Critical Mass. Ian Hoffbeck IEEE USA

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1 Critical Mass Ian Hoffbeck IEEE USA

2 Introduction Japan 7% Estimated 2009 Global PV Market U.S. 10% U.S. 8% Estimated 2009 Production Capacity Rest of World 13% Europe 31% Rest of World 17% Europe 66% Rest of Asia 9% Japan 12% China 27%

3 Economic Growth On-Shore Manufacturing Create Jobs Ingot Growth 25 50/MW Wafer Slicing 100/MW Module Lamination System Installation /MW 250/MW

4 Improve Electrical Grid Reliability Grid Security Offset Infrastructure Upgrades

5 Improve Electrical Grid Generation Transmission Distribution

6 Improve Electrical Grid Generation Transmission Distribution

7 Improve Electrical Grid Generation Transmission Distribution

8 Improve Electrical Grid Generation Transmission Distribution

9 Improve Electrical Grid Generation Transmission Distribution

10 Improve Electrical Grid Generation Transmission Distribution

11 Improve Electrical Grid Generation Transmission Distribution

12 Improve Electrical Grid One Hour Electricity Loss Sector Cost Cellular Communications $41, Telephone Ticket Sales $72, Airline Reservation System $90, Semiconductor Manufacturer $2,000, Credit Card Operation $2,580, Brokerage Operation $6,480,000.00

13 Improve Electrical Grid Generation Transmission Distribution

14 Improve Electrical Grid Generation Transmission Distribution

15 Improve Electrical Grid Generation Transmission Distribution

16 Technological Growth Maintain Technical Leadership Mass Energy Storage Smart Grid

17

18 Cost Efficiency % 28 Efficiency Masushita RCA Monosolar Boeing Boeing 1980 Kodak University of Maine RCA RCA RCA RCA Westinghouse RCA ARCO Kodak Boeing RCA Solarex Spire 1985 Solarex Stanford ARCO AstroPower AMETEK Boeing UNSW Georgia Tech University So. Florida Photon Energy 1990 Boeing UNSW Sharp UNSW Euro-CIS 1995 UNSW Georgia Tech NREL United Solar UNSW NREL Cu(In,Ga)Se 2 14x concentration UNSW NREL NREL AstroPower United Solar 2000 NREL NREL NREL

19 Cost Efficiency $1.80 $1.60 $1.40 $1.20 $1.00 $0.80 $0.60 $0.40 $0.20 $0.00 FSLR Module Cost Per Watt Manufacturing Costs FY05 FY06 FY07 FY08 Q109

20 Cost Efficiency Manufacturing Costs Cost of Electricity $0.100/kWh $0.075/kWh $0.050/kWh

21 Risk Manufacturers Manufacturing Capital VC and Banks ROI Strong Demand

22 Risk Technology Creation Manufacturers Entrepreneurs Market-Focused Business & Product Development Early Commercialization CASH FLOW SALES Cash Flow Valley of Death DOE/NREL and States PUBLIC SECTOR Entrepreneurial and Seed/Angel Investors Venture Capitalists Stock Owners PRIVATE SECTOR

23

24 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

25 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

26 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

27 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

28 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

29 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

30 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

31 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

32 Subsidy Production Based Temporary Federally Funded Metered Feed In Tariff Regional Long Term Competitive Front Loaded

33 Electricity Pricing

34 R&D Consortia Industry Consortia Academia Government

35 Recap Benefits Economic Growth Electrical Reliability Technological Growth Barriers Cost Risk Actions Subsidy Electricity Pricing R&D Consortia

36

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