THE COLLECTION WE RE WITH STEVE

Transcription

1 PRE-ORDER PROGRAM

2 THE COLLECTION WE RE WITH STEVE

3 STEVE S STORY

4 THE BRAND What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. He has expanded the Steve Madden brand into a true lifestyle and destination for footwear, handbags and accessories, sold in over 80 countries worldwide. It s about authenticity. It s about embracing individuality. It s Steve Madden.

5 THE SUCCESS Madden named 5th sought after brand on the web Steve Madden tripled sales and quadruled earnings Steve Madden was named Brand of the Year at the American Image Awards Steve Madden takes second place in the Mobile Marketer of the Year awards due to its all-around excellence in mobile marketing Steve Madden is the fastest growing retailer

6 CONSUMERS LOVE STEVE MADDEN PRODUCTS

7 ON THE FOREFRONT OF SOCIAL MEDIA One of the first 3 retailers to join Bitmoji Tremendous Instagram following 1.5 million! 1.2 million Facebook followers Twitter, Snapchat and Pinterest

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9 WHY WE RE WITH STEVE Addition of Strong Millennial Brand to CVO Portfolio Well-known, established brand name and growing Multiple categories of business Stands for Fashion and Value

10 STEVE MADDEN I M WITH STEVE COMING JANUARY 2017 RESERVE YOUR STEVE MADDEN EYEWEAR NOW. CONTACT YOUR SALES CONSULTANT FOR MORE INFORMATION. WE RE WITH STEVE. COMING JANUARY CVOPTICAL.COM WE RE WITH STEVE PRE-LAUNCH NOVEMBER CVOPTICAL.COM WE RE WITH STEVE COMING JANUARY CVOPTICAL.COM 425 RABRO DRIVE, SUITE 2, HAUPPAUGE, NY CVOPTICAL.COM Private Invitation to preview the new Steve Madden collection. Launching 2017 from ClearVision. Preview appointments by invitation only during Vision Expo West. WE RE WITH STEVE

11 FALL 2016 CONSUMER CAMPAIGN

12 THE COLLECTION AVERAGE WHOLESALE PRICE POINTS AVERAGE RETAIL PRICE POINTS BRANDSPACE ANALYSIS $20 $30 $40 $50 $60 $70 $80 $60 $90 $120 $150 $180 $210 $240 H Sketchers (Marcolin) H Bongo (Marcolin) H Candies (Marcolin) H Steve Madden RayBan RX (Luxottica) H *High of $370 ($123 wholesale) H Kenneth Cole Reaction (Marcolin) Lucky Brand Spectacles (REM) H H Fossil (Safilo) H Guess? (Marcolin) H Converse (REM) Bebe (Altair) H Juicy Couture (Safilo) H H MOST AVERAGE COMMON PRICE LIST POINT PRICE PER COLLECTION MAJOR BRANDSPACE COMPETITOR

13 A THOUSAND POINTS OF DISTRIBUTION

14 WHERE WILL MADDEN FIT IN YOUR BOARDS? category tech/active BluTech Aspire Eyewear Revo fashion/trend Marc Ecko Cut & Sew Red Raven Steve Madden BCBGMAXAZRIA contemporary Junction City Ellen Tracy IZOD PFX classic/ traditional basic youth kids Jessica McClintock IZOD Eyes DuraHinge PuriTi ClearVision Op Steve Madden Kids IZOD Boys IZ PFX Boys Op Kids Dilli Dalli Jessica McClintock Girls $30 $45 $60 $75 $90 $105 wholesale price points female eyewear male eyewear

15 STEVE MADDEN - THE MILLENNIAL GENERATION MILLENIALS BETWEEN THE AGES OF REPRESENT OVER ¼ OF THE U.S. POPULATION ARE MORE DIVERSE THAN PREVIOUS GENERATIONS 44.2% ARE PART OF A MINORITY RACE AVERAGE INCOME FOR AN EMPLOYED MILLENNIAL IS $34,100 A YEAR COMPARED TO $48,400 FOR THE AVERAGE EMPLOYED ADULT GENERATION X BETWEEN THE AGES OF MORE SPENDING POWER THAN ANY OTHER GENERATION KNOWN AS THE MTV GENERATION SO GRAVITATES TOWARD THE SM LIFESTYLE BRAND 87% ARE ON SOCIAL MEDIA, 72% SHOPPED ONLINE IN THE PAST MONTH ADAPT WELL TO CHANGE

