Advances in Steel Wheel Styling

Transcription

1 The Reinvention of The Steel Wheel

2 The Reinvention of The Steel Wheel McKechnie Vehicle Components Scott Murray Mark Jeannette

3 Advances in Integrated Trim Technology

4 Steel Wheel Center Caps Trim Rings Full Wheelcovers Center Caps Trim Rings Full Wheelcovers

5 Steel Wheel Center Caps Trim Rings Full Wheelcovers Semi-Styled Steel Wheel Semi-Styled Steel Wheel

6 Steel Wheel Center Caps Trim Rings Full Wheelcovers Semi-Styled Steel Wheel PermaStyle Cast Urethane PermaStyle Cast Urethane

7 Steel Wheel Center Caps Trim Rings Full Wheelcovers Semi-Styled Steel Wheel PermaStyle Cast Urethane FullFace Steel Wheels FullFace Steel Wheels

8 Steel Wheel Center Caps Trim Rings Full Wheelcovers Semi-Styled Steel Wheel PermaStyle Cast Urethane DuraClad FullFace Steel Wheels Integrated Trim Systems DuraClad - PlastiClad Urethane Filled Clad

9 Urethane Filled Clad Steel Wheel Center Caps Trim Rings Full Wheelcovers Semi-Styled Steel Wheel PermaStyle Cast Urethane FullFace Steel Wheels Integrated Trim Systems DuraClad - PlastiClad Urethane Filled Clad

10 26 million PermaStyle 12 million DuraClad Over 38 Million PermaStyle DuraClad Urethane Filled Clad

11 What is Integrated Trim? Integrated trim is applied to wheels to improve styling of the vehicle while maintaining the integrity and appearance of a single unit. It maybe created by either molded urethane or bonded clads.

12 Why Use It? Cost Effective Maintains Revenue Increases Profits Improves Durability Customers Like It

13 A Success Story Customer Acceptance Cost Effective Increase Profitability Styling

14 Burke Market Survey Sponsored by the Wheels Task Force of the AISI Conducted in Burke conducted the study among 300 consumers visiting retail shopping malls in 17 cities across the United States. All respondents were in the market for a new vehicle or planned to obtain one within the next 18 months.

15 Burke Survey - Customer Acceptance Greater Strength 84% 8% 8% Greater Safety 70% 17% 13% More Attractive Design 41% 32% 27% More Attractive Finish 54% 15% 31% Better Corrosion Resistance 48% 11% 41% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Steel No Difference Aluminum

16 Cost Effective Use optimally designed steel wheels

17 Cost Effective Use optimally designed steel wheels Multiplicity of designs from one wheel

18 Cost Effective Use optimally designed steel wheels Multiplicity of designs from one wheel Process is cost efficient vs. cast aluminum or chrome plating

19 Increase Profitability Burke Survey Concluded Replacing aluminum wheels with styled steel wheels in upgrade packages will maintain option package demand and revenue Cost savings go straight to bottom line

20 Burke Survey - Increase Profitability 100% 90% ALUMINUM Projected Penetration ALUMINUM Projected Revenue STEEL Projected Penetration STEEL Projected Revenue $100,000 $90,000 80% 70% 60% 50% 40% 30% 20% 10% $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 Projected Package Revenue Per 300 Study Households 0% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% 17% 18% 19% 20% Price of Upgrade Package (expressed as percent above MSRP of vehicle) $0

21 Styling Changes with the times Historical Vents New - Hidden Vents (Invisible)

22 Styling Changes with the times No structural constraints

23 Styling Changes with the times No structural constraints Cost efficient to change

24 Steel Wheel Improvements Create Opportunity High Strength, Lower Weight Large Vent Windows Increasing Wheel Diameters Increased Design Flexibility Reusable Base Wheel

25 Chrome Wheel Systems Steel Wheel Production Programs Patent Number 5,368,370 - Patent Number 5,829,843 - Patent Number 5,921,634 - Patent Number 6,279,230B1 Ford F-150 SOP : 12/94 Shipped : 800K GM M-Van SOP : 1/95 Shipped : 654K Ford F Spoke SOP : 4/96 Shipped : 350K Ford Explorer 3 Spoke SOP : 1/96 Shipped : 731K 1st Generation Ford Ranger 5 Spoke SOP : 1/98 Shipped : 320K 1st Generation Ford 10 Spoke RangerGMT lug SOP : 6/98 SOP : 6/98 Shipped : 1.513M Shipped : 1,500M 2nd Generation Wrap Around Flange GMT lug SOP : 6/98 Shipped: 850K Wrap Around Flange Not For Sale Not For Sale Chrysler B-Van Ford Ranger 2000 SOP : 7/99 SOP : 11/99 Shipped : 160K Shipped : 1,020K Wrap Around Flange 3rd Generation Wrap Around Flange Ford F250/350HD SOP : 6/00 Shipped 524K Wrap Around Flange Toyota Tacoma SOP : 6/00 Shipped : 30K Wrap Around Flange DCX DR-1500 SOP : 6/01 Est. Anl. Vol.: 620K Wrap Around Flange DCX DR-2500 SOP : 6/02 Est. Anl. Vol.: 300K Wrap Around Flange Ford P SOP : 8/05 Est. An.Volume : 224K DuraClad Ford P SOP : 8/05 Est. An. Volume: 60K DuraClad

26 Net Surface Match Mirror Image of wheel surface McKechnie Vehicle Components DuraClad Stainless Steel Cladding

27 Optimally Designed Steel Wheels PermaStyle 16 X 7 Model: Puegeot 306 Made in conjunction with Arcelor Auto Disc 3.2 mm Usiform 600 Rim: 1.8 mm Usidur 240

28 Lightweight Urethane on Optimum Structural Wheel PermaStyle 16 X 7.5 Model: Expedition Wheel made by Hayes- Lemmerz International, Inc. Disc: 5.0mm SAE 060YLF Rim: 2.7mm 1008 LC

29 Lightweight Urethane Cladding on Optimum Structural Wheel PlastiClad Model: Stratus High Vent Wheel by Hayes-Lemmerz International, Inc. Disc: 5.0mm SAE 0604LF Rim: 2.7mm 1008 LC

30 Deep Draw Capability Ford Ranger DuraClad Larger Wheels MVC Prototype 17 DuraClad Create Deeper Draw Capabilities 17.0 mm Section Through Wheel Rib Ford Ranger DuraClad MVC Prototype 17 DuraClad

31 Styling Flexibility

32 Technology Benefits High Strength, Lower Weight Large Vent Windows Increasing Wheel Diameters Increased Design Flexibility Reusable Base Wheel / Lower Investment

33 The Reinvention of The Steel Wheel