Marketing industriale e direzione d'impresa

Transcription

1 Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 2012, 18 hours 2 CFU) PEng. PhD. Francesco Rogo PATENT EXPLOITATION - EXERCISE EXAMPLE f.rogo@unicas.it

2 Exploiting Patent Information Patent Exercise A method for recycling scraps of prepreg materials Applicant: Alenia Aeronautica SpA Inventors: Inserra Imparato Sabato; Pace Giuseppe Priority date: Publication number: WO2008IT0050

3 The Patent: understanding the process Decompose Randomly distributed Packing

4 The Patent: the machine

5 More about the patent Description Cost benefit: reuse of material, reduce cost of disposal Fiber structure: unidirectional or woven to isotropic -> change of mechanical property Other application(automobile, railway, sport etc.) Dependency on other patent (a known recycling process) Process and machine description Claims A tailored process and detailed configuration of the machine Protection mainly on the machine and very limited on the process

6 Type of recycling manufacturing End of life Positioning of the patent within composite recycling technology Physical decomposition Mechanical grinding Pyrolisis Heat and chemical reaction Glass fiber carbon fiber Type of material Solvolysis Cement Kiln route Output Tertiary aerospace applications Dissolve to decompose Fluidized bed Transform to cement and energy Automotive Sport equipment Grind to sand and fluidize

7 Market Analysis: Patent Classification B29K105/06 B29K105/24C Condition, form or state of moulded material (or of the material to be shaped) B29C70/12 B29C70/50B B29C70/54D Shaping composites, i.e. plastics material, comprising reinforcements, fillers or preformed parts, e.g. Inserts (chemical aspects C08, e.g. C08J5/00) The Patent C08J11/04 Recovery or working-up of waste materials (polymerisation processes involving purification or recycling of waste polymers or their depolymerisation products C08B, C08C, C08F, C08G, C08H ; mechanical treatments B29) B29B17/00D4 Recovery of plastics or other constituents of waste material containing plastics; (volume reduction of waste Plastics, e.g. by Mechanical compacting or melting disposal of solid waste B09B; chemical recovery C08J11/00) 7

8 Market Analysis: Related patents from competitors Stiffened Fiber Composite Skin Shells AIRBUS B29K105/06 Recycling Carbon Fibres RCF Ltd Manufacturing precured parts of composite material CONST AERONAUTICAS SA B29K105/24C Recycling scraps of prepreg materials Alenia Aeronautica B29C70/54D Composite Fiber Component Produced By Braiding EADS Manufacturing elements of composite materials by the cobonding technique EADS Producing a preform for a fibre composite structure EADS

9 Market Analysis: non-core sectors companies The process is well known, also in industries far from the aeronautic sector PROCESS: Recycled Solutions; Ploystrand; Beta, embles and dies; Far Eastern University; Etc. Alenia Aeronautica MACHINE

10 Market Analysis: non-core sectors companies Methods of producing particles of fiber and resin from fiber-resin composite materials are disclosed. The particles may be combined with a resin system and optionally combined with fillers, binders or reinforcements to produce new cured solid composite products.

11 Market Analysis: Alenia vs RCF Scrap Scrap Scrap Scrap Alenia s process Scrap Scrap RCF process New composite material New composite material SAME INPUT, SAME OUTPUT, BUT DIFFERENT PROCESS!

12 The main competitor technology: RCF Ltd world's first commercial scale continuous carbon fibre Recycles waste such as dry fibre, pre-preg and laminates Recycling Carbon Fibre A method of recycling composite material comprising carbon fibres and a resin, the method comprising: EP a furnace comprising at least a heating portion; a transporter for transporting the composite material through the furnace loading the composite material on the transporter and transporting the composite material through the furnace.

