PureOptions eco-colorants. Sustainable solutions with a broad palette of possibilities

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1 PureOptions eco-colorants Sustainable solutions with a broad palette of possibilities

2 Healthier indoor air quality with BASF PureOptions eco-colorants Volatile organic compounds (VOCs) are emitted from a variety of sources, ranging from paints and cleaning products to automobiles. In Canada and in many U.S. states, new regulations are being passing to reduce or limit VOCs. Further, there is increasing consumer demand for decorative paints that comply with these new environmental standards. Paint formulators are working to develop new products or refine existing brands that reduce or eliminate VOCs and alkylphenol ethoxylates (APEOs) in order to adapt to market demand and meet regulatory standards without sacrificing performance. However, many are having difficulty meeting the emerging regulations while maintaining the performance of their paints. That s because many of the ingredients that deliver premium performance in paints are also the source of VOCs. BASF, a leader in innovative colorant technology, has pioneered eco-friendly technology solutions that enable our customers to achieve sustainable formulations that do not compromise performance. Colorant solution system that actually improves on performance Higher performance delivering better hiding and durability Excellent anti-settling, non-skinning, associative thickener viscosity development Improved overall property attributes compared to conventional colorants PureOptions eco-colorants are designed for optimal paint performance. Critical properties such as gloss, color reproducibility, and blocking are maintained without adding VOC content, satisfying both customer demands and regulatory requirements. Paint manufacturers and retailers are now able to offer environmentally responsible products that deliver optimal paint performance while meeting regulatory standards. VOC- and APEO-free with BASF PureOptions eco-colorants Environmentally responsible products with no VOCs, formaldehyde or APEOs Designed to work in a variety of paint base formulations including tinting acrylic and alkyd paints Meet all current and pending VOC regulations The PureOptions eco-colorant portfolio is an advanced approach to colorant technology that provides our customers with choices that enable a wide range of paint colors to be developed with low odor and zero VOC content as per U.S. EPA Method 24. Additionally, PureOptions eco-colorants are free of formaldehyde and APEOs, which are considered harmful to the environment. PureOptions eco-colorants enable paint manufacturers and retailers to stay ahead of impactful regulatory requirements for VOC- and APEO-free coatings.

3 Designed for wide variety of POS dispensing machines without tip-drying issues or additional switching costs No machinery modifications or additional investment costs required Patent-pending non-tip drying technology does not dry or clog dispensing nozzle tip Non-reactive with stainless steel or plastic machine parts main components of POS machines In the past, retailers needed point-of-sale (POS) machinery modifications in order to change colorants these daunting colorant switching costs have made it challenging to change colorants. Also, typical in-store POS dispenser systems use colorants that contain high levels of humectants to prevent drying and clogging at the tip of the dispensing nozzle. With the unique technology developed by BASF, you can avoid tip-drying issues that occur with other colorant systems. There is no need to spend money on machinery modifications because PureOptions eco-colorants are designed to work with a wide variety of in-store dispensers, thereby avoiding prohibitive equipment modification costs. 14 eco-colorant tinting system Packaged in environmentally responsible, recyclable containers Transfer product quickly and efficiently into POS dispensers Re-sealable to prevent product waste; unused eco-colorant can be used at later time Recyclable, patent-pending packaging technology Brown Oxide (I) Lamp Black (B) Magenta (V) Magenta (VU) Medium Yellow (T) Phthalo Blue (EU) Phthalo Green (DU) Raw Umber (L) Red (R) Red (RU) Red Oxide (F) White (KX) Yellow (AX) Yellow Oxide (C) Our patent-pending plastic container allows for efficient transfer of the PureOptions eco-colorants into POS dispensers. Simply open the screw-top lid and pour the color into the dispenser. In only one minute, 97% of the contents will be drained from the container. To avoid waste simply close the container with the same re-sealable lid to avoid contamination or spillage.

