FORMULATING WITH NEXT GENERATION RHEOLOGY MODIFIERS & DEFOAMERS FOR LOW/ZERO VOC WATERBORNE ARCHITECTURAL COATINGS GUILD CPO 2016 NASHVILLE, TENNESSEE

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1 FORMULATING WITH NEXT GENERATION RHEOLOGY MODIFIERS & DEFOAMERS FOR LOW/ZERO VOC WATERBORNE ARCHITECTURAL COATINGS GUILD CPO 2016 NASHVILLE, TENNESSEE

2 NEXT GENERATION Additives Decrease of VOC limits due to regulations. Raw material suppliers producing lower VOC capable raw materials. Raw materials latexes have unique morphology and stabilization package. Difficult to thicken. Generate foam micro and macro Conventional NiSATs and defoamers observed to be relatively inefficient in the lower VOC systems compared to higher VOC formulations. Paint formulators have to compromise on paint and film properties to achieve VOC targets. 2

3 NEXT GENERATION Additives Market Needs Introduction of differentiated product to the market. Dependence on additives (Rheology Modifiers & Defoamers) to provide needed differentiation. Need to develop Next Generation additives Improved thickening efficiency, anti-foam and defoaming properties. Improved paint, film and application properties. Environmentally friendly additives leading to the formulation of Green paints. 3

4 Waterborne Rheology Modifiers Use Nonionic Synthetic Associative Thickeners (NiSAT) Used mostly in DIY and high-end paints for improved application properties flow & leveling, spatter resistance, etc. Alkali-Swellable Thickeners Anionic acrylic thickeners mostly used in High PVC interior paints Clay-based Thickeners Used in paint formulations to improve syneresis control, sag resistance and anti-settling properties Polyolefin wax based anti-settling additives 4

5 Elementis NiSAT Toolbox Two main chemistries Polyether Urea Polyurethane (PEUPU) Polyether Polyol (PEPO) Two main shear-effective NiSATs. Low/Mid Shear High Shear

6 RHEOLATE CVS Product Line RHEOLATE CVS 10 RHEOLATE CVS 11 RHEOLATE CVS 15 Comment 1 st Generation 1 st Generation 2 nd Generation Type % active solids Efficient KU builder Efficient midshear thickener Highly Efficient KU builder Viscosity, cps <3,000 <4,500 < 3,000 Compliance APEO free APEO free APEO free % VOC* <0.01 <0.01 < 0.01 Odor Very Low Odor Very Low Odor Very Low Odor

7 Next Generation NiSAT RHEOLATE CVS 15 RHEOLATE CVS 15 - Benefits Highly Efficient Next Generation NiSAT low shear effective (KU builder). Imparts improved viscosity retention on tinting. Functions across a broad range of waterborne systems. Zero VOC and APEO-free. Improved color float resistance and color stability. Improved application properties. 7

8 RHEOLATE CVS 15 PROPERTIES RHEOLATE CVS 15 Type High Efficiency NiSAT KU Builder % active solids 15 Viscosity, cps <3000 Compliance APEO free % VOC* <0.01 Odor Very low odor * - VOC determined by ASTM

9 NVM, lb/100 gals. RHEOLATE CVS PVC 34 % Vol. Solids Acrylic Semi Gloss M/Base KU Thickener Levels RHEOLATE 212 CHT 1 RHEOLATE HX 6010 CVS CLS CVS RHEOLATE CVS 15 exhibits improved thickening efficiency of up to approximately 50% versus other KU builders Elementis Specialties, Inc.