16 THE COLLECTION The design approach mirrors the Steve Madden brand aesthetic, and will deliver the best of eyewear fashion design and new fashion trends at price points that are affordable for today s consumer. Designed to appeal to Millennials, the eyewear is trendy, edgy and fashion-forward yet remains playful. The collection utilizes many new lightweight metals as well as high-definition compressed acetate (HDCA). The designs take full advantage of new manufacturing techniques creating a new range of material combinations. Signature details include color contrast design elements as well as unique temple tips inspired by ballerina flats and zipper hardware.

17 DESIGN INSPIRATION - SIGNATURE DETAILS LAMINATED METALLIC DECOR COLORED METAL FRONT TRIM RAISED METAL COLORED DOTS

18 DESIGN INSPIRATION - SHIMMER SWAROVSKI DETAILS GLITTER TEMPLES

19 DESIGN INSPIRATION - TEXTURES AND PATTERNS ANIMAL PRINTS QUILTED PATTERNS WOOD GRAIN TEXTURES

20 DESIGN INSPIRATION - MIXED MATERIALS UNEXPECTED MIX OF PLASTIC AND METAL 3D PRINTED WOOD GRAIN TEXTURE LIGHTWEIGHT MIXED PLASTIC AND METAL CUSTOM LAMINATION

21 DESIGN INSPIRATION - COLOR BLOCKING CUSTOM LAMINATION CUSTOM LAMINATION COLOR POP ON TIPS AND RAISED METAL DOTS ON FRONT

22 DESIGN INSPIRATION - TEMPLES

23 THE INITIAL LAUNCH COLLECTION OPTICAL: 42 PC COLLECTION 20 WOMEN S STYLES 16 MEN S STYLES 6 CHILDREN S STYLES (3 GIRLS, 3 BOYS) RETAIL $ , KIDS $140 SUNWEAR: 9 PC COLLECTION 5 WOMEN S STYLES 4 MEN S STYLES RETAIL $150

24 STEVE MADDEN HELPS YOU MARKET I M WITH STEVE COMING JANUARY 2017

25 Select your graphic merchandising items below GRAPHIC MERCHANDISING ITEMS (SELECT FOUR) OPTIONAL Select your visual merchandising items below to create the Steve Madden experience that works best for your location. LEVEL 1 = 4 ITEMS LEVEL 2&3 = 5 ITEMS (2) Small brand ID 6"w x 1.7"h x 1"d (1) Small 2-sided counter card (shelf) 5"w x 7"h (1) Large brand ID 9"w x 3.5"h x 3"d (1) Medium 2-sided counter card (top of counter) 8"w x 10"h (1) Large 2-sided counter card (window) 17"w x 11"h Frameboard package: Small logo highlighter 5.5"w x 3.5"h Large logo highlighter 13"w x 5.5"h Small image holder 4.5"w x 5.75"h Large image holder 5.75"w x 8.75"h Easel counter card 12.25"w x 8"h x 6"d (2-sided) 2-sided hanging banner 30"w x 40"h

26 THE COLLECTION Select one (1) display merchandising item LEVEL 1 SM, 24 OR BEP, SM15-15 DISPLAY MERCHANDISING ITEMS (SELECT ONE) OPTIONAL (2) 3 piece glorifiers 11"w x 7"h x 6"d Wall display package: 2 piece display 12"w x 8"h x 1.25"d 4 piece display 12"w x 12"h x 1.25"d Framed graphic holder 14"w x 16.75"h x 1.25"d Logo plaque 16.75"w x 5"h x.25"d 6 piece display with adjustable easel for use on table top or floor 21.5"w x 27.5"h x 3" d

27 THE COLLECTION Select one (1) 36 piece display below (optional) LEVEL 2 SM, 36 OR BEP, SM PIECE DISPLAY (SELECT ONE) OPTIONAL 36 piece top of counter display with functional drawers 23"w x 20.5"h x 10.75"d 36 piece floor display 34.5"w x 74.5"h x 12"d

