For those who look out at an empty field and see limitless possibilities Mahindra is more than a tractor, it s a dream-maker.

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1 Mahindra & Mahindra Ltd. Mahindra Towers, Automotive & Farm Equipment Sector, International Operations, 2nd Floor, Worli, Mumbai Tel.: Fax: Website: For those who look out at an empty field and see limitless possibilities Mahindra is more than a tractor, it s a dream-maker.

2 MAHINDRA: A GLOBAL CORPORATION The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 1,80,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in automotive, tractors, components, financial services, information technology, pre-owned cars and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel and two wheeler industries. In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times Boldness in Business Award in the Emerging Markets category.

3 AUTOMOTIVE SECTOR STRADDLING THE ENTIRE AUTOMOTIVE SPECTRUM For over 65 years & a growing global footprint of 800+ dealers across the world, Mahindra Brand has been synonymous with utility vehicles. In addition to making groundbreaking UVs like the Scorpio and Bolero, Mahindra offers cars, electric vehicles, pickups, and commercial vehicles that are rugged, reliable, environmentally friendly, and fuel-efficient. The acquisition of the Ssangyong Motor Company in 2011, brought a major South Korean utility manufacturer with a presence in more than 90 countries into the Mahindra fold. Our global presence means you can find Mahindra vehicles on the roads of Australia, Europe, Latin America, Malaysia, South Korea, and South Africa. And we're seeking out new terrain every day. No matter where you re going, we can take you there. Mahindra Bolero, has been voted India's best selling SUV for the last 7 years consecutively. Mahindra Scorpio, another bestseller, has been the proud recipient of three prestigious awards - the Car of the Year award from Business Standard Motoring, the "Best SUV of the Year" by BBC World Wheels and the "Best Car of the Year" award, again, from BBC World Wheels. Mahindra XUV 500 is the proud winner of more than 22 major automotive awards. Mahindra Quanto has won the Car of the Year, Car India & Bike Award. Mahindra's, Xylo has been the proud recipient of The MUV of the year award. These brands have successfully won hearts, minds and accolades! Mahindra Trucks & Busses are redefining Trucks & Busses in India by manufacturing LCV s, MCV s & HCV s Mahindra's new Ultra-modern manufacturing facility at Chakan, is the single largest investment by any company in the automotive sector in India. This world-class facility boasts of a Total Plant Area of 700 acres and was developed with an investment of USD 830 mn. It has 4 assembly plants with a manufacturing capacity of 300,000 vehicles per annum. It's also one of the most eco friendly auto plants in the world.

4 AUTO COMPONENT SECTOR FULLY INTERGRATED ART TO PART SUPPLIER Mahindra Engineering is a full service provider of design and engineering services to the automotive, aerospace and general engineering industries. Mahindra acquired majority stakes in Plexion technology, a group company of J.P.Morgan, the Stokes Group Limited from U.K., Jeco Holding AG Schöneweiss & Co. GmbH., a leading company in the forgings sector in Germany. Presently, Mahindra Forging is the world's 5th largest Forging company and a major supplier to other automotive companies. With its majority stake in Aerostaff Australia and Gippsland Aeronautics the company has ventured into manufacturing of aircrafts, and also supplying components and assemblies to aerospace OEM's. Mahindra Aerospace was formed in 2008, to focus on utility aircraft and aero structures manufacturing. Mahindra Systech and CIE Automotive, Spain have entered into a global alliance in the component business to form Mahindra CIE Automotive. INFORMATION TECHNOLOGY SECTOR LEADING IT SERVICES COMPANY Driving value. From design to delivery. Mahindra IT Sector enables global businesses to become more productive through sustainable Information, Communication and Technology services. With three distinct businesses, Mahindra is one of India s largest IT service providers. Tech Mahindra is a leading global systems integrator and business transformation consulting organization, focused primarily on the telecommunications industry. It services 12 of top 20 wireless Telecom Service Provider & top 5 Telecom Equipment Manufacturer clients. Bristlecone is a supply chain expert for high-tech and semi-conductor consumer goods, chemicals & pharmaceuticals & automotive industries. It proudly has Supply Chain Consultants. Mahindra Comviva is a global leader in providing mobile solutions beyond VAS to help Telecom Service Providers accelerate revenue growth and optimise cost. Its branched out to 130+customers in more than 90 markets.

