Ukrainian Automotive Forum. Tuesday, 31 st October 2017, Lviv
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1 1 Ukrainian Automotive Forum Tuesday, 31 st October 2017, Lviv
2 Group 2
3 Our history at the speed of light Company foundation by Franz W. Prettl in Pfullingen, Metalworking (Bosch Supplier) First foreign facility within Europe Sons become involved in the company Inclusion of cable & wiring technology; foundation of Automotive division Integration of Endress; foundation of Energy division Aquisition Bernal door operators; foundation of today s ProSys division 3
4 Our history at the speed of light s Expansion to the USA; Prettl now fully international; foundation of Electronics division Expansion in Asia (China, South Korea) & Mexico Plastics technology; foundation of today s Appliance Solutions division Establishment of Prettl Foundation; 3 rd Generation become involved in the company Berenberg Prize for corporate responsibility World Market Leader for wire harnesses & cable assembly 4
5 in numbers 33 locations in over 25 countries 5divisions Headquarter in Pfullingen (D) 5
6 Business divisions Our service spectrum Automotive Appliance solutions Energy Electronics ProSys Coils, magnetic actuators and valves Sensor cables and cable assemblies Metal technology and seat structures Lighting modules Operating modules Control panels for the white goods sector Electric generators Pumps and lighting systems Emergency power units Drive systems Electronic components for control and radio systems Wireless communication modules Inverters Drive engineering Emission Systems: Brake wear sensors Catalysts Prosumer: High-quality kitchen appliances Drive systems for garage doors and gates 6
7 Locations of divisions GERMANY HQ Pfullingen CZECH REP. SLOVAKIA HUNGARY POLAND RUSSIA USA MEXICO FRANCE PORTUGAL MOROCCO UKRAINE TURKEY CROATIA DUBAI JAPAN KOREA CHINA VIETNAM BRAZIL INDIA Divisions: Automotive Energy ProSys Appliance Solutions Electronics Administration Headquarter 7
8 8
9 At a glance 9
10 Sensor cables and cable assemblies Coils, magnetic actuators and valves, brushcards, power electronics Metal technology and seat structures 10
11 Division Automotive about m² 15 countries: G, USA, MEX, BRA, TR, HU, CZ, JAP, CHN, MAR, UKR, KOR, VN, IND, RU Technology and range of products Technology and range of products Sensor cables for drives, oxygen sensors, ABS, belt tensioners, door cable trees, knock sensors, etc. Complete cable sets for the vehicle interior and exterior (e.g. for drives, driver's cabs, roof modules, headlights) Magnetic coils for injection systems, exhaust gas treatment systems, etc. Switching elements with a high level of optical and tactile requirements e.g. "Keyless Go" Sensors for seat occupancy detection, intelligent airbag system, etc. Valves for measured input of urea, fuel injection, etc. 11
12 Global footprint We are represented, where our clients are CZECH REP. RUSSIA USA MEXICO GERMANY MOROCCO HUNGARY UKRAINE TURKEY JAPAN KOREA CHINA VIETNAM BRAZIL INDIA Production Administration Heatquarters 12
13 Product portfolio Three-Pillar Startegy Harnesses and components for the following system applications: Efficiency & Environment Emission sensors e.g. Oxygen, Particle, NOx Efficiency sensors e.g. Temperature, Fuel level Exhaust gas treatment e.g. SCR, EGR, TGR Chassis & Powertrain Alternative Drive Technologies e.g. LEM/ EV/ HV, Battery, E-Bike Chassis e.g. Steering, Roll stabilization system Combustion engine e.g. Motor harnesses, injection systems Autonomous Driving/ Safety Driver assistance systems e.g. Camera, radar, ultrasonic Body e.g. Antenna, mirror Connectivity & Multimedia Active Safety e.g. ABS/ WSS, ESP, ASR Passive Safety e.g. Airbag, seat belt switches 13
14 Sensor Wire Harnesses 14
15 Wiring harnesses Connect vehicle sensors 15
16 Be Efficient Environment & Efficiency SCR Pressure- and Temperature sensor Oxygen sensors AGS (Adaptive Transmission Control) Knock sensor Torque sensor 16
17 Be Efficient Environment & Efficiency Oxygen sensor Optimization of vehicle s fuel efficiency & reduction of harmful exhaust emissions Torque sensor Measures and records the torque on a rotating system AGS (Adaptive Transmission Control) Recognizes the personal driving style and selects the optimum gear according to the steering and shifting behavior Knock sensor Its function is to sense vibrations caused by engine knock SCR Determine the Nox concentration in the exhaust gas stream Technology maturity 17
18 Be Green Chassis & Powertrain Wire Harnesses for Battery System Roll-Stabilization System Wire Harness for Battery-Pack Rotorposition and Temperature Sensor E-Bike Wire Harness for Battery-Pack Water-Cooler/ Heater Wire Harness Body harness for recreational vehicles Steering 18
19 Be Green Chassis & Powertrain Battery systems Wire Harness for connecting various Batterys in the electric and hybrid cars, as well as in e- bikes Spyder Wire harness for battery pack in a sports car Water- Cooler/ Heater Wire Harness E-Bike Rotorposition sensor Measures the position of the rotor in the motor Technology maturity Roll- Stabilization System Reduces vehicle roll during cornering, increases comfort, safety and decreases CO2 emission. 19
20 Be Safe Autonomous Driving & Safety Airbag Keyless Go/ - Entry Mirror Camera ABS/ WSS ASR 20
21 Be Safe Autonomous Driving & Safety Mirror Exterior mirror, blind spot assistance, interior mirror with automatic dimming function Airbag Provides occupant protection and restraint during a crash event Camera Cables for rear/ front/ mirror integrated view camera, system for measuring the distance to the vehicle ahead ABS/ WSS Measurement of vehicles wheel rotational speed for ABS braking Keyless Go/- Entry Radio frequencies/ central locking systems Autonomous Drive Harnesses for Driver Assistance Systems to support autonomous driving with camera, radar and ultrasonic systems Technology maturity 21
22 Business Units 22
23 Europe 2900 Employees 110M EUR Turnover 23
