High Gloss Kaolins ASP G90 and ASP G92

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1 High Gloss Kaolins ASP G90 and

2 High Gloss Kaolins ASP G90 and At BASF, we nurture the seeds of ingenuity. You ll find it in how we apply our expertise in surface and materials science to an exhaust stream to deliver cleaner air, or to crude oil to transform it into gasoline. And our ingenuity in performance minerals gives manufacturers the edge they need in today s competitive markets. BASF is a recognized leader in the development and manufacture of high quality mineral products for the paint and coatings industry. Our surface and materials science expertise has led to the development of a family of products that improve performance and lower cost. These products include Mattex, Mattex MX, Ultrex 96, and a range of Satintone, ASP and Translink grades. Now, ASP G90 and high gloss kaolins join this list as two more examples of how BASF products can cost-effectively improve the performance and appearance of paints and coatings. ASP G90 & high gloss kaolins feature: Up to 10% TiO 2 reduction at equal opacity for reduced total formula cost Superior gloss and less haze compared with competitive kaolin products Lower cost and reduced VOC through resin reduction Improved optical properties versus other competitive kaolin products Ease of dispersion Better dry handling and less dusting Improved mar and scuff resistance with excellent clarity in clear varnish systems Product description ASP G90 and are microfine particle size hydrous kaolins produced by an innovative technology developed by BASF. This new technology produces a very fine particle size product with a narrow particle size distribution that provides high gloss and optical properties that are superior to competitive kaolin products. ASP G90 high gloss kaolin is pulverized to provide ease of dispersion, high Hegman grind and TiO 2 extension in architectural and industrial coatings. provides the same performance in water-borne systems only and is available in spraydried bead form for easier handling and less dusting. Application information ASP G90 high gloss kaolin is designed for use in architectural and industrial, water-borne and solvent-borne, gloss and semigloss coatings. ASP G90 can also be used to provide mar and scuff resistance in clear coat varnishes without affecting clarity. is specially designed for a broad range of water-borne paints and coatings. Typical properties ASP G90 Physical form Highly pulverized powder Spray-dried bead GE brightness (%) 90 min 90 min Screen residue, 325 mesh (%) Free 105 deg C (%) as produced 1.0 max 1.0 max ph (28% solids) 7 7 Specific gravity (g/cm 3 ) Avg. stokes equivalent particle diameter (µm) Bulk density, loose (lbs/ft 3 /kg/m 3 ) 12 / / 700 Bulk density, tamped (lbs/ft 3 /kg/m 3 ) 18 / / 930 Oil absorption, rubout (ASTM D-281) Hegman grind in organic 6.5 min NA Hegman grind in water 6.5 min 6.5 min Refractive index Bulking value, lbs. per gal./kgs. per liter 21.5 / / 2.58 page 2 High Gloss Kaolins

3 Interior semigloss latex paint with ASP G90 & exhibit: 10% TiO 2 reduction Higher gloss than TiO 2 and competitive kaolin Significant cost savings Improved opacity versus competitive gloss kaolin With ASP G90 and high gloss kaolins, TiO 2 loadings were reduced 10% while maintaining opacity and gloss versus the control for overall cost savings. Compared to the competitive high gloss kaolin product most commonly used in the industry, ASP G90 and ASP G92 provide better opacity (see Chart 1) and significantly better 20 and 60 gloss (see Charts 2 and 3). In addition, in spraydried bead form is easier to handle with less dusting. Low VOC interior semigloss vinyl acrylic formulation: 22 PVC Raw material Control Less 10% TiO 2 Water KTPP Kathon LX Natrosol Plus Tamol Pluracoat CF AMP Rhodoline Mix for 2 min., then add TiO 2 - Tronox CR ASP G Attagel Grind 6-7, then add Water UCAR STRODEX PK Ammonia UCAR POLYPHOBE Rhodoline Total Typical cost savings/100 liter NA 5 Chart 1 Opacity, Contrast ratio 75 microns Chart 2 20 degree gloss data Chart 3 60 degree gloss data Control 100% TiO 2 ASP G90 less 10% TiO 2 less 10% TiO Comp. A less 10% TiO Control ASP G90 less 10% TiO 2 14 Comp. A less 10% TiO Control 100% TiO 2 ASP G90 less 10% TiO 2 less 10% TiO 2 55 Comp. A less 10% TiO 2 High Gloss Kaolins page 3

4 Water-reducible alkyd high gloss enamel with ASP G90 exhibits: Higher gloss Better opacity Potential resin extension at equal gloss ASP G90 high gloss kaolin was used as a TiO 2 extender in this water reducible high gloss enamel without affecting gloss. In the same formulation, ASP G90 provides better opacity (see Chart 4) and superior gloss (see Charts 5 and 6) versus the competitive high gloss kaolin. Water-reducible alkyd high gloss enamel: 16 PVC Raw material Wt % Beckosol (70%) 8.14 Mineral Spirits 1.05 Bentone SD Mix well then add 0.09 Lorama 16 LDA TM TiO 2 Ti-Pure R ASP G90 6 /Competitor A 1.69 Grind to 7, then add Beckosol (70%) 5.03 Mineral Spirits 2.03 Mix well, then add Beckosol (70%) Mineral Spirits Cobalt Octoate 12% 0.11 Zirconium Octoate 12% 0.45 Exkin No Mix well, then add under agitation Lorama 16 LPR76 TM, Polysaccharide Resin 44% 4.52 Water Total Chart 4 Opacity vs. Competitor A, Contrast ratio 75 microns ASP G90 Competitor A Chart 5 20 degree gloss data ASP G90 Competitor A Chart 6 60 degree gloss data ASP G90 Competitor A page 4 High Gloss Kaolins