5 REAL ESTATE & HOSPITALITY SECTOR SIGNIFICANT IN DRIVING THE NATIONS INFRASTRUCTURAL GROWTH Mahindra Real Estate is pioneering environmentally friendly construction in India. Mahindra Real Estate have partnered with the Clinton Climate Initiative and Indian Green Building Council to create certified, state-of-the art green communities. Working with the Indian Government s Special Economic Zone scheme, it has created 2 World Cities. Mahindra World Cities are well planned and integrated townships that provide a perfect blend of business and lifestyle that empower people to live, work, learn and play. Mahindra is aiming to enhance living standards by pioneering green construction practises. Through this it wants to promote sustainability and good living. Great destinations, world-class properties. With Club Mahindra, the company made its foray in the holiday sector in 1996 to bring affordable & memorable vacations to Indian families. It provides end-to-end services that cover every holiday need from organising travel bookings to providing unique holiday experiences. With more than 200,000 strong member base, it s unquestionably the leader in India for the lifetime holiday market. Being an RCI-affiliated partner, it brings it s customers access to thousands of world-class resorts in exotic locations in more than 100 countries. FINANCIAL SERVICES SECTOR INDIA S LARGEST NON BANKING RURAL FINANCE COMPANY One of India's leading non-banking finance companies, Mahindra's primary focus is to provide financial services to people in rural areas empowering them to take charge of their future. The company with a country wide network of more than 600 branches has diversified into auto finance, insurance, mutual funds and house loans. Since its inception, M&M Financial Services Ltd. has crossed the benchmark of financing more than 2 Mn customers and creating more than 9,000 new jobs. Rise to your dreams

6 FARM EQUIPMENT SECTOR GLOBAL LEADERSHIP Mahindra & Mahindra Ltd. is now the world s largest tractor company in the world by volumes, with annual sales above 225,000 and over 2.25 Mn tractors sold to date. It has a growing footprint in all 6 Continents and presence in more than 45 countries. India is the world's largest tractor market and Mahindra has been its leader for almost 3 decades now. With a market share in excess of 40%, Mahindra has been clearly dominating the Indian tractor space. It is the only tractor company to win the Deming prize and Japan Quality Medal. Mahindra s extensive expertise in designing & manufacturing farm equipment in response to local conditions, has enabled it to enter foreign markets across the world. Today, we have footprints in the United States, China, Australia, New Zealand, Africa, Latin America, South Asia, the Middle East and Eastern Europe.

7 THE STORY SO FAR Mahindra becomes the #1 selling tractor company in the world by volumes(position that is held till this day). Mahindra opens the largest tractor manufacturing plant in Zaheerabad, India, having a production capacity of 1,00,000 tractors per annum Mahindra & Mahindra forms a joint-venture with International Harvester to manufacture tractors in India with the Mahindra badge ,000th tractor rolled off the assembly line. Mahindra & Mahindra forms its own tractor division responsible for design, manufacturing and marketing Mahindra becomes the best-selling tractor in India (the world's largest agricultural market) and has maintained this position ever since Mahindra USA, Inc. (MUSA) was established in Tomball, TX in 1994 as a whollyowned subsidiary of Mahindra & Mahindra's Automotive & Farm Sector (AFS 2003 Mahindra worldwide tractor sales hits 1,000,000 units 2005 Popularity in America continues to grow resulting in a third US assembly and distribution center in Red Bluff, California Mahindra is awarded the coveted Japan Quality Medal for excellence in customer focus, overall quality and business processes - the first tractor company to receive the honor. Acquires Punjab Tractors Ltd (PTL) 2009 Acquires majority stakes in 2nd largest tractor company in china which is now known as Mahindra Yueda (Yenchang) Tractor Company New North American headquarterswas formed as a result of a Parts and Distribution expansion and merger.

