What are the Comparative Lessons? Ghana and Korea

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2 Panel Sponsored by

3 What are the Comparative Lessons? Ghana and Korea Ghana Korea? 1970 GNP Per Capita $250 $260 4% 1995 GNP Per Capita $400 $9,700 24x 2002 GNP Per Capita $2,000 $16,480 8x Growth Per Year 2% 145% 61x Growth Per Year 22% 195% 9x

4 Korea s Global Standing 2002 Categories Population GDP Trade FX Reserves Primary Energy Use Shipbuilding Electronics Production Steel Production Automibile Production Ranks 26th 12th 12th 4th 10th 1st 3rd 5th 6th

5 Korea s Global Standing Educational Attainment, 2001 % of Pop. (25-34 Ages) Rank Country who Attained Higher Education 1 Canada Ireland Japan Korea U.S Finland Norway Belgium Sweden Spain World

6 Korea s Global Standing Patent Registration, Top 10 Countries Rank Country Patents 1 United States 153,487 2 Japan 150,059 3 Korea 62,635 4 Germany 49,548 5 France 44,287 6 United Kingdom 40,638 7 Italy 32,476 8 Netherlands 21,403 9 Spain 20, Russia 19,508

7 Korea s Global Standing Broadband Usage, 2003 Broadband Subscribers (Thousands) Broadband Per 1,000 Population Rank Country 1 Korea 10, Hong Kong Taiwan 3, Canada 3, United States 26, Iceland Denmark Singapore Belgium Sweden

8 Per 1,000 Population 250 Korea s Global Standing Broadband Usage, Hong Kong Canada Korea Taiwan U.S. Iceland Singapore Sweden Denmark Belgium

9 Korea s Global Standing Cellular Mobile Phone Usage, 2003 Rank Country Cellular Phones Per 1,000 People 1 Iceland Ireland Austria United Kingdom Finland Taiwan Germany Singapore Korea New Zealand 557

10 Per 1,000 Population Korea s Global Standing Internet Usage, U.S. Korea Taiwan Japan Germany

11 Foreign Participation in Finance Categories % of foreign participation Banking 38% Stock Market > 40% Life Insurance 13%

12 Top 10 Korean Banks By Asset Size, 2003 Rank Bank Asset Size (US$ Billions) 1 Kookmin Bank National Agri. Cooperative Fed Woori Bank Hana Bank Chohung Bank Industrial Bank of Korea Korea Exchange Bank Shinhan Financial Group Koram Bank Korea First Bank 27.2

13 Debt/GDP Ratio 80 Korea s Global Standing Debt To GDP Ratio, Korea Finland U.S. OECD Avg.

14 Korea s Global Standing As Proportion of Knowledge Intensive Manufacturing, 2000 Percent Ireland Korea Germany OECD Avg.

15 Korea s Future Challenges Source: Ministry of Economy and Finance

16 Korea s Short-Term Economic Challenges % Changes Delayed Economic Recovery ( ) Economic Growth % Equity Investment Growth % Consumption Growth % Remaining Financial Market Uncertainties % Changes ( ) Household Debt (US$ Bil.) % Credit Card Delinquency Ratio (%) % Persons with Bad Credit (Mil.) %

17 Korea s Visions and Strategy #1 Source: Ministry of Economy and Finance

18 Korea s Visions and Strategy #2 Source: Ministry of Economy and Finance

19 Korea s Visions and Strategy #3 Source: Ministry of Economy and Finance

20 US$ Billions Korea: Gross Domestic Product Percent Change, Year Ago Gross Domestic Product - L Growth Rate - R

21 15 Overcoming the Asian Contagion Korea s Recent GDP Growth, 1995 Prices Percent Change, Year Ago

22 US$ Thousands 13 Korea s Real GDP Per Capita 2000 Prices Percent Change, Year Ago Real GDP Per Capita - L Percent Growth - R

23 Millions Korea s Population Population - L Population Growth - R Percent Change, Year Ago

24 Millions Economically Active Population Working Population - L Growth Rate - R Percent Change, Year Ago

25 Percent 8 Korea s Unemployment Rate 12-Month Moving Average

26 Percent 25 Korea s Interest Rates Short Term and Long Term Month CD Long-Term Government Bond

27 Percent Change, Year Ago Korea s Inflation Rate Consumer Price Index

28 Percent 4 Korea s Budget Balance Government Surplus/Deficit as Percent of GDP

29 Index 115 Korea s Consumer Confidence Consumer Confidence Index

30 KRW/US$ 1800 Korea s Exchange Rate Won Per US Dollar ? = +90%? = -31% ? = +32%

31 US$ Billions 4 Korea s Trade Balance Merchandise Exports Minus Imports

32 US$ Billions Korea s Foreign Trade Total Exports, Imports, and Trade Balance Exports Imports Trade Balance

33 Korea s Trade With United States US$ Billions Exports, Imports, and Trade Balance Exports Imports Trade Balance 02 03

34 Foreign Direct Investment in Korea Foreign Investment Inflows US$ Billions FDI (Quaterly) - L FDI (Annual) - R US$ Billions

