What investments in innovative mobility create the greatest positive impacts in cities?

Transcription

1 What investments in innovative mobility create the greatest positive impacts in cities? Ian Paterson Respiro Car Sharing Brussels, 23 November 2016

2 AGENDA SHARED SOCIETAL CHALLENGES 1.Car Ownership is costly 2.Cars are the motor of Climate Change SHARED SOLUTIONS a)car Sharing brings macroeconomic benefits b)car Sharing takes thousands of cars off the streets c)a road map for Carbon Neutral mobility Respiro as EU s first CO2 neutral mobility platform d)2016 Survey: Quantification of Positive Impact How to scale shared mobility innovation in EU? 1 The Urban Development Network Inspire, innovate and exchange

3 Target audience problem sustainable mobility Car ownership is costly per year* UNDERUSED: parked 97% of its life POLLUTIVE: the motor of climate change PURCHASE INTERESTS INSURANCE PETROL TAXES MAINTENANCE PARKING 17 /da y 2

4 2 personal mobility options CAR SHARING PRIVATE CAR 1,000 km/mth less more Single-user 3 Daily use model PURCHASE INTEREST INSURANCE PETROL TAXES MAINTENANCE PARKING Multi-user Occasion al use model 17 /da y

5 Mobility as a Service: Social Transformation MORE RATIONAL CHOICES Private car Price Taxi Bicycle Walking Rent-a-car Public Transport Distance 4

6 movilidad sostenible Value Proposition less costs - less cars - less emissions Economical: Savings of / year #1 household savings solution Environmental: Takes thousands of cars off the streets Carbon neutral certified EU s first carbon neutral mobilty service 5

7 movilidad sostenible City benefits: Cars replaced, % Kms driven less Operator City Population Users Fleet Cars replaced % Kms reduced Postponed Car purchase Madrid 1,200,000 12, ,1 50% 52% 6

8 movilidad sostenible City benefits: Survey Results 2016 Client estimated yearly savings vs private (n = 917) car How much do you estimate your yearly savings to be with Respiro compared to car ownership? Average Yearly Savings? 1,939,500/917= 2,115 Annual Macro-economic effect? 2,115*12,200 = 25,803,000 7

9 Cars are the motor of climate change Our vehicles are driving climate change Rising CO2 levels We must reduce CO2 emissions by 80% in the next years To avoid catastrophic consequences: +3 C extinction of ½ of nature s species* *E.Wilson, Harvard 8

10 Carbon Neutral Mobility Work Plan ANALYSIS What is your carbon footprint? MITIGATION Identification of apt measures to reduce emissions through the life cycle of the firm / product life cycle COMPENSATION Identification of possible measures for the neutralization of your residual carbon footprint. COMMUNICATION Strategies to communicate the carbon footprint analysis results. 9

11 1) Emissions/car: Private car Solution: to mitigate & compensate vs: Shared car 176g/km 107g/km 40% 2) Kms/person/year: + vs: 12,000 km 6,000 km 50% 3) Certified Compensation: 10

12 CO2 Compensation OUR COMMITMENT If you are not part of the solution, you are part of the problem Car manufacture Fleet petrol consumption Energy / electricity use (office) Paper usage (office) Water usage (office) Use of plastics (office) ACT CONSCIENCIOUSLY Calculation of greenhouse gases for compensation: ,8 tc02 53 tc02 86 tc tc tc02 HOW? Donation proportional to total yearly CO2 emissions 11

13 How to scale up? Economical: Savings of / year #1 household savings solution Environmental: Takes thousands of cars off the streets Carbon neutral certified EU s first ZeroCo2 mobilty service 12

14 City Franchise Offering 1 page summary User interface Find & Book Open by APP/RFID Damage review Enjoy your trip Return home Operator toolkit Business Model Technology development Fleet Management KPI tools Sales & Marketing Legal framework 13

15 Many thanks Ian Paterson President Respiro Car Sharing Sustainable Mobility Tel: Mobile: C / Alcalá, Madrid innovation sustainability efficiency