5 Interior/exterior styrene acrylic gloss enamel with exhibits: Significantly higher gloss Equal opacity Potential resin extension at equal gloss Total cost savings Better dry handling and less dusting with high gloss kaolin helps lower total cost by providing up to 10% TiO 2 reduction in this interior/ exterior latex gloss formulation, significantly improving gloss while maintaining opacity. (see Charts 7, 8 and 9). In addition, is available in spray dried bead form for better dry handling and less dusting. Low VOC interior/exterior acrylic gloss enamel: 18.7 PVC VOC < 100 g/l Raw material Control Less 10% TiO 2 Water Kathon LX 1 1.5% Tamol Surfynol 104E Igepal CTA-639W BYK Mix for 2 min. then add TiO 2 - Ti-Pure R Grind 6-7. then add Propylene Glycol Rhoplex HG Water Texanol Triton X Ammonia Premix last three ingredients. then add Water Acrysol RM BYK Total Typical cost savings/100 liter NA 4.5 Chart 7 Opacity, Contrast ratio 75 microns Chart 8 20 degree gloss data Chart 9 60 degree gloss data Control Control Control High Gloss Kaolins page 5

6 Interior/exterior 100% acrylic semigloss paint with exhibits: 10% TiO 2 reduction Total cost savings Improved gloss Equal opacity Better dry handling and less dusting with high gloss kaolin provides improved gloss, while maintaining opacity for total cost savings in this 100% acrylic semigloss paint. (see Charts 10, 11 and 12). Interior/exterior 100% acrylic semigloss: 23 PVC Raw material Control Less 10% TiO 2 Water Kathon LX Tamol SG Igepal 639A Propylene Glycol Acrysol RM BYK TiO 2 Ti-Pure R Grind to 6, then add Water Rhoplex SG-10M Texanol Acrysol RM 8W Colloid Total Typical cost savings/100 liter NA 8.00 Chart 10 Opacity vs. Control, Contrast ratio 75 microns Control Chart degree gloss data Control Chart degree gloss data Control page 6 High Gloss Kaolins

7 Solvent-borne clear varnish with ASP G90 exhibits: Improved mar and scuff resistance Improved chemical resistance Excellent clarity Better gloss than the competitive gloss kaolin Historically, kaolins have not typically been used in clear varnish coats due to their adverse effect on clarity. However, because of its microfine particle size and very narrow particle size distribution, ASP G90 high gloss kaolin is recommended for use in clear varnish industrial applications for improved abrasion, mar and scuff resistance while maintaining excellent clarity. ASP G90 provides higher gloss (see Charts 13 and 14) compared with the competitive kaolin in this solvent-borne clear varnish formula. Solvent-borne clear varnish Raw material Amberlac 3704-V Mineral Spirits 4.80 Tixogel VP Ethanol 0.40 Mix until smooth Lecithin 0.66 Rhodafac LO Anti-Float Powder 0.79 ASP G90 6 /Competitor B 5.28 BYK Grind to 7 Hegman, then add Amberlac 3704-V VM&P 8.18 Cobalt 12% 0.13 Zirco 24% 0.40 Exkin No Hold for viscosity VM&P 7.39 Total Chart degree gloss data Chart degree gloss data ASP G90 Competitor B ASP G90 Competitor B High Gloss Kaolins page 7

8 About BASF BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $19.9 billion in For more information about BASF s North American operations, visit BASF is the world s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about 73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at Registered trademark information: 1 Kathon, Rhoplex, Acrysol, and Tamol are registered trademarks of The Dow Chemical Company 2 Natrosol is a registered trademark Ashland Inc. 3 AMP-95, UCAR, UCAR POLYPHOBE are trademarks of The Dow Chemical Company 4 Rhodoline, Igepal, Rhodafac are registered trademarks of Rhodia, a member of the Solvay Group 5 Tronox is a registered trademark of Tronox Limited 6 Pluracoat, Attagel, ASP are registered trademarks of BASF Corporation 7 STRODEX is a registered trademark of Ashland Inc. 8 Beckosol, Amberlac are registered trademarks of REICHOLD 9 Bentone is a registered trademark of ELEMENTIS SPECIALTIES 10 Ti-Pure is a registered trademark of DuPont 11 Exkin is a registered trademark of Rockwood Pigments, NA, Inc 12 Surfynol is a registered trademark of AIR PRODUCTS 13 BYK is a registered trademark of BYK Chemie 14 Texanol is a registered trademark of Eastman Chemical 15 Tixogel is a registered trademark of Southern Clay Products, Inc. a subsidiary of Rockwood Specialties, Inc. 16 LDA and LPR76 are registered trademarks of Lorama Inc. BASF Corporation 100 Park Avenue Florham Park, NJ USA Contacts BASF kaolin AmericaS Charlotte Technical Center Steele Creek Road Charlotte NC USA web: kaolin@basf.com Europe, Middle East and AFRICA kaolin-europe@basf.com ASIA AND PACIFIC kaolin-asia@basf.com While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are provided for guidance only. Because many factors may affect processing or application/use, BASF recommends that the reader make tests to determine the suitability of a product for a particular purpose prior to use. NO WARRANTIES OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE RE- GARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESCRIPTIONS, DESIGNS, DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. In no case shall the descriptions, information, data or designs provided be considered a part of BASF s terms and conditions of sale. Further, the descriptions, designs, data and information furnished by BASF hereunder are given gratis and BASF assumes no obligation or liability for the descriptions, designs, data or information given or results obtained, all such being given and accepted at the reader s risk. = registered trademark of BASF Group BASF, Florham Park, NJ All rights reserved. EU, AP