13 Boeing and RCF William Carberry Deputy Director AFRA Sustainable Materials + Aircraft Recycling Boeing Commercial Airplanes Responsible We re having pretty good success at recycling Carbonfibre we re starting to collect manufacturing scrap from two facilities and sending them to Recycled Carbon Fibre in UK (Jan, 2011) AFRA Members AFRA membership assist the industry with the legal, regulatory and technical issues of aircraft recycling, promoting cooperation among governments and industries. AFRA members share their collective industry experience to develop and utilize the industry's Best Management Practices

14 International Agreements ECRC European Composite Recycling Company: key players in the composite industry Mission: cost effective recycling solutions for composite industries AFRA Aircraft Fleet Recycling Assiociation promote environmental best practice in recycling aircraft part and materials. Many partners including Boeing and RCF PAMELA Process for Advanced Management of End of life Aircraft project to demonstrate that 85% of the weight of an aircraft can be recicled. Set up by Airbus CleanSKY JTI largest aeronautical research programme in Europe mission: increase the environmental performances of air transport, resulting in less noisy and more fuel efficient aircraft

15 Legal Status APPLICATION FILING PUBLICATION OF APPLICATION PUBLICATION OF GRANT OPPOSITION PERIOD EXPIRES (9 MONTHS) 24/07/ /06/ /06/ /03/2012 First phase APPLICATION PUBLICATION OF GRANT European patent specification : EP Designated Contracting States: Austria, Switzerland, Belgium, Bulgaria, Cyprus, Czech Republic, Germany, Denmark, Estonia, Spain, Finlan, France, hungary, Croatia, Iceland, Ireland, Great Britain, Greece, Italy, Liechtenstein, Lituania, Luxembourg, Latvia, Monaco, Malta, Netherlands, Norway, Poland, Portugal, Romania, Sweden, Slovenia, Slovakia, Turkey International application number PCT/IT2008/ Entry in national phase in 2010 : Australia Usa Japan No entry in Germany

16 Legal Status Second phase PUBLICATION OF GRANT OPPOSITION PERIOD Payment of National fees 31/10/2011 LAPSED IN A CONTRACTING STATE ANNOUNCED VIA POSTGRANT INFORM. FROM NAT. OFFICE TO EPO LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Stopped Payments in : Croatia, Sweden, Lituania, Latvia, Greece, Finland 30/11/2011 POSTGRANT: ANNUAL FEES PAID TO NATIONAL OFFICE Payments in: Spain, France Strategic choice: Not relevant countries 01/03/2012 End of opposition period Toward validation

17 Patent Assessment Pros Finmeccanica Awards in 2008 Saving in terms of costs for composite production and disposal Boeing 787 has a composite fuselage produced by AleniaAermacchi First application of the process Cons A lot of competitors on the market Overlapping with RCF that is a partner for Boeing Patent on the machineries not on the process Is not a shield 0% 50% 100% 0% 50% 100% Low risk low opportunity High risk low opportunity Opportunity Low risk high opportunity High risk High opportunity Risk

18 Technical Department Are we using the patent? YES NO proposal proposal

19 Are we using the patent? NO Suggestions We keep the patent in the aeronautical sector in order to safeguard our future freedom to operate and to avoid being excluded from using a technology that could be essential in the future Follow up Marketing & Finance departments: Assess the profitability and attractiveness of each market How much can we charge? We want to license in those sectors of the composite industry in which prepreg material market is fastly growing 0% 50% 100% 0% (Source: The Global Prepreg Market.Trends, Forecast and Opportunity Analysis, Mazumdar)» Wind energy» Aerospace» Sporting Goods» Marine» Automotive 50% 100% Low risk low opportunity High risk low opportunity Opportunity Low risk high opportunity High risk High opportunity Risk

20 Are we using the patent? YES Assumptions The patent is strategic AleniaAeronautica doesn t have a wide patent portfolio about recycling composite Suggestions Join the AFRA consortium, to reinforce the patent portfolio Group integration: Possible use for other FNM companies Questions Legal department: can you check the feseability of a cross licensing? Supplier : Tods Aerospace Ltd Supplier: Sistema Compositi