Current Investment: $1.8 Billion Production Goal: 390,000 cars in ,550 per day (Mon-Fri) Team Members: 3,000+ Plant Size: 1,744 acres Buildings

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2 Quick Facts about HMMA Current Investment: $1.8 Billion Production Goal: 390,000 cars in ,550 per day (Mon-Fri) Team Members: 3,000+ Plant Size: 1,744 acres Buildings Space: 3.2 million sq. ft.

3 2016 Hyundai Sonata

4 2017 Hyundai Elantra

5 HMMA 10 Year Anniversary May 20, 2015

6 June 30, Millionth Vehicle

7 2014 Economic Impact Study Economic Impact $4.82 billion HMMA 2% of state s Gross Domestic Product Supporting 38,000 full time equivalent jobs (direct & indirect) $70 million tax revenue to state $10.7 million local tax revenue Total tax revenues $80.7 million

8 Hyundai Motor Manufacturing Alabama HMMA is not a plant. It is an industry. Dr. M. Keivan Deravi Prevailing wage for maintenance jobs: Prior to HMMA: $12.50 Today: $18.00

9 2014 Economic Impact Study Economic Impact $4.82 billion Statewide Impact 60% of impact is from automotive assembly and parts suppliers operations 40% of impact is from retail, construction, services, etc.

10 2014 Economic Impact Study Economic Impact $4.82 billion Statewide Impact HMMA Impact: $3.65 billion $676 million payroll 14,452 full time jobs Suppliers Impact: $1.2 billion $691 million payroll 23,855 full time jobs

11 2014 Economic Impact Study Economic Impact $4.82 billion HMMA and its Montgomery County suppliers: $2.4 billion in goods and services 20% of all goods and services in the county 14,000 jobs in the county $9.6 Billion Montgomery County total gross domestic product is $12 billion

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14 Kia, Hyundai rise in J.D. Power quality study USATODAY / June 17, 2015 The twin South Korean brands, Kia and Hyundai, have moved to the top of the pack in the 2015 J.D. Power and Associates Initial Quality Study released Wednesday, the most closely watched gauge of quality in auto manufacturing. The Kia brand ranked second behind the top brand, Porsche, which took first for the third year in a row. And the Hyundai brand moved up to fourth place, right behind third place Jaguar. Both Kia and Hyundai are owned by the same company, Hyundai.

15 What is Quality?

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17 No Problems! Safety! Trust! Luxury!

18 Definition Merriam Webster quality is a general term applicable to any trait or characteristic whether individual or generic <material with a silky quality>. property implies a characteristic that belongs to a thing's essential nature and may be used to describe a type or species

19 What determines the Quality Level? Quality level of the plant It is determined by the worst performer Capacity of the tub... - It is decided by the shortest board

20 HMMA Over Eighty Tier 1 suppliers U.S.A. Canada Mexico Korea More

21 Reduce quality gap between makers North America 1 st Lexus (216pts) Best 1 st Lexus (68 pts) Vehicle Dependability Study 597 pts 5 times Worst 117 pts 35 th Mini (185 pts) 35 th KIA (813pts) 2000 VDS 2014 VDS Quality as a Differentiator Quality as a Given Minor problems also impact the quality ranking

22 Reason for Producing Defect-Free Vehicles Loyalty gap Brand loyalty of automobile owners is more sensitive than other industries. Automobiles sales are an extremely competitive market.

23 Bad Quality... Negative impact on Sales Customer Dissatisfaction Study Dissatisfied customer 6 % Directly protest against company Tell it to 1 person 8 % 31 % 2 persons 8 % Bad word-of-mouth and gossip (friends & family) 63 % Keep silent but never buy again 3~5 persons More than 6 persons 78 % 6 % * Source : U.S. shoppers (1,186 persons)

24 Story of Dad s 1993 vehicle

25 Story of Dad s 1993 vehicle

26 Story of Dad s 1993 vehicle

27 Autonomous Vehicles Tim Cook, Apple CEO Car Industry Ready for Massive Change (Oct. 2015) "We'll see what we do in the future," he said, adding " I do think that industry is at an inflection point for massive change. Not just an evolutionary change. Apple wants people to have an iphone experience in their car.

28 Autonomous Vehicles John Krafcik, Google Head of Google s Automotive Unit Wealth of automotive experience: Ford executive Former CEO Hyundai Automotive America Ford and Google teaming up

29 Autonomous Vehicles Obama Administration Proposed 10 year $4 billion (January 14, 2016 Reasons: Minimize road accidents / fatalities Minimize traffic / congestion

30 Safety Hyundai Sonata Adaptive Cruise Control

31 Safety Hyundai Elantra Blind Spot Detection Rear Cross Traffic Alert Lane Change Assist

32 Safety Hyundai Elantra Lane Keep Assist

33 Safety Hyundai Elantra 7 Airbags

34 Safety

35 Titanic s Doom (in 1912) The root cause of Titanic s Doom

36 Titanic s Doom (in 1912)... the builder of the Titanic struggled for years to obtain enough good rivets and riveters and ultimately settled on faulty materials that doomed the ship... Small forges tended to have less skill and experience Many of the rivets studied by the scientists were found to be riddled with high concentrations of slag. A glassy residue of smelting, slag can make rivets brittle and prone to fracture - April These small rivets were the main cause of Titanic s doom. Samples of four different types of rivets recovered from the Titanic. While some ships of the time were built entirely with steel rivets, the Titanic used a mix of steel and iron rivets. In the bow, where the Titanic hit the iceberg, weaker iron rivets were used...

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38 Inflection Point " I do think that (automotive) industry is at an inflection point for massive change. Tim Cook (Apple CEO)

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40 Suppliers Ubuntu How can we be happy when others are sad? Work with your suppliers. Ask them how you can help. Educate your suppliers (salary and hourly workforce).

41 Quality marches on. 감사합니다 (Thank You)