10 Stormer, KU RHEOLATE CVS PVC 34 % Vol. Solids Acrylic Semi Gloss M/Base Stormer Viscosity 95 RHEOLATE 212 CHT CHS 11 RHEOLATE HX 6010 CVS CLS CVS Target Stormer viscosity range of 105 KU to 115 KU 10

11 KU RHEOLATE CVS PVC 34 % Vol. Solids Acrylic Semi Gloss M/Base Viscosity Change on Tinting -25 RHEOLATE 212 CHT CHS 1 RHEOLATE HX 6010 CVS CLS CVS RHEOLATE CVS 15 exhibits improved viscosity retention on tinting in all three combinations after addition of 8 oz./gal. Phthalo Blue. 11

12 Mils RHEOLATE CVS PVC 34 % Vol. Solids Acrylic Semi Gloss M/Base Sag Resistance 0 RHEOLATE 212 CHT CHS 11 RHEOLATE HX 6010 CVS CLS CVS CVS 15 exhibits similar sag resistance overall as CLS 1 12

13 Leneta Rating RHEOLATE CVS PVC 34 % Vol. Solids Acrylic Semi Gloss M/Base Leneta Leveling RHEOLATE 212 CHT CHS 1 RHEOLATE HX 6010 CVS CLS CVS RHEOLATE CVS 15 exhibits similar Leneta Leveling versus CLS 1 13

14 60 RHEOLATE CVS PVC 34 % Vol. Solids Acrylic Semi Gloss M/Base Gloss Development 20 RHEOLATE 212 CHT CHS 11 RHEOLATE HX 6010 CVS CLS CVS RHEOLATE CVS 15 exhibits improved gloss development versus CLS 1 14

15 E RHEOLATE CVS PVC 34 % Vol. Solids Acrylic Semi Gloss M/Base Color Acceptance (Rub up) 0.00 RHEOLATE 212 CHT CHS 1 RHEOLATE HX 6010 CVS CLS CVS

16 RHEOLATE CVS PVC 34 % Vol. Solids Acrylic Semi Gloss M/Base Conclusions/Observations Improved thickening efficiency versus competitive KU builders. Improved viscosity retention on tinting versus competitive KU builders while maintaining application properties i.e. sag resistance and Leveling. Maintains good color stability versus competitive thickeners. RHEOLATE CVS 15 has been successfully used to replace HEC in Deep/Clear Base formulations with equal viscosity loss on tinting while improving application properties. 16

17 Elementis Waterborne NiSAT Toolbox Next Generation High Shear RHEOLATE % Active Latex System Benefits HX Acry., SA, PVA, VAE, Va- Veova HX Acrylic, SA HX Acry., SA, PVA, VAE, Va-Veova Highly efficient, Zero VOC. Low shear contribution, All latex systems. Improved application properties. Excellent color stability. Efficient, Zero VOC, Newtonian. Hydrophobic resins Exceptional application properties. Improved color float resistance. Excellent color stability. High Efficiency (ICI) builder - both hydrophobic and hydrophilic resins. Superior block resistance. Improved application properties. Excellent color stability.

18 RHEOLATE HX 6000-Series RHEOLATE HX 6008 RHEOLATE HX 6010 RHEOLATE HX 6050 Type Efficient ICI builder w/ku Contribution Newtonian ICI Builder w/no KU Highly Efficient ICI Builder % Active solids Viscosity, cps <3,000 <4,500 < 3,000 Compliance APEO free APEO free APEO free % VOC* <0.01 <0.01 < 0.01 Odor Very Low Odor Very Low Odor Very Low Odor 18

19 RHEOLATE HX 6050 Benefits Next generation High Efficiency, high shear effective (ICI builder) NiSAT thickener. Works in Acrylic, Styrene Acrylic, PVA, VAE-based systems. Zero VOC and APEO-free. Improved thickening efficiency versus traditional NiSATs. Improved color stability. Improved application properties.

20 RHEOLATE HX 6050 Type RHEOLATE HX 6050 High Efficiency NiSAT ICI builder for hydrophilic and hydrophobic binders % active solids 25 Viscosity, cps <3000 Compliance APEO free % VOC* <0.01 Odor Very low odor * - VOC determined by ASTM

21 Thickener, NVM, lb/100gal RHEOLATE HX PVC 36% NVV VAE Satin White/White Base Thickener Use Levels 0.0 COM CHS 1 RHEOLATE HX 6050 COM CHS 2 COM CHS 3 L/S NVM, lbs/100 gal H/S NVM, lbs/100 gal RHEOLATE HX 6050 is 40% more efficient than competitive ICI thickeners. This means that up to 30% less total thickener is required. 21