8 CUTTING EDGE INFRASTRUCTURE Mahindra has six world-class manufacturing facilities in India. Its new plant at Zaheerabad is the largest tractor manufacturing plant in India, with a production capacity of 100,000 tractors per annum. Mahindra employs a fully automated engine assembly plant. Ensuring a dust-proof environment that is Moisture and Temperature controlled, this facility is equipped with an Online Cold Testing Facility. The CED Paint Shop is unique in the entire tractor industry, and the painting technology is on par with what's used in the Car Industry. FOCUS ON QUALITY Quality is paramount at Mahindra and it is the only tractor manufacturing company in the world to win the Japan Quality Medal (JQM), a laurel truly hard to earn. It is universally acclaimed as the highest award presented to a company following Total Quality Management (TQM) practices in their entire business operations. JQM recognizes a high level of customer focus, improvements in overall quality and excellence in business processes. Also, Mahindra was the first tractor company worldwide to win the Deming Application Prize in 2003 for excellence in quality, making it the only tractor manufacturer to receive both distinctions. Japan Quality Medal Deming Prize Winner 2003

9 STRONG R&D CAPABILITIES Mahindra Research Valley is an integrated facility for Mahindra & Mahindra Ltd., having a R&D team with more than 2200 engineers & designers. The R&D Centre is equipped with the very latest technologies and test facilities like the NVH Lab, Styling Studio, Engine development centre and Fatigue Lab. It also employs sophisticated simulation systems to examine and test the performance of components and systems. MAHINDRA INDIA Mahindra began manufacturing tractors in the early 1960s for the Indian market. Nearly 50 years later, it is the number one tractor company in the world by volumes. Following its vision of Farm-Tech Prosperity, Mahindra has also expanded into farm-support services, including agri-mechanization solutions under Mahindra AppliTrac; seeds, crop protection, as well as market linkages, distribution, agri-support information and counselling through the Samriddhi Initiative. Through this network of services, Mahindra aims to empower the rural farmer and transform rural productivity, income, and living standards. All Mahindra s tractor brands, ranging from the 15 HP engine to 90 HP, have been designed in close communication with farmers about their day to day tractor usage and farming practices. From low cost tractors that cater to farmers with marginal landholdings, to higher performance tractors with superior features, Mahindra has revolutionised the farm equipment space. Coupled with this is a comprehensive agri-support system ranging from water-management to crop solutions enabling farmers to rise. Mahindra s continuous dedication in putting the farmer at the centre of it sproducts and services has led it to be the market leader in India for nearly three decades, with a market share above 40 percent.

10 IN FARMS ACROSS THE WORLD Mahindra enjoys success across several countries in Europe, Latin America, Asia, Africa and Asia-Pacific. To meet the ever growing demand Mahindra has several manufacturing and assembly facilities worldwide. Mahindra has six manufacturing plants in India, and two in China. To suit the local requirements, Mahindra tractors are assembled in Four plants in USA, one in Australia and five in the African continent. In Africa, it's one of the largest tractor brands, with a presence in more than 21 countries. Mahindra partners with local governments to implement agricultural policies and programs from mechanization to youth employment. Mahindra s assembly plants in Ghana, Nigeria, Gambia, Chad, and Mali create local employment and serve as springboards for our farm-tech prosperity initiatives. In Europe, Mahindra has significant presence in Turkey, Serbia & Macedonia, expanding rapidly in other countries. In South America, Mahindra products are sold in Chile, Argentina, Brazil, Venezuela, Central America and the Caribbean. As in India, Mahindra has been dominating the tractor markets in various Asian countries like Nepal, Sri Lanka and Bangladesh. Satisfaction of Mahindra Tractor Owners with the Product

11 MAHINDRA IN AFRICA Mahindra tractors are the first Indian tractors to get rolled out from assembly plants in Ghana, Nigeria, Gambia, Tchad and Mali. A strong partnership with local governments to successfully implement agricultural policies and programs like: agricultural mechanization, youth employment through technology transfer and assembly plants along with after sales initiatives has resulted in making it one of the largest tractor companies in the African Continent. MAHINDRA USA Mahindra USA, Inc. (MUSA) was established in Tomball, TX in 1994 as a wholly-owned subsidiary of Mahindra & Mahindra s Automotive & Farm Sector (AFS). From selling 500 units in the beginning, MUSA has grown rapidly due to high customer satisfaction (97%, the industry s highest) and strong customer loyalty (98%, also the industry s highest) to become one of the top 3 tractor manufacturers in USA among the segments it operates in. In 2003, MUSA opened a second assembly and distribution centre on the East Coast. In 2005, it opened a third on the West Coast. This plant helped MUSA more than double it s production capacity to meet the growing demands for tractors. In 2012, MUSA moved into their new North American Corporate Headquarters, that consolidated the distribution, parts and business functions under one facility. Today, Mahindra USA has assembly and distribution centres in Texas, California, Tennessee and Pennsylvania

