J MAYS, GROUP VICE PRESIDENT DESIGN

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1 J MAYS, GROUP VICE PRESIDENT DESIGN

2

3 BEST CONCEPT FORD INTERCEPTOR

4 BEST IN SHOW JAGUAR C-XF CONCEPT

5 FORD MOTOR COMPANY S GLOBAL DESIGN TEAM Team photo

6 MARTIN SMITH EXECUTIVE DESIGN DIRECTOR, FORD OF EUROPE AND AP & A

7 PETER HORBURY EXECUTIVE DIRECTOR, DESIGN, THE AMERICAS

8 PATRICK SCHIAVONE DIRECTOR, NORTH AMERICA TRUCK, SUV & CROSSOVER DESIGN

9 MORAY CALLUM DIRECTOR, NORTH AMERICA CARS AND CROSSOVER DESIGN

10 FREEMAN THOMAS DIRECTOR, NORTH AMERICA STRATEGIC DESIGN

11 LAURENS VAN DEN ACKER DIRECTOR, MAZDA DESIGN

12 GERRY McGOVERN DIRECTOR, LAND ROVER DESIGN

13 STEVE MATTIN DIRECTOR, VOLVO DESIGN

14 MAREK REICHMAN DIRECTOR, ASTON MARTIN DESIGN

15 IAN CALLUM DIRECTOR, JAGUAR DESIGN

16 MERCEDES SL

17 FORD F-250 SUPER CHIEF CONCEPT

18 FORD IOSIS X CONCEPT

19 JAGUAR

20 AUDI TT

21 RANGE STORMER CONCEPT

22 ASTON MARTIN DB-9

23 FORTY-NINE FORD CONCEPT

24 VOLVO C-30

25 MAZDA KABURA

26 VW BEETLE

27 RANGE ROVER

28 JAGUAR F-TYPE

29 CHRYSLER 300C

30 FORD MUSTANG

31 LAND ROVER LR3

32 LINCOLN MKR CONCEPT

33 FORD S-MAX

34 AUDI AVUS CONCEPT

35 MAZDA RYUGA CONCEPT

36 FORD 427 CONCEPT

37 MAZDA MX-5

38 VOLVO XC-60 TEASER

39 FORD MONDEO

40 SHELBY GR-1 CONCEPT

41 FORD GT

42

43 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing

44 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing

45 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing

46 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing

47 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing

48 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing

49 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Differentiated from the Competition True to the brand Meaningful to the Customer

50 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Differentiated from the Competition True to the brand Meaningful to the Customer

51 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Differentiated from the Competition True to the brand Meaningful to the Customer

52 The Customer

53 CUSTOMER

54 CUSTOMER

55 CUSTOMER

56 The Brand

57 BRAND A Promise Kept

58 The Story

59 MUSTANG Frontal GT500 with Red white stripe w/ red background media.ford

60 CAMARO

61 POPULIST

62 ELITIST

63 PATRIOTIC

64 SEXY

65 Proper Proportion

66 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN

67 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Front-wheel drive

68 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Rear-wheel drive

69 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Largest wheel and tire size

70 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Reduced overhangs

71 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Reduced bumper offsets

72 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Longer wheelbase, relative to body size

73 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Aggressive stance, expressed through wheel-to-body relationship

74 VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Broader flexibility in belt-line heights

75 That Thing

76 THAT THING

77 THAT THING

78 THAT THING

79 THAT THING

80 Doing it Right

81

82

83 LAND ROVER CAN TAKE YOU TO A PLACE NO OTHER BRAND CAN TAKE YOU

84 PHYSICAL ELEVATION

85 PHYSICAL ELEVATION

86 ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY

87 ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY HISTORY

88 ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY HISTORY BRITISH ASSOCIATIONS

89 ELEVATION OF THE SPIRIT ADVENTURE

90 ELEVATION OF THE SPIRIT ADVENTURE EXPERIENCE

91 ELEVATION OF THE SPIRIT ADVENTURE EXPERIENCE ENLIGHTENMENT

92 ELEVATION PHYSICAL ELEVATION

93 ELEVATION PHYSICAL ELEVATION ELEVATION OF STATUS

94 ELEVATION PHYSICAL ELEVATION ELEVATION OF STATUS ELEVATION OF THE SPIRIT

95

96

97

98 b e a u t i f u l f a s t c a r s

99 i r r a t i o n a l d e s i r e b e a u t i f u l f a s t

100 s e d u c t i v e

101 s e n s u a l

102 s e x y

103 JAGUAR XK

104 JAGUAR XKR COUPE

105 JAGUAR CONCEPT-XF

106 JAGUAR CONCEPT-XF

107

108 RED, WHITE & BOLD

109 FORD GT

110 FORD MUSTANG

111 FORD F-SERIES SUPER DUTY

112 FORD FAIRLANE CONCEPT

113 FORD INTERCEPTOR CONCEPT

114 FORD INTERCEPTOR CONCEPT

115 FORD INTERCEPTOR CONCEPT

116 FORD INTERCEPTOR CONCEPT

117 FORD INTERCEPTOR CONCEPT

118 FORD INTERCEPTOR CONCEPT

119 FORD INTERCEPTOR CONCEPT

120 FIVE MUST-HAVES FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform That Thing

121

NEWS FORD MOTOR COMPANY S DECEMBER U.S. SALES CLIMB 8.2 PERCENT

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