24 Pfullingen Germany Prettl Kabelkonfektion, Regional Headquarters Mr. Guenther Ungericht m² Competencies Business Administration Purchasing Sales Project Management Engineering Quality Main focus Wire Harnesses Assembly 24
25 Kamyanets-Podilsky Ukraine Prettl Kabel Ukraine Mr. Andreas Zinn m² Competencies Wire Harnesses Manufacturing Mechanic/ Electro mechanic Module Assemblies Main focus Oxygen Sensors EPS Steering DNOX HV/EV cables Chassis & Powertrain 25
26 Chernivtsi Ukraine Prettl Automotive Electric Ukraine (AEU) Mr. Sascha Vragolic m² Competencies Wire Harnesses Manufacturing Main focus Chassis & Powertrain 26
27 How to attract investors in the Automotive supplier field 1. Competition for the low-cost country status 2. Factors for being attractive for investors a) Wage Level, Confidence into the Future b) Education Level, Funding through the State, Support from the State c) Infrastructure, Streets, Logistics, Airport Connection/Network d) Local Start-Up-Support, Local Transport, Infrastructure, Energy e) Start-Up-Support from the State, Funding Programmes, Investment Support for Premises and Equipment 3. Summary 27
28 1. Competition for the Low-Cost Country Status Each Region in Europe, Asia is developping its own low-cost countries. Temporarly (this is the phase we are in at the moment) it makes sense to deliver internationally. But in the long term the aim would be to deliver locally to the customers from competitive low-cost countries. The former low-cost countries in Europe (Romania, Czech Republic, Poland etc..) have already lost this status. At the moment the Ukraine has to face competition from Moldawia, Marocco and Egypt. In order to be still competitive in long term view it is necessary to grant a fundamental hedge or improvement of the factors which actually make up a low-cost country or even to differentiate from a lowcost country. 28
29 2. Factors for being attractive for investors a) Wages / Salaries Wages and salaries are the main factors for making the fundamental decision to go into a low-cost country. Labor costs and incidental wage costs What does an investor want to see: - At this point in time -> A low salary and wage level -> Is there any confidence into a reasonable salary and wage development in the future? An investor can be deterred by not predictable developments like minimum wages. Normally the market itself is regulating the salary structure by itself. This is on long term basis economically healthy. But should not be pushed by gouvernments insisting. 29
30 2. Factors for being attractive for investors b) A functioning infrastructure regarding logistics and transport In order to be able to produce any goods it is necessary to have acceptable conditions regarding the delivery of raw materials i.e. in an acceptable time to acceptable conditions Same thing is essential regarding the transport of the goods Actually in most low-cost countries there is no internal market a big part of the goods is from contract processing or merchandise export A functioning logistic infrastructre is therefore essential (streets, customs, airports with international flight connections) 30
31 2. Factors for being attractive for investors c) A functioning infrastructure regarding communication and energy Nowadays communication is a factor which makes companies fast or slow, flexible or stiff, reachable or not reachable. Concinsely: Marketable or not. It is essential today to have a connection via internet or other comparable networks to a customer information network. These have to be stable usable all the time and have to show extremly low failure rates. A functioning power supply connection is essential irrelevant if it is gas or electricity or something similar. 31
32 2. Factors for being attractive for investors d) Education Level of the people Most of the producing companies are heavily technically influenced. Even though technology is brought from abroad from the mother company into the low-cost country, it is necessary to have a minimum of understanding for technology in order to make sure that production lines and systems still can be operated and maintained (maintenance). A lot of companies are educating their people by themselves. This is taking a long time and costs money and also depends on the possibilities and capabilities of each company. A comprehensive technical basic training should be given through a state institution which is taking care of this first education. If not, a financial founding through government for a subsequent education shall make a low-cost country more attractive for investors. The same applies for the education within the area of methodological knowledge and IT. 32
33 2. Factors for being attractive for investors e ) Start-up support from the State Local Support Defined contact persons comparable to former Czech-Invest Through locally run or state-owned enterprises For finding new locations /properties In construction related issues By employment agency and recruiting By Fire Department, local Energy Providers etc. National Support Through making start-up s financially more attractive by reducing taxes for the first few years and furthermore to get financial support for training of the employees, funding programmes (e.g. Hassan 5 Marocco or Investment Program Hungary) for construction investment and contribution for equipment etc.. 33
34 3. Summary - Being a low cost country is a chance to attract investors - Several former low cost countries lost this status and lost investors for the future - To attract investors as a low cost country it is necessary to - maintain an acceptable infrastructure regarding logistics, communication - invest into the qualification level of people - keep salary level competetive to other low cost countries - give support for starting the business in different items 34
35 Thank you! 35
36 36 Automotive Electric Marktstrasse Pfullingen Germany Tel Fax
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