Sustainable Mobility Project 2.0 Project Overview. Sustainable Mobility Project 2.0 Mobilitätsbeirat Hamburg 01. July 2015

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1 Sustainable Mobility Project 2.0 Project Overview Sustainable Mobility Project 2.0 Mobilitätsbeirat Hamburg 01. July 2015

2 Agenda Goals of the meeting Who We Are World Business Council for Sustainable Development (WBCSD) and Sustainable Mobility Project (SMP2.0) Our interaction with the City of Hamburg Approach, solutions and support of city goals Initial recommendations for Hamburg 2

3 Goals of the Meeting 3

4 Today s Discussion Fuel political debate on sustainable mobility in Hamburg Give an external input to the Transport Development Plan (VEP) Feedback on SMP2.0 initial recommendations 4

5 Who We Are 5

6 Who We Are A CEO-led organization of forward thinking companies creating a sustainable future for business, society and the environment Generating constructive solutions and shared action 200 member companies, 16 million combined employees world wide Sector projects are a unique feature of WBCSD s work 6

7 WBCSD Mobility Projects Vision Sustainable Mobility 1.0 Vision of sustainable mobility and ways to achieve it Mobility for Development Sustainable mobility challenges of rapidly growing cities in the developing world Action Sustainable Mobility 2.0 Sustainable Mobility

8 Sustainable Mobility Project 2.0 Member Companies 8

9 Sustainable Mobility Project 2.0 Overall goal Promote access to safe, reliable and comfortable mobility Speed up the implementation of sustainable mobility solutions in cities Project approach Collaboration with six demonstrator cities to develop a roadmap and recommendations for sustainable mobility together with the city government and related stakeholders 9

10 Demonstrator Cities Hamburg: City task force (CTF leader) Lisbon (Brisa City task force leader) Hamburg Chengdu (Michelin City task force leader) Campinas (Pirelli City task force leader) Indore (Ford City task force leader) Bangkok (Toyota City task force leader) Demonstrator cities cover broad geographic and mobility mixes and show commitment to moving towards sustainable mobility 10

11 SMP2.0 City Engagement Process Criteria Analysis Priority Criteria Hamburg Mobility Board Meeting (01. July 2015) 11

12 Criteria Set for Sustainable Urban Mobility Affordability of public transport for the poorest quartile Accessibility for mobility impaired groups Air pollution Noise hindrance Traffic Safety Access to mobility services Quality of public area Functional diversity Commuting travel time Economic opportunity Net public finance Mobility space usage Emissions of greenhouse gases (GHG) Congestion and delays Energy efficiency Opportunity for active mobility Intermodal connectivity Intermodal integration Occupancy rate Comfort and pleasure Security 12

13 Solutions Inventory as Basis for Toolbox - Inventory of implemented best practice examples worldwide - Complemented by actual projects of the 15 SMP member companies - Inventory of technology solutions that are under development Examples: Real time traffic information Car sharing Future vehicles Multimodal cards Bike sharing Cyber tire Traffic simulation Urban freight Bus rapid transport Driverless rail 13

14 What have we seen across the 6 Cities (1/2) Consistent vision and roadmap including quantified targets in most cities not existing; political ambitions are visible but concrete roadmaps and measures for implementation are sometimes lacking All cities work to strengthen Pubic Transport (incl. objectives such as attractiveness, comfort and frequency); BRT discussed as feasible solution in most developing cities Most cities have plans to change Modal Split Intermodality perceived as a necessary solution, yet concrete implementation measures are still missing in most cities Regulations to limit individual motorized mobility have been mostly absent from the discussions (Low Emission Zones, etc) Cities are open for new solutions, esp. in the areas of sharing, alternative drive trains 14

15 What have we seen across the 6 Cities (2/2) Traffic Management Systems missing holistic approach and lagging behind state of the art practices The developing cities lack knowledge on what is state of the art in the developed world and the data based approach (e.g. green waves, filtering lanes) Focus of discussion around quality of life issues, e.g. comfort & pleasure, active mobility, e.g. strong push for cycling solutions Collaboration becomes more important to achieve success, e.g. SMP has demonstrated the benefits to the cities towards working collaboratively with companies Decision making within cities is evolving to ensure more involvement from different city departments as well as city districts, such as integration of urban planning and mobility planning Cities aware that mobility covers wider areas than their direct political responsibility but are struggling how to work across those wider areas 15

