Annual 2016 Visitor Profile

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$RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 \ Visit St.$

1 RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA TEL (813) FAX (813) \ Visit St. Petersburg/Clearwater Annual 2016 Visitor Profile Prepared for: Pinellas County Tourist Development Council and Visit St. Petersburg/Clearwater Prepared by: Research Data Services, Inc. March

2 1/16 2/16 3/16 4/16 Winter /16 6/16 7/16 8/16 Spg/Sum 2016 H/M/C/C VISITORS 196, , , ,700 1,147,600 ** 269, , , ,600 1,469,800 ** V F/R VISITORS 129, , , ,700 1,160, , , , , ,000 TOTAL 326, , , ,400 2,308,300 ** 441, , , ,400 2,377,800 ** H/M/C/C $$ 234,958, ,540, ,740, ,783,800 1,268,498,900 ** 269,226, ,812, ,561, ,495,700 1,185,203,200 ** V F/R $$ 79,586, ,360, ,261, ,996, ,204, ,312, ,627, ,254, ,726, ,920,500 TOTAL EXPENDITURES 314,545, ,900, ,001, ,780,400 1,938,703,600 ** 370,538, ,439, ,815, ,222,500 1,692,123,700 ** TOTAL ECONOMIC IMPACT 626,449, ,139,800 1,167,081,000 1,144,732,600 3,861,122, ,964, ,464, ,860, ,771,900 3,370,033,500 Room Nights (e) 622, , , ,700 2,833, , , , ,400 2,444,000 Occupancy Rate Room Rate $ $ $ $ $ $ $ $ $ $ Occupancy Rate < 20 Units Units Units Units Condominiums Room Rate < 20 Units $ $ $ $ $ $ $ $ $ $ Units Units Units Condominiums $ $ $ $ $ $ $ $ $ $ Visitor Origin Florida 10,454 17,986 27,808 70, ,750 64, , ,805 88, ,658 Southeast 28,750 16,422 25,027 44, ,589 32,693 62,790 78,011 31, ,840 Northeast 88, , , , , , , ,500 83, ,658 Midwest 118, , , , , , , ,483 99, ,526 Canada 23,522 43,401 78,558 47, ,353 12,812 11,302 15,462 8,159 47,735 Europe 41,491 45,356 60, , ,444 64, , , , ,178 Markets of Opportunity 14,702 13,685 6,952 19,149 54,488 13,696 16,953 23,192 18,464 72,305 Latin America n/a n/a n/a n/a 25,000 n/a n/a n/a n/a 175,900 TOTAL 326, , , ,400 2,308,300 ** 441, , , ,400 2,377,800 ** ** Seasonal figures are calculated to include Latin American visitors. Length of Stay Away from Home In St. Pete/Clw Area Party Size Copyright PCD

3 H/M/C/C VISITORS V F/R VISITORS TOTAL H/M/C/C $$ V F/R $$ TOTAL EXPENDITURES TOTAL ECONOMIC IMPACT Room Nights (e) Occupancy Rate Room Rate Occupancy Rate < 20 Units Units Units 101+ Units Condominiums Room Rate < 20 Units Units Units 101+ Units Condominiums Visitor Origin Florida Southeast Northeast Midwest Canada Europe Markets of Opportunity Latin America TOTAL 9/16 10/16 11/16 12/16 Fall 2016 Calendar , , , , ,800 ** 3,548,200 ** 84, , , , ,600 2,801, , , , ,000 1,663,400 ** 6,349,500 ** 170,236, ,913, ,808, ,169, ,820,900 ** 3,287,523,000 ** 48,525, ,916, ,939, ,032, ,414,100 1,599,539, ,761, ,830, ,747, ,201,700 1,256,235,000 ** 4,887,062,300 ** 435,686, ,813, ,009, ,192,900 2,501,917,600 9,733,073, , , , , ,300 7,354, $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ ,630 51,330 42,317 48, , ,733 15,660 33,456 21,888 32, , ,169 58,000 93,035 91, , ,819 1,466,142 70, ,241 83, , ,175 1,834,712 7,540 11,457 23,712 35,376 78, ,173 84, ,449 88, , ,383 1,164,005 11,310 18,332 14,227 22,704 66, ,366 n/a n/a n/a n/a 22, , , , , ,000 1,663,400 ** 6,349,500 ** ** Seasonal figures are calculated to include Latin American visitors. Length of Stay Away from Home In St. Pete/Clw Area Party Size Copyright PCD

