Porsche Experience Center Los Angeles (PEC)

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2 Porsche Experience Center Los Angeles (PEC) South Bay Economic Forecast Conference Vice President Marketing,

3 Brand Experience - Porsche Experience Centers

4 Proving Ground vs Experience Center Created to develop cars Test track designed to develop drivers.

5 What does the PEC Offer? A one-of a kind destination that creates an immersive Porsche brand experience comprising: Driver Development Track Simulator Lab Human Performance Restaurant and Café Business Center Exclusive Design Lounge Porsche Retail Store Race Car Restoration New Vehicle Delivery Educational and entertaining. Open to all dealers, owners, prospects, kids, adults and anyone who is an automotive enthusiast

6 Why we are investing in the PEC? Create Brand Advocates Supply a platform for experiential activities Adapt to the Changing Retail Environment Support Porsche Dealer Network to deliver those aspects of customer experience which have become difficult to deliver at the dealer Social Responsibility / Involvement Ensure that current and prospective Porsche customers have a higher level of understanding of their car and their ability to drive it

7 Location - Porsche Experience Center LA CARSON, CA Less than 1 hour drive from 10 Porsche Dealers Within 2 hours drive time of 18M people City, County and DTSC project approved 53 acres Vision and scope for growth, business center, restoration, new models and volume growth New home for Porsche Motorsport NA Projected 50,000 visitors/16,000 drivers Located between the 405 and 110 freeways

8 Project Details PRODUCT + BRAND + EXPERIENCE PCNA Brand Strategy Why Carson? Excellent location 10 Porsche Dealers within 60 miles California 4 th Largest Market in the World What did we look for? acre site Excellent road and air connections Close to Visitor Base Suitable site Busy Roads, Air Field, Industrial Los Angeles LAX What did we get? 53 acre site Scope for growth Compatible with local development

9 Porsche Experience Center LA Aerial Rendering

10 Porsche Experience Center LA Center of Excellence for Driver Training Ice Hill Dynamics Area Off-Road Low Friction Handling Low Friction Circle Handling Circuit Acceleration Straight Kick Plate Sept 2012 Porsche Experience Centre

11 What This Means to the Community of Carson Development of a 53-acre facility in the local community Investing in the City and Local Community of Carson Investing in the future development and growth of Los Angeles County New jobs created within each phase of: Development Construction Operation Unique careers created for local community within Drive Team Restaurant and Café Catering Simulators Porsche Human Performance Facilities and Operations Security several exciting markets:

12 Economic & Fiscal Impact of Construction Considering the one-time economic impact of the PEC construction in LA County & the SoCal area it is clear that while the direct activity occurs in one industry, the indirect and induced impacts are felt thru the many inter-industry relationships between the primary industry and its suppliers and customers. Construction Investment Total investment >$50 million dollars Generate >300 jobs in the local community Construction tax, fees and contributions include: Property, Sales, Income Taxes Social Insurance Fees etc

13 DRAFT Are you excited too?

14 Thank you.