 Total: /45

28 Blindness Population More data 180 million people worldwide have a visual impairment million persons are blind. 90% of the worlds blind population live in developing countries Approximately 50% of the world's blindness is the result of cataracts China accounts for about 18% of the world's blind population 28/45

29 Impact of Aging on Vision Decreased visual acuity, contrast sensitivity and color vision Contrast and Chinese Characters Link Test Colors Application Link Color symbolism by culture Link YoYo Design s color picker Link Algorithm 29/45

30 Healthcare Expenditure per Capita (current $US) South Korea: $18 Indonesia: $19 India: $23 China/Hong Kong: $45 Thailand: $71 Malaysia: $101 Brazil: $267 Mexico: $311 Singapore: $814 Canada: $2,058 United States: $4,499 30/45

31 Accommodating Low Vision Low-Vision Access Portal Link Accessibility Test Link 31/45

32 Canadian Literacy Statistics International Adult Literacy Survey (IALS, 1996) About 22% of adult Canadians 16 years and over have serious difficulty dealing with printed materials; and Another 24-26% can deal only with material that is simple and clearly laid out, and material in which the tasks involved are not too complex. 32/45

33 People with Access-Impacting Disabilities More detail Singapore: 0.5 Hong Kong: 0.8 Malaysia: 2.4 Canada: 3.4 South Korea: 5.1 Thailand: 6.8 Mexico: 11.1 Brazil: 19.2 Indonesia: 24.8 United States: 30.6 India: China: Top 10 Total: /45

34 Electricity Production per Capita More detail Indonesia: 408 India: 508 China: 1,103 Thailand: 1,519 Brazil: 1,765 Mexico: 1,893 Malaysia: 2,960 Hong Kong: 4,122 South Korea: 6,020 Singapore: 6,613 Canada: 17,581 U.S.: 12,809 34/45

35 Simplified English Content More detail Tutorials Significantly reduces the cost of language translation Reduces ambiguity Speeds reading Improves understanding for people using English as a second language Reduces liability of misunderstandings 35/45

36 Simplified English Content A few comical rules (Author unknown) One should never generalize. Comparisons are as bad as clichés. Be more or less specific. No sentence fragments. A writer must not shift your point of view. Don't overuse exclamation marks!!!! Who needs rhetorical questions? The passive voice is to be avoided. 36/45

37 Languages Spoken by 500K+ Consumers Mexico: 1 Link Brazil: 1 Link Singapore: 1 Link South Korea: 1 Link Canada: 2 Link United States: 4 Link Thailand: 6 Link Malaysia: 6 Link Indonesia: 30 Link China/Hong Kong: 37 Link [audio recordings] India: 65 Link Top 10 emerging markets: /45

38 Interpreter Definition One who enables two persons of different languages to understand each other by repeating to each what it would have been to the interpreter's advantage for the other to have said. Ambrose Bierce ( ), The Devil's Dictionary 38/45

39 People who Never Learned to Read 15 years of age and over (millions) More data Singapore: 0.3 Hong Kong: 0.4 South Korea: 0.7 Canada: 0.8 Malaysia: 1.7 Thailand: 1.9 Mexico: 5.5 United States: 6.9 Brazil: 18.1 Indonesia: 19.1 China: India: Top 10 Total: /45

40 Text-To-Speech Synthesis Provide access to people who cannot read Less expensive than digitized speech Human-like quality Minimum maintenance Advanced text to speech examples: Chinese French Greek Portuguese Italian Swedish Spanish 40/45

41 Video-Search on Captions Captions can be used to search for and retrieve video content, stored in data warehouses, in seconds! Here s are several examples: PBS News Hour: Link [Search for Paul Martin] 41/45

42 Dynamic Graphs Web-based graphs and charts accessible to people who are blind are also accessible be telephone! Click on the [D] link to access a dynamically-generated text description of each graph. National Cancer Institute 42/45

43 Section 508 Educational Resources Top 12 free Section 508 Training Courses and Resource Link Design ideas Link Inventions originally designed to accommodate people with disabilities that are now mainstream ICT products. Link Section 508 evaluation document Link 43/45

44 Thank You for Participating! 44/45

45 Contact Information Steve Jacobs IDEAL Group, Inc Bohlen Drive Hilliard, Ohio Phone: TTY: URL: 45/45

Primary energy. 8 Consumption 9 Consumption by fuel. 67 th edition

Primary energy. 8 Consumption 9 Consumption by fuel. 67 th edition Primary energy 8 Consumption 9 Consumption by fuel 67 th edition Primary energy Consumption* Growth rate per annum Million tonnes oil equivalent 27 28 29 2 211 212 213 214 215 216 217 217 26-16 Share 217