EAA-All Results. Slightly Better than Plan!!!

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Lucy Bailey
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1 Volunteer Chair September 24, 2014

2 EAA-All Results Slightly Better than Plan!!!

3 AirVenture Results Right in Line with Plan!!!

4 SURVEY RESULTS 4

5 85% of exhibitors rated their experience a % stated traffic better than last year 33% said sales were better than prior year 32% thought PRC food better than % plan on coming back Solid leads for AV2015 Debriefs coming back extremely positive Strong expectations for next year Exhibitor Survey Results 5

6 One Week Wonder helped make 2014 our best and most successful ever! Aircraft Spruce We exceed our goals this year! Lancair International Keep up the excellent customer service! Mahindra Aerospace Comments 6

7 95% Male Member for more than 10 years 30% active in a local chapter 67% older than 55 Nearly 60% HHI > $100,000 33% Retired 37% Professional/Technical 78% College Degree + 76% No children under 18 in household 74% are pilots AV 2014 Attendee Demographics 7

8 43% decided to come to AV2014 in July of % stated staff and volunteers were courteous 50% come every year 90% rate overall AV experience as Good or Excellent Only 6% of respondents don t plan to attend AV 2015 ~30% attended AirVenture for 7 days Average length of stay 4.54 days, up from 3.80 AV13 Visitors Guide and AV Today top sources for planning AirVenture Member Survey 8

9 Overall experience Camping Parking Transportation/trams Food Merchandise Linear (Overall experience) AV08 AV09 AV10 AV11 AV12 AV13 AV14 Overall Experience Ratings

10 NET PROMOTER SCORE 10

11 One question: How likely is it that you would recommend AirVenture to a friend? Scale of 0-10 Net Promoter Score (NPS) 11

12 Promoters loyal and enthusiastic about AirVenture continue referring others fuel viral growth cutoff at 9 to ensure respondent is exceptionally enthusiastic Passives generally satisfied members lack enthusiasm seen in the Promoter group A 7 or an 8 rating is solid score, group is vulnerable not immune to defection and dissatisfaction Detractors dangerous and are often unhappy can diminish brand through negative word of mouth members or guests who require proactive outreach to resolve issues before damage is done Net Promoter Score Ranges 12

13 USAA - Insurance : 80% USAA - Banking : 78% Costco : 78% Apple - Laptop : 76% Dillards : 75% Nordstrom : 75% Apple - iphone : 70% Amazon : 69% Southwest Airlines : 66% Apple - ipad : 65% NPS : 72% Top 10 Company/Product NPS 13

14 MEDIA COVERAGE 14

By other, more meaningful measures, the show was a successful one.

15 Magical, phenomenal, and best ever were descriptions heard in abundance at EAA AirVenture Oshkosh 2014! By other, more meaningful measures, the show was a successful one. Most notably, it witnessed a renewal of optimism among show goers about the state of general aviation. It was a good one! AirVenture Media 15

16 Over 900 registered media from six continents More than 80 scheduled new conferences, press briefings, and media events 23 on opening day Most popular media story lines: - One Week Wonder - Thunderbirds - Honor Flight - FAA Medical Certification Significant dollar value attached to international media coverage AirVenture Media 16

17 FEATURES & ATTRACTIONS 17

18 2014 Survey Results Air Show Ratings (Mon- Thurs) Excellent or Good 87% Excellent 55% Good 32% Average 9% Fair 2% Poor >1% Features & Attractions

19 2014 Survey Results Air Show Ratings (Fri-Sun) - Thunderbirds Excellent or Good 92% Excellent 66% Good 26% Average 5% Fair 2% Poor 1% Features & Attractions

20 2014 Survey Results Air Show Ratings - Night Shows Excellent or Good 94% Excellent 79% Good 15% Average 4% Fair 1% Poor >1% Features & Attractions

21 2014 Survey Results: Air Show Like to see more of? Historically Significant Aircraft Unique Aircraft New Aircraft Warbirds Contemporary Military Features & Attractions

22 2014 Survey Results: Most Visited Venues Outdoor Exhibit 94% Exhibit Hangars 92% Boeing Plaza 89% Warbirds 88% Vintage 85% Merchandise 81% Homebuilders 78% Least Visited Venues Aviators Club 11% KidVenture 17% Fly-In Theatre 17% Pathways Pavilion 22% Theatre - Woods 23% College Park 24% Seaplane Base 30% Features & Attractions

23 2015 Planning: Approach: Begin planning earlier Involve SIC s throughout Think big Structured process Announce anchors early Build momentum Features & Attractions

24 Potential Features: Space Apollo 13 (45 th Anniversary) SS2/WK2 Virgin Galactic Rutan Returns WWII Airpower 70 th Anniversary - VE / VJ 75 th Anniversary - Battle of Britain Features & Attractions

25 Potential Features: Boeing / Airbus Presence Valdez STOL v2 Pitts 70 th Anniversary Ercoupe 75 th Anniversary VariEze 40 th Jet Team? Opening Day Concert Features & Attractions

26 Target Aircraft: B-29 s (Doc & FiFi) Lancaster, Spits, Hurricanes, Mosquito, etc. ME262 Goodyear Zeppelin Canadian Heritage Texas Flying Legends Tora Tora Tora Wright B Privateer F-35 / F-22 C-17 Features & Attractions

27 1. Features & Attractions 2. Site Master Plan / Development Priorities 3. Technology Infrastructure 4. Financial Outcomes Revenues and Expenses 5. Site Information and Communications 6. Flight Line Utilization and Management AirVenture 2015 A Items 27

28 Q & A Volunteer Chair September 24, 2014

Must-See Airplanes at EAA AirVenture

Must-See Airplanes at EAA AirVenture Must-See Airplanes at With only a week to see thousands of airplanes, here is a list of a few that you don t want to miss flyingmag.com Pia Bergqvist If you re participating in the big migration of aviation