Diffusion of E-Scooters: The effect of the purchase of an e-scooter on individual s mobility behavior

Transcription

1 Diffusion of E-Scooters: The effect of the purchase of an e-scooter on individual s mobility behavior ECOMM Frankfurt 2012 Heidi Hofmann, University of Berne, Switzerland Heidi Hofmann,

2 Content 1. E-Scooters Research-Project Presentation of work package e-scooter users 3. Results: first trends 4. Conclusion Heidi Hofmann,

3 Definition e-bikes / pedelecs e-scooters are understood as both two- and three-wheel electric motor vehicles Heidi Hofmann,

4 1. E-Scooter Research Project ( ) Objectives: Contribution towards the technical development of e-scooters Support for the launch on the market of e-scooters Analysis of the effects of e-scooters on energy consumption, the environment and mobility behavior Heidi Hofmann,

5 1. E-Scooter Research Project ( ) Financed by Swiss Federal Office of Energy Swiss Federal Roads Office Federal Office for the Environment Interdisciplinary research team: five partners Lead: Interdisciplinary Centre for General Ecology, University of Berne Heidi Hofmann,

6 1. E-Scooter Research Project ( ) Six Work Packages Heidi Hofmann,

7 1. E-Scooter Research Project ( ) Effect of e-scooters on energy and environment: cf. life cycle assessment of e-scooters (empa 2011) Heidi Hofmann,

8 2. Work Package 6: User Behavior Objectives: How are e-scooters used in daily life? What are the users experiences? What is the effect of the purchase of an e-scooter on individual s mobility behavior? Heidi Hofmann,

9 2. Work package 6: User Behavior Approach/Method: Standardized questionnaire (3 month after purchase) Diary for measurement of energy consumption (summer and winter data) Heidi Hofmann,

10 3. Results - first trends (N=30), data collection ongoing Heidi Hofmann,

11 3. Results first trends Who buys an e-scooter? Men aged 47 (average) 43% have university-degree Circulate in city or in agglomeration areas 40% have been regularly driving motorbikes during last 5 years Heidi Hofmann,

12 3. Results first trends How are the e-scooters used? e-scooter trips (N=179) Commu ng Shopping Away on Business Leisure Purposes Average distance per trip: >15 km 12% 27% 13% 48% cf. e-bike per trip: < 10 km Heidi Hofmann,

13 3. Results first trends Which trips are replaced by e-scooters? Replaced trips (N=175) Car Motorbike Public transport ebike Bike no trips are made 2% 13% 6% 28% 13% 38% Heidi Hofmann,

14 3. Results first trends E-scooter = additional vehicle (60%) E-scooter = substitute another vehicle (40%) Which? - 67% Motorbike - 25% Car - 8% others Heidi Hofmann,

15 3. Results first trends Reason for e-scooter purchase: Reason for e-scooter purchase 12% 11% 5% 38% environment increased mobility fun 14% 20% subsidies noiseless image Heidi Hofmann,

16 Compare: e-scooter dealer surveys 2011: What are the advantages of e-scooters? (open question; multiple responses, N=54) low energy costs environmentally friendly noiseless low running costs easy to maintain others Heidi Hofmann,

17 3. Results first trends 90% of e-scooter users are highly satisfied / satisfied with their new vehicle No safety-problems on the roads (noiseless) Costs of operation (energy & maintenance costs) for e-scooters are lower than for motorbikes Heidi Hofmann,

18 4. Conclusion Who buys an e-scooter? E-scooter buyers = early adopters (cf. Rogers Diffusion of Innovation, 2003): middle-aged and well-educated men, technic-oriented, opinion-leaders Why do people buy an e-scooter? environment / increased mobility / low operating costs Heidi Hofmann,

19 4. Conclusion How are e-scooters used in daily life? e-scooters are mainly used for commuting What are the users experiences? e-scooter users are highly satisfied / satisfied Heidi Hofmann,

20 4. Conclusion What is the effect of the purchase of an e-scooter on individual s mobility behavior? e-scooters substitute trips by car/public transport/motorbike e-scooter: substitute car/motorbike trips longer than 15 km are made by e-scooters Heidi Hofmann,

21 4. Conclusion E-scooters = high potential for reduction of energy consumption greenhouse gases air pollution noise area used for traffic Heidi Hofmann,

22 Further information: Heidi Hofmann,