22 Stormer Viscosity, KU RHEOLATE HX PVC 36% NVV VAE Satin White/White Base Viscosity Data COM CHS 1 RHEOLATE 1 COM CHS 2 COM CHS 3 HX 6050 KU, initial KU, O/N

23 ICI, P RHEOLATE HX PVC 36% NVV VAE Satin White/White Base 1.6 ICI Viscosity RHEOLATE NHS-310 CHS 1 RM-2020 NPR L-100 HX 6050 CHS 2 CHS 3 ICI, P Initial ICI, P Equilibrated RHEOLATE HX 6050 provides improved high shear (ICI) viscosity at improved thickening efficiency versus conventional NiSAT. 23

24 Stomer Viscosity Change, KU RHEOLATE HX PVC 36% NVV VAE Satin White/White Base Viscosity Change F RHEOLATE COM CHS 1 COM CHS 2 COM CHS 3 HX 6050 KU RHEOLATE HX 6050 exhibits improved paint stability on heat-age stability versus commercially available high shear thickeners 24

25 Sag Resistance, mils RHEOLATE HX PVC 36% NVV VAE Satin White/White Base Sag Resistance COM CHS 1 RHEOLATE COM CHS 2 COM CHS 3 HX 6050 Sag Resistance, mils

26 Leneta Leveling RHEOLATE HX PVC 36% NVV VAE Satin White/White Base 10 Leneta Leveling (Untinted) RHEOLATE COM CHS 11 HX 6050 COM CHS 2 COM CHS 3 Leveling

27 Block Rsistance Rating RHEOLATE HX PVC 36% NVV VAE Satin White/White Base Block Resistance (Untinted) COM CHS RHEOLATE 1 COM CHS 2 COM CHS 3 HX Day RT Day 120F Days RT Days 120F RHEOLATE HX 6050 exhibits improved elevated block resistance versus commercially available high shear thickeners 27

28 Rub up, E RHEOLATE HX PVC 36% NVV VAE Satin White/White Base Color Acceptance - Rub up CHS RHEOLATE COM 11 COM CHS 2 COM CHS 3 HX 6050 E, B colorant E, F colorant E, E colorant RHEOLATE HX 6050 exhibits overall improved color acceptance versus the commercial thickeners. 28

29 RHEOLATE HX PVC 36% NVV VAE Satin White/White Base Conclusions/Observations Improved thickening efficiency versus competitive ICI builders in VAE-based system. Improved film properties i.e. block resistance versus competitive thickeners Improved color float resistance and color stability. 29

30 DAPRO Defoamer Overview

31 New DAPRO Defoamers

32 Elementis: The Leader in Defoamers Elementis Specialties develops and manufactures: Hydrophobic Silicas Defoamers & Antifoams Custom Formulations Our major markets for defoamers include: Paints Inks Adhesives Paper and processing Oil processing Food processing Concrete / Construction Metalworking fluids

33 Guidelines for Defoamer Selection Basic Principles Important to use a combination of grind and letdown defoamers that work synergistically. Elementis has found that when the optimum grind and letdown defoamers are formulated together, less total defoamer will be required Grind defoamers require shear to disperse into the system. The lower the dispersibility rating, the more shear is required and the more effective the defoamer Typically, grind defoamers are very hydrophobic and not very dispersible Letdown defoamers do not require shear to disperse into the system The higher the dispersibility rating, the easier the defoamer will get into the system Typically, letdown defoamers are less hydrophobic and more dispersible

34 Recommending a Defoamer for a Customer s Paint Customer s Media Customer Defoamer Specifics Foam control is a complex problem No single product is adequate for all applications DAPRO defoamers are based on a variety of active materials to provide air release and bubble-breaking for most applications

35 DAPRO DF 451 Target Market: Zero to Low VOC Deco/WB Coatings Target Applications: Flat to Semi Gloss Features 100% Active Product Easily incorporated into the media A low VOC defoamer Performance Benefits Excellent defoaming with superior surface compatibility