28 THE COLLECTION Select (1) 48 piece display if requested (optional) LEVEL 3 SM, 48 OR BEP, SM PIECE DISPLAY OPTIONAL 48 piece floor display 24"w x 74.5"h x 9"d

29 I M WITH STEVE

30 THE COLLECTION chippa mm mm front: stainless steel temple: stainless steel black matte olive matte daapper smoke brown horn tortoise smoke fade mm mm dramattic mm mm front: stainless steel temple: stainless steel black purple teal

31 THE COLLECTION eccentrk black tortoise mm mm edjji black red multi blue multi mm mm brown multi fancii mm mm front: stainless steel temple: stainless steel blue purple red

32 THE COLLECTION flappper blue multi red multi mm mm teal multi fuused mm mm front: stainless steel temple: stainless steel black red teal gliitsy black laminate purple laminate mm * mm temple: metal alloy genuine crystal stone trim 145mm also available *style n fit size only teal laminate

33 THE COLLECTION gorggeous black red * mm mm 125mm also available *petite fit size only teal graaham brown horn slate horn mm mm grooovy mm mm combo temple: stainless steel blue tortoise tortoise

34 THE COLLECTION hailee mm mm combo temple: stainless steel purple tortoise red tortoise teal tortoise heidii black teal tortoise mm mm combo temple: stainless steel note: this model has on size patterns tortoise jillyy mm mm front: stainless steel temple: stainless steel blue red teal

35 THE COLLECTION katt berry tortoise teal tortoise mm mm tortoise kaytee black navy * mm mm front: stainless steel *petite fit size only red knitted berry multi fade blue multi fade mm mm teal multi fade

36 THE COLLECTION kwiltt black blue multi mm mm tortoise layyerd black tortoise mm mm lummber black olive mm mm * mm front: stainless steel *xl fit size only

37 THE COLLECTION meela black navy mm mm front: stainless steel temple: stainless steel note: this model has on size patterns red orriginaal brown multi plum multi mm mm combo teal multi priitee purple red mm mm teal

38 THE COLLECTION purrfect black blue mm mm tortoise raillroad blue laminate green laminate mm mm rivaal black brown mm mm front: stainless steel temple: stainless steel

39 THE COLLECTION rivetts black navy mm mm russty blue brown mm mm front: stainless steel note: this model has on size patterns saami berry laminate black laminate mm mm blue laminate

40 THE COLLECTION skippur black matte red matte mm mm staycee mm mm combo temple: stainless steel blue tortoise purple tortoise red tortoise strapps black matte tortoise matte mm mm

41 THE COLLECTION threadded berry honey mm mm navy tiimberr black gunmetal mm mm front: stainless steel temple: stainless steel combination note: this model has on size patterns troopah blue horn fade smoke horn fade mm mm * mm * xl fit size only

42 THE COLLECTION funffetti (girls) lilac multi pink multi mm mm 115mm also available teal multi lovve (girls) black purple mm mm front: stainless steel teal raascal (boys) black blue mm mm front: stainless steel temple: stainless steel gunmetal

43 THE COLLECTION sandee (girls) mm mm black purple raspberry skollar (boys) black navy mm mm red spplashed (boys) blue multi green multi mm mm 135mm also available multi

44 THE COLLECTION dotz black plum * mm mm CR39 UV 400 gradient lenses *petite fit size only globaal teal laminate ^ tortoise mm temple: metal alloy CR39 UV 400 lenses ^ gradient lenses flash mirror lens coating hudsun mm CR39 UV 400 gradient lenses black laminate olive laminate

45 THE COLLECTION jetsetter black white * mm mm front: stainless steel temple: stainless steel genuine crystal stone trim CR39 UV 400 gradient lenses with flash mirror lens coating *petite fit size only marinner ^ blue fade brown fade mm CR39 UV 400 lenses ^ gradient lenses roundz mm front: stainless steel temple: stainless steel CR39 UV 400 gradient lenses black gunmetal

46 THE COLLECTION skarlett navy laminate white laminate * mm mm temple: metal alloy CR39 UV 400 gradient lenses *petite fit size only sunnset black honey mm CR39 UV 400 gradient lenses flash mirror lens coating walkitt mm front: stainless steel polycarbonate UV400 gradient lenses black gunmetal