35 Foreign Direct Investment in the U.S. Property, Plants, and Equipment US$ Billions Taiwan Korea Singapore Hong Kong Malaysia China Indonesia Philippines

36 Foreign Direct Investment in the U.S. Employment Thousands Hong Kong Korea Taiwan Singapore China Malaysia Philippines Indonesia

37 Percent Ownership Concentration As % of Total Market Capitalization, Top 15 Families 0 Philippines Korea Singapore Taiwan Indonesia Thailand Hong Kong Malaysia Japan

38 Korean Enterprise Reform Diversified Ownership & Shareholder Rights Strict Family Conglomerate Control

39 Korean Labor Reform Unrestricted Labor Market Lifetime Employment

40 Korean Financial System Reform Functioning Capital Markets Government Dominated Bank System

41 Korea: Building A Global Brand Image

42 Korea Cohosts The World Cup

43 Republic of Korea: Full Democratization President Impeached

44 North Korea: Nuclear Threat

45 Hyundai An Unusual Business Story Dramatic entry into market Sudden fall from favor Remarkable return to success A lot of lessons learned

46 Cars 450,000 Hyundai U.S. Sales 400, , , , , , ,000 50,

47 Big Turnaround: U.S. Sales Cars 450, , , , , , , ,000 50,

48 2003 Sales Through December 31 Import Brand Sales Top Ten Brand Toyota Honda Nissan Hyundai Volkswagen Lexus Mazda Mitsubishi BMW Kia Total Vehicle Sales 1,595,661 1,878, , , , , , , , ,471 Rank

49 Hyundai s Improving Image in U.S. 60 Awareness Overall Opinion Buying Consideration 53% 39% increase % 37% 68% increase 30 22% 31% 158% increase % 0 Jun-98 Jun-99 Jun-00 Jun-01 Jun-02 Jun-03

50 3.5% 11.7% 22.2% 33.6% 35.0% 35.3% 35.3% 36.7% 37.1% 40.6% 42.3% 46.3% 46.5% 49.9% 50.2% 50.8% 54.3% 57.1% 58.1% 59.3% 60.8% Isuzu Oldsmobile Mazda Mercury Jeep Pontiac Chrysler Mitsubishi Volkswagen Nissan GMC Dodge Buick Kia Saturn Subaru Hyundai Honda Ford Toyota Chevrolet Retention & Conquest Rates: Non-Luxury Brands 37.6% 43.3% 43.7% 44.7% 45.2% 46.4% 52.7% 55.9% 58.1% 60.3% 60.4% 62.2% 62.5% 63.7% 64.5% 69.1% 70.6% 73.8% 74.9% 79.8% 82.9% 32% Ford Chevrolet Dodge Oldsmobile Mercury Buick Saturn Pontiac Toyota Jeep Honda Nissan GMC Subaru Chrysler Mitsubishi Volkswagen Isuzu Mazda Kia Hyundai Suzuki Retention Conquest < Top 5 >

51 Hyundai s Demographic Improvements Examining owner demographics of two of Hyundai s newest models show how far the company has come. The demographic profile of Santa Fe and Tiburon owners relative to their competitive set shows very few differences indicating that Hyundai has been successful in attracting a similar-type buyer as some of the more established brands. Med. Age Med. HHI Married Male College Grad+ Med. Age Med. HHI Married Male College Grad+ Santa Fe 48 $61k 67% 37% 48% Tiburon 38 $61k 45% 50% 45% Escape 48 $63k 66% 34% 48% Celica 37 $57k 35% 41% 48% RAV4 48 $59k 58% 29% 51% Eclipse 38 $59k 45% 43% 39% CR-V 47 $62k 66% 36% 64% Mustang V6 40 $58k 50% 45% 38%

52 J. D. Power Initial Quality Survey (IQS): Six-year Trend Things Gone Wrong Problems Per Improvement since 1998 IQS Hyundai 53% Industry 26% IQS Q IQS 1999 IQS Q IQS 2000 IQS Q IQS 2001 IQS Q IQS 2002 IQS Q IQS 2003 IQS Q IQS Industry Hyundai

53 Hyundai Motor Manufacturing Alabama Start of Production: March 2005 Product: Sonata ( 05), SUV ( 06) Location: Montgomery, Alabama Capacity: 300,000 Units Ground Breaking: April 2002 Investment: US $1 Billion

54 Hyundai Motor Company Vision Strengthen Product Expand Line-up Global Presence Establish Eco-Mgmt System GLOBAL TOP 5 Enhance Brand Value