4 Exciting color possibilities for architectural applications 14 eco-colorant tinting system enables new color possibilities Satisfies ever-changing consumer demands by offering green and clean paints As the world s leading chemical company, BASF can help you deliver sustainable, eco-efficient solutions that meet or exceed performance requirements. We are putting together the right resources to make your products better and help you to be more successful. Low paint odor offers a more pleasant painting application experience PureOptions eco-colorants are produced using high-quality processes. By combining our manufacturing expertise with our global technological resources, BASF has been able to create a sustainable color system. We have balanced historical paint formulations with the performance and sustainability demands of the 21st Century. In day-to-day POS dispensing operations, this means minimal disruption to you while providing a broad palette of environmentally sound paint possibilities to your customers. Customer value enhanced with BASF eco-colorant technology solutions Another example of BASF s commitment to provide sustainable chemistries PureOptions is part of BASF s portfolio of responsible ecocolorant solutions BASF is a proven innovator with a long history of dedication to environmental and social responsibility BASF strives to meet the highest technical and quality standards, providing solutions that are aesthetically appealing while respecting the environment. PureOptions eco-colorants exemplify BASF s objective to be a leading provider of sustainable chemistries for the paint and coatings industry. PureOptions eco-colorants are just one example of how BASF s technical expertise and proven innovation in chemistry benefits our customers in the architectural coating industry. Whether your need is for low or zero VOC products, APEO-free or formaldehyde-free materials, low energy curing, replacement of heavy metal pigments, or latex with minimal environmental impact, BASF can help. 12 oz/gal 8 oz/gal 4 oz/gal 1 oz/gal Yellow (AX) Lamp Black (B) Yellow Oxide (C) Phthalo Green (DU) Phthalo Blue (EU) Red Oxide (F) Brown Oxide (I) White (KX) Raw Umber (L) Red (R) Medium Yellow (T) Magenta (V) Red (RU) Magenta (VU)

5 Your global color authority Our passion for color Collaborative technical support to determine the right solutions for your formulations needs Advanced R&D lab facilities and technical resources enabling critical formulation testing Optimal mix of color creativity with sound technical expertise allowing you to quickly adapt to market trends As a trusted and proven supplier, BASF is a well-known resource for colorant technology. Through our association with various color organizations, we are directly involved in the forecasting of current and future color trends. From our advanced color laboratory facilities in Newport, Delaware, we can work with you to advance your paint formulations. Our labs are fully dedicated to applications development to identify the right colorant technology needed for your business. With decades of experience, our cross-functional teams apply unparalleled technical resources in chemistry, applications and formulations to help realize your market requirements. BASF is a global color authority providing virtually every ingredient that a coatings manufacturer needs including resins, binders, latex, pigments and colorants, effect pigments, specialty additives and specialty minerals. To learn more about PureOptions eco-colorants, please call us at or visit us on the web at At BASF we don t make the paint we help make the paint better.

6 The performance you need and the sustainability you want in practically any color. At BASF, we create chemistry. Contact North America BASF Corporation Tel: Fax: Web site: or About BASF BASF: The Chemical Company. We don t make a lot of the products you buy. We make a lot of the products you buy better. BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF is the world s leading chemical company. Our portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. Further information on BASF is available on the Internet at While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are provided for guidance only. Because many factors may affect processing or application/use, BASF recommends that the reader make tests to determine the suitability of a product for a particular purpose prior to use. NO WARRANTIES OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE CONSIDERED A PART OF THE BASF TERMS AND CONDITIONS OF SALE. Further, the descriptions, designs, data and information furnished by BASF hereunder are given gratis and BASF assumes no obligation or liability for the description, designs, data or information given or results obtained all such being given and accepted at the reader s risk. BASF PureOptions eco-colorants contain low-to-zero VOC content as per U.S. Environmental Protection Agency Method 24. All trademarks are owned by BASF Group BASF Corporation BF-8979 rev 07/10 As a member of the American Chemistry Council, BASF is fully committed to the Responsible Care initiative. BASF Corporation 100 Campus Drive Florham Park, NJ 07932