BrandWatch 2014Q4 Topline Report
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1 BrandWatch Topline Report
2 Non-Luxury Vehicles 2
3 Non-Luxury Segment Consideration Segment Last Year s Top Model (2013 Q4) This Year s Top Model (2014 Q4) SUV Jeep Grand Cherokee Honda CR-V Sedan Honda Accord Toyota Camry Pickup Ford F150 Ford F150 Coupe Ford Mustang Ford Mustang Minivan Honda Odyssey Honda Odyssey 3 Source: BrandWatch; All Non-Luxury Makes; n=2043, n=2396
4 Non-Luxury Brand Consideration 34% 32% 31% 31% 30% 26% 25% 24% 15% Lowlights: Ford continues to decline in consideration year over year The GM recalls continue to hit Chevrolet hard with a 6% decrease in consideration Nissan still maintains its 5 th place in consideration, but decreased in year over year consideration After record gains in Q3, Subaru shows a slight year over year decrease this quarter Hyundai drops in consideration, from 7 th to 8 th place this quarter 13% 12% 12% 12% 11% 11% 11% 11% 10% 9% 9% 10% 8% 7% 8% 7% 7% 5% 5% 4% 3% 2% 1% 1% 1% 1% 1% 1% 1% 0% 0% 4 Source: BrandWatch; All Non-Luxury Makes; n=2043, n=2396 statistically significant at 95%
5 Top 10 Considered Non-Luxury Vehicles Top 10 Non Luxury Models This Year Last Year Honda CR-V 1 4 Ford F Chevrolet Silverado Honda CR-V was the top considered model two quarters in a row Chevrolet Silverado 1500 had a major lift in consideration from 6 th to 3 rd place Jeep Grand Cherokee dropped out of the top 10 list, after being #2 last year Toyota Camry 4 5 Honda Accord Sedan 5 3 Toyota RAV Ford Escape 7 9 Ford Explorer 8 8 Subaru Outback 9 13 GMC Sierra Source: BrandWatch; All Non-Luxury Makes; n=2043, n=2396 Note: Arrows signify an increase or decrease in rank from to
6 Factor Importance Non-Luxury Brands 6 Source: BrandWatch; All Non-Luxury Makes; n=2043, n=2396 Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car
7 Top Ranked Non-Luxury Brand For Each Factor of Importance Factor Top Ranked (2014 Q4) Top Ranked (2013 Q4) Durability/Reliability Honda Honda Safety Subaru Subaru Driving Comfort GMC GMC Affordability Scion FIAT Driving Performance GMC Subaru Fuel Efficiency Scion FIAT Reputation Subaru Honda Interior Layout Chrysler Honda *Technology GMC N/A Exterior Styling GMC MINI Ruggedness Ram Jeep Prestige/Sophistication GMC FIAT *Technology was new factor that was introduced in Source: BrandWatch; All Non-Luxury Makes; n=2043, n=2396
8 Luxury Vehicles 8
9 Luxury Segment Consideration Segment Last Year s Top Model (2013 Q4) This Year s Top Model (2014 Q4) Sedan BMW 3 Series Cadillac CTS (4dr) SUV Lexus RX Lexus RX Coupe Cadillac CTS Coupe Cadillac CTS Coupe 9 Source: BrandWatch; All Luxury Makes; n=737, n=894
10 Luxury Brand Consideration Highlights: Lexus was first in consideration for the first time in BrandWatch s history, making a 4% significant increase from Q3 to Q4 of Lowlights: BMW s consideration significantly decreased by 4% from Q3 to Q4, dropping the brand from 1 st to 2 nd place for the first time ever in BrandWatch s history Buick s consideration also took a hit this quarter, dropping from from 2 nd in Q3 to 6 th place in Q4 10 Source: BrandWatch; All Luxury Makes; n=737, n=894
11 Top 10 Considered Luxury Vehicles Top 10 Luxury Models This Year Last Year 2013Q3 Lexus RX 1 2 BMW 3 Series 2 8 Buick LaCrosse 3 9 Lexus RX was 1 st in year over year consideration BMW 3 Series made huge gains, going from 8 th to 2 nd in consideration Cadillac CTS Sedan dropped to 6 th place in consideration after being 1 st last year Acura MDX 4 5 Buick Enclave 5 3 Cadillac CTS (4dr) 6 1 Lexus ES 7 7 BMW 5 Series 8 6 MBZ C-Class Sedan 9 13 Cadillac SRX Source: BrandWatch; All Luxury Makes; n=737, n=894 Note: Arrows signify an increase or decrease in rank from to
