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2 Contents of the presentation -Who we are? -What we do? -How we do? -Useful Informations Who are we? 2/50
3 milestones of company Hisarlar has been established in 1973 The first Tractor cab in TURKEY 1975 The first Agriculture machine (ground processing) in TURKEY 1985 The first EXPORT The first 4x4 Multipurpose Off-road Truck in TURKEY 2007 The first pull behind tractor cotton picker with John Deere One of the first R&D Center in Eskisehir, officially supported by government
4 İzmir İstanbul Bursa Eskisehir Ankara Eskisehir location Antalya From Izmir From Istanbul 412 km 330 km From Ankara 233 km From Bursa 150 km Facility to airport 30 km to train station 20 km to port 200 km
5 Eskisehir The city where we are
6 Facilities Hisarlar Machine Facility : m2 closed & m2 open area Agriculture Facility : m2 closed & m2 open area Cabs & TURKAR E-Coating & Paint Profile Cutting & Bending İSTANBUL Machine Component R&D Center business unit ESKİSEHİR Who we are? 6/42
7 Core Technology
8 Laser Cutting Cutting Range : 0,75 mm - 20 mm Cutting precision : +/- 0,01 Cutting Dimensions : 1500mm x 3000mm Power : 1800kw / 2000kw x 2 / 4000kw 4 Laser Machines
9 CNC Machining Centers CNC Machining Centers ; Panel Sizes : 2500x1600 Loading Capacity : kg Processing Sizes : X: Y: 2000 Z:2500 A: 360 degrees
10 Robot Welding 6 WELDING ROBOTS WITH VARIOUS DIMENSIONS AND CAPACITIES THE DESIGN OF POSITIONERS AND THE TABLES BELONGS TO HISARLAR TWO POSITIONER WITH 5 TONS CAPACITY DISTANCE BETWEEN POSITIONERS : 6m 10m HEIGHT OF THE POSITIONERS : 2,5 m
11 E-Coating & Painting E-COATING CABIN SIZES LENGHT :6m WIDTH :5m HEIGHT : 3,5 m HANGING CAP. : 900 kg
12 core business
13 AGRICULTURE MACHINERY HİSARLAR provides a wide range of solutions to help agriculture producers improve productivity and efficiency to maintain profit margins.
14 Combined Tillage Machine Vertical Blade Rotary Tiller Hydraulic Swing Rotator Machine STY Router Rotary Hoe
15 YSP FIXED MULCHER MULCHER WITH PICK UP
16 Cotton Picker Project with John Deere
17 HİSARLAR Agriculture Machines (Soil Tilliage Equipment) Production Quantity / Year TURKEY / Soil Tilliage Eq. Production 860 mach/year 242 mach/year 2008 Quantity / Year 1100 mach/year 442 mach/year mach/year mach/year mach/year mach/year 1696 % 70 Average market share 2011 mach/year 2012
18
19 Assembly Lines
20 Cabs Production Quantity / Year Tractor Production tractors/year 4801 cabs/year tractors/year 2010 cabs/year 2009 Quantity / Year tractors/year 6815 cabs/year tractors/year cabs/year cabs/year 2012
21 Bus Chassis Uppercarriages for working machines Undercarriages for working machine Chassis for baggage tractors
22 Product Overview
23 Product Overview
24 Product Overview Alfonsine
25 Snowplough for Talent 2 Power Pack for Traxx Bolster for Zefiro Welded parts for trams
26 Consumption of Metal Sheet Ton / Year Consumption of Tube Meter / Year
27 Models Turkar SX4-12V Turkar DX4-12V Always 4x4 Changeable Tracking 4x2-4x4 High/ Low Speed Modes High/Low Speed Modes T-Box Lock Rear Differential Lock Rear Differential Lock Turkar SX4-6V Always 4x4
28 Customer Segment KAMYON PICK UP TURKAR 4X4 TRUCK Cheaper than truck Highly expensive Limited load capacity High load capacity Not adequate for applications Limited maneuverability No applications Cheaper than truck,however has multipurpose duties capability Adequate dimensions & strong chassis for various applications, Flexiable; high maneuverable capabilitiies, medium load capacity,
29 Applications
30 Applications
31 USEFUL INFORMATIONS
32 Group Companies Information Technology Software & Hardware Solutions Network Solutions Main Program Provider for Hisarlar ERP & MRP Solutions R&D Technical Service Informations 25/42
33 Group Companies Import & Export Market Research & Analysis Import & Export Activities Lojistic Planing Represent to Hisarlar in Global Market Internal & Domestic Price Analysis Indentify Trends & Market Plans Informations 26/42
34 Business model Planing Action Who is responsible? Time? -Supply Chain & Lojistic - Machine & Componenet Production -Cabs Production -Agricultural Machine Production -Sales &Marketing -R & D Defining Action What is the target? ABBM Action Based Business Model -Management -Internal Audit & Business Excellence Action Auditing Is this action right for target? How we do? Doing Action How? -Finance -Quality Control -Information Technology -Human Resources Checking Action What is the result of action? Is this action enough to achive target? 22/42
35 Workforce Total Workforce : 820 Operators % Certificate En387 7 Robot Welders EN1418 Administrative Welding Engineer (GSI-SLV) 23 Mechanical Engineer 14 Industrial Engineer 97 Graduate 6 Postgraduate Student % 82 Operators Administrative 10 MsC 1 Ph.D Degree
36 Turnover (According to our business plan) Realized Forecast
37 Revenues by market segment Realized 2011 AUTOMOTIVE % 20 Agricultural Machines % 55 % 45 Tractor Cabs % 90 % 10 John Deere % 28 % 43 Welded Subassemblies % 55 Working Machine Cabs % 45 Working Machines Chassis %9 Welded Parts for Automotive % 95 %5 TURKAR
38 Export / Country FRANCE % 46 GERMANY % 40 ITALY %5 %3 SWITZERLAND NORWAY %2 %4 OTHER
39 SUPPLY CHAIN & LOJISTICS Informations 34/42
40 SUPPLY CHAIN & LOJISTICS Our mutual aim is to set the best practices in place throughout Hisarlar s Procurement community Main task: Identify suppliers develop high potential suppliers to meet the requirements of the industry (quality, engineering, commercial etc.) and which can serve as long term partners for Hisarlar projects and approve developed suppliers preparation for Product/Project Approval Assessment Informations 35/42
41 SUPPLY CHAIN & LOJISTICS Supply Chain & Lojistics Facts: Total active BOM Suppliers; 358 Total Suppliers; 906 Number of parts supplied; Cost of Purchasing Material ( / 2011) Dispersion of Purchasing Material: Informations Sheet Metal Parts from sub contractor Parts and accessories for Cotton Picker Parts and accessories for cabs Parts and accessories for agricultural machines Tubes and Profiles ABS and trim parts for cabs Glass Chemicals Other % 17 % 14 % 11 %14 %4 %9 %8 %5 %3 %15 36/42
42 Certifications DIN EN Informations DIN EN / DIN EN /42
43 Certifications DIN EN ISO Informations Confirmation of SEAPIII for Bombardier 39/42
44 REFERENCES Alfonsine
45 REFERENCES
46 thanks for your kind attention
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