ONE STOP MOBILITY IN VIENNA
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1 ONE STOP MOBILITY IN VIENNA Impacts Conference 9 th june 2017 Angelika Winkler City of Vienna Urban Planning Department
2 Number of inhabitants city of Vienna Prognosis according to STEP for 2025: 1.9 million inhabitants source: MA
3 Mobility Trends 2016 Public Transport Number of passangers with annual ticket in thousand / Year 365 / Year
4 Mobility Trends 2016 Change in Traffic Load on City Roads
5 Modal Split of Viennese Citizens 2016 Until 2025 public transport, walking and cycling should be increased to 80%.
6 EASY ACCESS TO EACH FORM OF MOBILITY c Mobilitätsportal NRW
7 Sharing, not owning Bike sharing: Citybike registered users bikes 116 stations Car Sharing: ZIPCar, Car2go, drivenow, carsharing 24/7.at CS cars registered users one CS car replaces 4 to 8 private cars
8 From Private Parking Facilities to
9 to Additional Mobility Services
10 Flexible offer of mobility From parking space To care for mobility Quelle: raum&kommunikation, spirit design
11 MOBILITY POINTS
12 Mobility Points Combination of added mobility services, e.g.: Bike sharing Car sharing E Scooters Cargobikes City logistics/parcel pickup IT Infrastructure Bicycle maintenance Electricity charging Requirements: Easy access (e.g. ground floor shops, combination with collective garages, ) Attractive surroundings (feeling of security) Combination with public transport of special importance
13 Diffferent Roles of Mobility Points Multimodal Hub Neighbourhood Private
14 Expectations to Mobility Points full mobility without owning, foster ecomobility, reduce parking space demand, reduce costs for sharing mobility by clustering, customer oriented and flexible, visibility cluster and foster existing mobility services E charging infrastructure
15 MOBILITY AS A SERVICE
16
17 Wien Mobil from research to practice virtual integration and seamless service MULTIMODAL: Routing On trip information Ticketing Payment
18 Digital plattforms as public infrastructure do not leave it google
19 The approach digital mobility infrastructure We unite publicly available transport offers (and potentially corporate fleets) into tailor made services We offer a central digital access to the whole world of urban mobility We thereby enable new ways to the variety of mobility as a basis for genuine new business models 19
20 Experiences from the projct SMILE Overall: sustainable transport modes gain! 20
21 Example: Mobile app of Wiener Linien 21
22 LESSONS LEARNED
23 Organizing Mobility integrate mobility early in decission processes Urban development contracts flexible offer adjustment Joint funding through mobility funds Coordination between different stakeholders Physical and digital interface
24 Experiences and Current Status coordination guideline Mobility Point Local Urban Mobility Strategies Mobility Points Mobility fund Seite 24
25 Applictation areas Public transport / mobility companies: Corporate mobility management Solutions for urban development areas Other individual use cases
26 Value for stakeholders For participating mobility partners Increased visability and new sale possibilities gggg For B2B customers Access to a large number of mobility partners High variety of services High quality of service through state of the art usability For consumers Maximum of mobility options and satisfaction For cities and the environment Changed, environmentally friendly and sustainable mobility behaviour 26
27 Public digital shared service infrastructure supporting new business models private added value Business Model / Commercial Services / End Consumer Services Shared cost for common services effective business public investment public shared service infrastructure (webshop, ticketing, customer relationship, acccounting, secure data ) technical infrastructure (broadband, energy, storage, )
28 THANKS FOR SHARING! Angelika Winkler Vienna City Administration Department of Urban Development and Planning Section Mobility Strategies Seite 28 Shared Mobility
PUBLIC TRANSPORTATION AS THE
PUBLIC TRANSPORTATION AS THE BACKBONE OF MAAS Caroline Cerfontaine, Combined Mobility Manager, A WORLDWIDE ASSOCIATION 16 offices + 2 centres for transport excellence : A DIVERSE GLOBAL MEMBERSHIP 1500
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