Avanti e Veloci. Milan, 11th May 06

Transcription

1 Avanti e Veloci Milan, 11th May 06 1

2 Fiat Group corporate structure Fiat Spa Fiat Auto automotive sectors 100% 100% 56% 100% 100% 90% Maserati Ferrari Fiat Powertrain Technologies Iveco CNH Magneti Marelli other industrial sectors 100% 100% 85% 100% 100% Comau Teksid Centro Ricerche Fiat Elasis non industrial sectors 100% 100% Itedi Business Solutions 2

3 Our brands, our assets 3

4 Worldwide Presence Plant National Sales Company JV Sevel JV Tofas Joint-ventures and license agreements importers worldwide Ferrari / Maserati 1,173 k units 114 k units 126 k units 284 K units Total Total Vehicles Vehicles sales sales 1,697 1,697 k units units Market Market share share Italy Italy % Market Market share share Europe Europe % 4

5 FIAT Grande Punto B-Segment best seller in Western Europe in 1st quarter 06 Croma Regaining New Families and fleet Customers Panda Best player in A-Segment 4x4 versions 5

6 ALFA ROMEO Fully renewing a Premium 159 / 159 Sport Wagon A new generation of technical features (new engines / 4x4) 6

7 LANCIA / LCV Lancia 100th Anniversary Ypsilon Musa LCV Doblo Cargo - Van of the year 2006 Ducato 7

8 Fiat Auto 1st Quarter 06 achievements Strengthening leadership in home market. Fiat Auto registrations up 18.3%, outpacing market growth (+9% at 0.7mn cars) Italy FY 06 target Q1 8.4 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Western Europe 8.0 New FY 06 target 8.0 WE Group market share at 8.0%, from 7.0% Old FY 06 target Alfa 159 and Grande Punto boosting volume and dealer confidence 6.8 Strong order flow for Fiat SUV Sedici (16k units as of end of April) Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 8

9 Product Portfolio Management at Fiat Auto An all-around effort to place the right products on the market and build a coherent product portfolio : Each brand on its own; manufacturing, R&D, quality differentiated front-end but common Better leverage of existing and future architectures Standardization of components Sharing engineering & development costs (agreements with Ford, PSA, Suzuki, ) Quality a prerequisite across the full product range and processes 9

10 SCENARIO Trends in today s automotive market: A crowded market with on-going segments fragmentation and body X-overization Growing demand for / pressure on sustainable mobility (exhaust emission, safety, ) Design is crucial for the customer choice 10

11 Organization: market intelligence Market Intelligence & Voice of Customer Database Market Intelligence Voice of Customer Budget Competitive Benchmarking Market Analysis & Forecast Projects A segment Information analysis B L0 segment & Overseas Customer Competitors C L1 segment Profiles Reasons for buying Satisfaction Vehicle launch New tecnologies Powertrains Market Volumes Market share Prices D-E-H segment Synthesis by segment JV products, LCV, Powertrain 11

12 Tools: customer segmentation Segmenting customers in function of their own characteristics (parameters playing a role during the purchasing process), not in function of the car they own. Based on NCBS data: quick and easy inquiries and results, which are comparable across markets and over years Strong relationship between market figures (sales volume) TO BE CARE EMO TIONAL Some of the parameters taken into consideration: Sex Age Job Household Income Lifestyle RATIONAL INCONSPICUOUS STATUS POWER FICTION TO HAVE 12

13 In co m e / life s tyl e Stilo Gender / Age / Household composition 13

14 Product portfolio Guidelines Establishing the Brand Values and Brand positioning evolution, as a pre-requisite: to be consistent in projecting any future new product initiative to focus on the product features really distinctive for the Brand itself Optimizing segment coverage across brands Dynamic product life cycle management to ensure more stable volumes & margin protection over life-time Product development execution Integrated approach to marketing, style and engineering to deliver the right package for the target customer and Brand mission Engines, sustainable mobility and transmissions 14

15 Brand positioning Distinctiveness 2008 Highest class, searching for exclusivity, superior performance & outstanding Italian design ACHIEVERS Men, young adults & adults, professionals, medium/high income, individualists & emotionally-driven UPPER LIBERAL Women, DINKS, families, medium & high income, professionals & managers, cultured & refined Tradition 2004 Modernity MODERN MAINSTREAM New drivers/young people, women, young families, new seniors (the thinking man s car) Affordability Socio-cultural Map Source: Fiat Auto analysis based on market surveys 15

16 Life-cycle management Cross 4x4 Sport Alessi MTA Transmission Sport version MomoDesign Facelift + New powertrains B-Color

17 Powertrain Offering The Roadmap 2005 Diesel Diesel Engines Engines DPF Diesel Particulate Filter Gas Gas Engines Engines Alternative Alternative Fuels Fuels 2010 New Midsize Next Generation Multijet Downsizing Multiair Technology Turbocharged engines Compressed Natural Gas Hydrogen (Concept Car) Building on best-in-class emission & fuel efficient powertrain range 17

18 Powertrain & Sustainable Mobility Concept car for future development 1.2 bi-fuel engine and BAS & MTA transmission Weight reduction: -92 kg (9%) vs. Panda Natural Power Improved aerodynamics (CX=0.295) Green tires with minimum rolling resistance Possible use of fuel mixture (CNG/hydrogen) Full-hybrid system - Competitor A 116 Full-hybrid system - Competitor B 104 CO2 [g/km] NEDC cycle Panda Hydrogen Panda Fire 1.2 Gas Engine Panda Fire 1.2 Panda MultiEco (Concept Car) 82 Panda MultiEco (Concept Car) (mixture CH 4-H2) Fuel and emission efficient engine range Ranked among the top-3 carmakers with lowest CO2 emissions in

19 Safety - Aiming at Excellence in Safety Ratings Each of the new models launched in 2005 achieved top 5-star EuroNcap rating

20 The Wireless Car - Blue&Me based on Windows Mobile Strategic partnership between Fiat Auto and Microsoft to offer innovative automotive telematics systems, premièred at the 2006 Geneva Motorshow An open architecture compatible with the largest number of consumer products (mobile phones, digital media players, PDA and other mobile devices, ) at competitive price Integrated technology to make in-car communication & entertainment better and easier to use Bluetooth technology interface Voice recognition USB & MP3 media player On-board & off-board navigation Telematics services + GSM + GPS Available from mid 2006 on most Fiat, Lancia, Alfa Romeo and LCV models 20

21 Product execution An integrated approach Marketing Style Engineering 21

22 Product execution: new ways for an integrated approach 22

23 Product execution: new ways for an integrated approach 23

24 Product development process COMPETITIVE EDGE BEST PRATICES Commercial Launch Market Analysis Output: Concept design Pre-engineering Concept Engineering Feasible briefing ANALYSIS: CONCEPT: BRIEFING: Scenarios USP Packaging Market Target group Styling Customer Economics Product description Product Portfolio Product configuration Business-case Performance targets Competitor basket 24

25 Striving for on-going connections with the market excellence Gradually rebuilding a coherent product portfolio enhancing Fiat Brands back in the public eye. Fully differentiated Brands Engineering, styling, marketing and service package in sync with customer expectations and Brand DNA Understanding the weak signals to gain a competitive edge From creativeness or process to creativeness and process 25