4 1/16 2/16 3/16 4/16 Winter /16 6/16 7/16 8/16 Spg/Sum 2016 Type of Party Couple Family Single Transportation Mode Plane Rental Car Personal Car Airport Deplaned Tampa Int'l Orlando Int'l St. Pete/Clw Int'l Miami/Ft. Lauderdale Int'l Car Rental Location Tampa Greater Orlando Area Miami/Ft. Lauderdale St. Petersburg/Clw Purpose of Trip Vacation Visit with Friends/Relatives Group First Visit St. Pete/Clw Area Florida Information Sources Internet Previous Visit Recommendation Print Media Business Travel Professional Reservations Yes No Stayed Night Before At Home In FL (not in Area) On Road (not in FL) Copyright PCD

5 H/M/C/C Type of Party VISITORS Couple Family Single Transportation Mode Plane Rental Car Personal Car Airport Deplaned Tampa Int'l Orlando Int'l St. Pete/Clw Int'l Miami/Ft. Lauderdale Int'l Car Rental Location Tampa Greater Orlando Area Miami/Ft. Lauderdale St. Petersburg/Clw Purpose of Trip Vacation Visit with Friends/Relatives Group First Visit St. Pete/Clw Area Florida Information Sources Internet Previous Visit Recommendation Print Media Business Travel Professional Reservations Yes No Stayed Night Before At Home In FL (not in Area) On Road (not in FL) 9/16 10/16 11/16 12/16 Fall 2016 Calendar Copyright PCD

6 1/16 2/16 3/16 4/16 Winter /16 6/16 7/16 8/16 Spg/Sum 2016 Where in FL (Before) Orlando Visit Other FL Areas This Trip Attractions/Theme Parks Orlando Theme Parks Busch Gardens Dali Museum Clearwater Marine Aquarium Fort De Soto n/a Tarpon Springs n/a Satisfied (Combined) Expense Relative to Expectations More Expensive Less Expensive As Expected Don't Know Recommend St. Pete/Clw Plan to Return (% yes) To Local Area Average Age Head of HH Median Annual HH Income $118,477 $109,142 $136,800 $128,224 $123,161 $115,571 $124,966 $132,670 $123,431 $124,160 Message Seen/Read/Heard Influenced by Message Budget Breakdown Accommodations $1, $1, $1, $1, $1, $1, $1, $ $ $ Food/Entertainment Retail Purchases St. Pete/Clw Budget Total $2, $2, $3, $2, $2, $2, $2, $2, $2, $2, Per Person/Trip 1, , , , Per Person/Day Copyright PCD

7 H/M/C/C Where in VISITORS FL (Before) Orlando Visit Other FL Areas This Trip Attractions/Theme Parks Orlando Theme Parks Busch Gardens Dali Museum Clearwater Marine Aquarium Fort De Soto Tarpon Springs Satisfied (Combined) Expense Relative to Expectations More Expensive Less Expensive As Expected Don't Know Recommend St. Pete/Clw Plan to Return (% yes) To Local Area Average Age Head of HH Median Annual HH Income Message Seen/Read/Heard Influenced by Message Budget Breakdown Accommodations Food/Entertainment Retail Purchases St. Pete/Clw Budget Total Per Person/Trip Per Person/Day 9/16 10/16 11/16 12/16 Fall 2016 Calendar $109,608 $130,052 $124,849 $122,477 $121,747 $123, $ $ $ $1, $ $1, $1, $2, $2, $2, $2, $2, Copyright PCD

8 1/16 2/16 3/16 4/16 Winter /16 6/16 7/16 8/16 Spg/Sum 2016 Occupation Professional/Technical Executive/Managerial Retired Craft/Mechanical/Factory Salesman/Buyer Reservations Less than One Month Months Months Use Internet to Obtain Travel Info for This Trip Book Reservations for Trip Online Compared to the same time last year, OVER THE NEXT THREE MONTHS, properties report reservations: Up/Same Down Copyright PCD

9 H/M/C/C Occupation VISITORS Professional/Technical Executive/Managerial Retired Craft/Mechanical/Factory Salesman/Buyer Reservations Less than One Month 1-2 Months 3 Months + Use Internet to Obtain Travel Info for This Trip Book Reservations for Trip Online 9/16 10/16 11/16 12/16 Fall 2016 Calendar Compared to the same time last year, OVER THE NEXT THREE MONTHS, properties report reservations: Up/Same Down Copyright PCD

2009/10 NWT Aurora Visitor Survey Report. Industry, Tourism and Investment Government of the Northwest Territories

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