12 Factor Importance Luxury Brands 12 Source: BrandWatch; All Luxury Makes; n=737, n=894 Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car
13 Top Ranked Luxury Brand For Each Factor of Importance Factor Top Ranked (2014 Q4) Top Ranked (2013 Q4) Durability/Reliability Lexus Lexus Safety Volvo Volvo Driving Comfort Mercedes-Benz Mercedes-Benz Driving Performance Porsche Porsche Reputation Mercedes-Benz Mercedes-Benz Interior Layout Lincoln Jaguar Affordability Buick Buick Exterior Styling Jaguar Jaguar *Technology Mercedes-Benz N/A Fuel Efficiency Acura Lexus Ruggedness Land Rover Land Rover Prestige/Sophistication Porsche Jaguar *Technology was new factor that was introduced in Source: BrandWatch; All Luxury Makes; n=737, n=894 Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car
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comscore Automotive Targets
You can analyze automotive target viewing several different ways: SEGMENT:, Luxury Traditional Full Size, etc. MAKE: Chevrolet, Dodge, etc. MAKE / MODEL: Ford Mustang, Honda Accord, etc. INTENT TO BUY/PURCHASE:
115 WINNERS OF 2012 TOP SAFETY PICK STRONGER ROOFS LEAD TO ANOTHER RECORD YEAR FOR AWARD
NEWS RELEASE December 15, 2011 Contact: Adrian Lund 703/247-1500 (office) or 703/898-6618 (cell) Russ Rader 703/247-1500 (office) or 202/257-3591 (cell) VNR: Thurs. 12/15/2011 10:30-11 am EST (C) GALAXY
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9595 LYNN BUFF COURT LAUREL, MD 20723
STOCK # YEAR MAKE MODEL MILEAGE A-3164 1985 Bayliner 15' boat n/a A-3283 2005 Infiniti G-35x 260,920 C-4886 2005 Scion XB 83,736 C-5230 2004 Mazda 6 146,318 C-5242 2005 Hyundai Elantra 190,166 C-5392 2002
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UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION
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(Page 1 of 2) 1 Source: J.D. Power and Associates 2009 Avoider Study SM
Reports: Despite Overall Industry Improvement in Long-Term Dependability, Some Vehicle Brands Don t Receive the Credit They re Due Japanese Models Capture Nine Segment Awards, While Domestic Models Garner
2015 Auto Accessories Sales Annual Trend Report
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Important Usage Information
Updated: February 4, 2015 Important Usage Information The following pages have hundreds of price points with analysis of vehicle competitiveness. This information is presented in a way that is unique and
Thomas Hirchak Company Market Report for 7/1/2016-8/3/2016. Page: 1 15:19:20
Page: 1 Acura 2005 TL 163865 Red & White 2300.00 Acura 2002 TL 227270 Red 1000.00 Acura 1998 Integra 176902 Red & White 125.00 Audi 2006 A4 199012 Red 1100.00 Audi 2005 A4 TMU Red 900.00 Audi 2004 A4 186526
Maryland Auto Outlook
Covering Second Quarter 2015 Volume 20, Number 3 Sponsored by: Maryland Automobile Dealers Association TM FORECAST State Market Predicted to Increase 3.9% from 2014 to 2015 Positive factors slightly out-weigh
Maryland Auto Outlook
Covering First Quarter 2017 Volume 22, Number 2 Sponsored by: Maryland Automobile Dealers Association TM FORECAST Market Has Small Increase in 1Q 17 vs. Strong 1Q 16 New vehicle registrations predicted
Cargo Area Behind Front Seats with 2nd and/or 3rd Row Seats folded flat
Vehicle Sizing Chart 2018 MAKE Acura MDX Small Large RDX Small Medium Audi Allroad Small Large A3 Sportback Small Medium Q3 Small Medium Q5 Small Large Q7 Small Large BMW 328D Small Medium i 3 NA Medium