16 SMP2.0 and BWVI Winning Partnership 16

17 Understand City Issues and Priorities 17

18 City Priorities Affordability of public transport for the poorest quartile Accessibility for mobility impaired groups Air pollution Noise hindrance Traffic Safety Access to mobility services Quality of public area Functional diversity Commuting travel time Economic opportunity Net public finance Mobility space usage Emissions of greenhouse gases (GHG) Congestion and delays Energy efficiency Opportunity for active mobility Intermodal connectivity Intermodal integration Occupancy rate Comfort and pleasure Security 18

19 From City Priorities to Solution List 3 OVERALL APPROACH (EXAMPLE: CRITERIA CLUSTER D) 2 PRIORITY CRITERIA CLUSTERS 1 Analysis based on data evaluation and representative survey 19

20 Common Discussion with City Experts to develop Solution Shortlist 4 OVERALL APPROACH AND SPECIFIC SOLUTIONS (LONG LIST) 5 PRIORITIZED SOLUTIONS (SHORT LIST) 3 OVERALL APPROACH (EXAMPLE: CRITERIA CLUSTER D) 20

21 Hamburg: Solution Approach Integrated Approach for Prioritised Solutions Urban Freight Optimisation of the transport/mobility system Prioritisation of sustainable transport means and services Off-Peak Deliveries Urban Logistic Spaces Efficiency & Optimisation - Car-Related Solutions V2I Communication Dynamic Traffic Management Smart Parking Framework Conditions for BEV, FCV, PHEV Car Sharing Car-Pooling/Ride Sharing - Bike-Related Solutions Integrated Bicycle Plan - Bus-Related Solutions Bus Rapid Transit Improve Intermodality - Hardware Car Pooling and Public Transport Integration Park and Ride Schemes - ICT & Better Management Intermodal Travel Information Center Multimodal Real-time Information Apps Smart Payment/Ticketing Company Mobility Manager Impaired Social Mobility Platform 21

22 Initial Recommendations 22

23 Initial Recommendations (1/4) 1. Implementation of clear political and strategic direction: Set quantifiable goals Define basis and timeline Identify fields of action Derive appropriate and concrete measures Measure the progress 23

24 Initial Recommendations (2/4) 2. Optimisation of the transport/mobility system Use infrastructure more efficiently by implementing comprehensive dynamic traffic management systems using real time traffic information by preparing the ground for vehicle to infrastructure communication technologies by separating freight traffic from peak passenger transport, e.g. through enabling off-peak deliveries Connect transport modes more closely by using information and communication technologies (ICTs) like multimodal real time information apps and smart payment/ticketing by providing easy and comfortable transfer options, e.g. through sufficient P&R infrastructure, integration of car pooling and public transportation, integration/coordination of timetables by supporting to setting up of intermodal travel information centers 24

25 Initial Recommendations (3/4) 2. Optimisation of the transport/mobility system Promote mobility management schemes by supporting companies to handle commuting of their employees and manage their business-related mobility demand, e.g. through company mobility managers by supporting impaired through offering a dedicated social mobility platform 25

26 Initial Recommendations (4/4) 3. Prioritisation of sustainable transport means and services Make sustainable mobility more attractive for users by implementing an integrated bicycle plan that promotes a bicycle culture and focuses on quality and width of bike lanes, cycling safety, enlargement and connectivity of network (e.g. Velorouten) by implementing parking policies favouring vehicles with alternative drive trains, car sharing and ride sharing vehicles, e.g. in zones with high parking pressure and at intermodal nodes by continuing publicly funded projects to promote vehicles with alternative drive trains by improving the image, capacity and speed of city busses, e.g. through consequent bus prioritisation, separate bus lanes, infrastructure adaptions, testing a full BRT-system Support the creation of urban logistic spaces by cooperating with retail and logistic companies to find appropriate lots and to operate them effectively, e.g. through bundling deliveries and prioritising environmentally friendly vehicles 26

27 Discussion and Feedback 27

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