36 DAPRO DF 451 Benefits Acrylic semi-gloss pastel base Performance Benefits Brush Tap [sec.] Minimizes application foam 40 Excellent appearance: No defects 20 No influence on gloss 0 DAPRO DF 451 Competitor Appearance Rating Orange Peel 5 Fish Eyes 5 Craters 5 Haze 5 5 = Best, 0 = Worst

37 DAPRO DF 645 Target Market: No to Low VOC Deco, WB Industrial, Inks Target Applications: Semi-gloss to high gloss Deco and industrial coatings, wood coatings, and inks Features Easy to incorporate Very stable doesn t separate A low VOC defoamer Performance Benefits Excellent process defoaming Good persistence Excellent gloss retention

38 DAPRO DF 645 Highlights High Gloss Water Reducible Alkyd Performance Benefits Minimizes application foam Can be used against process foam Excellent appearance: No defects Less gloss reduction than market standard Bubble Break [sec.] DAPRO DF 645 Competitor 20º Gloss Brush Tap [sec.] Blank DAPRO DF 645 Competitor 0 DAPRO DF 645 Competitor

39 DAPRO DF 646 Target Market: No to Low VOC WB Industrial & Inks Target Applications: WB industrial coatings, wood, inks Features Easy to incorporate Very stable doesn t separate A low VOC defoamer Performance Benefits Effective against microfoam Minimal surface defects and impact on gloss Good compatibility

40 DAPRO DF 646 Highlights Acrylic high-gloss paint Performance Benefits Bubble Break [sec.] Eliminated microfoam Excellent appearance: No defects No influence on gloss DAPRO DF 646 Competitor Appearance Rating Orange Peel 5 Fish Eyes 5 Craters 5 Haze 5 5 = Best, 0 = Worst

41 DAPRO DF 649 Target Market: WB Deco & Industrial Coatings. Inks Target Applications: High gloss Deco, Industrial WB coatings, Wood coatings Features 100% Active defoamer Easy to incorporate Very stable doesn t separate A low VOC defoamer Performance Benefits Effective towards microfoam Superior defoaming with minimal surface defects Suitable for use in grind or letdown

42 DAPRO DF 649 Highlights High gloss pastel and neutral paint; tinted Performance Benefits Excellent appearance: No defects Appearance Rating Orange Peel 5 Fish Eyes 5 Craters 5 Haze 5 5 = Best, 0 = Worst

43 DAPRO DF 690 Target Market: WB Deco & Industrial Coatings. Inks Target Applications: High gloss Deco/Industrial WB coatings. Inks Features 100% Active Defoamer. Easy to incorporate Very stable doesn t separate A low VOC defoamer Performance Benefits Effective towards microfoam Minimal surface defects Excellent gloss retention

44 DAPRO DF 690 Highlights High gloss water reducible alkyd Performance benefits Much better gloss retention Minimizes process foam Excellent appearance: No defects WPG [lb/gal] 20º Gloss 5 DAPRO DF 690 Competitor Blank DAPRO DF 690 Competitor Appearance Rating Orange Peel 5 Fish Eyes 5 Craters 5 Haze 5 5 = Best, 0 = Worst

45 THANK YOU Copyright 2014, Elementis Specialties, Inc. All rights reserved. Copying and/or downloading of this document or information therein for republication is not allowed unless prior written agreement is obtained from Elementis Specialties, Inc. The information in this publication is, to the best of our knowledge, true and accurate, but since the conditions of use are beyond our control, no warranty is given or to be implied in respect of such information. In every case, caution must be exercised to avoid violation or infringement of statutory obligations and any rights belonging to a third party. We are, at all time, willing to study customers specific outlets involving our products in order to enable their most effective use. BENTONE, BENTONE SD, DAPRO, M-P-A, NUOSPERSE, RHEOLATE CVS, RHEOLATE, THIXATROL, THIXCIN and TINT AYD are Trade Marks of Elementis Specialties Inc.