12 MAHINDRA CHINA In China, Mahindra operates through two of its Joint Venture companies: Mahindra China Tractor Company Ltd. (MCTCL) established in 2005 Mahindra Yantuo Yancheng Tractor Company Ltd.(MYYTCL) established in 2009 MYYTCL s manufacturing facility located in Yancheng, Jiangsu, has an annual production capacity of more than 70,000 tractors ranging from HP.It s products are also exported to many countries worldwide. MCTCL has its state of art manufacturing facility with a capacity to manufacture 12,000 tractors per year in Nanchang, South Central China. MAHINDRA AUSTRALIA In Australia, Mahindra began its operations in 2005, by establishing an assembly plant in Brisbane. Over these years Mahindra Tractors have connected with the Australian farmers at various levels, by offering them high quality, rugged and reliable tractors. Mahindra currently offers a line of 2WD and 4WD compact and utility models in the HP segment along with their attachments, like loaders and mowers. With a distribution network of over 40 dealers, it s considered among the top 4 tractor companies within the segment it operates in. It also exports tractors to New Zealand, Fiji and other neighbouring countries.

13 BUILT FOR MORE THAN YOU COULD ASK FOR PRODUCT PORTFOLIO Mahindra Tractors gives a superior performance even in the most demanding conditions. The rugged Chassis & heavy duty components makes Mahindra one of the heaviest tractors in its category and the excellent weight distribution gives more traction, stability & control than most other tractors of similar size and horsepower. By design, Mahindra Tractors insist on using thick & strong axles that provide maximum stability. To ensure stability & safety, Mahindra employs 3-Point Linkages that are heavy & sturdy. To ensure a longer life and durability in all weather conditions, the sheet metal used for building a Mahindra Tractor, is reinforced and of thicker gauge. Every component is big, thick & more solid, to keep the Mahindra Tractors working hard, day after day and for years to come. 00 2WD/05 2WD SERIES 00 SERIES 605 DI / 6000 / 705 DI / 7005 DI WD/8000 4WD/ WD/9500 4WD 60 SERIES WD/8560 4WD - CAB MKM - NST SERIES 275 DI/295 DI/575 DI/595 DI 30 SERIES 4530 AWD/6030 4WD/ WD MKM - NBP SERIES 265 DI/275 DI/575 DI ULTRA SERIES 555 DI/605 DI COMPACT SEREIS 4035 / 5035 YUVARAJ SEREIS Yuvraj 215

14 BEYOND TRACTORS GENSET - POWEROL Mahindra & Mahindra Ltd. entered the field of Power Generation in It has grown to a US$ 225 Million business. Mahindra engines under the brand name of Mahindra Powerol are powering Diesel Generating sets up to a rating of 200kVA in global markets. Mahindra PowerolGensets are manufactured at three state-of-the-art factories located in India. They comply with the most stringent noise pollution norms laid down by the Central Pollution Control Board, India making them ready to meet any environmental challenge in the industry. Today, Mahindra Powerol is a significant player in the global power generation industry and has made inroads in Latin America, Africa, Middle East, South East Asia and SAARC countries. MAHINDRA APPLITRAC The core aim of Mahindra Applitrac is to help farmers to achieve farm tech prosperity by providing farm machinery and related crop management equipment of world class technology to carryout various farming operations. Mahindra Applitrac has a wide range of products in every stage of farming related to land preparation, sowing and planting, crop care, harvesting and post harvesting. It offers various products from basic technology of ploughs to complex technology of grain harvesters. It also provides total mechanization in crops like rice and wheat. SAMRIDDHI EPC irrigation, a Mahindra group company, is a pioneer of micro-irrigation in India. Started in 1986, EPC had developed the capability to design and develop the irrigation products of international standard, satisfying every need of Indian Farmers. EPC provides complete solution for agriculture with a focus on Micro-Irrigation, Pumps & inter-related requirements of fertigation& agronomic support.

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