2015backto schoolpromotion

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1 Dilli Dalli Pediatric Eyewear with IntelliFlex Classic & IntelliFlex Soft Touch 2015backto schoolpromotion 425 rabro drive suite 2 hauppauge, ny cvoptical.com

2 Dilli Dalli 2015 IntelliFlex Soft Touch Changing the world of pediatric eyewear. Again. Introducing Dilli Dalli with IntelliFlex Soft Touch Features and benefits: For infants and toddlers newborn to 3 years One piece design with no metal or separate moving parts and no hinge screws 4 unisex models in 4 colors each Fits eye sizes 36 to 44 4 flattering shapes including oval, rounded square, rectangle and wayfarer Suitable for multi-focal lenses Unique multi action, flexible temple design offers up and down action; acts like a spring hinge Includes an adjustable nylon breakaway safety strap, available in 2 sizes and 2 colors each Built up, flared nose pads provide superior fit and comfort for very young children whose bridges are not yet fully developed Lenses stay securely in place due to standard optical V groove design, deeper than typical pediatric frames; eliminates possibility of lenses popping out of frames Meets all CPSIA and Prop 65 standards for children s products Wholesale price: $29.99

3 Dilli Dalli 2015 IntelliFlex Soft Touch Special Material Information: Created with proprietary Soft Touch material, a specially designed thermoplastic. This material provides the flexibility and high performance of rubber with the strength of plastic and the process ability of thermoplastic. Has excellent flex fatigue; frames retain their shape after extended wear Offers strength and outstanding toughness Resists tearing and abrasion Offers a pleasant soft touch feel; comfortable for long wear No danger of toxicity if ingested

4 Dilli Dalli 2015 Display Program Receive a complimentary merchandising kit* eyewear Book 11 x 8.5 Brand ID 5 x 3 Frame Board Highlighter 6.5 x 2.75 Tray x 4.75 x 1.25 Display 12.5 x 8 x 14.5 Plush Bird approx. 5 x 4.5 Counter Card 5 x 5 x 5 * Restrictions apply. Minimum purchase required. Offer valid through August 31, 2015.

5 BRANDSPACE ANALYSIS AVERAGE WHOLESALE PRICE POINTS $0 $20 $40 $60 $80 $100 $120 H Dilli Dalli (ClearVision) H Miraflex (Miraflex) H Safilo Kids (Safilo) H Tomato Glasses USA (Tomato Glasses USA) H Babiators (Babiators) H Solo Bambini (Solo Bambini) H Baby Banz (Baby Banz) H Disney (Luxottica) H O!O (Tura) H MOST AVERAGE COMMON PRICE LIST POINT PRICE PER COLLECTION MAJOR BRANDSPACE COMPETITOR

6 Soft Touch COMPARE AND CONTRAST CHART Dilli Dalli Miraflex Babiators Solo Bambini Baby Banz Safilo Tomato Glasses USA Nano Optical/ Silicon Baby by NanoVista Frame Material TPE-E Thermoplastic Co-polyester Elastomer PPE material Rubber and TR-90 Nylon TR-90 Polycarbonate and TR-90 available Bio based high performance co-polymer TR-90 Silicon Metal Free Hinges Highly Flexible and Light- weight to adjust to a child's face Non-toxic and recyclable Durable and strong, impact and crack resistant Weather resistant and temperature tolerant Flared and Built-up Nose Pads for improved comfort and reduced fogging with height adjustable pads - TBAC models Colorful and soft texture COLD Insert Groove Depth comparison 0.75mm 0.50mm 0.50mm 0.50mm 0.50mm 0.50mm 0.50mm 0.50mm Intelliflex Technology - Temples with spring action can flex both vertically and horizontally Removable and adjustable strap band Strap Material - Keeps Stretchable Nylon Fabric or Nylon N/A Nylon or Neoprene Rubber Nylon Nylon frames snug and in place available Woven available Multiple strap sizes Interchangeable to click on tips available Adjustable Pantoscopic Angle List Price $29.99 $24 $20-22 $25 $ $39-48 $37-44 $60 or directly to front of frames

7 Dilli Dalli 2015 COOKIE DOUGH eye dbl temples cc cc cc cc chocolate navy red teal CUPCAKE eye dbl temples cc cc cc aqua blue lilac raspberry GUMMY BEAR eye dbl temples cc cc cc cc blue navy pink red

8 Dilli Dalli 2015 TUTTI FRUTTI eye dbl temples cc cc cc aqua navy rose violet BUTTERCUP cc cc * mm *this size has skull temples as standard raspberry violet HALF PINT cc cc cc brown pink

9 Dilli Dalli 2015 HOT SHOT cc cc * mm *this size has skull temples as standard brown denim LIL BEAN cc cc cc brown lilac MUNCHKIN cc cc cc blue slate pink

10 Dilli Dalli 2015 SPROUT cc cc cc brown pink